Programmatic and display advertising for small business buyers
Asked as “programmatic advertising platform”, and as “demand-side platform for display ads”, on behalf of a small B2B company. 59 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
41%
Clear leader
41StackAdapt17Choozle07AdRoll36others
41% of first choices, clear leader.
Since October 2026▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.StackAdapt held the lead, −2 points on 43%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
StackAdapt41%Clear leader▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.This pageMid-marketStackAdapt50%Clear leader▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.Standing →Enterprise
Demandbase Advertising32%Contested↗new leaderNew leader since October 2026: Demandbase Advertising (32%) replaces The Trade Desk (39% then, 25% now), 7 points clear, inside the 11-point floor.Standing →
StackAdapt41%Clear leader▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.This pageMid-marketStackAdapt50%Clear leader▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.Standing →EnterpriseDemandbase Advertising32%Contested↗new leaderNew leader since October 2026: Demandbase Advertising (32%) replaces The Trade Desk (39% then, 25% now), 7 points clear, inside the 11-point floor.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01StackAdapt41%2%62endorsed leader▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.43% → 41%
StackAdapt41%2%62endorsed leader▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.43% → 41%02
Choozle17%3%33accepted challenger▲+15Since October 2026: 2% → 17%, +15 points. Past the 11-point floor: movement.2% → 17%
Choozle17%3%33accepted challenger▲+15Since October 2026: 2% → 17%, +15 points. Past the 11-point floor: movement.2% → 17%03
AdRoll7%0%24accepted challenger▼−2Since October 2026: 9% → 7%, −2 points. Inside the 11-point floor: within noise.9% → 7%
AdRoll7%0%24accepted challenger▼−2Since October 2026: 9% → 7%, −2 points. Inside the 11-point floor: within noise.9% → 7%04
Google Ads Lab in the set5%0%17accepted challenger▲+1Since October 2026: 4% → 5%, +1 point. Inside the 11-point floor: within noise.4% → 5%
Google Ads Lab in the set5%0%17accepted challenger▲+1Since October 2026: 4% → 5%, +1 point. Inside the 11-point floor: within noise.4% → 5%05
LinkedIn Campaign Manager5%6%18accepted challenger▼−1Since October 2026: 6% → 5%, −1 point. Inside the 11-point floor: within noise.6% → 5%
LinkedIn Campaign Manager5%6%18accepted challenger▼−1Since October 2026: 6% → 5%, −1 point. Inside the 11-point floor: within noise.6% → 5%06
Meta Ads3%0%14accepted challenger▼−5Since October 2026: 8% → 3%, −5 points. Inside the 11-point floor: within noise.8% → 3%
Meta Ads3%0%14accepted challenger▼−5Since October 2026: 8% → 3%, −5 points. Inside the 11-point floor: within noise.8% → 3%07Demandbase Advertising3%44%16criticized challenger▼−1Since October 2026: 4% → 3%, −1 point. Inside the 11-point floor: within noise.4% → 3%
Demandbase Advertising3%44%16criticized challenger▼−1Since October 2026: 4% → 3%, −1 point. Inside the 11-point floor: within noise.4% → 3%08
The Trade Desk3%73%55criticized challenger▲+1Since October 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise.2% → 3%
The Trade Desk3%73%55criticized challenger▲+1Since October 2026: 2% → 3%, +1 point. Inside the 11-point floor: within noise.2% → 3%09
AdLib2%0%14accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
AdLib2%0%14accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%10
Basis2%14%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Basis2%14%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%11
6sense2%45%11criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
6sense2%45%11criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%12
Amazon DSP2%56%32criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Amazon DSP2%56%32criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the five products at 0%, ordered by negative rate
16DV3600%91%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
17
Google Display & Video 360 Lab in the set0%68%37criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Google Display & Video 360 Lab in the set0%68%37criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%15
Adobe Advertising0%60%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Advertising0%60%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%13
Simpli.fi0%0%13accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Simpli.fi0%0%13accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
SmartyAds0%0%12accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
