See · Market watch
Know what moved in your market, and what to do about it.
Gane watches your competitors’ sites, what AI answers say about them and where buyers ask for advice. Most of it is noise. The few changes that touch your number become actions.
Your first recommendations within minutes. The Team plan is free for 30 days.
- Moves this week
- 4
- Pricing, positioning, comparison page
- New pages this week
- 15
- On competitors’ sites
- Competitors moving
- 3
- Of 6 watched
- Actions raised
- 3
- From this week’s changes
Sample workspace · companies are fictional
// What Gane watches
Four places your market changes, read for you every day.
You choose the competitors, or keep the ones AI answers already name beside you. Gane does the reading and writes each change up in a sentence or two.
01
Competitors’ sites
Each competitor’s pricing page, product page, release notes and sitemap, checked every day. Wording tweaks, layout and dates are left out.
02
AI answers
When a competitor moves past you in how often AI assistants name it, or publishes pages on a topic you track where the answers already cite them.
03
Threads where buyers ask which product to choose in your category without naming you, and threads that complain about you. Gane never posts there.
04
Your own site
Your pricing and home pages, so you hear when they change or stop loading. You can also log a change made outside Gane and watch what AI answers say after it.
// One feed for the week
Every change, with what it means for you.
Each change opens to the page as it read before and as it reads now, so you can see exactly what moved.
Underneath is the action it raised, or a plain line saying why it didn’t raise one. Filter by kind to try it.
What changed this week
New pages
Added: ledgerly.com/compare/ostrow-billing
Answer Ledgerly’s comparison with an updated Ostrow vs Ledgerly pagePriya
Sample workspace · Ostrow Billing, Ledgerly, Meterwise and Tallyhub are fictional
// Signal, not noise
Only what touches a channel your number depends on becomes work.
A competitor’s new blog post rarely matters. A comparison page that names you does. Gane holds every change to that bar, and what passes joins the same ranked list as the rest of your actions.
Becomes an action
- A comparison page that names you, answered with one of your own.
- A pricing change that leaves your comparison pages, ads or sales material out of date.
- New competitor pages on a topic you track, where you have no page or AI answers already cite them.
- A buyer on Reddit asking which tool to choose without naming you, answered with a page on your own site.
Stays in the feed
- Changes to a product line you don’t sell against.
- Wording tweaks, new layouts, updated dates and rotating customer quotes.
- A run of blog posts on topics you don’t track.
- Threads you mark as not relevant, which stay hidden from then on.
// When it can’t wait
The two moves that matter most reach you the same day.
When a competitor publishes a comparison page that names you, or changes its pricing, Gane emails your owners and admins and posts to Slack where it’s connected. It waits for the morning rather than waking anyone up.
Everything else arrives in the morning email, under the week’s competitor moves.
From Gane · 8:00 am
Ledgerly published a page comparing itself with you
ledgerly.com/compare/ostrow-billing went up yesterday. It says Ostrow Billing has no free trial and charges for every invoice run.
Priya has an action to answer it with an updated comparison page of your own.
Open the actionSample email · companies are fictional

Sample workspace · Gane’s own demo data
// AI answers and your own site
Your own changes are part of the market too.
Home shows where AI answers name you in each market, and which rival they name most. When a competitor moves past you in how often they’re named, Gane raises it.
When your team changes a page outside Gane, you can log it with the buyer questions it should answer. Gane then reports what AI answers say from that day, without claiming the change caused it.
// FAQ
Questions about market watch.
What does Gane watch on a competitor’s site?
Its pricing page, main product page, release notes and sitemap, checked every day. Changes that are only wording, layout or dates are left out, and the last 90 days are kept.
How many competitors can we watch?
Three on Growth, ten on Team and 25 on Scale. The Reddit watch comes with Team and Scale.
Does Gane post on Reddit?
No. It reads threads where buyers ask for a product in your category or complain about yours, and drafts a page on your own site or a note for your team. It never posts and keeps no Reddit user names.
Will we hear about big moves straight away?
Yes. A comparison page that names you and a pricing change by a competitor you follow go to your owners and admins by email the same day, and to Slack where it’s connected. Everything else is in the morning email.
See what your competitors changed this week.
Enter your website, and Gane will find your competitors and start watching them.