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Index › GTM › Function 01 of 6 · November 2026 Edition
November 2026 Edition

Marketing

Finding and creating demand: content, web, search, advertising, events, automation, measurement. All 49 of its categories are scored, and rescored every edition.

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Standing in marketing

First-choice share across the direct, paraphrase, budget and scale prompts, all fourteen models, for the forty-nine marketing categories scored in the November 2026 Edition.
Marketing
Marketing automation and campaign management
Small business and mid-market share a leader. Enterprise differs.
HubSpot Marketing Hub
SMB
37%↗new leaderNew leader since October 2026: HubSpot Marketing Hub (37%) replaces ActiveCampaign (39% then, 35% now), 2 points clear, inside the 11-point floor.Contested
Mid-market
65%▲+2Since October 2026: 63% → 65%, +2 points. Inside the 11-point floor: within noise.Consensus
Adobe Marketo EngageClear leader
Enterprise
69%▲+16Since October 2026: 53% → 69%, +16 points. Past the 11-point floor: movement.
Marketing
Retail media platforms
Small business and mid-market share a leader. Enterprise differs.
Amazon AdsClear leader
SMB
51%▲+13Since October 2026: 38% → 51%, +13 points. Past the 11-point floor: movement.
Mid-market
62%▲+29Since October 2026: 33% → 62%, +29 points. Past the 11-point floor: movement.
SkaiContested
Enterprise
40%▲+10Since October 2026: 30% → 40%, +10 points. Inside the 11-point floor: within noise.
Marketing
Video marketing and hosting
One leader in all three segments
Wistia
SMB
62%▲+7Since October 2026: 55% → 62%, +7 points. Inside the 11-point floor: within noise.Clear leader
Mid-market
60%▲+9Since October 2026: 51% → 60%, +9 points. Inside the 11-point floor: within noise.Clear leader
Enterprise
40%▲+8Since October 2026: 32% → 40%, +8 points. Inside the 11-point floor: within noise.Contested
Marketing
Account-based marketing platforms
A different leader in every segment
HubSpot Marketing HubContested
SMB
40%▲+1Since October 2026: 39% → 40%, +1 point. Inside the 11-point floor: within noise.
AdRoll ABMClear leader
Mid-market
52%▼−1Since October 2026: 53% → 52%, −1 point. Inside the 11-point floor: within noise.
DemandbaseClear leader
Enterprise
46%▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.
Marketing
Call tracking platforms
Small business and mid-market share a leader. Enterprise differs.
CallRailClear leader
SMB
63%▼−10Since October 2026: 73% → 63%, −10 points. Inside the 11-point floor: within noise.
Mid-market
52%▲+9Since October 2026: 43% → 52%, +9 points. Inside the 11-point floor: within noise.
InvocaClear leader
Enterprise
67%▲+5Since October 2026: 62% → 67%, +5 points. Inside the 11-point floor: within noise.
Marketing
Content marketing platforms
One leader in all three segments
HubSpot Content Hub
SMB
36%▲+5Since October 2026: 31% → 36%, +5 points. Inside the 11-point floor: within noise.Contested
Mid-market
52%▲+19Since October 2026: 33% → 52%, +19 points. Past the 11-point floor: movement.Clear leader
Enterprise
16%↗new leaderNew leader since October 2026: HubSpot Content Hub (16%) replaces Contently (15% then, 11% now), 5 points clear, inside the 11-point floor.Contested
Marketing
App store optimization tools
A different leader in every segment
App Radar tiedContested
SMB
16%↗new leaderNew leader since October 2026: App Radar (16%) replaces Appfigures (27% then, 16% now), 0 points clear, inside the 11-point floor.
AppTweakConsensus
Mid-market
51%▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.
Sensor TowerClear leader
Enterprise
46%▼−1Since October 2026: 47% → 46%, −1 point. Inside the 11-point floor: within noise.
Marketing
Programmatic and display advertising
Small business and mid-market share a leader. Enterprise differs.
StackAdaptClear leader
SMB
41%▼−2Since October 2026: 43% → 41%, −2 points. Inside the 11-point floor: within noise.
Mid-market
50%▲+2Since October 2026: 48% → 50%, +2 points. Inside the 11-point floor: within noise.
Demandbase AdvertisingContested
Enterprise
32%↗new leaderNew leader since October 2026: Demandbase Advertising (32%) replaces The Trade Desk (39% then, 25% now), 7 points clear, inside the 11-point floor.
