Video advertising for enterprise buyers
Asked as “video advertising platform”, and as “connected TV and online video ads platform”, on behalf of an enterprise B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
38%
Consensus
38LinkedIn Video Ads17Demandbase CTV17The Trade Desk28others
38% of first choices, consensus.
Since October 2026▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.LinkedIn Video Ads held the lead, +14 points on 24%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
YouTube Ads24%Contested↗new leaderNew leader since October 2026: YouTube Ads (24%) replaces LinkedIn Video Ads (24% then, 22% now), 2 points clear, inside the 11-point floor.Standing →Mid-market
LinkedIn Video Ads24%Contested↗new leaderNew leader since October 2026: LinkedIn Video Ads (24%) replaces StackAdapt (32% then, 22% now), 2 points clear, inside the 11-point floor.Standing →EnterpriseLinkedIn Video Ads38%Consensus▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.This page
YouTube Ads24%Contested↗new leaderNew leader since October 2026: YouTube Ads (24%) replaces LinkedIn Video Ads (24% then, 22% now), 2 points clear, inside the 11-point floor.Standing →Mid-marketLinkedIn Video Ads24%Contested↗new leaderNew leader since October 2026: LinkedIn Video Ads (24%) replaces StackAdapt (32% then, 22% now), 2 points clear, inside the 11-point floor.Standing →EnterpriseLinkedIn Video Ads38%Consensus▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01LinkedIn Video Ads38%0%27endorsed leader▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.24% → 38%
LinkedIn Video Ads38%0%27endorsed leader▲+14Since October 2026: 24% → 38%, +14 points. Past the 11-point floor: movement.24% → 38%02
The Trade Desk17%6%52accepted challenger▲+7Since October 2026: 10% → 17%, +7 points. Inside the 11-point floor: within noise.10% → 17%
The Trade Desk17%6%52accepted challenger▲+7Since October 2026: 10% → 17%, +7 points. Inside the 11-point floor: within noise.10% → 17%03
Demandbase CTV17%0%20accepted challenger▲+3Since October 2026: 14% → 17%, +3 points. Inside the 11-point floor: within noise.14% → 17%
Demandbase CTV17%0%20accepted challenger▲+3Since October 2026: 14% → 17%, +3 points. Inside the 11-point floor: within noise.14% → 17%04
Google Display & Video 360 Lab in the set9%3%32accepted challenger▼−3Since October 2026: 12% → 9%, −3 points. Inside the 11-point floor: within noise.12% → 9%
Google Display & Video 360 Lab in the set9%3%32accepted challenger▼−3Since October 2026: 12% → 9%, −3 points. Inside the 11-point floor: within noise.12% → 9%05
Roku Ads2%18%11accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Roku Ads2%18%11accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the six products at 0%, ordered by negative rate
11
TikTok Ads0%93%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
TikTok Ads0%93%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Meta Ads0%56%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Meta Ads0%56%16criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09YouTube Ads0%46%24criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
YouTube Ads0%46%24criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%07
Amazon DSP0%5%19accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Amazon DSP0%5%19accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%06
StackAdapt0%0%25accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
StackAdapt0%0%25accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%08MNTN0%0%10accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice one time of 4; the other thirteen models three times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
LinkedIn Video Ads vs Meta AdsLinkedIn Video Ads vs Demandbase CTVLinkedIn Video Ads vs Vibe.coLinkedIn Video Ads vs The Trade DeskStackAdapt vs YouTube AdsStackAdapt vs TikTok AdsStackAdapt vs Meta AdsStackAdapt vs Demandbase CTVStackAdapt vs Vibe.coStackAdapt vs The Trade DeskYouTube Ads vs TikTok AdsYouTube Ads vs Meta AdsYouTube Ads vs Demandbase CTVYouTube Ads vs Vibe.coYouTube Ads vs The Trade DeskTikTok Ads vs Meta AdsTikTok Ads vs Demandbase CTVTikTok Ads vs Vibe.coTikTok Ads vs The Trade DeskMeta Ads vs Demandbase CTVMeta Ads vs Vibe.coMeta Ads vs The Trade DeskDemandbase CTV vs Vibe.coDemandbase CTV vs The Trade DeskVibe.co vs The Trade Desk
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607M08
