Platform · Programs
Every program, prewired.
Pick a program type and it arrives fully built: the stages, the tasks, the timeline, and the promotions, all wired together. Your team runs the play instead of rebuilding it every time.
State of B2B Pipeline 2026
EditProgram in a box
The knowledge lives in the program type, not in your head.
A webinar knows it needs audience development. A report knows it publishes before it promotes. Every program type carries its own workflow, so the moment it enters your lineup, the tasks, timeline, and promotions are already in place. No missed step, nothing left to slip through the cracks.
Content production phases
Prewired the moment the program enters your lineup
to your live date
Whatever your team runs, from a quick blog to a full summit, and any type you add
Two shapes
Events, and everything else.
One question sets the whole shape of a program: does it need a live audience? Gane already knows the answer for each program type and lays out the right stages.
Events
needs a live audienceWebinars, summits, and tradeshows build an audience before the moment they go live, then keep paying off afterward. Six stages, with promotion running ahead of the live date.
Non-events
no live dateReports, guides, and ebooks are defined, developed, and published first, then distributed. A leaner path with no audience to warm up ahead of time.
Distribution picks up once the piece is published.
Inside the lifecycle
From brief to follow-up, in order.
Each stage is a real working surface. Here is what your team touches at every step of an event program.
Define
A structured brief the whole program is built on.
Every program starts from a brief, not a blank doc. Gane lays out the exact sections a program of this type needs, tracks what is filled in, and pins the research sources that ground every draft downstream.
Produce
Agents do the work. You review and approve.
From the approved brief, Gane drafts the editorial, the landing page, the speaker briefing, and the slides, all grounded in your Intelligence. Work moves through a review queue, so you redirect and approve instead of starting from zero.
Content & Editorial
Generate with AIAgents do the work. You review, redirect, and approve.
Promote
Audience development, wired to the live date.
For events, the promotion plan is prebuilt and dated off the live date: an announcement three weeks out, an invitation two weeks out, reminders as it approaches. Each send becomes a real, tracked promotion. Nothing lives on a spreadsheet.
Live
A run of show and a checklist, ready before you go live.
On the live date, everything you need is in one place: a segment-by-segment agenda, registration tracked against goal, and a go-live checklist so nothing is forgotten in the last hour before doors open.
Follow-up
One live event becomes a month of content.
The work does not end when the stream does. Gane turns the recording into a blog recap, highlight clips, social posts, and a nurture email to non-attendees, each drafted, tracked, and scheduled, so the program keeps paying off.
One live event, many downstream assets
Questions
Frequently asked questions
What is a program in Gane?
A program is a complete play, like a webinar, report, or guide, that arrives fully built. The moment you pick the type, the tasks, timeline, and promotions are already wired together.
Does AI create the content?
AI drafts the work from your plan and your intelligence. Your team reviews, edits, and approves before anything ships.