Audience and consumer insights platforms
Asked as “audience insights platform”, and as “consumer insights and audience research tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
33%
Contested · GWI 10%
33SparkToro10GWI08Audiense50others
33% of first choices, contested.
Since October 2026▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.SparkToro held the lead, +14 points on 19%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
SparkToro54%Clear leader▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.Standing →Mid-marketSparkToro33%Contested▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.This pageEnterprise
GWI32%Contested▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.Standing →
SparkToro54%Clear leader▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.Standing →Mid-marketSparkToro33%Contested▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.This pageEnterpriseGWI32%Contested▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01SparkToro33%0%33endorsed leader▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.19% → 33%
SparkToro33%0%33endorsed leader▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.19% → 33%02GWI10%19%42accepted challenger▼−3Since October 2026: 13% → 10%, −3 points. Inside the 11-point floor: within noise.13% → 10%
GWI10%19%42accepted challenger▼−3Since October 2026: 13% → 10%, −3 points. Inside the 11-point floor: within noise.13% → 10%03
Audiense8%11%27accepted challenger▲+8Since October 2026: 0% → 8%, +8 points. Inside the 11-point floor: within noise.0% → 8%
Audiense8%11%27accepted challenger▲+8Since October 2026: 0% → 8%, +8 points. Inside the 11-point floor: within noise.0% → 8%04
Google Analytics 4 Lab in the set6%0%11accepted challenger▼−1Since October 2026: 7% → 6%, −1 point. Inside the 11-point floor: within noise.7% → 6%
Google Analytics 4 Lab in the set6%0%11accepted challenger▼−1Since October 2026: 7% → 6%, −1 point. Inside the 11-point floor: within noise.7% → 6%05
6sense6%17%12accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%
6sense6%17%12accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%06
SurveyMonkey2%25%12criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
SurveyMonkey2%25%12criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the six products at 0%, ordered by negative rate
10
Qualtrics0%33%27criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Qualtrics0%33%27criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%12
Sprinklr Insights0%33%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Sprinklr Insights0%33%12criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11Resonate0%27%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
08
Brandwatch Consumer Intelligence0%25%36criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Brandwatch Consumer Intelligence0%25%36criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%07
Meltwater0%14%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Meltwater0%14%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
YouGov Profiles0%7%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
YouGov Profiles0%7%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 4 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models three times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
For buyers
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910R11
12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01SparkToro33%
SparkToro33%02GWI10%
GWI10%03Audiense8%
Audiense8%04Google Analytics 46%
Google Analytics 46%056sense6%
6sense6%06SurveyMonkey2%
SurveyMonkey2%07Meltwater0%
Meltwater0%08Brandwatch Consumer Intelligence0%
Brandwatch Consumer Intelligence0%09YouGov Profiles0%
YouGov Profiles0%10Qualtrics0%
Qualtrics0%11Resonate0%
12Sprinklr Insights0%
Sprinklr Insights0%What they warned about
Zero of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Brandwatch Consumer Intelligence25%
9 of 36 labels negative · 6 of 14 models · 4 hard negative
“Has a 70% negative rate and is flagged as an enterprise-grade platform that may not suit smaller organizations.” Mistral Small, negative prompt
GWI19%
8 of 42 labels negative · 6 of 14 models · 2 hard negative
“Users report issues with data inaccuracy and limited data for certain regions” Mistral Small, negative prompt
Qualtrics33%
9 of 27 labels negative · 6 of 14 models · 2 hard negative
“Criticized for being designed for large organizations with dedicated research teams, making it impractical for small businesses.” Mistral Small, negative prompt
Nielsen One44%
4 of 9 labels negative · 4 of 14 models
“can be expensive and overpowered if you need only basic surveys, web analytics, or customer feedback” Perplexity Sonar, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