091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01LinkedIn Video Ads38%
LinkedIn Video Ads38%02The Trade Desk17%
The Trade Desk17%03Demandbase CTV17%
Demandbase CTV17%04Google Display & Video 3609%
Google Display & Video 3609%05Roku Ads2%
Roku Ads2%06StackAdapt0%
StackAdapt0%07Amazon DSP0%
Amazon DSP0%08MNTN0%
09YouTube Ads0%
YouTube Ads0%10Meta Ads0%
Meta Ads0%11TikTok Ads0%
TikTok Ads0%What they warned about
Two of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
TikTok Ads93%
13 of 14 labels negative · 12 of 14 models · 6 hard negative
“Many large enterprises tend to avoid or heavily restrict TikTok for sensitive brand categories due to concerns about brand safety, data privacy, and geopolitical risks.” Mistral Small, negative prompt
YouTube Ads46%
11 of 24 labels negative · 10 of 14 models · 4 hard negative
“Major names like Toyota, P&G, AT&T, and Verizon withdrew millions of dollars in ad spending from YouTube due to brand safety concerns” Claude Haiku 4.5, negative prompt
Meta Ads56%
9 of 16 labels negative · 6 of 14 models · 4 hard negative
“Avoid for your needs: Platforms like YouTube (Google Ads) or Meta are auction-driven and less predictable for total costs at massive scale” Grok 4.20, budget prompt
X100%
4 of 4 labels negative · 4 of 14 models · 1 hard negative
“X (formerly Twitter) — High Caution / Generally Avoid” DeepSeek V4 Flash, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
73 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 854 links across 293 sites, every framing counted. Ranked by the number of answers carrying the site or page. 51 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
29 answers · 46 citations · 10 models
vendor site · Vibe.co27 answers · 49 citations · 11 models
vendor site · Demandbase26 answers · 45 citations · 12 models
publisher (Gane)25 answers · 26 citations · 10 models
21 answers · 21 citations · 10 models
vendor site · Google Search14 answers · 21 citations · 7 models
14 answers · 14 citations · 10 models
11 answers · 13 citations · 8 models
vendor site · LinkedIn10 answers · 19 citations · 5 models
vendor site · LinkedIn10 answers · 14 citations · 7 models
vendor site · StackAdapt10 answers · 13 citations · 6 models
9 answers · 9 citations · 4 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
25 answers · 10 models
21 answers · 10 models
18 answers · 11 models
17 answers · 9 models
16 answers · 11 models
14 answers · 10 models
13 answers · 9 models
9 answers · 4 models
8 answers · 7 models
8 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video advertising platform”, “video advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| LinkedIn parent site LinkedIn Video Ads 38% | 38% | 84 | 11,100,000 | 77,031 | |||
| The Trade Desk thetradedesk.com | 17% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 |
| Demandbase CTV demandbase.com | 17% | 34 | 42,531 | 34 | |||
| Google parent site Google Display & Video 360 9%, Google Marketing Platform 0%, Google Ad Manager 0% | 9% | 169 | |||||
| Vibe.co vibe.co | 4% | 51 | 1,900 | 4 | 13,556 | $75 | 60 |
| Roku Ads roku.com | 2% | 30 | 1,600 | 499 | 9,910,215 | $1,736 | 113 |
| Prisma prismatic.io | 2% | 6 | |||||
| Smartly smartly.io | 2% | 212 | 5,400 | 483 | 8,983 | 44 | |
| Adobe parent site Adobe Advertising 2% | 2% | 81 | 1,220,000 | 117,563 | |||
| Paramount Ads Manager paramount.com | 2% | 4 |
Google's top ten for the two searches hold 14 sites; 1 of them are among the sites the models cited here (linkedin.com). The first result for “best video advertising platform” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best video advertising platform for an enterprise B2B company?”Paraphrase“Which connected TV and online video ads platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade video advertising platforms and how do they differ?”Budget-constrained“What is the best video advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a video advertising platform. What should we look at?”Negative“Which video advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5LinkedIn Video AdsLinkedIn Video AdsHeldThe Trade DeskGoogle Display & Video 360no first choiceagainst: Meta Ads, Twitter (X) Ads, YouTube Ads
One alternative
YouTube AdsThree alternatives
Amazon DSP, DV360, YouTube AdsFour alternatives
Amazon DSP, Google Display & Video 360, MediaMath, StackAdaptOne alternative
