Platform · Performance
Prove what marketing is worth.
The loop closes here. Every program, send, and page rolls up against the plan you set, attributed first and last touch on real activity, with internal traffic kept out. The reporting lives inside the work, not a dashboard you export to.
Performance
Real engagement, attributed first and last touch, internal traffic excluded
| Channel | First touch | Last touch |
|---|---|---|
| Organic Search | 410 | 265 |
| Paid Search | 300 | 180 |
| AI Search | 240 | 140 |
| Direct | 120 | 210 |
| Outbound Email | 90 | 168 |
| Referral | 44 | 52 |
The loop closes
From plan, to work, to proof.
You set a revenue target and Gane calculated the plan you needed to hit it. Performance is where that plan meets reality, one honest read on what marketing actually produced.
Growth Plan
Did you hit the number?
Performance tracks actuals against the exact cascade your Growth plan set: responses through opportunities, deals, and revenue. So “are we on track?” has a real answer, not a hopeful guess in a board deck.
Growth Plan
80% to planAttribution
Every response tied to the touches that drove it.
First-touch and last-touch attribution runs on real page and form activity, not guesses, across every acquisition channel from organic and AI search to outbound. You can see which programs actually created and closed demand.
Program attribution
Honest numbers
Real prospects only, program counted apart from email.
Numbers only matter if they hold up. Gane excludes internal and seed traffic, and counts program activity separately from email with distinct engaged contacts, so every channel gets honest credit and nothing is double-counted.
Program vs email
What’s working
Double down on what pulls its weight.
Compare campaigns side by side by the responses they drove, and see which content earns real attention. The winners are obvious, and so is what to fix or cut, well before the quarter is over.
Campaign comparison
In the work
The answer lives where you work.
No stitching five tools together the night before a board meeting. Performance sits inside the same system that planned, produced, and distributed the work, so the numbers are already there when you need them.
Questions
Frequently asked questions
How does Gane attribute results?
Gane connects responses, engagement, and outcomes back to the real activity behind them, and keeps internal traffic out, so the read on what marketing produced is honest.
Can I see plan versus actual?
Yes. Performance tracks actuals against the Growth Plan you set, so you see where the work meets reality.