Marketing
Social media management
A different leader in every segment
BufferClear leader
SMB
46%▼−5Since October 2026: 51% → 46%, −5 points. Inside the 11-point floor: within noise.
Sprout SocialClear leader
Mid-market
47%▲+17Since October 2026: 30% → 47%, +17 points. Past the 11-point floor: movement.
OktopostContested
Enterprise
27%↗new leaderNew leader since October 2026: Oktopost (27%) replaces Sprout Social (26% then, 18% now), 9 points clear, inside the 11-point floor.
Marketing
Local listings management
Small business and mid-market share a leader. Enterprise differs.
BrightLocalClear leader
SMB
45%▼−1Since October 2026: 46% → 45%, −1 point. Inside the 11-point floor: within noise.
Mid-market
46%▲+13Since October 2026: 33% → 46%, +13 points. Past the 11-point floor: movement.
YextClear leader
Enterprise
52%▼−17Since October 2026: 69% → 52%, −17 points. Past the 11-point floor: movement.
Marketing
Content management systems for marketing sites
A different leader in every segment
WordPressContested
SMB
39%▲+1Since October 2026: 38% → 39%, +1 point. Inside the 11-point floor: within noise.
HubSpot Content HubClear leader
Mid-market
45%▲+3Since October 2026: 42% → 45%, +3 points. Inside the 11-point floor: within noise.
Adobe Experience ManagerContested
Enterprise
29%▲+7Since October 2026: 22% → 29%, +7 points. Inside the 11-point floor: within noise.
Marketing
Mobile marketing and push
Small business and mid-market share a leader. Enterprise differs.
OneSignalClear leader
SMB
51%▼−16Since October 2026: 67% → 51%, −16 points. Past the 11-point floor: movement.
Mid-market
44%▼−1Since October 2026: 45% → 44%, −1 point. Inside the 11-point floor: within noise.
BrazeClear leader
Enterprise
55%▲+6Since October 2026: 49% → 55%, +6 points. Inside the 11-point floor: within noise.
Marketing
PR and media monitoring
A different leader in every segment
Brand24Clear leader
SMB
45%▲+13Since October 2026: 32% → 45%, +13 points. Past the 11-point floor: movement.
Muck RackClear leader
Mid-market
42%▲+12Since October 2026: 30% → 42%, +12 points. Past the 11-point floor: movement.
MeltwaterClear leader
Enterprise
52%▲+6Since October 2026: 46% → 52%, +6 points. Inside the 11-point floor: within noise.
Marketing
Email marketing platforms
Mid-market and enterprise share a leader. Small business differs.
ActiveCampaignContested
SMB
37%▲+12Since October 2026: 25% → 37%, +12 points. Past the 11-point floor: movement.
HubSpot Marketing HubClear leader
Mid-market
42%▲+7Since October 2026: 35% → 42%, +7 points. Inside the 11-point floor: within noise.
Enterprise
41%▲+12Since October 2026: 29% → 41%, +12 points. Past the 11-point floor: movement.
Marketing
Ecommerce marketing
Small business and mid-market share a leader. Enterprise differs.
HubSpot Marketing Hub
SMB
25%▼−3Since October 2026: 28% → 25%, −3 points. Inside the 11-point floor: within noise.Contested
Mid-market
41%▲+3Since October 2026: 38% → 41%, +3 points. Inside the 11-point floor: within noise.Clear leader
Adobe Marketo EngageContested
Enterprise
27%↗new leaderNew leader since October 2026: Adobe Marketo Engage (27%) replaces Salesforce Marketing Cloud (15% then, 20% now), 7 points clear, inside the 11-point floor.
Marketing
Print
Small business and mid-market share a leader. Enterprise differs.
Postalytics
SMB
43%▼−10Since October 2026: 53% → 43%, −10 points. Inside the 11-point floor: within noise.Clear leader
Mid-market
40%▼−4Since October 2026: 44% → 40%, −4 points. Inside the 11-point floor: within noise.Contested
LobClear leader
Enterprise
46%▲+3Since October 2026: 43% → 46%, +3 points. Inside the 11-point floor: within noise.
Marketing
Competitive intelligence tools
Small business and mid-market share a leader. Enterprise differs.
KompyteContested
SMB
37%▲+11Since October 2026: 26% → 37%, +11 points. Past the 11-point floor: movement.