72 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 831 links across 291 sites, every framing counted. Ranked by the number of answers carrying the site or page. 37 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
30 answers · 68 citations · 11 models
vendor site · SourceForge21 answers · 27 citations · 10 models
21 answers · 22 citations · 10 models
vendor site · Hello Customer16 answers · 16 citations · 10 models
vendor site · Meltwater15 answers · 16 citations · 9 models
13 answers · 18 citations · 6 models
vendor site · CleverX12 answers · 16 citations · 9 models
vendor site · Pulsar Platform12 answers · 13 citations · 7 models
vendor site · SparkToro11 answers · 18 citations · 5 models
vendor site · Quid10 answers · 14 citations · 8 models
vendor site · Guideflow10 answers · 13 citations · 6 models
vendor site · ReachStream10 answers · 10 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
20 answers · 10 models
16 answers · 10 models
12 answers · 9 models
11 answers · 8 models
10 answers · 5 models
10 answers · 7 models
10 answers · 5 models
10 answers · 8 models
10 answers · 9 models
9 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “audience insights platform”, “best audience insights platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| SparkToro sparktoro.com | 33% | 76 | 2,900 | 47 | 8,686 | |||
| GWI gwi.com | 10% | 137 | 3,600 | 1,658 | 338,733 | 37 | 9 | |
| Audiense audiense.com | 8% | 55 | 880 | 36 | 8,425 | $29 | 19 | 4 |
| Google analytics.google.com Google Analytics 4 6% | 6% | 473 | 9,900 | 348 | ||||
| Wynter wynter.com | 6% | 28 | 6,600 | 816 | 19,840 | 0 | ||
| 6sense 6sense.com | 6% | 618 | 49,500 | 316 | 108,788 | $1,209 | 120 | |
| Apollo.io apollo.io | 4% | 1010 | 33,100 | 396 | 111,608 | 94 | ||
| Hello Customer hellocustomer.com | 4% | 8 | ||||||
| Google parent site Google Trends 2%, Google Alerts 2% | 4% | 137 | 368,000 | 1,458 | ||||
| ValidateMySaaS validatemysaas.com Validate My SaaS 2%, ValidateMySaaS 2% | 4% | 6 |
Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (learn.g2.com, meltwater.com). The first result for “audience insights platform” is statsocial.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best audience insights platform for a mid-market B2B company?”Paraphrase“Which consumer insights and audience research tool would you recommend to a mid-sized B2B company?”Comparative“What are the top audience and consumer insights platforms and how do they differ?”Budget-constrained“What is the best audience insights platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an audience insights platform. What should we look at?”Negative“Which audience and consumer insights platforms should I avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Analyticsno first choiceChangedno first choiceGoogle Analytics 4no first choiceagainst: Avast Limited
Five alternatives
Bombora, Factors.ai, GWI, HG Insights, HubSpot ABMFour alternatives
Brand24, Facebook Audience Insights, Google Trends, SparkToroGPT-5.4 mini6senseGWIChangedGWI, Statista Consumer InsightsAnswerThePublic, Google Alertsno first choicenothing named
Three alternatives
Brandwatch Consumer Intelligence, GWI, MeltwaterFour alternatives
Attest, Audiense, Brandwatch Consumer Intelligence, Morning ConsultTwo alternatives
Brandwatch Consumer Intelligence, Sprinklr InsightsThree alternatives
Audiense, Brand24, SparkToroGemini 3.5 FlashApollo.io, SparkToroSparkToro, WynterChangedagainst: 6sense, Brandwatch Consumer IntelligenceGWI, ResonateSparkToroagainst: Brandwatch Consumer Intelligence, GlobalWebIndex, Hotjar, Meltwaterno first choiceagainst: InMarket, Kochava, Outlogic
Five alternatives
6sense, Bombora, Factors.ai, Koala, ZoomInfoFour alternatives
6sense, Audiense, Respondent.io, ZoomInfoNine alternatives
Amplitude, Audiense, Brandwatch Consumer Intelligence, Meltwater, Mixpanel, Qualtrics, Segment, SparkToro, Treasure DataEight alternatives
AlsoAsked, AnswerThePublic, Google Analytics 4, Google Search Console, LinkedIn Analytics, Meta Business Suite Insights, Microsoft Clarity, TallyPerplexity Sonar6senseagainst: GWIGWIChangedagainst: QualtricsGWI, YouGov ProfilesSparkToroagainst: Audiense, Brandwatch Consumer Intelligence, GWIno first choiceagainst: Brandwatch Consumer Intelligence, Cint, Dynata, GWI, Nielsen One, Prolific, Qualtrics, Quantilope, Resonate, Sprinklr Insights, Statista Consumer Insights, Talkwalker
Two alternatives
Bombora, ZoomInfoFour alternatives
Brandwatch Consumer Intelligence, Demandbase, Meltwater, SparkToroSixteen alternatives
Adobe Analytics, Alida, Attest, Audiense, Brandwatch Consumer Intelligence, Circana, Contentsquare, InMoment, Medallia, Meltwater, Mixpanel, NielsenIQ, Qualtrics, Quantilope, SparkToro, TolunaThree alternatives