SmartyAds0%0%12accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Ads is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models three times of 52. Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112131415D16
17Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01StackAdapt41%
StackAdapt41%02Choozle17%
Choozle17%03AdRoll7%
AdRoll7%04Google Ads5%
Google Ads5%05LinkedIn Campaign Manager5%
LinkedIn Campaign Manager5%06Meta Ads3%
Meta Ads3%07Demandbase Advertising3%
Demandbase Advertising3%08The Trade Desk3%
The Trade Desk3%09AdLib2%
AdLib2%10Basis2%
Basis2%116sense2%
6sense2%12Amazon DSP2%
Amazon DSP2%13Simpli.fi0%
Simpli.fi0%14SmartyAds0%
SmartyAds0%15Adobe Advertising0%
Adobe Advertising0%16DV3600%
17Google Display & Video 3600%
Google Display & Video 3600%What they warned about
Seven of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Mistral Small, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Google Display & Video 36068%
25 of 37 labels negative · 13 of 14 models · 9 hard negative
“Platforms or Categories to Avoid or Be Cautious About ... (e.g., The Trade Desk, Google Display & Video 360, Adobe Advertising Cloud, MediaMath remnants or similar)” Grok 4.20, negative prompt
The Trade Desk73%
40 of 55 labels negative · 11 of 14 models · 15 hard negative
“Enterprise-Level DSPs (Demand-Side Platforms) with High Minimum Spends (e.g., The Trade Desk...): Why avoid/cautious? These often require $10K–20K+ monthly commitments” Grok 4.20, negative prompt
Amazon DSP56%
18 of 32 labels negative · 11 of 14 models · 8 hard negative
“Two immediate disqualifiers worth flagging: DV360 and Amazon DSP both carry high minimum spend thresholds that put them out of reach for most small teams” Muse Glimmer 30B, negative prompt
Demandbase Advertising44%
7 of 16 labels negative · 7 of 14 models · 2 hard negative
“Why avoid for small B2B: High minimums, complex implementation, steep learning curve” GLM 4.7 FlashX, direct prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 841 links across 221 sites, every framing counted. Ranked by the number of answers carrying the site or page. 32 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Reddit32 answers · 50 citations · 10 models
vendor site · Epom31 answers · 34 citations · 12 models
vendor site · SmartyAds30 answers · 32 citations · 10 models
23 answers · 29 citations · 11 models
vendor site · Demandbase23 answers · 28 citations · 11 models
vendor site · Madgicx18 answers · 19 citations · 9 models
16 answers · 33 citations · 6 models
vendor site · 6sense16 answers · 17 citations · 12 models
15 answers · 15 citations · 9 models
vendor site · StackAdapt14 answers · 19 citations · 8 models
vendor site · Improvado14 answers · 16 citations · 6 models
vendor site · Adwave14 answers · 14 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
28 answers · 10 models
25 answers · 10 models
18 answers · 10 models
16 answers · 12 models
15 answers · 9 models
14 answers · 9 models
14 answers · 10 models
14 answers · 7 models
13 answers · 10 models
13 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic advertising platform”, “programmatic advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| StackAdapt stackadapt.com | 41% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | 3 |
| Choozle choozle.com | 17% | 48 | 720 | 12 | 2,161 | $135 | 13 | |
| AdRoll adroll.com AdRoll 7%, AdRoll ABM 0% | 7% | 204 | 2,900 | 50 | 52,273 | 18 | ||
| Google parent site Google Ads 5%, Google Display Network 2% | 7% | 201 | 550,000 | 15,818 | ||||
| LinkedIn parent site LinkedIn Campaign Manager 5% | 5% | 118 | 11,100,000 | 77,031 | ||||
| Meta meta.com Meta Ads 3% | 3% | 195 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| Demandbase Advertising demandbase.com | 3% | 62 | 42,531 | 34 | ||||
| The Trade Desk thetradedesk.com | 3% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 | |
| AdLib getadlib.com AdLib 2%, AdLib DSP 0% | 2% | 47 | 33,100 | 997 | 12,294 | 0 | ||
| Basis basis.com | 2% | 58 | 27,100 | 18,059 | 9,941 | $141 | 15 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (improvado.io, reddit.com, stackadapt.com). The first result for “best programmatic advertising platform” is mediajel.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best programmatic advertising platform for a small B2B company?”Paraphrase“Which demand-side platform for display ads would you recommend to a small business that sells to other businesses?”Comparative“What are the top programmatic advertising platforms for a small team and how do they differ?”Budget-constrained“What is the best programmatic advertising platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a programmatic advertising platform. What should we look at?”Negative“Which programmatic advertising platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5StackAdaptGoogle Display Network, LinkedIn Campaign ManagerChangedStackAdaptChoozleno first choiceagainst: LinkedIn Campaign Manager, The Trade Desk