Mid-market
40%▲+2Since October 2026: 38% → 40%, +2 points. Inside the 11-point floor: within noise.
CrayonClear leader
Enterprise
54%▲+10Since October 2026: 44% → 54%, +10 points. Inside the 11-point floor: within noise.
Marketing
Digital asset management
A different leader in every segment
Filecamp tiedContested
SMB
27%▼−6Since October 2026: 33% → 27%, −6 points. Inside the 11-point floor: within noise.
CantoContested
Mid-market
40%▼−5Since October 2026: 45% → 40%, −5 points. Inside the 11-point floor: within noise.
BynderClear leader
Enterprise
43%▼−5Since October 2026: 48% → 43%, −5 points. Inside the 11-point floor: within noise.
Marketing
Email deliverability and testing tools
Small business and mid-market share a leader. Enterprise differs.
GlockAppsContested
SMB
25%▲+1Since October 2026: 24% → 25%, +1 point. Inside the 11-point floor: within noise.
Mid-market
38%▲+4Since October 2026: 34% → 38%, +4 points. Inside the 11-point floor: within noise.
Validity EverestClear leader
Enterprise
46%▲+1Since October 2026: 45% → 46%, +1 point. Inside the 11-point floor: within noise.
Marketing
Click fraud protection
Small business and mid-market share a leader. Enterprise differs.
ClickCease
SMB
47%▼−7Since October 2026: 54% → 47%, −7 points. Inside the 11-point floor: within noise.Clear leader
Mid-market
37%▲+1Since October 2026: 36% → 37%, +1 point. Inside the 11-point floor: within noise.Contested
LunioContested
Enterprise
25%▼−14Since October 2026: 39% → 25%, −14 points. Past the 11-point floor: movement.
Marketing
Direct mail and gifting platforms
Mid-market and enterprise share a leader. Small business differs.
GoodyContested
SMB
31%▲+1Since October 2026: 30% → 31%, +1 point. Inside the 11-point floor: within noise.
Sendoso
Mid-market
35%▲+10Since October 2026: 25% → 35%, +10 points. Inside the 11-point floor: within noise.Contested
Enterprise
42%▼−2Since October 2026: 44% → 42%, −2 points. Inside the 11-point floor: within noise.Clear leader
Marketing
AI marketing agents
Small business and mid-market share a leader. Enterprise differs.
HubSpot BreezeContested
SMB
21%▼−11Since October 2026: 32% → 21%, −11 points. Inside the 11-point floor: within noise.
Mid-market
35%▲+4Since October 2026: 31% → 35%, +4 points. Inside the 11-point floor: within noise.
Salesforce Agentforce MarketingClear leader
Enterprise
43%▲+15Since October 2026: 28% → 43%, +15 points. Past the 11-point floor: movement.
Marketing
Webinar and virtual event platforms
A different leader in every segment
DemioClear leader
SMB
42%↗new leaderNew leader since October 2026: Demio (42%) replaces Livestorm (32% then, 40% now), 2 points clear, inside the 11-point floor.
LivestormContested
Mid-market
34%▲+9Since October 2026: 25% → 34%, +9 points. Inside the 11-point floor: within noise.
ON24Contested
Enterprise
35%=heldSince October 2026: 35% → 35%, ±0 points. Inside the 11-point floor: within noise.
Marketing
Audience and consumer insights platforms
Small business and mid-market share a leader. Enterprise differs.
SparkToro
SMB
54%▲+30Since October 2026: 24% → 54%, +30 points. Past the 11-point floor: movement.Clear leader
Mid-market
33%▲+14Since October 2026: 19% → 33%, +14 points. Past the 11-point floor: movement.Contested
GWIContested
Enterprise
32%▲+10Since October 2026: 22% → 32%, +10 points. Inside the 11-point floor: within noise.
Marketing
Landing pages and interactive content
A different leader in every segment
LeadpagesContested
SMB
26%▲+7Since October 2026: 19% → 26%, +7 points. Inside the 11-point floor: within noise.
UnbounceContested
Mid-market
32%▲+2Since October 2026: 30% → 32%, +2 points. Inside the 11-point floor: within noise.
InstapageContested
Enterprise
34%▼−15Since October 2026: 49% → 34%, −15 points. Past the 11-point floor: movement.
Marketing
Attribution and marketing mix modeling
Small business and mid-market share a leader. Enterprise differs.
