SMS and WhatsApp marketing platforms for small business buyers
Asked as “SMS marketing platform”, and as “text message and WhatsApp marketing tool”, on behalf of a small B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
21%
Contested · SimpleTexting 21%
21EZ Texting21SimpleTexting12Brevo47others
21% of first choices, contested.
Since October 2026=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.SimpleTexting held the lead, ±0 points on 21%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
SimpleTexting21%Contested=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.This pageMid-market
Customer.io19%Contested▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.Standing →Enterprise
Braze19%Contested▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.Standing →
SimpleTexting21%Contested=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.This pageMid-marketCustomer.io19%Contested▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.Standing →EnterpriseBraze19%Contested▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01SimpleTexting21%0%52accepted challenger=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.21% → 21%
SimpleTexting21%0%52accepted challenger=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.21% → 21%02
EZ Texting21%5%40accepted challenger▲+16Since October 2026: 5% → 21%, +16 points. Past the 11-point floor: movement.5% → 21%
EZ Texting21%5%40accepted challenger▲+16Since October 2026: 5% → 21%, +16 points. Past the 11-point floor: movement.5% → 21%03
Brevo12%4%25accepted challenger▲+5Since October 2026: 7% → 12%, +5 points. Inside the 11-point floor: within noise.7% → 12%
Brevo12%4%25accepted challenger▲+5Since October 2026: 7% → 12%, +5 points. Inside the 11-point floor: within noise.7% → 12%04
WATI7%0%24accepted challenger▲+2Since October 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise.5% → 7%
WATI7%0%24accepted challenger▲+2Since October 2026: 5% → 7%, +2 points. Inside the 11-point floor: within noise.5% → 7%05Salesmsg5%0%13accepted challenger▼−9Since October 2026: 14% → 5%, −9 points. Inside the 11-point floor: within noise.14% → 5%
06
Textedly5%0%12accepted challenger▼−6Since October 2026: 11% → 5%, −6 points. Inside the 11-point floor: within noise.11% → 5%
Textedly5%0%12accepted challenger▼−6Since October 2026: 11% → 5%, −6 points. Inside the 11-point floor: within noise.11% → 5%07
ActiveCampaign5%0%10accepted challenger▲+1Since October 2026: 4% → 5%, +1 point. Inside the 11-point floor: within noise.4% → 5%
ActiveCampaign5%0%10accepted challenger▲+1Since October 2026: 4% → 5%, +1 point. Inside the 11-point floor: within noise.4% → 5%08
TextMagic3%5%21accepted challenger▲+1Since October 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise.2% → 3%
TextMagic3%5%21accepted challenger▲+1Since October 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise.2% → 3%09
Klaviyo SMS3%21%28accepted challenger▼−1Since October 2026: 4% → 3%, −1 point. Inside the 11-point floor: within noise.4% → 3%
Klaviyo SMS3%21%28accepted challenger▼−1Since October 2026: 4% → 3%, −1 point. Inside the 11-point floor: within noise.4% → 3%10
Twilio Programmable Messaging3%42%45criticized challenger▼−1Since October 2026: 4% → 3%, −1 point. Inside the 11-point floor: within noise.4% → 3%
Twilio Programmable Messaging3%42%45criticized challenger▼−1Since October 2026: 4% → 3%, −1 point. Inside the 11-point floor: within noise.4% → 3%12
Respond.io2%9%11accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Respond.io2%9%11accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%13
Omnisend2%23%13accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Omnisend2%23%13accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the four products at 0%, ordered by negative rate
17
Attentive0%65%17criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Attentive0%65%17criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%16
Postscript0%38%13criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Postscript0%38%13criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
SlickText0%0%31accepted challenger▼−9Since October 2026: 9% → 0%, −9 points. Inside the 11-point floor: within noise.9% → 0%
SlickText0%0%31accepted challenger▼−9Since October 2026: 9% → 0%, −9 points. Inside the 11-point floor: within noise.9% → 0%15Interakt0%0%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