The Trade DeskGPT-5.4 miniLinkedIn Video AdsLinkedIn's Connected TV (CTV) / video ad solutionsChangedGoogle Display & Video 360Adobe Advertisingno first choiceagainst: Google, TikTok Ads
One alternative
Google/YouTube Demand GenOne alternative
Google Display & Video 360Four alternatives
Amazon Ads, Amazon DSP, StackAdapt, The Trade DeskTwo alternatives
Microsoft Advertising, Microsoft InvestGemini 3.5 FlashLinkedIn Video Adsagainst: Meta AdsThe Trade DeskChangedGoogle Ad Manager, Google Display & Video 360, The Trade DeskGoogle Display & Video 360, Smartlyno first choiceagainst: BitChute, Rumble, Telegram, TikTok Ads, Truth Social, X
Five alternatives
6sense, Demandbase CTV, MNTN, The Trade Desk, YouTube AdsSeven alternatives
6sense, Demandbase CTV, Google Display & Video 360, LinkedIn Video Ads, MNTN, StackAdapt, YouTube AdsFour alternatives
Amazon DSP, FreeWheel, Innovid, MagniteThree alternatives
Celtra, SundaySky, The Trade DeskPerplexity SonarLinkedIn Video Adsagainst: The Trade DeskDemandbase CTVChangedThe Trade Deskagainst: Roku Ads, Samsung AdsPrismano first choiceagainst: X video advertising, YouTube Ads
Three alternatives
Demandbase CTV, Google Display & Video 360, YouTube AdsOne alternative
The Trade DeskSix alternatives
Amazon DSP, Basis, Google Display & Video 360, MNTN, Prisma, StackAdaptOne alternative
The Trade DeskGrok 4.20LinkedIn Video Adsagainst: Meta AdsDemandbase CTVChangedGoogle Display & Video 360, The Trade DeskThe Trade Deskagainst: Google Ads, Meta Adsno first choiceagainst: Amazon Fire, Meta Ads, Roku Ads, TikTok Ads, YouTube Ads
Three alternatives
StackAdapt, The Trade Desk, YouTube AdsThree alternatives
LinkedIn Video Ads, MNTN, The Trade DeskTwo alternatives
Adobe Advertising, Amazon DSPFour alternatives
Amazon DSP, Roku Ads, Samsung Ads, Vibe.coMistral SmallLinkedIn Video AdsDemandbase CTV, LinkedIn Video AdsChangedno first choiceRoku Ads, The Trade Deskno first choiceagainst: Meta Ads, TikTok Ads, X (Formerly Twitter) Video Ads, YouTube Ads
Three alternatives
Demandbase CTV, Google Display & Video 360, The Trade DeskTwo alternatives
Google Display & Video 360, The Trade DeskTwo alternatives
Samsung Ads, StackAdaptDeepSeek V4 FlashLinkedIn Video AdsDemandbase CTVChangedGoogle Display & Video 360, The Trade DeskThe Trade Deskagainst: Vibe.cono first choiceagainst: Facebook Reels, Instagram Reels, Snapchat Ads, TikTok Ads, Twitch, X, YouTube Open Inventory
Four alternatives
6sense, Demandbase CTV, StackAdapt, YouTube AdsTwo alternatives
LinkedIn CTV, The Trade DeskFour alternatives
Amazon DSP, Innovid, MNTN, StackAdaptThree alternatives
Google Marketing Platform, MNTN, StackAdaptLlama 4 MaverickLinkedIn Video Adsagainst: The Trade DeskLinkedIn Video AdsHeldno first choiceVibe.cono first choiceagainst: Facebook in-feed video, Instagram Reels, TikTok Ads, X, YouTube Ads
Three alternatives
Demandbase CTV, Google Display & Video 360, VISTYFour alternatives
Demandbase CTV, Microsoft Video and Connected TV ads, Tatari, The Trade DeskThree alternatives
Roku Ads, StackAdapt, The Trade DeskQwen 3.7 FlashLinkedIn Video AdsDemandbase CTVChangedThe Trade DeskGoogle Display & Video 360, The Trade Deskagainst: Meta Ads, TikTok Ads, YouTube self-serveno first choiceagainst: Meta Ads, TikTok Ads, YouTube Ads
Three alternatives
Hulu, Meta Ads, YouTube AdsTwo alternatives
LinkedIn Video Ads, The Trade DeskFour alternatives
Amazon DSP, Google Display & Video 360, Innovid, StackAdaptThree alternatives
Hulu Sponsorship, Roku Ads, Samsung AdsKimi K2LinkedIn Video AdsThe Trade DeskChangedno first choiceThe Trade Deskagainst: Google Ads, Vimeo, Wistia, YouTube Adsno first choiceagainst: Instagram Reels, TikTok Ads, X (Formerly Twitter) Video Ads, YouTube Ads
Three alternatives
StackAdapt, The Trade Desk, Vibe.coThree alternatives
Basis, Demandbase CTV, LinkedIn CTV AdsNine alternatives
Amazon DSP, FreeWheel, Google Display & Video 360, Innovid, Magnite, PubMatic, StackAdapt, Teads, The Trade DeskThree alternatives
MNTN, StackAdapt, Vibe.coGLM 4.7 FlashXLinkedIn Video AdsDemandbase CTV, The Trade DeskChangedThe Trade DeskVibe.coagainst: Spotify Adsno first choiceagainst: Amazon DSP, Reddit Ads, The Trade Desk, TikTok Ads, YouTube Ads
Four alternatives
Demandbase CTV, Meta Ads, The Trade Desk, YouTube AdsTwo alternatives
Google Display & Video 360, StackAdaptSeven alternatives