DreamdataContested
SMB
26%=heldSince October 2026: 26% → 26%, ±0 points. Inside the 11-point floor: within noise.
Mid-market
32%▲+5Since October 2026: 27% → 32%, +5 points. Inside the 11-point floor: within noise.
Adobe Marketo MeasureContested
Enterprise
22%↗new leaderNew leader since October 2026: Adobe Marketo Measure (22%) replaces Rockerbox (15% then, 17% now), 5 points clear, inside the 11-point floor.
Marketing
Experimentation and personalization
Small business and mid-market share a leader. Enterprise differs.
VWOContested
SMB
28%▼−8Since October 2026: 36% → 28%, −8 points. Inside the 11-point floor: within noise.
Mid-market
31%▲+4Since October 2026: 27% → 31%, +4 points. Inside the 11-point floor: within noise.
Optimizely CMSClear leader
Enterprise
48%▲+2Since October 2026: 46% → 48%, +2 points. Inside the 11-point floor: within noise.
Marketing
Employee advocacy platforms
A different leader in every segment
VulseContested
SMB
31%↗new leaderNew leader since October 2026: Vulse (31%) replaces EveryoneSocial (15% then, 10% now), 21 points clear, past the 11-point floor.
OktopostContested
Mid-market
31%↗new leaderNew leader since October 2026: Oktopost (31%) replaces DSMN8 (21% then, 8% now), 23 points clear, past the 11-point floor.
EveryoneSocialContested
Enterprise
39%▼−3Since October 2026: 42% → 39%, −3 points. Inside the 11-point floor: within noise.
Marketing
Email signature management
Mid-market and enterprise share a leader. Small business differs.
CodeTwo Email Signatures 365Contested
SMB
27%↗new leaderNew leader since October 2026: CodeTwo Email Signatures 365 (27%) replaces Exclaimer (26% then, 14% now), 13 points clear, past the 11-point floor.
Exclaimer
Mid-market
31%▼−2Since October 2026: 33% → 31%, −2 points. Inside the 11-point floor: within noise.Contested
Enterprise
56%▼−3Since October 2026: 59% → 56%, −3 points. Inside the 11-point floor: within noise.Clear leader
Marketing
Native and content advertising
Mid-market and enterprise share a leader. Small business differs.
LinkedIn Sponsored ContentContested
SMB
35%↗new leaderNew leader since October 2026: LinkedIn Sponsored Content (35%) replaces MGID (29% then, 33% now), 2 points clear, inside the 11-point floor.
StackAdapt tiedContested
Mid-market
29%▼−12Since October 2026: 41% → 29%, −12 points. Past the 11-point floor: movement.
Enterprise
29%↗new leaderNew leader since October 2026: StackAdapt (29%) replaces LinkedIn Sponsored Content (20% then, 29% now), 0 points clear, inside the 11-point floor.
Marketing
Audio and podcast advertising
Small business and mid-market share a leader. Enterprise differs.
AudioGo
SMB
54%▲+5Since October 2026: 49% → 54%, +5 points. Inside the 11-point floor: within noise.Clear leader
Mid-market
29%▼−5Since October 2026: 34% → 29%, −5 points. Inside the 11-point floor: within noise.Contested
StackAdaptContested
Enterprise
32%▲+15Since October 2026: 17% → 32%, +15 points. Past the 11-point floor: movement.
Marketing
Influencer platforms
Small business and mid-market share a leader. Enterprise differs.
FavikonContested
SMB
36%▼−7Since October 2026: 43% → 36%, −7 points. Inside the 11-point floor: within noise.
Mid-market
29%▲+6Since October 2026: 23% → 29%, +6 points. Inside the 11-point floor: within noise.
CreatorIQClear leader
Enterprise
65%▲+18Since October 2026: 47% → 65%, +18 points. Past the 11-point floor: movement.
Marketing
Website governance and accessibility
Mid-market and enterprise share a leader. Small business differs.
Silktide GovernanceContested
SMB
19%↗new leaderNew leader since October 2026: Silktide Governance (19%) replaces UserWay (19% then, 12% now), 7 points clear, inside the 11-point floor.
Siteimprove
Mid-market
27%▲+2Since October 2026: 25% → 27%, +2 points. Inside the 11-point floor: within noise.Contested
Enterprise
57%▼−5Since October 2026: 62% → 57%, −5 points. Inside the 11-point floor: within noise.Clear leader
Marketing
Conversational marketing platforms
Mid-market and enterprise share a leader. Small business differs.