Customer.io vs Klaviyo SMSCustomer.io vs Respond.ioCustomer.io vs OmnisendCustomer.io vs WATIBrevo vs SimpleTextingBrevo vs Twilio Programmable MessagingBrevo vs Klaviyo SMSBrevo vs Respond.ioBrevo vs OmnisendBrevo vs WATISimpleTexting vs Twilio Programmable MessagingSimpleTexting vs Klaviyo SMSSimpleTexting vs Respond.ioSimpleTexting vs OmnisendSimpleTexting vs WATITwilio Programmable Messaging vs Klaviyo SMSTwilio Programmable Messaging vs Respond.ioTwilio Programmable Messaging vs OmnisendTwilio Programmable Messaging vs WATIKlaviyo SMS vs Respond.ioKlaviyo SMS vs OmnisendKlaviyo SMS vs WATIRespond.io vs OmnisendRespond.io vs WATIOmnisend vs WATI
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304S05
0607080910P11
121314I15
1617Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01SimpleTexting21%
SimpleTexting21%02EZ Texting21%
EZ Texting21%03Brevo12%
Brevo12%04WATI7%
WATI7%05Salesmsg5%
06Textedly5%
Textedly5%07ActiveCampaign5%
ActiveCampaign5%08TextMagic3%
TextMagic3%09Klaviyo SMS3%
Klaviyo SMS3%10Twilio Programmable Messaging3%
Twilio Programmable Messaging3%11Project Broadcast2%
12Respond.io2%
Respond.io2%13Omnisend2%
Omnisend2%14SlickText0%
SlickText0%15Interakt0%
16Postscript0%
Postscript0%17Attentive0%
Attentive0%What they warned about
Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Twilio Programmable Messaging42%
19 of 45 labels negative · 10 of 14 models · 4 hard negative
“What to Avoid - Twilio: Powerful but designed for developers... it's overkill for a small B2B operation.” Kimi K2, paraphrase prompt
Attentive65%
11 of 17 labels negative · 8 of 14 models · 4 hard negative
“Avoid for Tight Budgets: Tools like Attentive or Postscript are excellent but geared toward e-commerce with $100+/mo minimums.” Grok 4.20, budget prompt
Klaviyo SMS21%
6 of 28 labels negative · 4 of 14 models · 2 hard negative
“Avoid consumer-focused platforms such as Attentive or Klaviyo” Perplexity Sonar, direct prompt
Omnisend23%
3 of 13 labels negative · 3 of 14 models · 2 hard negative
“small businesses should avoid SMS platforms like Twilio, Postscript, Omnisend, and Attentive” Mistral Small, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 862 links across 244 sites, every framing counted. Ranked by the number of answers carrying the site or page. 16 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Software Advice43 answers · 53 citations · 10 models
23 answers · 39 citations · 9 models
vendor site · Social Intents22 answers · 22 citations · 11 models
vendor site · Braze19 answers · 19 citations · 9 models
vendor site · Capterra17 answers · 25 citations · 7 models
vendor site · SimpleTexting16 answers · 25 citations · 8 models
vendor site · Twilio16 answers · 20 citations · 10 models
vendor site · TXTImpact16 answers · 17 citations · 9 models
vendor site · Zapier16 answers · 16 citations · 10 models
13 answers · 14 citations · 7 models
13 answers · 13 citations · 7 models
vendor site · EZ Texting12 answers · 18 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
39 answers · 10 models
22 answers · 11 models
19 answers · 9 models
16 answers · 10 models
13 answers · 7 models
12 answers · 7 models
11 answers · 8 models
10 answers · 6 models
10 answers · 5 models
10 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sms marketing platform”, “sms marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| SimpleTexting simpletexting.com | 21% | 138 | 18,100 | 66 | 110,549 | $1,355 | 76 | |
| EZ Texting eztexting.com | 21% | 98 | 14,800 | 190 | 50,414 | $123 | 90 | |
| Brevo brevo.com | 12% | 440 | 40,500 | 327 | 81,741 | $17,847 | 106 | |
| WATI wati.io | 7% | 65 | 1,900 | 150 | 6,309 | 24 | ||
| Salesmsg | 5% | 2,400 | 4 | |||||
| Textedly textedly.com | 5% | 51 | 8,100 | 46 | 155,557 | $3 | 45 | |
| ActiveCampaign activecampaign.com | 5% | 437 | 18,100 | 307 | 235,709 | $1,424 | 32 | |
| TextMagic textmagic.com | 3% | 62 | 8,100 | 29 | 99,415 | 29 | ||
| Klaviyo SMS klaviyo.com | 3% | 73 | 210 | 19 | 200,057 | $572 | 20 | 4 |
| Twilio parent site Twilio Programmable Messaging 3% | 3% | 215 | 135,000 | 4,343 |
Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (g2.com, zapier.com). The first result for “best sms marketing platform” is zapier.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best SMS marketing platform for a small B2B company?”Paraphrase“Which text message and WhatsApp marketing tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top SMS and WhatsApp marketing platforms for a small team and how do they differ?”Budget-constrained“What is the best SMS marketing platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an SMS marketing platform. What should we look at?”Negative“Which SMS and WhatsApp marketing platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5HubSpot Marketing Hub, Salesforce Marketing CloudActiveCampaign, WATIChangedno first choiceSimpleTexting, Textedlyno first choiceagainst: Attentive, Listrak, Salesforce Marketing Cloud, Twilio Programmable Messaging, What-Sender
Four alternatives
EZ Texting, Salesmsg, SimpleTexting, SlickTextThree alternatives
Brevo, SimpleTexting, TextedlySix alternatives
Brevo, Salesmsg, SimpleTexting, SlickText, Textedly, WATIFive alternatives
EZ Texting, Klaviyo SMS, MessageDesk, SendPulse, SlickTextGPT-5.4 miniSimpleTextingagainst: Klaviyo SMSTwilio Programmable MessagingChangedTwilio Programmable MessagingEZ Texting, SimpleTextingno first choicenothing named
One alternative
Twilio Segment EngageOne alternative
WhatsApp Business AppFour alternatives
Mailchimp SMS, SimpleTexting, WhatsApp Business App, WhatsApp Business Platform via TwilioOne alternative
Twilio Programmable MessagingGemini 3.5 FlashSalesmsgBrevoChangedBrevoagainst: Respond.ioSimpleTextingno first choiceagainst: Twilio Programmable Messagingagainst: AWS SNS, Attentive, Plivo, Salesforce, Twilio Programmable Messaging
Five alternatives
Aloware, Sakari, SimpleTexting, TextUs, TextlineFour alternatives
HubSpot Marketing Hub, Respond.io, SleekFlow, WATISix alternatives
Klaviyo SMS, ManyChat, Omnisend, Salesmsg, SimpleTexting, WATIFive alternatives
Klaviyo SMS, Omnisend, SlickText, TextMagic, Twilio Programmable MessagingSeven alternatives
Attentive, EZ Texting, Klaviyo SMS, Postscript, Salesmsg, SimpleTexting, SlickTextPerplexity SonarActiveCampaignagainst: Attentive, Klaviyo SMS, Twilio Programmable MessagingBrevoChangedBrevoagainst: Twilio Programmable MessagingTextMagicagainst: Twilio Programmable Messagingno first choiceagainst: Gupshup, Plivo, Twilio Programmable Messaging
Three alternatives
Salesmsg, SimpleTexting, TextMagicOne alternative
Respond.ioThree alternatives
Klaviyo SMS, SlickText, WATIThree alternatives
EZ Texting, Omnisend, SlickTextGrok 4.20EZ Textingagainst: Attentive, Klaviyo SMS, Sinch, Twilio Programmable MessagingTwilio Programmable MessagingChangedActiveCampaign, BrevoSimpleTexting, Textedlyagainst: Attentive, Klaviyo SMS, Postscript, Twilio Programmable MessagingKlaviyo SMSagainst: Attentive, Postscript, Twilio Programmable Messagingagainst: Attentive, Bird, Campaigner, EasySendSMS, Infobip, Klaviyo SMS, Postscript, SMS.to
Two alternatives
Avochato, SimpleTextingFour alternatives
AiSensy, Bird, EZ Texting, WATIFour alternatives
AiSensy, SimpleTexting, SlickText, WATIThree alternatives
EZ Texting, Mobile Text Alerts, SlickTextFive alternatives
Constant Contact, EZ Texting, MessageDesk, SimpleTexting, TextedlyMistral SmallEZ Texting, SimpleTextingSimpleTextingChangedBrevoKlaviyo SMS, SimpleTextingno first choiceagainst: Attentive, Omnisend, Postscript, Twilio Programmable Messaging
Three alternatives
SlickText, TextMagic, Twilio Programmable MessagingSix alternatives
ActiveCampaign, Brevo, EZ Texting, Respond.io, SlickText, WATISix alternatives
AiSensy, EZ Texting, Klaviyo SMS, SimpleTexting, Twilio Programmable Messaging, WATIThree alternatives
EZ Texting, Mobile Text Alerts, PostscriptDeepSeek V4 FlashSimpleTextingagainst: Attentive, Klaviyo SMS, Omnisend, Twilio Programmable MessagingWATIChangedBrevoagainst: Bird, Twilio Programmable MessagingEZ TextingBrevoagainst: EZ Texting, Twilio Programmable Messagingagainst: Plivo, Sinch, TxtCart, Unofficial WhatsApp Bulk Sender Tools / Browser Extensions
Three alternatives
EZ Texting, Salesmsg, TextedlyTwo alternatives
Brevo, SalesmsgFour alternatives
AiSensy, SimpleTexting, SlickText, WATIFour alternatives
Mobile Text Alerts, SimpleTexting, TextMagic, TextedlyFour alternatives
Klaviyo SMS, Omnisend, SimpleTexting, TextMagicLlama 4 MaverickSimpleTextingSocial IntentsChangedno first choiceOmnisendno first choiceagainst: WhatsApp Business App
Three alternatives
Klaviyo SMS, Mobile Text Alerts, TextMagicSeven alternatives
Brevo, EZ Texting, Omnisend, SimpleTexting, SlickText, TextMagic, Twilio Programmable MessagingThree alternatives
EZ Texting, Project Broadcast, SimpleTextingQwen 3.7 FlashSimpleTextingBrevoChangedKlaviyo SMS, Postscriptagainst: AttentiveTXT Impactno first choiceagainst: The Free WhatsApp Business App, WA Sender, WhatWeb