Google Ads Audience Insights, Meta Audience Insights, Social StatusGrok 4.20GWISparkToroChangedagainst: Alida, Medallia, PickFu, Qualtrics, UserTesting, Wynterno first choiceGoogle Analytics 4, Google Trendsagainst: BrandMentions, Brandwatch Consumer Intelligence, Hootsuite Insights, Semrush, Sprinklr Insights, Sprout Socialno first choiceagainst: Attest, Brandwatch Consumer Intelligence, Comscore, Conveo, Dynata, GWI, GetWhy, GfK, Ipsos, Kantar, Nielsen One, NielsenIQ, Numerator, Qualtrics, Quantilope, SPINS, Sprinklr Insights, YouGov Profiles
Five alternatives
Audiense, Cognism, HG Insights, Resonate, ZoomInfoThree alternatives
Ahrefs, ScoreApp, SemrushTwenty-one alternatives
Adobe Real-Time CDP, Amplitude, Audiense, Brandwatch Consumer Intelligence, GWI, HeyMarvin, Hotjar, Medallia, Meltwater, Mintel, Mixpanel, NielsenIQ, Numerator, Pulsar Platform, Qualtrics, Quantcast, SAS Customer Intelligence 360, Similarweb, Sprinklr Insights, Statista Consumer Insights, TalkwalkerSix alternatives
AlsoAsked, Buffer, Google Forms, Google Search Console, Meta Business Suite Insights, SurveyMonkeyMistral SmallAudiense, ReachStreamHello CustomerChangedno first choiceGWI, SparkTorono first choiceagainst: Brandwatch Consumer Intelligence, GWI, Meltwater, NielsenIQ, Qualtrics, SurveyMonkey
One alternative
WynterThree alternatives
Centiment, Meltwater, ScoreAppTwo alternatives
Brand24, BufferDeepSeek V4 FlashGWIagainst: DemandbaseSparkToro, WynterChangedagainst: QualtricsGWI, YouGov ProfilesSparkToroagainst: Audiense, Brandwatch Consumer Intelligence, Resonate, Sprinklr Insightsno first choiceagainst: GWI, Google, Meta, SurveyMonkey, TikTok
Four alternatives
6sense, Apollo.io, Brandwatch Consumer Intelligence, MeltwaterOne alternative
SimilarwebFive alternatives
Brandwatch Consumer Intelligence, Morning Consult, NielsenIQ, Qualtrics, ZappiThree alternatives
Delve AI, Google Analytics 4, Google TrendsLlama 4 MaverickAudienseHello CustomerChangedno first choiceValidate My SaaSno first choicenothing named
Ten alternatives
Alida, Google Trends, GreenBook, HubSpot CRM, IQVIA, InMoment, Medallia, Meltwater, Qualtrics, SavantaThree alternatives
Brand24, Delve AI, ZoomphQwen 3.7 FlashAudienseAudiense, SparkToroChangedagainst: Brandwatch Consumer Intelligence, Meltwater, Qualtrics, TypeformGWIGoogle Analytics 4, SparkToroagainst: Kantar, Nielsen One, SurveyMonkeyno first choiceagainst: Cognism, D&Bagainst: MobiDev, Taboola, Teads
Four alternatives
CleverX, ReachStream, SparkToro, WynterTwo alternatives
Alida, GWIThree alternatives
Nielsen One, Qualtrics, Sprinklr InsightsSix alternatives
AnswerThePublic, LinkedIn Analytics, Meta Business Suite Insights, Reddit, Tally, TikTok AnalyticsFour alternatives
Apollo.io, Lusha, Seismic, ZoomInfoKimi K26senseSparkToroChangedagainst: 6sense, Demandbase, Qualtrics, ZoomInfono first choiceSparkTorono first choiceagainst: Avast, Clearview AI, GWI, Mobilewalla, Nielsen One, Qualtrics, X-Mode Social / InMarket
Three alternatives
Apollo.io, Demandbase, ZoomInfoThree alternatives
Apollo.io, GWI, WynterSeven alternatives
Awario, Delve AI, Google Analytics 4, Google Trends, SurveyMonkey, Think with Google, Validate My SaaSGLM 4.7 FlashXAdRoll ABMSparkToroChangedMeltwater, QualtricsSparkToroagainst: Audiense, Resonateno first choicenothing named
Seven alternatives
Apollo.io, Bombora, Cognism, G2 Buyer Intent, GWI, N.Rich, UpLeadTwo alternatives
GWI, ProspeoSixteen alternatives
Alida, Behavio, Brandwatch Consumer Intelligence, Dscout, Exploding Topics, GWI, InMoment, Medallia, Mintel, NielsenIQ, Numerator, Numerator Verified Voices, Sprinklr Insights, Statista Consumer Insights, Tastewise, UserTestingTen alternatives
Articos, Buffer, Google Ads Audience Insights, Google Analytics 4, Google Trends, Meta Business Suite Insights, Social Status, SurveyMonkey, Tailwind, Validate My SaaSMiniMax M2.5Apollo.ioSurveyMonkeyChangedno first choiceMeta Business Suite Insightsno first choicenothing named
Two alternatives
LinkedIn Sales Navigator, ZoomInfoThree alternatives
Hello Customer, Qualtrics, UserTestingThree alternatives
SocialBu, Tailwind, ValidateMySaaSGPT-6 LunaWynterGWI WorkChangedno first choiceSparkTorono first choiceagainst: Avast, Gravy Analytics / Venntel, InMarket, Outlogic
Two alternatives
AdRoll ABM, SparkToroTwo alternatives
SparkToro, WynterNine alternatives
Brandwatch Consumer Intelligence, Comscore, GWI, MRI-Simmons, NIQ, Qualtrics, Similarweb, Toluna Start, YouGov ProfilesOne alternative
Google Analytics 4Muse Glimmer 30BSparkToroCleverX, GWI - Global Web IndexChangedAudiense, GWI - Global Web IndexSparkToro, ValidateMySaaSagainst: GummySearchno first choiceagainst: GWI, Kochava Inc., Mobilewalla, Inc.
