Product Updates
The latest capabilities shipping in Gane. New every week as the platform develops.
New reporting shows the contacts behind every program, badged as registered, live, on-demand, or interacted, and how each promotion performed on delivery, targeting, and content variant. The view reflects what actually happened, not an estimate.
Host your webinars natively, live or on demand. A first-party player runs the stream and captures questions, reactions, and poll votes as they happen, along with who attended and how. The engagement flows straight into each contact’s story.
Point a send at a segment and let it run. Gane resolves the audience each day and sends to whoever qualifies right then, so a promotion reaches people as they enter the segment, not a frozen list from weeks ago.
Put a resource behind a form and track every download. Gane serves the gated file, captures the contact who asked for it, and logs the download as a tracked response, so an evergreen asset keeps generating known demand.
Segments now combine engagement, fit, and profile signals with simple and-or rules, and show a live count as you build. Target the accounts and contacts that match a real pattern of behaviour, not just a firmographic filter.
Programs can now send their own lifecycle emails. A registration confirmation the moment someone signs up, timed reminders as the date approaches, and a starting-now nudge, each sent in the recipient’s own time zone and paired with a one-click add-to-calendar. Built for webinars and any event-driven program.
Email reporting now shows real send performance: what got delivered, where delays crept in, and how click-through moved, broken down by day and by promotion. The numbers sit right where you run the sends, so you can see what is working without leaving the work.
Run promotions at scale. Select many at once and approve, cancel, or revoke them in a single move, across both a program’s events and the shared scheduled-sends view. Anything already handed off to send stays protected, so a bulk change never affects work that is already on its way.
Notes now flow to HubSpot dependably. There are no duplicates, every activity shows a clear in-HubSpot status, and a single click pushes or re-syncs a note that needs to catch up. Your team can trust that what happened in Gane shows up in the CRM.
When an account starts engaging, the alert now carries the reasoning: why this account, why now, and a recommended next step. It also includes a ready-to-edit outreach email drafted from what Gane knows about them. Nothing is ever sent automatically, so your team always has the final word.
Account and contact pages are rebuilt around one engagement view. See the metrics that matter, a journey from first touch to the latest activity, a channel breakdown, and a live timeline in a single place. You can create a new account straight from a contact, and read fit and intent without leaving the page.
The reporting home is now Insights, a faster surface that puts your most engaged contacts first. The accounts worth a conversation are the first thing you see when you open Gane.
Engagement reporting now shows which channels are genuinely driving interest, with first and last touch credited to the right source. You get a truer read on what is working, including the anonymous engagement that is easy to miss.
Gane now spots when a target account is genuinely engaging and alerts your team in Slack the moment it happens, so sales acts on real interest instead of guessing. A booking counts as the strongest signal of all.
Research an account and enrich it with the context that matters, including company profile, fit, size, and engagement history, so every outreach starts informed rather than cold.
First-touch and last-touch attribution, plus the account context Gane builds, sync into HubSpot, and engagement alerts arrive in Slack. Gane fits the stack your team already runs.
Gane ties engagement and form activity back to the touches that drove them, so teams can see what is actually working and do more of it. Includes a per-contact way to refresh attribution.
Generated intelligence and content now draw on your real products and messaging, so the output reads like your brand instead of guessing.
Tracking parameters are applied once and correctly on every send, so downstream reporting is no longer muddied by duplicates.
Performance reporting separates total program activity from email activity, giving a sharper read on what each channel contributes, and counts engaged contacts correctly.
See most-recent visits and where page views are coming from at a glance, alongside email-promotion performance, the moment you log in.
Gane turns raw web and email activity into clean facts about each contact and account, so you filter and report on real human engagement instead of noise. Corrections are added over time, never silently overwritten, so history stays honest.
Filter the Responses view by the engagement signals Gane has identified, so you can zero in on the activity that matters.
Large sends are spread across a window instead of firing all at once, protecting sender reputation as volume grows.
Gane can automatically keep sends away from domains that are actively bouncing, so a rough patch on one account does not drag down the rest of a send.
Keep the promotion you care about at the top of the list so it is always one glance away.
Gane spreads campaign sends across business days, timezones, and recipient-local hours automatically, so messages land at sensible local times even at high volume.
A single campaign can carry content tailored to different audience segments, wrapped in your brand templates.
Bring contacts and accounts in from multiple named sources, and trust that your in-app edits are never overwritten by an inbound sync.
Set specific phase and milestone dates rather than accept derived ones, for full control of a program calendar.
A one-click filter to hide anonymous traffic from the activity list, so you focus on identified prospects.
Account intelligence now generates in the background and fills in live as it completes, so long research runs survive interruptions and you watch results appear rather than waiting on a spinner.
Gane now captures how deeply and how long a visitor engages with a page, turning page visits into a real read on interest.
The interaction detail view groups engagement metrics clearly and shows which signals fired and which did not, so a prospect activity is easy to read at a glance.
Account lists show recent page views and form submissions directly, so you can gauge account activity without digging.
Author, review, approve, schedule, cancel, clone, and retry an email send from one place, with content locked at a clear point before it goes out.
Preview any campaign with a test send so you see exactly what recipients will get.
Contacts carry an engagement state and score that update automatically as activity happens, and a form fill promotes a contact to engaged right away.
Filter what syncs to HubSpot and what triggers a Slack alert by a contact engagement stage, so connectors act on the right people.
External systems can drive promotion sends and read back the resulting engagement through a secure API, so your CRM can run and attribute campaigns.
Grant and revoke fine-grained permissions on access tokens without rotating them.
Bring your accounts and contacts into Gane from Airtable with field mapping, connection validation, and a sync history you can review.
Issue scoped personal access tokens so people and systems get exactly the access they need.
A locked-down read API lets approved external systems pull account and contact data safely.
Anonymous web activity is tied back to a contact once they are identified, so early visits are not lost from the record.
An authenticated, scoped surface lets AI tools work with your Gane data safely.
Increased bot protection so the activity Gane records reflects real people, not automated traffic.
Connect HubSpot and send email through Gane, with contact management, imports, lists, and suppression handled in one place.
Import contacts from CSV, build filtered contact lists, and manage suppression, so your audiences are always accurate.
Form fills, web activity, and email events come together into a single interaction timeline for each contact.
Manage branded email templates and keep them in sync with your sending provider.
Stand up a branded resource center for your published content directly from Gane.
Build and manage forms visually, embed them on your site, and clone existing ones to move fast.
Plan a program as a timeline of content and milestones, with expanded schedule and date-range views.
Publish content from your Gane library to a resource center themed to your brand, with none of the internal detail leaking to the public page.
Put full or partial content behind a form so your best material captures leads while it informs.
Plan content with structured briefs and a clearer handle on dates across timezones.
Gane started as a working platform. These are the capabilities it launched with, the base every update since has built on.
Account intelligence and the first Central Intelligence, later rebuilt into a deeper research system.
Editorial content types with AI-assisted drafting.
AI-assisted promotion drafting to get campaigns moving.