Programmatic and display advertising
Asked as “programmatic advertising platform”, and as “demand-side platform for display ads”, on behalf of a mid-market B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
50%
Clear leader
50StackAdapt14Choozle09AdRoll ABM28others
50% of first choices, clear leader.
Since October 2026▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.StackAdapt held the lead, +2 points on 48%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
StackAdapt41%Clear leader▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.Standing →Mid-marketStackAdapt50%Clear leader▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.This pageEnterprise
Demandbase Advertising32%Contested↗new leaderNew leader since October 2026: Demandbase Advertising (32%) replaces The Trade Desk (39% then, 25% now), 7 points clear, inside the 11-point floor.Standing →
StackAdapt41%Clear leader▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.Standing →Mid-marketStackAdapt50%Clear leader▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.This pageEnterpriseDemandbase Advertising32%Contested↗new leaderNew leader since October 2026: Demandbase Advertising (32%) replaces The Trade Desk (39% then, 25% now), 7 points clear, inside the 11-point floor.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01StackAdapt50%4%57endorsed leader▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.48% → 50%
StackAdapt50%4%57endorsed leader▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.48% → 50%02
Choozle14%0%17accepted challenger▲+9Since October 2026: 5% → 14%, +9 points. Inside the 11-point floor: within noise.5% → 14%
Choozle14%0%17accepted challenger▲+9Since October 2026: 5% → 14%, +9 points. Inside the 11-point floor: within noise.5% → 14%03
AdRoll ABM9%0%18accepted challenger▲+9Since October 2026: 0% → 9%, +9 points. Inside the 11-point floor: within noise.0% → 9%
AdRoll ABM9%0%18accepted challenger▲+9Since October 2026: 0% → 9%, +9 points. Inside the 11-point floor: within noise.0% → 9%04
The Trade Desk7%33%54criticized challenger▼−3Since October 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise.10% → 7%
The Trade Desk7%33%54criticized challenger▼−3Since October 2026: 10% → 7%, −3 points. Inside the 11-point floor: within noise.10% → 7%05
Basis2%0%21accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Basis2%0%21accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%06DV3602%60%15criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Show the seven products at 0%, ordered by negative rate
13
Meta Ads0%40%10criticized challenger▼−3Since October 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise.3% → 0%
Meta Ads0%40%10criticized challenger▼−3Since October 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise.3% → 0%07
Google Display & Video 360 Lab in the set0%31%36criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Google Display & Video 360 Lab in the set0%31%36criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%11
Amazon DSP0%30%33criticized challenger▼−3Since October 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise.3% → 0%
Amazon DSP0%30%33criticized challenger▼−3Since October 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise.3% → 0%12
6sense0%29%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
6sense0%29%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09Demandbase Advertising0%24%25accepted challenger▼−3Since October 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise.3% → 0%
Demandbase Advertising0%24%25accepted challenger▼−3Since October 2026: 3% → 0%, −3 points. Inside the 11-point floor: within noise.3% → 0%08
LinkedIn Campaign Manager0%12%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
LinkedIn Campaign Manager0%12%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Adobe Advertising0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Advertising0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models zero times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
For buyers
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405D06
