Gane

For demand generation

Know which channel is behind while there’s still time to fix it.

Gane gives each channel its share of the revenue plan and checks it against your ads, analytics and CRM overnight. When one slips, you see it the next morning, along with the work that would close the gap.

Your first actions in minutes. Then 30 days of Team, free, with no card.

The Plan screen: $6,000,000 of new revenue in the next 12 months, covered, then each channel (website today, search, AI answers, paid search and programs) with the opportunities it brings and its share of the plan

Sample workspace · Gane’s own demo data

// The quarter, channel by channel

The total can look fine while one channel slips.

The pipeline review looks at the total. Gane also reads where each opportunity in your CRM came from, and sets each channel against the share of the plan it was given.

Here the quarter is ahead overall, so nobody would worry. But paid is three opportunities behind, and that’s where this week’s effort should go.

This quarter, by channelOpportunities from your CRM
ChannelShare of the planNeeded by todaySo farAgainst the plan
Website today38%912On pace
Search16%45On pace
AI answers4%11On pace
Paid23%52Behind
Programs19%44On pace
24 opportunities against 23 the plan needs by todayPaid is 3 behind

Sample workspace · figures are illustrative

// One program, start to finish

Follow a benchmark report from the calendar to day 30.

Most of a demand gen week goes on getting programs out, getting them promoted and finding out what they brought. Here’s one of Ostrow Billing’s, step by step.

Step 1 of 6

It starts on the calendar, not in a meeting.

Ostrow’s program mix has one benchmark report a year, and the plan expects about 400 responses from it. It’s planned for November, so in the first week of the month it’s waiting in Alex’s My work, ready to start.

November · 3 plannedPrograms, calendar

  • Usage pricing benchmark 2027

    Benchmark report · from your mix

    Start

  • How to invoice in several currencies

    Guide · from an action

    Start

  • Newsletter, November

    Newsletter · from your mix

    Start

The plan expects about 400 responses from a benchmark report.

Sample workspace · Ostrow Billing is fictional, figures are illustrative

// What it brought

The readout follows each program into your CRM.

Responses are only the start. Each program’s readout follows the people it reached into your CRM: who became a contact, who became a lead and which deals were opened on them, with what the plan expected beside each step.

A deal that two programs touched counts under both, and the readout says so, so nobody adds them up and claims the total.

Readout

Comparison pages

Live since Sep 22 · drafted with Gane

  1. Visits550GA4
  2. Responses16form fills · GA4
  3. Contacts3016 new · HubSpot
  4. Opportunities3HubSpot
  5. Pipeline$140KHubSpot
  6. Won$46K1 deal · HubSpot

What each send brought

  • Launch email8 responses
  • Paid search5 responses
  • Sales note2 responses
  • LinkedIn post1 response

Every figure is measured: visits and responses from Google Analytics, the rest from your CRM. A deal two programs touched shows under both.

Sample workspace · figures are illustrative

Your actions · Paid media, Email and promotion

4 open actions worth $90K to $160K in pipeline a year

Estimated
  1. 1

    Bring paid search spend back up to the plan’s budget

    $60K to $110K in pipeline a year

    You
  2. 2

    Add 12 negative keywords for searches that spent $1,400 with no inquiry

    $30K to $50K in pipeline a year

    Gane
  3. 3

    Promote the usage pricing benchmark again

    Live 30 days with 160 of its 400 responses

    Priya
  4. 4

    Pause or rework the LinkedIn campaign that spent three months without a lead

    Stops about $1,100 a month of spend that brings nothing

    You

Sample workspace · figures are illustrative

// Monday morning

Your list is the work that moves the number.

Gane checks your campaigns, your programs and your tracking overnight. Pick paid media and email and promotion as your work areas, and the actions in them come to you, ranked by what each one is worth in pipeline.

Where Gane can do the work itself, it does, and the result waits for your approval. Anything that touches spend stays with a person.

// Where to look next

The parts of Gane you’ll use most.

Paid

Every Google Ads and LinkedIn campaign held to what the plan can pay for an opportunity, with the fixes drafted.

See how it works →

Programs

The calendar, the stages and the gates, and the promotion Gane drafts for every program.

See how it works →

Social

LinkedIn posts drafted from what your best posts have in common, and what each one sends to your site.

See how it works →

Pipeline

Where your opportunities came from, channel by channel and program by program, read from your CRM.

See how it works →

// The plan that fits

Team, $499 a month.

Team is the plan that promotes. Every send is tagged so it reports back on its own, and every program reads out through to the deals in your CRM.

If hosted webinars and events are a big part of your mix, Scale runs them as programs too, with the registration page, the invitations and the follow-up drafted for you.

Every workspace starts with 30 days of Team, free, with no card.

Compare plans
What you getGrowthTeamScale
Promotion with tracking on every linkNoYesYes
Program readouts through to your CRMNoYesYes
Programs at a time210No limit
Hosted webinars and events, run in your own toolsNoNoYes
Competitors watched31025

// FAQ

Questions from demand gen teams.

Does Gane send our emails or change our ad campaigns?

No. Gane drafts the emails, and you send them from HubSpot or your own email tool with every link already tagged. It reads Google Ads and LinkedIn Ads without changing them, and approved ad changes come out as a Google Ads Editor file for whoever runs the account to import.

How does Gane know which channel an opportunity came from?

It reads the deals in your CRM. Where Gane can see the first or last visit behind a deal it uses that, and otherwise it uses the contact’s or the deal’s own source in your CRM. It always says which method it used and how much it couldn’t attribute.

Can Gane run our webinars?

On Scale, hosted webinars, summits and roundtables run as programs in your own tools. Gane drafts the registration page, the invitations and the follow-up, and keeps the attendance count but never the list of registrants. On Growth and Team they stay in your plan, and you run them outside Gane.

What if a program isn’t bringing in enough responses?

Once a program has been live for 30 days with under half the responses the plan expects, Gane raises an action to promote it again. It reopens the program at Promotion, and the new sends go through the same approval as the first ones.

See which channel is behind.

Enter your website, and Gane will start your plan within minutes. Connect your ads and your CRM when you’re ready.