Amazon DSP, Google Marketing Platform, Innovid, Prisma, Quantcast Platform, Smartly, StackAdaptThree alternatives
Nestopar Ads Manager, Roku Ads, StackAdaptMiniMax M2.5LinkedIn Video AdsDemandbase CTVChangedThe Trade DeskVbrickno first choiceagainst: TikTok Ads, Twitter/X, YouTube Ads
Four alternatives
Brightcove, Meta Ads, StackAdapt, YouTube AdsThree alternatives
Bombora, LinkedIn Video Ads, The Trade DeskFive alternatives
Amazon DSP, Google Display & Video 360, Innovid, Smartly, StackAdaptTwo alternatives
Enveu, IBM Enterprise Video StreamingGPT-6 LunaLinkedIn Video AdsGoogle Display & Video 360ChangedThe Trade Deskno first choiceagainst: Google Display & Video 360no first choiceagainst: Google Video Partners, TikTok Ads, X
One alternative
YouTube AdsTwo alternatives
LinkedIn Video Ads, The Trade DeskSeven alternatives
Amazon Ads, FreeWheel Advertiser Suite, FreeWheel Streaming Hub / Publisher Suite, Google Ad Manager, Google Display & Video 360, Magnite SpringServe, Publica by IASMuse Glimmer 30BLinkedIn Video AdsDemandbase CTV, LinkedIn Video AdsChangedThe Trade DeskParamount Ads Managerno first choiceagainst: Meta Ads, TikTok Ads, Twitter/X, YouTube Ads
Four alternatives
Demandbase CTV, Google Display & Video 360, The Trade Desk, YouTube AdsThree alternatives
Google Display & Video 360, StackAdapt, The Trade DeskSix alternatives
Amazon DSP, Google Display & Video 360, Innovid, Quantcast Platform, StackAdapt, Viant TechnologyOne alternative
Vibe.coBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:21 | no | 0 | 5 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:30 | yes | 4 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:53 | yes | 7 | 27 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 11:15 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:54 | yes | 10 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:22 | yes | 5 | 6 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:57 | yes | 24 | 18 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:26 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:45 | no | 0 | 26 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:28 | yes | 15 | 30 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:26 | yes | 14 | 30 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:26 | yes | 5 | 26 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:39 | yes | 2 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:57 | yes | 15 | 25 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:44 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:21 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:49 | no | 0 | 19 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 12:46 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:30 | yes | 10 | 12 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:33 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:54 | yes | 24 | 31 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:40 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:22 | yes | 5 | 36 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:52 | yes | 20 | 32 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:05 | yes | 14 | 43 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:26 | yes | 5 | 49 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:10 | yes | 2 | 23 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:32 | yes | 12 | 25 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:42 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:14 | yes | 4 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:47 | no | 0 | 20 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 17:13 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:21 | yes | 10 | 15 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:29 | yes | 5 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:42 | yes | 22 | 49 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:58 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:12 | yes | 19 | 52 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:27 | yes | 20 | 66 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:02 | yes | 19 | 61 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:54 | yes | 19 | 39 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:35 | yes | 8 | 19 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:40 | yes | 12 | 31 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:35 | yes | 20 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:38 | yes | 2 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:29 | yes | 2 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 09:37 | yes | 10 | 2 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:39 | yes | 5 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:54 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:46 | yes | 22 | 27 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:35 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:41 | yes | 5 | 55 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:10 | yes | 25 | 37 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:55 | yes | 19 | 35 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:39 | yes | 14 | 93 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:39 | yes | 1 | 20 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:32 | yes | 15 | 28 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:02 | yes | 19 | 14 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:11 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:27 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 10:01 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:24 | yes | 10 | 18 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:48 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:04 | yes | 22 | 42 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:22 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:23 | no | 0 | 29 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:28 | yes | 24 | 40 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:59 | yes | 12 | 64 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:29 | no | 0 | 16 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:48 | yes | 5 | 22 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:34 | yes | 13 | 19 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:44 | yes | 17 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:59 | yes | 4 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:27 | no | 0 | 20 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 11:50 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:57 | yes | 14 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:43 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:21 | yes | 25 | 31 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:28 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:48 | yes | 9 | 64 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:46 | yes | 24 | 32 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:44 | yes | 23 | 32 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:43 | yes | 24 | 76 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:44 | yes | 5 | 24 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:47 | yes | 25 | 32 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Demandbase read as Demandbase CTV
Facebook read as Meta Ads
Instagram read as Meta Ads
LinkedIn read as LinkedIn Video Ads
LinkedIn Ads read as LinkedIn Video Ads
LinkedIn Ads (with CTV/Video Extensions) read as LinkedIn Video Ads
LinkedIn Advertising read as LinkedIn Video Ads
LinkedIn Campaign Manager read as LinkedIn Video Ads
Meta read as Meta Ads
Meta (Facebook & Instagram Reels) read as Meta Ads
Meta (Facebook & Instagram Video Ads) read as Meta Ads
Meta (Facebook/Instagram Reels, video ads) read as Meta Ads
Meta (Facebook/Instagram) read as Meta Ads
Reddit read as Reddit Ads
Roku read as Roku Ads
Roku Ads Manager read as Roku Ads
Snapchat read as Snapchat Ads
TikTok read as TikTok Ads
Twitter read as Twitter (X) Ads
YouTube read as YouTube Ads
YouTube (Google Video Partners / TrueView ads) read as YouTube Ads
YouTube (Partner Channels) read as YouTube Ads
YouTube (via Google Ads) read as YouTube Ads
Unresolved, counted raw
BitChute
Douyin
Enveu
Facebook Reels
Facebook in-feed video
FreeWheel Advertiser Suite
FreeWheel Streaming Hub / Publisher Suite
Google
Google/YouTube Demand Gen
Hulu Sponsorship
IBM Enterprise Video Streaming
LinkedIn's Connected TV (CTV) / video ad solutions
Magnite SpringServe
Microsoft Video and Connected TV ads
Nestopar Ads Manager
Publica by IAS
Quantcast Platform
Socialive
SundaySky
Tremor Video
VISTY Attention
Wyzowl
X video advertising
YouTube Open Inventory
YouTube self-serve
Discontinued, still offered
No shut-down product was recommended here.