See · SEO
Grow the search that finds buyers who don’t know you yet.
Gane tracks your non-brand search against what the plan needs from it. It finds the pages that are close, slipping or missing, and drafts the fix for someone on your team to approve.
Your first recommendations within minutes. The Team plan is free for 30 days.
Sample workspace · Gane’s own demo data
// Start from the number
Search gets a goal, not just a trend line.
People who search for you by name would probably find you anyway. Gane sets those aside and counts the searches from people who don’t know you yet, because that’s where new pipeline comes from.
Your plan says how many of those visits search has to bring. Gane shows where you are today, the goal, and the ceiling you’d reach if every term you track ranked first. Then you know whether to push harder here or put the effort somewhere else.
Search visits from people who don’t search for Ostrow by name
3,300a month in 12 monthsShort
| Cluster | Terms | Searches a month | Today | Goal |
|---|---|---|---|---|
| Usage-based billing | 24 | 9,800 | 610 | 1,150 |
| Subscription invoicing | 18 | 6,400 | 840 | 1,020 |
| Metered pricing | 11 | 2,900 | 190 | 520 |
Sample workspace · Ostrow Billing is fictional, figures are illustrative
// What Gane finds
Near misses, slipping pages and the wrong page ranking.
Gane reads Search Console every day and checks your site every week. Each thing it finds comes with the work that fixes it and what that work is worth against your plan.
| What Gane checks | What it found | The work | Worth a year in pipeline |
|---|---|---|---|
| Close to the first page | “usage based billing software” sits at position 11, searched 1,300 times a month | Lift the page into the top three | $70K to $110K |
| Buying searches held by the wrong page | “metered billing pricing” lands on a 2022 blog post, not a product page | A product page for the search | $50K to $85K |
| Pages slipping in Google | /guides/usage-based-pricing lost 41% of its clicks as it fell from 4th to 7th | Refresh the page | $45K to $70K |
| Shown on page one and passed over | /integrations is shown 6,200 times at position 5 and clicked at a third of the usual rate | Rewrite its title and description | $20K to $35K |
| Your own pages competing | Two pages split the clicks for “billing api” | Keep one, and aim the other at its own search | $15K to $25K |
| Search pages missing their basics | Twelve integration pages share one title | Write the missing titles and descriptions | $20K to $35K |
Sample workspace · figures are illustrative
The weekly site check also looks for pages that error or redirect twice, canonical tags that point elsewhere, a missing sitemap and pages with no structured data.
// Paid terms a page could win
Some of what you pay for, a page could earn.
Gane reads which searches you buy in Google Ads and where your pages rank for each. For each one, it shows where your pages rank today and what ranking would save you every month.
It drafts the page that could rank. Your ads stay as they are until someone on your team decides to change them.
Paid terms worth ranking for
$3,410 a month across 3 terms
| Search term | A month | Per click | Rank today | Ranking page | Worth a month |
|---|---|---|---|---|---|
| usage-based billing software | 2,900 | $14.20 | Over 100 | No page ranks | $2,140 |
| metered billing | 1,600 | $9.80 | 18 | /product/metering | $860 |
| billing api | 880 | $11.40 | 9 | /developers | $410 |
Sample workspace · figures are illustrative
// A page refresh
Gane drafts the changes. You decide each one.
Gane reads the live page from your site and cuts it into sections at its headings. It then drafts up to twelve changes, and each one says which fact it rests on.
You accept, edit or reject every change. Anything Gane doesn’t know, like a price, is left marked for you to fill in rather than guessed.
Once each change is decided, the accepted set goes to a named person for approval. Nothing reaches the page before they approve it.
Page update · /guides/usage-based-pricing
Read from WordPress, cut into sections at its headings
1The page title
To decideBefore
Usage-Based Pricing: The Complete Guide | Ostrow
After
Usage-based pricing for SaaS: how to set it up and bill for it
Why: Its main search fell from 4th to 7th, and the searches it still gets ask how to set it up.
2Section: How usage-based billing works
To decideBefore
In today’s fast-moving SaaS landscape, more and more companies are rethinking how they charge for their products…
After
Usage-based billing charges each customer for what they actually use, such as API calls, seats active this month or gigabytes stored. You meter the usage, rate it against a price, and invoice it at the end of each period.
Why: The answer to the page’s main question sits in its fourth paragraph. Pages that answer in the first lines are the ones AI answers quote.
3New section, after “Pricing models”
To decideAdded
## What usage-based billing software costs Most tools charge a platform fee plus a share of billed revenue. Ostrow starts at [INPUT NEEDED: entry price] a month.
Why: Cost questions are among the page’s top 25 searches, and nothing on the page answers them.
4The meta description
To decideBefore
Learn everything about usage-based pricing.
After
How usage-based pricing works for SaaS, the models to choose from, and what billing software for it costs.
Why: The description is under 70 characters and doesn’t name what the page covers.
0 of 4 decided
Decide every change to send itSample workspace · try the buttons · figures and page are illustrative
// After it goes live
Every update is measured for 28 days, beside the whole site.
Gane compares the page’s clicks, position and AI citations with the same days before the update. The whole site’s change sits next to it, so a good month for everyone isn’t mistaken for a win.
Before
The 28 days before the update
- Clicks: 1,180
- Average position: 7.2
- Cited in 2 AI answers
Day 14
Days 3 to 16, against the 14 days before
- Clicks up 22% after the update, while the site was up 4%
- Average position 5.8, from 7.1
Day 28
Days 3 to 30, against the 28 days before
- Clicks up 34% after the update, while the site was up 5%
- Average position 4.6, from 7.2
- Cited in 7 AI answers, from 2
Sample workspace · Gane says “after the update”, never “because of it”
Updated in your CMS
On Team and Scale, an owner or admin updates the page in WordPress, Webflow or HubSpot from Gane. For 28 days you can put the old version back, unless someone has edited the page since.
Handed to your developers
If your site lives in a code repository, Gane writes the prompt for a Claude Code session that makes the changes in a pull request.
Copied by you
On Growth, or for a page Gane can’t reach, you copy the approved changes and tell Gane the day they went live.
Changed a page by hand? Tell Gane its address and the day it changed, and Gane measures it the same way.
// FAQ
Questions about search.
What does Gane read for search?
Search Console connects read-only, and Gane reads it every day. It also checks your site every week, the way a crawler would. If you connect Google Ads, it can show which searches you pay for that a page of your own could win.
Does Gane change my pages on its own?
No. Gane drafts the changes section by section, and you accept, edit or reject each one. A named person then approves the set. On Team and Scale, an owner or admin can update the page in WordPress, Webflow or HubSpot from Gane, and can put the old version back within 28 days. On Growth, you copy the changes in yourself.
How do I know a refresh worked?
Gane watches the page for 28 days after the update. It compares clicks, position and AI citations with the same days before, and shows the whole site’s change alongside. It says what changed after the update, never that the update caused it.
Why does Gane separate brand and non-brand search?
People who search for you by name would probably find you anyway. Your plan’s search goal counts the searches from people who don’t know you yet, because that’s where new pipeline comes from.
See which pages are worth fixing first.
Enter your website, and Gane will show the search work your number needs within minutes.