Five alternatives
Audiense, Brandwatch Consumer Intelligence, GWI, ReachStream, ZoomInfoTwo alternatives
Hello Customer, WynterSeven alternatives
Comscore, Nielsen One, Qualtrics, Resonate, Semrush Audience Intelligence, Similarweb, SparkToroFour alternatives
Delve AI, Google Analytics 4, Meta Business Suite Insights, Mnemonic AIBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:01 | yes | 16 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:11 | yes | 2 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:26 | yes | 8 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:22 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:16 | yes | 17 | 20 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:58 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:22 | yes | 21 | 23 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:11 | yes | 6 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:37 | yes | 5 | 20 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:08 | yes | 14 | 30 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:18 | yes | 20 | 30 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:14 | yes | 10 | 50 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:24 | yes | 3 | 11 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:19 | yes | 14 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:28 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:49 | yes | 6 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:37 | no | 0 | 15 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 14:39 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:45 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:34 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:46 | yes | 22 | 21 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:42 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:53 | yes | 10 | 34 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:30 | yes | 25 | 30 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:29 | yes | 25 | 34 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:13 | yes | 5 | 21 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:09 | yes | 3 | 15 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:04 | yes | 21 | 26 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:05 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:25 | yes | 6 | 14 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:08 | no | 0 | 18 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 14:37 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:35 | yes | 14 | 16 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:19 | yes | 5 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:48 | yes | 23 | 44 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:26 | yes | 8 | 4 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:16 | yes | 5 | 36 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:32 | yes | 10 | 67 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:10 | yes | 10 | 34 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:23 | yes | 19 | 40 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:06 | yes | 9 | 35 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:41 | yes | 23 | 36 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:37 | yes | 10 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:08 | yes | 3 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:07 | yes | 5 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 17:19 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:51 | yes | 5 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:42 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:49 | yes | 24 | 14 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:49 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:43 | no | 0 | 28 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:08 | yes | 20 | 30 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:31 | yes | 24 | 57 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:02 | yes | 5 | 29 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:13 | yes | 3 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:28 | yes | 15 | 19 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:42 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:52 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:49 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 11:17 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:00 | yes | 5 | 18 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:45 | no | 0 | 10 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:19 | yes | 25 | 28 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:55 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:45 | no | 0 | 28 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:05 | yes | 15 | 63 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:56 | no | 0 | 19 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:32 | yes | 5 | 39 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:44 | yes | 3 | 20 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:03 | yes | 13 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:20 | yes | 20 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:56 | yes | 6 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:44 | yes | 5 | 22 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:32 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:58 | yes | 15 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:15 | yes | 9 | 7 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:41 | yes | 25 | 29 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:32 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:35 | no | 0 | 37 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:13 | yes | 25 | 36 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:04 | yes | 25 | 44 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:56 | no | 0 | 24 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:51 | yes | 3 | 20 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:26 | yes | 24 | 32 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Brandwatch read as Brandwatch Consumer Intelligence
Brandwatch (Consumer Intelligence) read as Brandwatch Consumer Intelligence
Brandwatch (now part of Cision) read as Brandwatch Consumer Intelligence
Hootsuite read as Hootsuite Insights
LinkedIn Page Analytics read as LinkedIn Analytics
Meta Business Suite read as Meta Business Suite Insights
Meta Business Suite (Facebook/Instagram) read as Meta Business Suite Insights
Nielsen read as Nielsen One
Nielsen (Nielsen ONE, Audience Measurement) read as Nielsen One
Nielsen (specifically Nielsen ONE & NielsenIQ) read as Nielsen One
Pulsar read as Pulsar Platform
Sprinklr read as Sprinklr Insights
Statista read as Statista Consumer Insights
Statista Premium read as Statista Consumer Insights
YouGov read as YouGov Profiles
Unresolved, counted raw
Adobe
Avast Limited
Clearview AI
Discourse Analytics / Discuss.io
GlobalWebIndex
Google
GummySearch
Kochava Inc.
Lucid
Meta
Mnemonic AI
MobiDev
Mobilewalla, Inc.
Permut
Rival Technologies
Semrush Audience Intelligence
Toluna Start
Upwave
Usercall
X-Mode Social / InMarket
Discontinued, still offered
No shut-down product was recommended here.