07080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01StackAdapt50%
StackAdapt50%02Choozle14%
Choozle14%03AdRoll ABM9%
AdRoll ABM9%04The Trade Desk7%
The Trade Desk7%05Basis2%
Basis2%06DV3602%
07Google Display & Video 3600%
Google Display & Video 3600%08LinkedIn Campaign Manager0%
LinkedIn Campaign Manager0%09Demandbase Advertising0%
Demandbase Advertising0%10Adobe Advertising0%
Adobe Advertising0%11Amazon DSP0%
Amazon DSP0%126sense0%
6sense0%13Meta Ads0%
Meta Ads0%What they warned about
Eight of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, Mistral Small, Kimi K2 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
The Trade Desk33%
18 of 54 labels negative · 8 of 14 models · 6 hard negative
“Avoid for Limited Budgets ... Stick away from enterprise DSPs like The Trade Desk and Google DV360” DeepSeek V4 Flash, budget prompt
Amazon DSP30%
10 of 33 labels negative · 8 of 14 models · 3 hard negative
“Platforms to AVOID with Limited Budgets ... ~$25,000+/month | High barrier to entry” Kimi K2, budget prompt
DV360
60%
9 of 15 labels negative · 8 of 14 models · 3 hard negative
“Platforms to AVOID with Limited Budgets ... ~$25,000+/month | Enterprise-focused, managed service required” Kimi K2, budget prompt
Google Display & Video 36031%
11 of 36 labels negative · 6 of 14 models · 2 hard negative
“Stick away from enterprise DSPs like The Trade Desk and Google DV360” DeepSeek V4 Flash, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 784 links across 257 sites, every framing counted. Ranked by the number of answers carrying the site or page. 32 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Demandbase32 answers · 43 citations · 13 models
vendor site · Improvado25 answers · 27 citations · 9 models
vendor site · 6sense22 answers · 22 citations · 12 models
vendor site · Reddit17 answers · 23 citations · 10 models
vendor site · SmartyAds15 answers · 16 citations · 7 models
vendor site · StackAdapt13 answers · 26 citations · 6 models
vendor site · DemandScience13 answers · 13 citations · 10 models
13 answers · 13 citations · 9 models
13 answers · 13 citations · 8 models
vendor site · Hey Sid12 answers · 13 citations · 9 models
vendor site · Epom11 answers · 12 citations · 9 models
vendor site · Basis10 answers · 12 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 12 models
23 answers · 9 models
22 answers · 12 models
14 answers · 6 models
13 answers · 8 models
10 answers · 7 models
10 answers · 8 models
9 answers · 5 models
8 answers · 7 models
8 answers · 5 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic advertising platform”, “programmatic advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| StackAdapt stackadapt.com | 50% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | 3 |
| Choozle choozle.com | 14% | 48 | 720 | 12 | 2,161 | $135 | 13 | |
| AdRoll adroll.com AdRoll ABM 9%, AdRoll 3% | 12% | 204 | 2,900 | 50 | 52,273 | 18 | ||
| The Trade Desk thetradedesk.com | 7% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 | |
| AdLib getadlib.com | 3% | 47 | 33,100 | 997 | 12,294 | 0 | ||
| Epom DSP epom.com | 3% | 8 | ||||||
| Basis basis.com | 2% | 58 | 27,100 | 18,059 | 9,941 | $141 | 15 | |
| ad:personam adpersonam.io | 2% | 10 | 0 | 528 | ||||
| Amazon Sponsored Ads | 2% | |||||||
| SmartyAds smartyads.com SmartyAds DSP 2%, SmartyAds 0% | 2% | 28 | 110 | 0 | 3,878 | 4 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (improvado.io, reddit.com, stackadapt.com). The first result for “best programmatic advertising platform” is mediajel.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best programmatic advertising platform for a mid-market B2B company?”Paraphrase“Which demand-side platform for display ads would you recommend to a mid-sized B2B company?”Comparative“What are the top programmatic advertising platforms and how do they differ?”Budget-constrained“What is the best programmatic advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a programmatic advertising platform. What should we look at?”Negative“Which programmatic advertising platforms should I avoid or be cautious about?”
