Gane

For multi-brand and portfolio teams

Every brand on its own number, side by side.

Each brand gets its own plan and its own overnight checks. One account overview shows which brand is covered, which is slipping and where the work has stopped.

Start with one brand. It comes with 30 days of Team, free, with no card.

Account overview

Ostrow Group

Export CSV

Opportunities this quarter

57

62 needed by today

Plans covered

1 of 3

at today’s rates

Stalled work

7

across the account

Actions done

112

last 90 days

By company

CompanyPlan coveredPipelineStalled
Ostrow Billingostrowbilling.com104% · Covered40 of 39 needed by today103% of the plan’s pace, $94K wonNone
Tallywaytallyway.com86% · Close11 of 14 needed by today79% of the plan’s pace, $22K won2 stalled
Fernmarkfernmark.co.uk71% · Short6 of 9 needed by today67% of the plan’s pace, £18K won5 stalled

Sample account · companies are fictional, figures are illustrative

// How it’s set up

Each brand keeps its own plan, its own data and its own team.

In Gane, a brand is a workspace with its own website. Each one connects its own analytics, ads and CRM, and its plan is measured from those. The account sits above the brands and holds the bill.

Ostrow Billing

Usage-based billing software

Website
ostrowbilling.com
Revenue number
$6,000,000
CRM
HubSpot

Tallyway

Expense management software

Website
tallyway.com
Revenue number
$2,500,000
CRM
HubSpot

Fernmark

Procurement software, UK

Website
fernmark.co.uk
Revenue number
£1,800,000
CRM
Salesforce

Sample account · companies are fictional

// Open any brand

Find the brand that’s slipping, then see why.

A row in the overview opens that brand’s number, its open and urgent work and whatever has stopped moving. One click takes you into the brand’s own workspace to act on it. Pick a brand to see its Monday.

Revenue number

£1,800,000

Opportunities the plan needs

130 a year

Open actions

31 · 2 urgent

Pipeline source

Salesforce

Fernmark’s top actions

  1. 1

    Count only real inquiries as conversions in Google Ads

    Tracking · not sized · urgent

    Priya
  2. 2

    Rework the paid landing page that converts at half your usual rate

    £90K to £140K in pipeline a year

    Priya
  3. 3

    Brief a buyer’s guide to procurement for mid-size firms

    £30K to £55K in pipeline a year

    Jordan

Stalled at Fernmark

  • Supplier onboarding webinar

    Program, at the registration page · Jordan

    9 working days
  • Pricing page refresh

    Program, waiting for approval · Owen

    7 working days
  • Redirect the 12 retired product pages

    Action, not started · Sam

    6 working days
  • Update the G2 listing with this year’s features

    Action, not started · Owen

    5 working days
  • Nurture emails for trial sign-ups

    Program, at the promotion · Sam

    5 working days
Open FernmarkPlanActionsProgramsAI answers

Sample account · companies are fictional, figures are illustrative

// Honest totals

The overview only adds up what can fairly be added.

Added across brands

  • How many brands have a plan that covers their number.
  • Stalled work, and the actions done and hours saved over the last 90 days.
  • Opportunities this quarter, but only when every brand reads them from a CRM. If one brand doesn’t, the total would look short, so each brand shows its own instead.

Kept to each brand

  • Revenue numbers and money won, each in the brand’s own currency.
  • Each brand’s plan, rates and assumptions, measured from its own sources.
  • A brand Gane couldn’t read this time, which shows as not read rather than as zero.

For a board pack, Export CSV gives one row per brand and figure, each with its period and where it came from.

// One team, several brands

Split a shared team’s week by what the work is worth.

In each brand, you say how many hours a month a person gives it. Gane hands out that brand’s work within those hours and ranks it by what it’s worth to that brand’s number.

Gane doesn’t merge the brands into one list. The overview shows where the urgent and stalled work sits, so you can see when one brand needs more of someone’s month and move the hours.

People with a seat in more than one brand switch between them from the sidebar. Links in Gane’s emails and Slack messages open the right brand.

Priya · Paid media

Hours of work against the hours she gives each brand this month

  • Ostrow Billing34 of 40 hours
  • Tallyway18 of 20 hours
  • Fernmark26 of 20 hours

Fernmark holds two urgent fixes that are Priya’s, and its plan is short. That’s where her next few hours should go.

Sample account · figures are illustrative

// Who sees what

You see every brand. Each brand’s team sees its own.

An account role gives a person a seat in every brand, including any you add later. A brand’s own lead can run their workspace without seeing the others.

RoleUsuallySees and does
Account ownerYou, or whoever holds the budgetEvery brand, the account overview, billing and the plan tier, and who else is on the account.
Account adminA head of marketing ops or a deputyEvery brand and the account overview. They can add a brand and manage the account’s people, but not billing or owners.
A brand’s own teamThe marketing lead at one brand, and their teamOnly their own brand’s workspace, with the roles they’d have anywhere else. No overview and no other brand.

// The plan that fits

Scale runs up to three brands on one account.

Scale is $999 a month, or $9,990 a year. It covers up to three brands, each with its own website, on one bill. Markets, questions and drafts are shared across the brands, and you can set each brand’s share of the markets.

Every workspace starts with 30 days of Team, free, with no card. Team covers one brand, so start with the one you know best and add the others when you move to Scale.

Running more than three companies? Talk to us.

Compare plans

Scale

$999 a month, or $9,990 a year

Everything in Team, plus

  • Up to three workspaces on one account, one per brand or website, each working to its own number
  • One view that shows which brand is slipping, with coverage, pipeline and stalled work side by side
  • Webinars, summits and roundtables run as programs, from registration to on demand
  • A named contact at Gane and a monthly review
  • Daily AI readings on up to 100 questions
  • 10 markets, 250 questions, about 800 drafts a month, shared
  • 25 competitors watched
  • No limit on programs

// FAQ

Questions from multi-brand teams.

Can I run more than three brands?

Scale covers up to three brands on one account. If you run more than three, or a portfolio across several accounts, talk to us about a plan set up for it.

What if two of our brands share one website?

Each workspace has its own website, so two brands that share one site share a workspace. Brands with their own sites each get their own.

What if our brands share one CRM?

Each brand’s workspace reads the whole CRM account it’s connected to. If two brands connect the same HubSpot portal or Salesforce org, both count the same opportunities, so the overview works best when each brand has its own CRM account.

Do brands in different countries need the same currency?

No. Each brand keeps its number in its own currency, and the overview shows each brand’s money in that currency instead of adding them together.

Start with your first brand.

Enter its website, and Gane will show you its first ranked actions within minutes.