Four alternatives
AdRoll, AdRoll ABM, Hey Sid, LinkedIn Campaign ManagerThree alternatives
Adobe Advertising, Demandbase Advertising, The Trade DeskFive alternatives
AdRoll, Adwave, Choozle, Simpli.fi, Vibe.coThree alternatives
AdRoll, Simpli.fi, SmartyAdsGPT-5.4 miniLinkedIn Campaign Manageragainst: Google Display & Video 360, The Trade DeskAmazon Ads Agent, Amazon DSP, The Trade DeskChangedagainst: Google Display & Video 360Basis, StackAdaptagainst: The Trade DeskAdRoll, Google Adsagainst: DV360, The Trade Deskno first choicenothing named
One alternative
StackAdaptThree alternatives
Amazon DSP, Google Display & Video 360, Simpli.fiGemini 3.5 FlashStackAdaptagainst: 6sense, Demandbase Advertising, The Trade DeskStackAdaptHeldagainst: Google Display & Video 360, The Trade DeskStackAdaptagainst: Google Display & Video 360, The Trade DeskStackAdaptagainst: Google Display & Video 360, The Trade DeskBasis, Choozle, StackAdaptagainst: Amazon DSP, Google Display & Video 360, The Trade Deskagainst: Adobe Advertising, Amazon DSP, Google Display & Video 360, Revcontent, Taboola, Teads, The Trade Desk
Six alternatives
AdLib, AdRoll ABM, Choozle, Google Ads, Google Display Network, LinkedIn Campaign ManagerFive alternatives
AdLib DSP, AdRoll ABM, Choozle, Google Ads Display Network, LinkedIn Campaign ManagerFour alternatives
AdLib DSP, AdRoll, Choozle, Vibe.coSeven alternatives
AdLib DSP, AdRoll, Google Ads, Match2One, Meta Ads, SmartyAds, Vibe.coFour alternatives
6sense, AdRoll ABM, Quantcast, TerminusPerplexity SonarStackAdaptagainst: 6sense, DV360, Demandbase Advertising, The Trade DeskStackAdaptHeldagainst: DV360, The Trade DeskStackAdaptagainst: Google Display & Video 360, The Trade DeskChoozleagainst: DV360, The Trade Deskno first choiceagainst: Amazon DSP, Google Display & Video 360, The Trade Desk, Yahoo DSP
Five alternatives
Choozle, Google Display, Hey Sid, LinkedIn Campaign Manager, YouTubeOne alternative
Google Display NetworkSix alternatives
AdRoll, Amazon DSP, Basis, Choozle, Simpli.fi, Vibe.coThree alternatives
AdRoll, Amazon DSP, Meta AdsGrok 4.20StackAdaptagainst: Google Display & Video 360StackAdaptHeldagainst: The Trade DeskStackAdaptagainst: Adobe Advertising, Google Display & Video 360, Microsoft Invest, The Trade DeskGoogle Ads, Meta Adsagainst: Amazon DSP, Criteo, Google Display & Video 360, MediaMath, The Trade Deskno first choiceagainst: The Trade Deskagainst: Adobe Advertising, Amazon DSP, Google Ad Exchange, Google Display & Video 360, MediaMath, Microsoft Xandr, The Trade Desk
Five alternatives
AdRoll, Basis, Simpli.fi, SmartyAds, The Trade DeskThree alternatives
Demandbase Advertising, Google Display & Video 360, ZoomInfo MarketingFour alternatives
Amazon DSP, Choozle, Google Ads, SmartyAdsThree alternatives
AdLib, Choozle, StackAdaptFive alternatives
Amazon DSP, Basis, Google Display & Video 360, Platformance, StackAdaptMistral SmallStackAdapt, The Trade DeskDemandbase AdvertisingChangedAdLib, StackAdaptAdwaveno first choiceagainst: Amazon DSP, Google Display & Video 360, YouTube
Two alternatives
6sense, SmartyAdsTwo alternatives
AdLib, StackAdaptThree alternatives
AdRoll, Google Display & Video 360, PropellerAdsTwo alternatives
AdLib, CentroDeepSeek V4 FlashStackAdaptagainst: 6sense, Amazon DSP, Google Display & Video 360, The Trade DeskStackAdaptHeldagainst: Basis, DV360, Demandbase Advertising, The Trade DeskStackAdaptagainst: The Trade DeskAdRollagainst: Adobe Advertising, Criteo, DV360, The Trade DeskStackAdaptagainst: Amazon DSP, DV360, The Trade Deskagainst: Adobe Advertising, Google Display & Video 360, MediaMath, The Trade Desk
Six alternatives
AdRoll, Choozle, Epom DSP, Hey Sid, LinkedIn Campaign Manager, Microsoft AdvertisingThree alternatives
AdRoll, Google Ads, LinkedIn Campaign ManagerFive alternatives
AdRoll, Amazon DSP, Choozle, Google Display & Video 360, Simpli.fiFour alternatives
Choozle, PropellerAds, SmartyAds, StackAdaptThree alternatives
AdLib, Choozle, Simpli.fiLlama 4 Maverickno first choiceno first choiceHeldSmartyAds DSPChoozle6sense, Demandbase Advertising, LinkedIn Campaign Manageragainst: The Trade Deskagainst: Amazon DSP, Google Display & Video 360, The Trade Desk
Three alternatives
Choozle, Demandbase Advertising, StackAdaptTwo alternatives
StackAdapt, The Trade DeskThree alternatives