Claude Haiku 4.5StackAdaptDV360, The Trade DeskChangedThe Trade DeskVibe.cono first choiceagainst: AdX/AdSense, Amazon DSP, DV360
Two alternatives
AdRoll ABM, LinkedIn Campaign ManagerOne alternative
LinkedIn Campaign ManagerFive alternatives
Amazon DSP, Basis, DV360, Spotify Ad Exchange, StackAdaptFive alternatives
AdRoll, Adwave, Choozle, StackAdapt, ad:personamGPT-5.4 miniStackAdaptagainst: DV360, Google Marketing Platform, The Trade DeskThe Trade DeskChangedagainst: Amazon DSPGoogle Display & Video 360, The Trade Deskagainst: Microsoft AdvertisingAmazon Sponsored Adsagainst: Amazon DSP, DV360, The Trade Deskno first choiceagainst: Google's Performance Max, Meta's Advantage, Openpath, The Trade Desk
One alternative
Demandbase AdvertisingThree alternatives
Basis, Google Display & Video 360, StackAdaptTwo alternatives
Amazon Ads, Amazon DSPGemini 3.5 FlashAdRoll ABM, StackAdaptagainst: LinkedIn Campaign Manager, The Trade DeskAdRoll ABM, StackAdaptHeldagainst: Google Display & Video 360, The Trade Deskno first choiceStackAdaptagainst: Google Display & Video 360, The Trade DeskBasis, StackAdaptagainst: Google Display & Video 360, The Trade Deskagainst: HilltopAds, PopCash, PropellerAds, RichAds
Two alternatives
Demandbase Advertising, Influ2Two alternatives
Choozle, Demandbase AdvertisingFive alternatives
AdRoll, Choozle, Google Ads, Match2One, Pontiac IntelligenceFour alternatives
6sense, Demandbase Advertising, Quantcast, TerminusPerplexity SonarStackAdaptagainst: DV360, The Trade DeskStackAdaptHeldagainst: The Trade DeskThe Trade Deskagainst: Google Ad Manager, Index Exchange, Magnite, PubMaticChoozleagainst: Adwave, StackAdaptno first choiceagainst: Amazon DSP, Criteo, Google Ad Manager, Google Display & Video 360, MediaMath, Meta Ads, RTB House, TikTok Ads
Three alternatives
AdRoll ABM, Demandbase Advertising, LinkedIn Campaign ManagerThree alternatives
Demandbase Advertising, Google Display & Video 360, LinkedIn Campaign ManagerEight alternatives
6sense, Amazon DSP, Basis, Criteo, Demandbase Advertising, Google Display & Video 360, LinkedIn Campaign Manager, StackAdaptOne alternative
AdRollGrok 4.20AdRoll ABM, StackAdaptagainst: 6sense, Demandbase AdvertisingThe Trade DeskChangedagainst: MediaMathGoogle Display & Video 360, The Trade Deskagainst: Adobe Advertising, Meta AdsChoozleagainst: Amazon DSP, Criteo, DiscoverMyBusiness, The Trade Desk, WebFXStackAdaptagainst: Google Display & Video 360against: Amazon DSP, DV360, Google's Performance Max, Magnite, MediaMath, PubMatic, StackAdapt
Three alternatives
Google Display & Video 360, Hey Sid, The Trade DeskTwo alternatives
AdRoll ABM, Google Display & Video 360Three alternatives
Amazon DSP, StackAdapt, Yahoo DSPTwo alternatives
StackAdapt, ad:personamThree alternatives
6sense, Demandbase Advertising, The Trade DeskMistral SmallStackAdapt, The Trade DeskStackAdaptChangedno first choiceAdLib, Epom DSPno first choiceagainst: Amazon DSP, Meta Ads, YouTube
Three alternatives
AdRoll ABM, Google Display & Video 360, LinkedIn Campaign ManagerTwo alternatives
AdRoll ABM, The Trade DeskTwo alternatives
Google Display Network, Meta AdsDeepSeek V4 FlashStackAdaptagainst: 6sense, DV360, Demandbase Advertising, The Trade DeskStackAdaptHeldagainst: Amazon DSP, Demandbase Advertising, Google Display & Video 360, The Trade DeskAmazon DSP, Google Display & Video 360, The Trade Deskagainst: MediaMathChoozle, SmartyAds DSPagainst: Google Display & Video 360, The Trade Deskno first choiceagainst: Amazon Ads, Google Display & Video 360, Meta Ads, PropellerAds
Two alternatives
AdRoll ABM, LinkedIn Campaign ManagerOne alternative
AdRoll ABMTwo alternatives
Adobe Advertising, StackAdaptThree alternatives
AdLib, Simpli.fi, ad:personamLlama 4 MaverickStackAdaptStackAdaptHeldno first choiceAdRoll, Choozleno first choiceagainst: Amazon DSP, DV360
Three alternatives
Google Display & Video 360, LinkedIn Campaign Manager, The Trade DeskSix alternatives
AdLib, Amazon DSP, Choozle, Demandbase Advertising, Google Display & Video 360, The Trade DeskOne alternative
StackAdaptQwen 3.7 FlashStackAdaptStackAdaptHeldagainst: The Trade DeskThe Trade DeskChoozleagainst: DV360, The Trade Deskno first choiceagainst: Google Display & Video 360
Four alternatives
6sense, Demandbase Advertising, LinkedIn Campaign Manager, The Trade DeskTwo alternatives
Choozle, Demandbase AdvertisingFour alternatives
Adobe Advertising, Amazon DSP, Google Display & Video 360, StackAdaptFour alternatives
