Gane

Product Updates

What's New

The latest capabilities shipping in Gane. New every week as the platform develops.

Distribution

Bulk actions for promotions

Run promotions at scale. Select many at once and approve, cancel, or revoke them in a single move, across both a program’s events and the shared scheduled-sends view. Anything already handed off to send stays protected, so a bulk change never affects work that is already on its way.

IntelligenceHubSpot

Reliable note sync with HubSpot

Notes now flow to HubSpot dependably. There are no duplicates, every activity shows a clear in-HubSpot status, and a single click pushes or re-syncs a note that needs to catch up. Your team can trust that what happened in Gane shows up in the CRM.

DistributionSlack

Engaged-account alerts that explain themselves

When an account starts engaging, the alert now carries the reasoning: why this account, why now, and a recommended next step. It also includes a ready-to-edit outreach email drafted from what Gane knows about them. Nothing is ever sent automatically, so your team always has the final word.

Intelligence

Redesigned account and contact pages

Account and contact pages are rebuilt around one engagement view. See the metrics that matter, a journey from first touch to the latest activity, a channel breakdown, and a live timeline in a single place. You can create a new account straight from a contact, and read fit and intent without leaving the page.

Performance

An Insights home for what is engaging

The reporting home is now Insights, a faster surface that puts your most engaged contacts first. The accounts worth a conversation are the first thing you see when you open Gane.

Performance

A clearer view of engagement channels

Engagement reporting now shows which channels are genuinely driving interest, with first and last touch credited to the right source. You get a truer read on what is working, including the anonymous engagement that is easy to miss.

DistributionSlackCal.com

Engaged-account alerts in Slack

Gane now spots when a target account is genuinely engaging and alerts your team in Slack the moment it happens, so sales acts on real interest instead of guessing. A booking counts as the strongest signal of all.

Intelligence

Prospect Intelligence on every account

Research an account and enrich it with the context that matters, including company profile, fit, size, and engagement history, so every outreach starts informed rather than cold.

IntelligenceHubSpotSlack

Attribution and account context now flow to HubSpot

First-touch and last-touch attribution, plus the account context Gane builds, sync into HubSpot, and engagement alerts arrive in Slack. Gane fits the stack your team already runs.

Performance

Touch attribution across the journey

Gane ties engagement and form activity back to the touches that drove them, so teams can see what is actually working and do more of it. Includes a per-contact way to refresh attribution.

Intelligence

Content grounded in your own products and messaging

Generated intelligence and content now draw on your real products and messaging, so the output reads like your brand instead of guessing.

Distribution

Cleaner campaign tracking

Tracking parameters are applied once and correctly on every send, so downstream reporting is no longer muddied by duplicates.

Performance

Clearer program and email performance

Performance reporting separates total program activity from email activity, giving a sharper read on what each channel contributes, and counts engaged contacts correctly.

Performance

Prospect activity on your homepage

See most-recent visits and where page views are coming from at a glance, alongside email-promotion performance, the moment you log in.

Intelligence

Clean, trustworthy engagement signals

Gane turns raw web and email activity into clean facts about each contact and account, so you filter and report on real human engagement instead of noise. Corrections are added over time, never silently overwritten, so history stays honest.

Intelligence

Filter prospect activity by signal

Filter the Responses view by the engagement signals Gane has identified, so you can zero in on the activity that matters.

DistributionSendGrid

Steady, reputation-safe sending

Large sends are spread across a window instead of firing all at once, protecting sender reputation as volume grows.

Distribution

Deliverability gate on campaigns

Gane can automatically keep sends away from domains that are actively bouncing, so a rough patch on one account does not drag down the rest of a send.

Distribution

Pin a promotion to the top

Keep the promotion you care about at the top of the list so it is always one glance away.

Distribution

Send planning across the week

Gane spreads campaign sends across business days, timezones, and recipient-local hours automatically, so messages land at sensible local times even at high volume.

Distribution

Tailor campaign content by audience

A single campaign can carry content tailored to different audience segments, wrapped in your brand templates.