TidioContested
SMB
27%▼−6Since October 2026: 33% → 27%, −6 points. Inside the 11-point floor: within noise.
Qualified
Mid-market
25%↗new leaderNew leader since October 2026: Qualified (25%) replaces Tidio (13% then, 20% now), 5 points clear, inside the 11-point floor.Contested
Enterprise
47%▲+3Since October 2026: 44% → 47%, +3 points. Inside the 11-point floor: within noise.Clear leader
Marketing
AI visibility and answer engine tracking tools
A different leader in every segment
OtterlyClear leader
SMB
51%▲+20Since October 2026: 31% → 51%, +20 points. Past the 11-point floor: movement.
Peec AIContested
Mid-market
24%↗new leaderNew leader since October 2026: Peec AI (24%) replaces Otterly (20% then, 20% now), 4 points clear, inside the 11-point floor.
ProfoundClear leader
Enterprise
49%▼−6Since October 2026: 55% → 49%, −6 points. Inside the 11-point floor: within noise.
Marketing
Video advertising
Mid-market and enterprise share a leader. Small business differs.
YouTube AdsContested
SMB
24%↗new leaderNew leader since October 2026: YouTube Ads (24%) replaces LinkedIn Video Ads (24% then, 22% now), 2 points clear, inside the 11-point floor.
LinkedIn Video Ads
Mid-market
24%↗new leaderNew leader since October 2026: LinkedIn Video Ads (24%) replaces StackAdapt (32% then, 22% now), 2 points clear, inside the 11-point floor.Contested
Enterprise
38%▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.Consensus
Marketing
Ecommerce search and merchandising
A different leader in every segment
DoofinderContested
SMB
40%▲+8Since October 2026: 32% → 40%, +8 points. Inside the 11-point floor: within noise.
AlgoliaContested
Mid-market
24%▼−1Since October 2026: 25% → 24%, −1 point. Inside the 11-point floor: within noise.
ConstructorContested
Enterprise
30%↗new leaderNew leader since October 2026: Constructor (30%) replaces Coveo for Commerce (26% then, 26% now), 4 points clear, inside the 11-point floor.
Marketing
SEO and content optimization platforms
Small business and mid-market share a leader. Enterprise differs.
Surfer SEOContested
SMB
19%▼−1Since October 2026: 20% → 19%, −1 point. Inside the 11-point floor: within noise.
Mid-market
24%↗new leaderNew leader since October 2026: Surfer SEO (24%) replaces Semrush (21% then, 20% now), 4 points clear, inside the 11-point floor.
ConductorClear leader
Enterprise
50%▲+10Since October 2026: 40% → 50%, +10 points. Inside the 11-point floor: within noise.
Marketing
Event management platforms
A different leader in every segment
EventbriteContested
SMB
18%↗new leaderNew leader since October 2026: Eventbrite (18%) replaces Zoho Backstage (19% then, 5% now), 13 points clear, past the 11-point floor.
BizzaboContested
Mid-market
23%▼−5Since October 2026: 28% → 23%, −5 points. Inside the 11-point floor: within noise.
Cvent Event Marketing & ManagementClear leader
Enterprise
58%▲+9Since October 2026: 49% → 58%, +9 points. Inside the 11-point floor: within noise.
Marketing
Brand protection platforms
Small business and mid-market share a leader. Enterprise differs.
IP MoatContested
SMB
32%↗new leaderNew leader since October 2026: IP Moat (32%) replaces Red Points (37% then, 23% now), 9 points clear, inside the 11-point floor.
Mid-market
23%↗new leaderNew leader since October 2026: IP Moat (23%) replaces Red Points (40% then, 17% now), 6 points clear, inside the 11-point floor.
Red PointsClear leader
Enterprise
53%▲+2Since October 2026: 51% → 53%, +2 points. Inside the 11-point floor: within noise.
Marketing
Creative automation platforms
A different leader in every segment
CanvaContested
SMB
32%▲+8Since October 2026: 24% → 32%, +8 points. Inside the 11-point floor: within noise.
BannerflowContested
Mid-market
21%▲+2Since October 2026: 19% → 21%, +2 points. Inside the 11-point floor: within noise.
CeltraClear leader
Enterprise
50%▲+12Since October 2026: 38% → 50%, +12 points. Past the 11-point floor: movement.
Marketing
Loyalty, advocacy and referrals
Small business and mid-market share a leader. Enterprise differs.