AdRoll, Google Ads, Meta Ads, StackAdaptKimi K2AdRoll ABMagainst: 6sense, Demandbase AdvertisingStackAdaptChangedagainst: 6sense, Demandbase Advertising, Terminusno first choiceAdLib, Epom DSPagainst: Amazon DSP, DV360, The Trade Deskno first choicenothing named
Five alternatives
ABX, Google Display, LinkedIn Campaign Manager, Metadata.io, StackAdaptThree alternatives
AdRoll ABM, DV360, The Trade DeskFive alternatives
Amazon DSP, Basis, Google Display & Video 360, StackAdapt, The Trade DeskThree alternatives
Simpli.fi, StackAdapt, ad:personamGLM 4.7 FlashXStackAdaptStackAdaptHeldagainst: Demandbase AdvertisingGoogle Display & Video 360, The Trade DeskChoozle, ad:personamno first choicenothing named
Six alternatives
6sense, Demandbase Advertising, Google Display & Video 360, LinkedIn Audience Network, Programmatic B2B Agency Services, The Trade DeskOne alternative
AdRollSix alternatives
Adobe Advertising, Amazon DSP, Magnite, MediaMath, StackAdapt, Yahoo DSPSeven alternatives
Google Ads, LinkedIn Campaign Manager, Meta (Facebook) Ads, PPCmate X, PopAds, ROIads, StackAdaptMiniMax M2.5StackAdaptStackAdaptHeldno first choiceChoozleno first choicenothing named
Three alternatives
AdRoll ABM, Basis, DemandScienceFour alternatives
6sense, AdRoll ABM, Demandbase Advertising, The Trade DeskSeven alternatives
Amazon DSP, Demandbase Advertising, Google Display & Video 360, Smadex, StackAdapt, The Trade Desk, Yahoo DSPThree alternatives
AdLib, SmartyAds, ad:personamGPT-6 LunaStackAdaptStackAdaptHeldGoogle Display & Video 360, The Trade Deskagainst: Google AdsStackAdaptno first choiceagainst: Google Ad Manager
Four alternatives
6sense, AdRoll ABM, Basis, Demandbase AdvertisingOne alternative
BasisFour alternatives
Adobe Advertising, Amazon Ads Agent, StackAdapt, Yahoo DSPOne alternative
Google Display NetworkMuse Glimmer 30BAdRoll ABM, StackAdaptagainst: The Trade DeskStackAdaptChangedagainst: Google Display & Video 360, The Trade DeskGoogle Display, The Trade DeskAdRoll, ChoozleStackAdaptagainst: FreeWheel, Google AdExchange, Google Display & Video 360, Google Video Partners, LinkedIn Campaign Manager, PulsePoint, SmartyAds LLP, Taboola, TikTok Ads
Two alternatives
DemandScience, Hey SidTwo alternatives
AdRoll ABM, Demandbase AdvertisingThree alternatives
Amazon DSP, Magnite, PubMaticFour alternatives
AdLib, SmartyAds, StackAdapt, ad:personamThree alternatives
Amazon DSP, DV360, The Trade DeskBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:34 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:43 | yes | 2 | 11 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:31 | yes | 7 | 28 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 15:10 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:38 | yes | 8 | 13 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:29 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:16 | yes | 18 | 33 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:26 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:50 | yes | 8 | 26 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:55 | yes | 18 | 36 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:53 | yes | 14 | 57 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:14 | yes | 10 | 43 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:43 | yes | 4 | 12 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:11 | yes | 12 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:28 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:37 | no | 0 | 2 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:18 | no | 0 | 17 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 10:09 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:59 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:23 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:15 | yes | 23 | 22 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:36 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:44 | yes | 5 | 28 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:45 | yes | 20 | 34 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:36 | yes | 24 | 36 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:55 | yes | 5 | 46 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:59 | yes | 2 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:34 | yes | 15 | 20 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:48 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:41 | yes | 6 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:32 | no | 0 | 19 