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A practical, step-by-step guide to building your 2027 marketing plan when the team is small and the number is big. The sequence, the traps, and how to keep it live.
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The biggest line item in marketing is not the tools. It is the human coordination around the work. Here is why that cost is invisible, and what actually removes it.
Most B2B marketing plans slip by quarter end. Here are the habits that separate the teams that stay on plan from the ones that fall behind.
A plan the team cannot execute is not a plan. Here is how to do marketing capacity planning: size the work against the number, find the gap, and close it.
Heading into budget season with a bloated martech stack? Here is how to consolidate tools without losing capability, and how to measure what you save.
The execution gap is the distance between the plan a marketing team sets and the work that actually ships. Here is what causes it and how the best teams close it.
The Revenue Cascade connects a revenue number to the marketing activity it requires, layer by layer. Here is how it works and why starting with the number beats starting with activity.
For most B2B teams the real constraint is capacity, not budget. Here is the operating model that lets a lean team run the work of a much larger one, without hiring.
Most B2B marketing plans start from last year’s activities. Here is how to build one backward from your revenue target, so the plan actually adds up to the number.
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