Platform · Growth plan
Know exactly what marketing to do.
And why it will work.
A revenue target with no path to it is just pressure. Gane calculates the programs, promotions, and responses you need to hit your revenue number.
Plan Overview
ActiveTarget Plan · FY2026
| Campaign Responses | Pipeline | Revenue | ||||
|---|---|---|---|---|---|---|
| Month | Plan | Actual | Plan | Actual | Plan | Actual |
| Total | 8,000 | 6,400 | $6.0M | $4.8M | $1.2M | $960k |
| Jan 26 | 600 | 720 | $450k | $540k | $90k | $70k |
| Feb 26 | 620 | 760 | $470k | $570k | $95k | $85k |
| Mar 26 | 660 | 820 | $500k | $610k | $100k | $100k |
| Apr 26 | 700 | 860 | $520k | $650k | $105k | $120k |
| May 26 | 720 | 900 | $540k | $680k | $110k | $135k |
| Jun 26 | 740 | 920 | $560k | $700k | $115k | $150k |
| Jul 26 | 720 | 880 | $540k | $660k | $110k | $180k |
| Aug 26 | 700 | 540 | $520k | $390k | $105k | $120k |
| Sep 26 | 680 | — | $510k | — | $100k | — |
| Oct 26 | 660 | — | $500k | — | $95k | — |
| Nov 26 | 640 | — | $480k | — | $90k | — |
| Dec 26 | 560 | — | $410k | — | $85k | — |
How the plan gets built
One workflow, from your number to a scheduled plan.
Step 01 · Targets
Start with the number. The plan follows.
Enter your revenue target and funnel assumptions. The Growth Plan calculates the responses, opportunities, and pipeline you need to hit it.
Targets
FY2026Step 02 · Content Mix
The content mix you need to hit the number.
Gane sizes how much of each content type you need, gated and promoted, so the responses add up to your target. No more guessing at volume.
Content Mix
Gated & promoted| Type | Items | Expected | Alloc |
|---|---|---|---|
| Webinar | 6 | 2,140 | 27% |
| eBook | 7 | 3,020 | 38% |
| Template | 3 | 1,700 | 21% |
| Whitepaper | 2 | 1,140 | 14% |
| Subtotal | 18 | 8,000 | 100% |
Step 03 · Schedule
A paced, month-by-month schedule.
Every content item and promotion lands on the calendar, spread to hit each month’s target. Gane flags the months that fall short before they happen.
Schedule
Step 04 · Content Arcs
Narrative arcs, drafted for you.
Gane recommends the narrative arcs your content should carry, places them across the planning period, and drafts a title and synopsis for each, so the work starts from something, not a blank page.
Content Arcs
4 arcsA practical walkthrough of first and last-touch attribution for B2B teams, from setup to the numbers leaders actually trust.
Questions
Frequently asked questions
How does Gane build a marketing plan?
Enter your revenue target and funnel assumptions. The Growth Plan calculates the exact programs, promotions, and responses you need to hit the number. Change the goal and the plan recalculates.
What is the Growth Plan?
The Growth Plan connects a revenue goal to the marketing work required to reach it, down to the responses, pipeline, content mix, and schedule, and recalculates when the number changes.