See · Paid

Ad spend held to the opportunities it brings.

Gane reads Google Ads and LinkedIn Ads every night and follows the clicks through to your CRM. It shows which campaigns earn their budget, flags the ones that don’t, and drafts the fixes for your team to approve.

Your first recommendations within minutes. The Team plan is free for 30 days.

The Paid screen: the plan’s budget, spend over 30 days, cost per opportunity from the CRM and paid search inquiries, above the campaigns with their spend, clicks and conversions

// What the plan can afford

The plan buys opportunities, not clicks.

The Gane Growth Plan gives paid a budget and a number of opportunities to bring in. Between them, that sets what one opportunity can cost.

Gane holds every campaign to that figure. A campaign with cheap clicks that rarely convert looks as expensive as it really is, and one that looks pricey per click can turn out to be your best buy.

Campaigns, last three monthsPlan can afford $2,400 an opportunity

Campaign	Spend	Conversions	Per opportunity	Against the plan
Brand search	$9,600	58	$660	Within plan
Usage billing, non-brand	$13,800	30	$1,840	Within plan
Performance Max	$7,800	9	$3,470	Over plan
LinkedIn, finance leaders	$5,400	4	$5,400	Over plan
Ledgerly competitor terms	$4,300	2	$8,600	Over plan

Conversions are carried to opportunities at the plan’s own rate. Your CRM’s deals give paid its real cost per opportunity over the year.

Sample workspace · Ostrow Billing and Ledgerly are fictional, figures are illustrative

// Every night

Waste shows up the next morning, not at month end.

Gane runs its checks on your ad accounts overnight. What it finds becomes an action with an owner, and each one says what it’s worth to the plan and how much spend it stops.

Spend and targeting

Keywords and searches that keep spending and never convert
Broad match taking a large share of spend without converting
Campaigns converting at far higher cost than your best one
Ads running on research searches that a page would answer better
Spend each month against the budget in your plan

The ads themselves

Headlines and descriptions clicked far less than the rest of their ad
Thin or pinned ads, and ad groups running a single ad
Campaigns short of sitelinks, and images people pass over
Ads that promise what their page no longer offers
Ads Google has stopped or limited, with what to fix

Tracking

People contacting you from your ads while Google Ads counts none of it
Conversions falling while spend and clicks carry on
Conversions that aren’t real inquiries, or are counted twice
Landing pages that turn paid clicks into inquiries far less often

LinkedIn Ads

Campaigns that spend without bringing leads
Leads at a much higher cost than your best campaign
Ads people see and rarely click
Spend reaching people outside the buyer profile in your plan

Paid · this morning

Your 3 open actions could bring 6 to 14 more opportunities a year, and stop $2,900 a month of ad spend that brings nothing.

1
Add 18 negative keywords for searches that spent $2,100 with no inquiry
$40K to $60K in pipeline a year
Gane
2
Move budget from Ledgerly competitor terms to usage billing, non-brand
$90K to $140K in pipeline a year
You
3
Count only real inquiries as conversions in Google Ads
Makes every other paid check trustworthy
Priya

Sample workspace · figures are illustrative

// One change at a time

Gane drafts the ad changes. You decide each one.

When an ad is losing clicks, Gane rewrites the weak lines and keeps the ones that work. Every change shows the old and the new side by side, its length against Google’s limit, and why it’s there.

Gane only links to pages on your own site and doesn’t invent claims. Try it: accept, edit or reject the changes on the right.

Ad changes · Changes

Drafted by Gane from four findings

Headline · Usage billing, non-brand
Now
Billing Software For SaaS
New24 of 30
Bill by usage, not seats
Clicked at half the ad’s average over 90 days. “Usage” is in most of the searches this ad shows for.
Headline · Usage billing, non-brand
Now
Request A Demo Today
New28 of 30
Invoices that match metering
The weakest line in the ad. The landing page leads with metered invoices, so the ad now says what the page says.
Description · Brand search
Now
Learn more about our billing platform and its many features.
New91 of 90
Usage-based billing for SaaS. Meter, price and invoice in one place. See plans and pricing.
A vague line on your best campaign. The new one uses words from your pricing page.
Sitelink · Usage billing, non-brand
Now
No sitelink
New24 of 25
Usage pricing calculator
This campaign shows two sitelinks. Your brand campaign’s calculator link is clicked more than any other.

0 of 4 decided. Every change needs a decision first.

Send for approval

Sample workspace · Ostrow Billing is fictional

// Who does what

Nothing reaches your ad account without a person.

Gane connects to Google Ads and LinkedIn read-only. It does the drafting and the checking, and your team makes every change that touches spend.

1 · GaneDrafts the changesNew lines, second ads, sitelinks and image briefs, written within Google’s limits and from what your own site says.

2 · Your teamDecides each oneAccept it, edit it or reject it. Gane never proposes a rejected change again.

3 · A named approverApproves the setThe change set waits at the gate until the person you chose approves it or sends it back.

4 · The account ownerImports itThe approved changes download as a Google Ads Editor file. A revised ad goes in beside the old one, which keeps running.

5 · Your teamChecks the resultAfter 30 days or 1,000 impressions, the new ads and lines are compared with the old, and the weaker is paused. Gane reads the results for you.

A paid action, Rework /compare for the visitors paid search sends it: worth 19 to 32 opportunities a year, about two hours of review, high confidence, approved by Priya Shah, with the evidence that paid visitors convert at 0.6% on the page against 2.6% across the account

// The evidence comes with it

Every action shows its working.

Each paid action says what it’s worth at your plan’s rates, how long it takes, and how sure Gane is. Underneath is what was measured: the spend, the clicks, the conversions and what they were compared with.

Once it’s done, Gane reads the account’s change history to confirm the change went in. Then it measures the result against the estimate at two, four and eight weeks.

// Room to grow

It finds the searches your competitors win and you don’t.

Gane looks for searches about what you sell where a competitor shows up, no page of yours ranks and you aren’t bidding. It groups them into themes and suggests the cheaper way to win each one.

Buying searches

A small test campaign

Searches like “usage based billing software” or “Ledgerly alternatives” get a paused test campaign, drafted in full. It’s only proposed when your account records conversions and the clicks would cost no more than half again what you pay today.

This campaign’s $40 daily budget allows up to about $1,216 a month under Google’s budget rules.

Researching searches

A page on your site

Searches like “how to price by usage” are answered better by a guide than an ad. Gane suggests the page, and it runs as a program with its own brief and approvals.

You can switch any theme between a campaign and a page before the work starts.

Sample searches · Ledgerly is fictional

// FAQ

Questions about paid.

Does Gane change my ad accounts?

No. Google Ads and LinkedIn Ads connect read-only. Gane drafts the changes, a named person on your team approves them, and the account’s owner imports them into Google Ads with Google Ads Editor.

How does Gane decide a campaign is wasting money?

It checks your campaigns every night: keywords and searches that spend and never convert, campaigns that cost far more per conversion than your best one, landing pages that lose paid visitors, and LinkedIn campaigns that spend without leads. Each finding becomes an action with the spend it would stop.

What if Google Ads isn’t counting our inquiries?

Gane compares the inquiries Google Analytics counts from your ads with the conversions Google Ads records. When they don’t match, it raises an urgent action with the steps to fix it, because every other paid check depends on that count.

How do I know a change worked?

Gane reads your account’s change history to confirm the change went in, then compares the results with the weeks before at two, four and eight weeks, against the estimate the action carried.

See which campaigns earn their budget.

Enter your website, and Gane will start your plan within minutes. Connect Google Ads when you’re ready.