PlatformAirtable

Flexible contact sources with protected edits

Bring contacts and accounts in from multiple named sources, and trust that your in-app edits are never overwritten by an inbound sync.

Programs

Pin your program dates

Set specific phase and milestone dates rather than accept derived ones, for full control of a program calendar.

Performance

Hide anonymous activity

A one-click filter to hide anonymous traffic from the activity list, so you focus on identified prospects.

Intelligence

Faster, more reliable intelligence generation

Account intelligence now generates in the background and fills in live as it completes, so long research runs survive interruptions and you watch results appear rather than waiting on a spinner.

Intelligence

Richer engagement tracking

Gane now captures how deeply and how long a visitor engages with a page, turning page visits into a real read on interest.

Intelligence

Redesigned prospect activity view

The interaction detail view groups engagement metrics clearly and shows which signals fired and which did not, so a prospect activity is easy to read at a glance.

Performance

Account activity counts at a glance

Account lists show recent page views and form submissions directly, so you can gauge account activity without digging.

DistributionSendGrid

Author, approve, and schedule email sends

Author, review, approve, schedule, cancel, clone, and retry an email send from one place, with content locked at a clear point before it goes out.

DistributionSendGrid

Test sends before you commit

Preview any campaign with a test send so you see exactly what recipients will get.

IntelligenceHubSpotSlack

Engagement status and score on every contact

Contacts carry an engagement state and score that update automatically as activity happens, and a form fill promotes a contact to engaged right away.

DistributionHubSpotSlack

Send only to the right engagement stage

Filter what syncs to HubSpot and what triggers a Slack alert by a contact engagement stage, so connectors act on the right people.

Platform

Drive sends and pull engagement from your CRM

External systems can drive promotion sends and read back the resulting engagement through a secure API, so your CRM can run and attribute campaigns.

Platform

Manage access token scopes

Grant and revoke fine-grained permissions on access tokens without rotating them.

PlatformAirtable

Sync accounts and contacts from Airtable

Bring your accounts and contacts into Gane from Airtable with field mapping, connection validation, and a sync history you can review.

Platform

Personal access tokens with scopes

Issue scoped personal access tokens so people and systems get exactly the access they need.

Platform

Secure read access for external systems

A locked-down read API lets approved external systems pull account and contact data safely.

Intelligence

Retroactive attribution of anonymous visits

Anonymous web activity is tied back to a contact once they are identified, so early visits are not lost from the record.

Platform

AI-assistant access to your Gane data

An authenticated, scoped surface lets AI tools work with your Gane data safely.

Platform

Stronger bot protection on tracked activity

Increased bot protection so the activity Gane records reflects real people, not automated traffic.

DistributionHubSpotSendGrid

HubSpot and email sending, connected

Connect HubSpot and send email through Gane, with contact management, imports, lists, and suppression handled in one place.

Intelligence

Import and organize your contacts

Import contacts from CSV, build filtered contact lists, and manage suppression, so your audiences are always accurate.

Intelligence

One activity timeline per contact

Form fills, web activity, and email events come together into a single interaction timeline for each contact.

DistributionSendGrid

Brand your email templates

Manage branded email templates and keep them in sync with your sending provider.

Publishing

Resource center in the app

Stand up a branded resource center for your published content directly from Gane.

Publishing

Visual form builder

Build and manage forms visually, embed them on your site, and clone existing ones to move fast.

Programs

Program timeline and schedule views

Plan a program as a timeline of content and milestones, with expanded schedule and date-range views.

Publishing

Branded resource centers

Publish content from your Gane library to a resource center themed to your brand, with none of the internal detail leaking to the public page.

Publishing

Gate content to capture leads

Put full or partial content behind a form so your best material captures leads while it informs.

Programs

Content briefs and planning

Plan content with structured briefs and a clearer handle on dates across timezones.

Foundation

The platform Gane launched on

Gane started as a working platform. These are the capabilities it launched with, the base every update since has built on.

Intelligence

Account intelligence and the first Central Intelligence, later rebuilt into a deeper research system.

Programs

Editorial content types with AI-assisted drafting.

Distribution

AI-assisted promotion drafting to get campaigns moving.