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 12:21 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:41 | yes | 5 | 12 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:35 | yes | 5 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:56 | yes | 25 | 32 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:00 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:19 | yes | 10 | 37 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:27 | yes | 14 | 33 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:09 | yes | 25 | 31 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:21 | yes | 10 | 36 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:58 | yes | 6 | 25 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:38 | yes | 15 | 21 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:10 | yes | 15 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:18 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:35 | yes | 8 | 26 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 15:25 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:55 | yes | 5 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:21 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:01 | yes | 14 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:15 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:18 | yes | 5 | 20 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:45 | yes | 14 | 47 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:46 | yes | 15 | 46 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:49 | yes | 5 | 35 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:15 | yes | 2 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:32 | yes | 15 | 20 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:51 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:57 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:10 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 10:16 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:08 | yes | 5 | 15 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:54 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:53 | yes | 20 | 26 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:39 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:51 | yes | 5 | 25 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:38 | yes | 15 | 69 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:02 | yes | 14 | 61 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:15 | no | 0 | 21 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:03 | yes | 3 | 20 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:37 | yes | 13 | 25 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:19 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:05 | yes | 6 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:45 | yes | 12 | 17 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 08:49 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:00 | yes | 10 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:05 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:17 | yes | 22 | 29 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:47 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:35 | yes | 20 | 58 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:36 | yes | 24 | 47 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:33 | yes | 24 | 175 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:35 | no | 0 | 44 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:44 | yes | 4 | 19 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:36 | yes | 20 | 40 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
AdForm read as Adform DSP
Adobe read as Adobe Advertising
Adobe Advertising DSP read as Adobe Advertising
Amazon read as Amazon DSP
Demandbase read as Demandbase Advertising
Demandbase One read as Demandbase Advertising
Epom read as Epom DSP
Facebook read as Meta Ads
Google read as Google Display & Video 360
Google (Display & Video 360 / AdX) read as Google Display & Video 360
LinkedIn read as LinkedIn Campaign Manager
Meta read as Meta Ads
Meta (Facebook/Instagram Ads) read as Meta Ads
TikTok read as TikTok Ads
Unresolved, counted raw
AdMaven
AdX/AdSense
Adzuna
Amazon Sponsored Ads
Blasto
DiscoverMyBusiness
Google AdExchange
Google DV360 or Ads
Jooble
Meta's Advantage
Microsoft
Openpath
PPCmate X
Pontiac Intelligence
Programmatic B2B Agency Services
ROIads
RubinAI
SmartyAds LLP
Xapads Media
Discontinued, still offered
No shut-down product was recommended here.