Three alternatives
Project Broadcast, Sender, SlickTextThree alternatives
ManyChat, SimpleTexting, Social IntentsThree alternatives
Interakt, ManyChat, WATIThree alternatives
EZ Texting, Omnisend, SlickTextSix alternatives
ActiveCampaign, Attentive, HubSpot Marketing Hub, Klaviyo SMS, Postscript, SimpleTextingKimi K2Salesmsg, SimpleTextingBrevoChangedagainst: Consumer WhatsApp Business App, Twilio Programmable MessagingEZ Texting, SimpleTextingEZ Texting, TextMagicno first choiceagainst: Twilio Programmable Messagingagainst: Attentive, EZ Texting, Omnisend, Podium, Postscript, TextMagic
Three alternatives
EZ Texting, Message IQ, TextedlyTwo alternatives
Respond.io, TextMagicEight alternatives
Brevo, Interakt, Klaviyo SMS, ManyChat, Omnisend, SlickText, Twilio Programmable Messaging, WATIThree alternatives
SimpleTexting, SlickText, Twilio Programmable MessagingGLM 4.7 FlashXBrevoEZ Texting, WATIChangedActiveCampaign, BrevoEZ Textingno first choiceagainst: Twilio Programmable Messaging
Three alternatives
SimpleTexting, SlickText, TextedlySeven alternatives
Brevo, Infobip, Respond.io, SimpleTexting, SlickText, TextMagic, Twilio Programmable MessagingTwo alternatives
SimpleTexting, WATITwo alternatives
SimpleTexting, TextMagicMiniMax M2.5EZ Texting, Project BroadcastBrevoChangedAiSensyEZ Texting, Textedlyno first choicenothing named
Two alternatives
SimpleTexting, Twilio Programmable MessagingTwo alternatives
Social Intents, TXTImpactSix alternatives
Brevo, ClickSend, EZ Texting, Klaviyo SMS, Project Broadcast, SlickTextTwo alternatives
ClickSend, SimpleTextingGPT-6 LunaSalesmsgRespond.ioChangedagainst: MetaKlaviyo SMSagainst: BrevoEZ Textingno first choiceagainst: Twilio Programmable Messaging
One alternative
SakariThree alternatives
ManyChat, Omnisend, WATITwo alternatives
SlickText, TextMagicMuse Glimmer 30BActiveCampaignMobile Text Alerts, WATIChangedEZ Texting, SimpleTextingagainst: Twilio Programmable MessagingEZ TextingEZ Textingagainst: GB WhatsApp, WA Web Sender, WASender, WhatSender, WhatsApp, free WhatsApp Business App
Four alternatives
Customer.io, EZ Texting, SimpleTexting, SlickTextTwo alternatives
ActiveCampaign, EZ TextingSeven alternatives
Brevo, Interakt, Respond.io, SendPulse, SleekFlow, TextMagic, WATITwo alternatives
Project Broadcast, TextMagicOne alternative
Project BroadcastBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:18 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:03 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:06 | yes | 11 | 20 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 15:32 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:32 | yes | 13 | 14 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:47 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:40 | yes | 24 | 34 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:57 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:52 | yes | 5 | 22 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:21 | yes | 10 | 24 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:14 | yes | 16 | 112 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:29 | yes | 5 | 26 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:34 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:57 | yes | 13 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:09 | yes | 19 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:34 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:09 | no | 0 | 17 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 13:40 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:56 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:17 | yes | 10 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:22 | yes | 24 | 24 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:36 | yes | 5 | 4 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:20 | yes | 5 | 40 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:59 | yes | 23 | 45 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:57 | yes | 18 | 26 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:41 | yes | 5 | 21 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:06 | yes | 2 | 33 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:57 | yes | 21 | 29 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:04 | yes | 18 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:29 | yes | 7 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:42 | yes | 10 | 24 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 11:16 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:22 | yes | 15 | 17 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:42 | yes | 15 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:51 | yes | 25 | 35 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:13 | yes | 8 | 4 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:43 | no | 0 | 36 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:39 | yes | 25 | 38 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:38 | yes | 24 | 191 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:53 | yes | 10 | 18 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:19 | yes | 6 | 42 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:26 | yes | 15 | 32 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:15 | yes | 10 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:46 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:35 | yes | 14 | 19 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 10:57 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:58 | yes | 5 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:03 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:09 | yes | 19 | 18 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:29 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:14 | yes | 5 | 30 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:47 | yes | 14 | 23 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:33 | yes | 24 | 47 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:23 | yes | 5 | 14 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:53 | yes | 3 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:19 | yes | 11 | 19 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:58 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:08 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:57 | no | 0 | 15 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:03 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:24 | yes | 5 | 14 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:45 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:30 | yes | 23 | 60 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:08 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:43 | no | 0 | 27 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:51 | no | 0 | 51 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:20 | yes | 10 | 26 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:52 | no | 0 | 11 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:05 | yes | 2 | 20 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:27 | yes | 15 | 23 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:36 | yes | 27 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:39 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:30 | yes | 8 | 20 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 13:07 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:25 | yes | 15 | 16 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:55 | yes | 10 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:35 | yes | 24 | 45 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:54 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:18 | yes | 10 | 41 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:28 | yes | 24 | 34 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:22 | yes | 25 | 122 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:23 | no | 0 | 35 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:38 | yes | 4 | 20 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:28 | yes | 23 | 27 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
HubSpot read as HubSpot Marketing Hub
Klaviyo read as Klaviyo SMS
Twilio read as Twilio Programmable Messaging
Unresolved, counted raw
Campaign Cellar
CampaignHQ
Consumer WhatsApp Business App
ControlHippo
DelightChat
GB WhatsApp
GoSMS
Goldie
Mailchimp SMS
Meta
Meta's own WhatsApp Business app
Modulus
Netcapz
QuickReply.ai
SMSZap
Salesforce
Sleek
TXT Impact
The Free WhatsApp Business App
Twilio Segment Engage
Twilio WhatsApp API
TxtCart
Tyntec
Unofficial WhatsApp Bulk Sender Tools / Browser Extensions
WA Sender
WA Web Sender
WASender
WhatSender
WhatWeb
WhatsApp Business Cloud API
WhatsApp Business Platform
WhatsApp Business Platform via Twilio
Yaeris
free WhatsApp Business App
Discontinued, still offered
No shut-down product was recommended here.