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Audience and consumer insights platforms · November 2026 Edition

6sense vs SurveyMonkey

Three of fourteen models named 6sense first on the direct prompt; zero named SurveyMonkey. 6sense was named by eight of the fourteen models and SurveyMonkey by eight and both carry 12 labels, so the shares below are directly comparable.

6sense

accepted challenger

Named in twenty-eight categories this edition.

SurveyMonkey

criticized challenger

San Mateo, Canada, founded 1999. Named in four categories this edition.

First-choice share6%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%25%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 12; printed, not drawn.
Labels1212Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, 6sense reading right to left. Rank and label count are printed, not drawn.SparkToro vs 6sense · SparkToro vs SurveyMonkey · GWI vs 6sense

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the audience and consumer insights platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
6senseFirst choices, of fourteen modelsSurveyMonkey
Direct30
Paraphrase012 against 6sense
Comparative00
Budget-constrained001 against SurveyMonkey
Scale-constrained00
Negative002 against SurveyMonkey
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where 6sense and SurveyMonkey stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
6sense SurveyMonkey first choice named as an alternative argued againstblank: not namedEach cell is one answer, 6sense on the left and SurveyMonkey on the right.

The direct prompt

The plain question, one answer per model, grouped by where 6sense and SurveyMonkey stood in it.

6sense first, SurveyMonkey not the choice

3 of 14 modelsSurveyMonkey was named in the answer but not as the choice, or not at all.
GPT-5.4 mini6sense alternatives: Brandwatch Consumer Intelligence, GWI, Meltwater
Perplexity Sonar6sense alternatives: Bombora, ZoomInfo
Kimi K26sense alternatives: Apollo.io, Demandbase, ZoomInfo

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashApollo.io, SparkToro alternatives: 6sense, Bombora, Factors.ai, Koala, ZoomInfo
DeepSeek V4 FlashGWI alternatives: 6sense, Apollo.io, Brandwatch Consumer Intelligence, Meltwater

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5LinkedIn Analytics alternatives: Bombora, Factors.ai, GWI, HG Insights, HubSpot ABM
Grok 4.20GWI alternatives: Audiense, Cognism, HG Insights, Resonate, ZoomInfo
Mistral SmallAudiense, ReachStream alternatives: Wynter
Llama 4 MaverickAudiense
Qwen 3.7 FlashAudiense alternatives: CleverX, ReachStream, SparkToro, Wynter
GLM 4.7 FlashXAdRoll ABM alternatives: Apollo.io, Bombora, Cognism, G2 Buyer Intent, GWI, N.Rich, UpLead
MiniMax M2.5Apollo.io alternatives: LinkedIn Sales Navigator, ZoomInfo
GPT-6 LunaWynter alternatives: AdRoll ABM, SparkToro
Muse Glimmer 30BSparkToro alternatives: Audiense, Brandwatch Consumer Intelligence, GWI, ReachStream, ZoomInfo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
SurveyMonkey leads by six points.
SurveyMonkey6%#2 of 18
6sense0%#– of 18
The full small business standing →
Mid-marketThe figures above
The order flips: 6sense leads at mid-market.
6sense6%#5 of 12
SurveyMonkey2%#6 of 12
The full mid-market standing →
Enterprise
6sense leads by fourteen points.
6sense14%#3 of 16
SurveyMonkey0%#16 of 16
The full enterprise standing →

What the models said about 6sense

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“the best choice is usually 6sense if your main goal is account-based audience insights tied to pipeline and revenue” GPT-5.4 mini · direct prompt · first choice

What the models said about SurveyMonkey

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“I'd recommend starting with SurveyMonkey for its balance of affordability, ease of use, and comprehensive features” MiniMax M2.5 · paraphrase prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.