AdRoll, StackAdapt, ad:personamQwen 3.7 FlashStackAdaptStackAdaptHeldStackAdaptagainst: Center.io, The Trade DeskStackAdaptagainst: DV360, The Trade Deskno first choiceagainst: Adobe Advertising, Amazon DSP, Google Display & Video 360, MediaMath, The Trade Desk
Two alternatives
AdLib, LinkedIn Campaign ManagerTwo alternatives
Google Ads, The Trade DeskTwo alternatives
AdLib, SmartyAdsFive alternatives
AdLib, AdRoll, Meta Ads, Pinterest, SmartyAdsKimi K2Choozle, StackAdaptStackAdaptChangedagainst: Demandbase Advertising, Terminus, The Trade DeskStackAdaptAdLib, Choozleagainst: Amazon DSP, Google Display & Video 360, The Trade Deskno first choiceagainst: Amazon DSP, The Trade Desk
Two alternatives
Hey Sid, SmartyAdsThree alternatives
Basis, Choozle, Google Display NetworkFour alternatives
AdRoll, Choozle, Google Display Network, Simpli.fiTwo alternatives
Epom DSP, StackAdaptGLM 4.7 FlashXChoozle, StackAdaptagainst: 6sense, Demandbase AdvertisingStackAdaptChangedAdRollagainst: Google Display & Video 360AdRollagainst: Amazon DSP, StackAdaptno first choicenothing named
Two alternatives
Adlo, SmartyAds DSPFour alternatives
Adzooma, Amazon DSP, Google Display & Video 360, The Trade DeskTwo alternatives
Amazon DSP, The Trade DeskThree alternatives
Choozle, Google Display Network, Meta AdsMiniMax M2.5Google Ads, Meta Adsagainst: 6sense, Demandbase AdvertisingStackAdaptChangedStackAdapt, The Trade DeskChoozle, ad:personamno first choiceagainst: Amazon DSP, DV360against: Adform DSP, Amazon DSP, Google Display & Video 360, The Trade Desk
Three alternatives
Bridge Connect, ProData Management, StackAdaptTwo alternatives
LinkedIn Campaign Manager, iPromoteThree alternatives
Amazon DSP, Google Display & Video 360, SmartyAds DSPThree alternatives
AdLib, Epom DSP, SmartyAdsThree alternatives
AdLib, Simpli.fi, StackAdaptGPT-6 LunaStackAdaptagainst: Demandbase AdvertisingStackAdaptHeldAdRoll, StackAdaptAdRollno first choiceagainst: Amazon DSP managed service, Google Display & Video 360
One alternative
LinkedIn Campaign ManagerTwo alternatives
Google Ads, LinkedIn Campaign ManagerFour alternatives
Amazon DSP, Basis, Google Display & Video 360, The Trade DeskTwo alternatives
Google Ads, StackAdaptMuse Glimmer 30BChoozle, SmartyAds DSPagainst: The Trade DeskStackAdaptChangedagainst: Google Display & Video 360, The Trade DeskStackAdaptagainst: Amazon DSP, Basis, Google Display & Video 360, The Trade DeskChoozleagainst: Amazon DSP, DV360, The Trade Deskno first choiceagainst: Amazon DSP, Choozle, Google Display & Video 360, The Trade Desk
Three alternatives
AdRoll ABM, Hey Sid, StackAdaptOne alternative
AdRoll ABMFour alternatives
AdLib, AdRoll, Choozle, Simpli.fiThree alternatives
AdRoll, Adwave, StackAdaptBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:17 | yes | 9 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:15 | no | 0 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:38 | yes | 9 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 13:23 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:10 | yes | 9 | 14 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:41 | yes | 5 | 7 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:07 | yes | 18 | 15 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:51 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:14 | yes | 5 | 26 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:17 | yes | 9 | 17 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:39 | yes | 21 | 69 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:35 | yes | 5 | 53 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:28 | yes | 3 | 12 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:04 | yes | 9 | 21 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:07 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:42 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:05 | yes | 14 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 16:08 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:55 | yes | 5 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:15 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:47 | yes | 24 | 23 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:27 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:08 | yes | 10 | 46 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:46 | yes | 20 | 36 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:12 | yes | 18 | 30 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:48 | yes | 5 | 52 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:03 | yes | 2 | 10 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:02 | yes | 20 | 21 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:42 | yes | 16 | 12 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:40 | yes | 5 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:41 | yes | 12 | 24 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 13:26 | yes | 10 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:36 | yes | 14 | 17 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:06 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:21 | yes | 25 | 43 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:17 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:38 | yes | 10 | 48 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:00 | yes | 20 | 28 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:31 | yes | 25 | 43 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:52 | yes | 5 | 24 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:22 | yes | 5 | 25 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:57 | yes | 15 | 30 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:37 | yes | 10 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:23 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:08 | yes | 14 | 17 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:28 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:37 | yes | 5 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:44 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:33 | yes | 25 | 38 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:04 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:01 | yes | 5 | 26 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:43 | yes | 14 | 44 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:18 | yes | 23 | 44 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:41 | yes | 5 | 23 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:23 | yes | 3 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:09 | yes | 11 | 16 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:31 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:48 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:07 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 09:13 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:50 | yes | 10 | 14 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:30 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:24 | yes | 24 | 35 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:53 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:55 | no | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:58 | yes | 25 | 38 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:35 | yes | 14 | 31 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:02 | yes | 5 | 19 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:34 | yes | 3 | 13 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:37 | yes | 10 | 19 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:23 | yes | 18 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:27 | yes | 6 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:10 | no | 0 | 16 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 13:22 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:04 | yes | 10 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:17 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:49 | yes | 23 | 46 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:54 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:09 | yes | 9 | 22 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:13 | yes | 23 | 29 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:50 | yes | 22 | 62 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:19 | yes | 19 | 41 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:57 | yes | 3 | 19 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:53 | yes | 13 | 18 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
AdForm read as Adform DSP
Adform read as Adform DSP
Adobe read as Adobe Advertising
Amazon read as Amazon DSP
Demandbase read as Demandbase Advertising
EPOM read as Epom DSP
Epom read as Epom DSP
Google read as Google Display & Video 360
Google Display and Video 360 read as Google Display & Video 360
LinkedIn read as LinkedIn Campaign Manager
Meta read as Meta Ads
Meta (Facebook) read as Meta Ads
Meta (Facebook/LinkedIn) read as Meta Ads
TikTok read as TikTok Ads
Unresolved, counted raw
Amazon DSP managed service
Basis DSP
Bridge Connect
Center.io
Google Ad Exchange
Google Ads Display Network (GDN)
Incubeta
Jelly
Platformance
Prebid.js (open-source)
ProData Management (prodatamg.com)
The Trade Desk Entry
Venture
Discontinued, still offered
No shut-down product was recommended here.