November 2026 Edition

Leader changes, mid-market buyers · 23, of which 4 cleared the floor

Employee advocacy platforms · Mid-market

DSMN8→Oktopost31%

New leader · moved

23 points clear of DSMN8's current 8%.

AI SDR agents · Mid-market

Apollo.io→AiSDR34%

New leader · moved

15 points clear of Apollo.io's current 19%.

Channel partner and local marketing · Mid-market

Channelscaler→Impartner PRM17%

New leader · moved

15 points clear of Channelscaler's current 2%.

Contact center platforms · Mid-market

Five9→CloudTalk21%

New leader · moved

12 points clear of Five9's current 9%.

Names swapped within the floor · 19, read as unsettled

• Digital sales rooms · Mid-marketDock→Aligned 29%9 points apart, inside the floor
• Product information management · Mid-marketPlytix→Akeneo PIM 33%9 points apart, inside the floor
• AI voice agents · Mid-marketRetell AI→CloudTalk 25%8 points apart, inside the floor
• Search and social advertising platforms · Mid-marketGoogle Ads→Optmyzr 20%8 points apart, inside the floor
• Knowledge base and self-service · Mid-marketNotion→Document360 24%7 points apart, inside the floor
• Sales engagement platforms · Mid-marketApollo.io→Salesloft 37%7 points apart, inside the floor
• Brand protection platforms · Mid-marketRed Points→IP Moat 23%6 points apart, inside the floor
• B2B intent data providers · Mid-marketApollo.io→Bombora 34%5 points apart, inside the floor
• Conversational marketing platforms · Mid-marketTidio→Qualified 25%5 points apart, inside the floor
• AI visibility and answer engine tracking tools · Mid-marketOtterly→Peec AI 24%4 points apart, inside the floor
• Contact center quality assurance · Mid-marketEvaluAgent→Voxjar 21%4 points apart, inside the floor
• SEO and content optimization platforms · Mid-marketSemrush→Surfer SEO 24%4 points apart, inside the floor
• Value selling tools · Mid-marketMinoa→HubSpot CRM 15%3 points apart, inside the floor
• Customer education and LMS · Mid-marketLearnUpon→Skilljar 22%2 points apart, inside the floor
• Customer intelligence and data science · Mid-marketAmplitude→Mixpanel 12%2 points apart, inside the floor
• Lead routing and management · Mid-marketLeadAngel→LeanData 28%2 points apart, inside the floor
• Loyalty, advocacy and referrals · Mid-marketSmile.io→Referral Rock 21%2 points apart, inside the floor
• Marketing resource management · Mid-marketWrike for Marketing→monday.com Work Management 19%2 points apart, inside the floor
• Video advertising · Mid-marketStackAdapt→LinkedIn Video Ads 24%2 points apart, inside the floor

Verdict changes{for_seg}

• App store optimization tools · Mid-marketContested→ConsensusAppTweak leads at 51%
• Client onboarding platforms · Mid-marketClear leader→ContestedRocketlane leads at 32%
• Content marketing platforms · Mid-marketContested→Clear leaderHubSpot Content Hub leads at 52%
• Conversational intelligence and call recording · Mid-marketClear leader→ContestedAvoma leads at 29%
• CPQ · Mid-marketConsensus→Clear leaderDealHub leads at 51%
• Customer feedback and surveys · Mid-marketContested→Clear leaderCustomerGauge leads at 45%
• Digital asset management · Mid-marketClear leader→ContestedCanto leads at 40%
• Ecommerce marketing · Mid-marketContested→Clear leaderHubSpot Marketing Hub leads at 41%
• Email marketing platforms · Mid-marketContested→Clear leaderHubSpot Marketing Hub leads at 42%
• Field sales tools · Mid-marketContested→Clear leaderBadger Maps leads at 43%
• Interactive demo platforms · Mid-marketContested→Clear leaderStorylane leads at 42%
• Local listings management · Mid-marketContested→Clear leaderBrightLocal leads at 46%
• Marketing automation and campaign management · Mid-marketClear leader→ConsensusHubSpot Marketing Hub leads at 65%
• Meeting scheduling · Mid-marketContested→Clear leaderCalendly leads at 56%
• Native and content advertising · Mid-marketClear leader→ContestedStackAdapt leads at 29%
• PR and media monitoring · Mid-marketContested→Clear leaderMuck Rack leads at 42%
• Print · Mid-marketClear leader→ContestedPostalytics leads at 40%
• Product analytics · Mid-marketContested→Clear leaderAmplitude leads at 46%
• Retail media platforms · Mid-marketContested→Clear leaderAmazon Ads leads at 62%
• Session replay and heatmaps · Mid-marketContested→Clear leaderMicrosoft Clarity leads at 45%
• Social media management · Mid-marketContested→Clear leaderSprout Social leads at 47%
• Tag management · Mid-marketClear leader→ConsensusGoogle Tag Manager leads at 93%
• Territory and quota planning · Mid-marketContested→Clear leaderCaptivateIQ Planning leads at 47%

Biggest movers in first-choice share, mid-market buyers

Amazon AdsRetail media platforms · Mid-market

+2933% → 62%

MovedCleared the floor by 18 points · rank 1 of 130, unchanged

SmartyAddress verification tools · Mid-market

+2647% → 73%

MovedCleared the floor by 15 points · rank 1 of 69, unchanged

Red PointsBrand protection platforms · Mid-market

−2340% → 17%

MovedCleared the floor by 12 points · rank 1 → 3 of 109

ClayData enrichment · Mid-market

+216% → 27%

MovedCleared the floor by 10 points · rank 2 of 78, unchanged

CustomerGaugeCustomer feedback and surveys · Mid-market

+2124% → 45%

MovedCleared the floor by 10 points · rank 1 of 125, unchanged

VoxjarContact center quality assurance · Mid-market

+210% → 21%

MovedCleared the floor by 10 points · rank 21 → 1 of 99

CalendlyMeeting scheduling · Mid-market

+2036% → 56%

MovedCleared the floor by 9 points · rank 1 of 78, unchanged

Apollo.ioSales intelligence and contact data · Mid-market

+2073% → 93%

MovedCleared the floor by 9 points · rank 1 of 68, unchanged

GUIDEcxClient onboarding platforms · Mid-market

+1913% → 32%

MovedCleared the floor by 8 points · rank 2 of 132, unchanged

HubSpot Content HubContent marketing platforms · Mid-market

+1933% → 52%

MovedCleared the floor by 8 points · rank 1 of 165, unchanged

IntercomIn-app messaging and customer communications · Mid-market

+1721% → 38%

MovedCleared the floor by 6 points · rank 1 of 126, unchanged

Luigi's BoxEcommerce search and merchandising · Mid-market

+182% → 20%

MovedCleared the floor by 7 points · rank 10 → 2 of 67

0Floor 11 pts · measured

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured · Every change resolves to its category page.