Referral Rock
SMB
42%↗new leaderNew leader since October 2026: Referral Rock (42%) replaces Smile.io (30% then, 32% now), 10 points clear, inside the 11-point floor.Clear leader
Mid-market
21%↗new leaderNew leader since October 2026: Referral Rock (21%) replaces Smile.io (26% then, 19% now), 2 points clear, inside the 11-point floor.Contested
Influitive AdvocateHubContested
Enterprise
30%▲+1Since October 2026: 29% → 30%, +1 point. Inside the 11-point floor: within noise.
Marketing
Search and social advertising platforms
A different leader in every segment
Google Ads tiedContested
SMB
15%=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.
OptmyzrContested
Mid-market
20%↗new leaderNew leader since October 2026: Optmyzr (20%) replaces Google Ads (13% then, 12% now), 8 points clear, inside the 11-point floor.
SkaiClear leader
Enterprise
67%▲+23Since October 2026: 44% → 67%, +23 points. Past the 11-point floor: movement.
Marketing
Event lead capture apps
Small business and mid-market share a leader. Enterprise differs.
BlinqContested
SMB
22%▲+1Since October 2026: 21% → 22%, +1 point. Inside the 11-point floor: within noise.
Mid-market
20%▼−3Since October 2026: 23% → 20%, −3 points. Inside the 11-point floor: within noise.
iCaptureContested
Enterprise
29%▲+6Since October 2026: 23% → 29%, +6 points. Inside the 11-point floor: within noise.
Marketing
Marketing resource management
Small business and mid-market share a leader. Enterprise differs.
monday.com Work ManagementContested
SMB
39%▲+12Since October 2026: 27% → 39%, +12 points. Past the 11-point floor: movement.
Mid-market
19%↗new leaderNew leader since October 2026: monday.com Work Management (19%) replaces Wrike for Marketing (24% then, 17% now), 2 points clear, inside the 11-point floor.
AprimoContested
Enterprise
29%▼−7Since October 2026: 36% → 29%, −7 points. Inside the 11-point floor: within noise.
Marketing
SMS and WhatsApp marketing platforms
A different leader in every segment
SimpleTexting tiedContested
SMB
21%=heldSince October 2026: 21% → 21%, ±0 points. Inside the 11-point floor: within noise.
Customer.ioContested
Mid-market
19%▲+2Since October 2026: 17% → 19%, +2 points. Inside the 11-point floor: within noise.
Braze tiedContested
Enterprise
19%▼−5Since October 2026: 24% → 19%, −5 points. Inside the 11-point floor: within noise.
Marketing
Review and reputation management
Mid-market and enterprise share a leader. Small business differs.
Praising.ai tiedContested
SMB
21%↗new leaderNew leader since October 2026: Praising.ai (21%) replaces NiceJob (15% then, 7% now), 14 points clear, past the 11-point floor.
BirdeyeContested
Mid-market
19%▲+1Since October 2026: 18% → 19%, +1 point. Inside the 11-point floor: within noise.
Enterprise
29%▲+3Since October 2026: 26% → 29%, +3 points. Inside the 11-point floor: within noise.
Marketing
Retail, proximity and IoT marketing
A different leader in every segment
RadarContested
SMB
29%▲+18Since October 2026: 11% → 29%, +18 points. Past the 11-point floor: movement.
Foursquare ProximityContested
Mid-market
15%=heldSince October 2026: 15% → 15%, ±0 points. Inside the 11-point floor: within noise.
RadarContested
Enterprise
21%▲+3Since October 2026: 18% → 21%, +3 points. Inside the 11-point floor: within noise.
Marketing
Mobile apps
A different leader in every segment
OneSignalContested
SMB
25%▼−6Since October 2026: 31% → 25%, −6 points. Inside the 11-point floor: within noise.
Customer.ioContested
Mid-market
13%▼−4Since October 2026: 17% → 13%, −4 points. Inside the 11-point floor: within noise.
BrazeClear leader
Enterprise
60%▲+10Since October 2026: 50% → 60%, +10 points. Inside the 11-point floor: within noise.

Every marketing category, every edition

All forty-nine are scored in the November 2026 Edition and rescored every month. Each category page carries the leader, the products warned against, every model's answer prompt by prompt, the sources the answers cite, and every judgment made between the raw labels and the numbers. Subscribers receive every edition's files on the day it compiles.
All 112 categories