10 categories · RankedThe Trade Desk
The Trade Desk is a programmatic advertising platform for advertisers · thetradedesk.com ↗
Strongest at enterprise. Ranked 8 of 69 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
StackAdapt is first at 41%.
StackAdapt is first at 50%. 1 of 14 models made it the first choice when asked directly.
Demandbase Advertising is first at 32%.
Why models recommend it
“The Trade Desk is the clearest choice when an advertiser wants broad CTV, audio, and open-web access outside a single media ecosystem.”Perplexity Sonar · Comparative question · first choice
“Platforms with strong fraud protection (safer choices): The Trade Desk — Pre-bid filtering with IAS, DoubleVerify, and HUMAN Security”DeepSeek V4 Flash · Negative question · first choice
“Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*”Gemini 3.5 Flash · Negative question · first choice
“independents like The Trade Desk lead in transparency and CTV... for independence and CTV, go with The Trade Desk”Grok 4.20 · Comparative question · first choice
What gives them pause
“avoid purely small-business tools (e.g., basic AdEspresso) or ultra-enterprise ones (e.g., The Trade Desk) unless your ad spend is very high”Grok 4.20 · Scale-constrained question · warning
“Avoid for Limited Budgets ... Stick away from enterprise DSPs like The Trade Desk and Google DV360”DeepSeek V4 Flash · Budget-constrained question · warning
“Avoid enterprise DSPs like The Trade Desk, Amazon DSP, or Criteo unless you have at least $10K–$50K/month”Grok 4.20 · Budget-constrained question · warning
“Platforms to Skip at Mid-Market - The Trade Desk / DV360 — powerful but built for enterprise budgets”DeepSeek V4 Flash · Direct question · warning
Also on the shortlist
The products named in the same answers as The Trade Desk, over the 393 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 211 | 74 | Compare → | |
| 169 | 8 | View → | |
| 127 | 1 | View → | |
| 60 | 18 | View → | |
| 56 | 1 | View → | |
| 55 | 4 | Compare → | |
| 52 | 6 | View → | |
| 51 | 6 | Compare → | |
| 48 | 0 | Compare → | |
| 43 | 10 | Compare → |
What the models named instead of The Trade Desk →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on The Trade Desk's own site, not checked by Gane.
- For
- advertisers
- Customers named
- Disney+ France, Spotify, Shokz, Jack Daniel’s, Tripadvisor, General Mills, Suzuki, Vileda
- Headquarters
- Ventura, United States
- Founded
- 2009
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 351 of the 393 answers that named The Trade Desk and are not a share of its labels.
Domains cited
648 of the 746 domain citations in answers naming The Trade Desk came from a third party's page. Ninety-eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-5.4 mini | 2 | 3 | 1 | 3 | 9 |
| Gemini 3.5 Flash | 2 | 0 | 4 | 7 | 13 |
| Perplexity Sonar | 1 | 1 | 1 | 4 | 7 |
| Grok 4.20 | 3 | 4 | 6 | 4 | 17 |
| Mistral Small | 1 | 5 | 5 | 0 | 11 |
| DeepSeek V4 Flash | 2 | 1 | 2 | 4 | 9 |
| Llama 4 Maverick | 0 | 3 | 2 | 0 | 5 |
| Qwen 3.7 Flash | 3 | 3 | 1 | 3 | 10 |
| Kimi K2 | 0 | 3 | 2 | 3 | 8 |
| GLM 4.7 FlashX | 1 | 2 | 4 | 2 | 9 |
| MiniMax M2.5 | 1 | 4 | 2 | 2 | 9 |
| GPT-6 Luna | 1 | 1 | 1 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 4 | 3 | 10 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 335 | 1 | 2026-09-09 | CRM | |
| News or press | 243 | 8 | 2026-09-06 | CDP | |
| Case study | 163 | 0 | 2023-22-05 | CRM | |
| Glossary or explainer | 8 | 0 | 2023-07-11 | ||
| Webinar or virtual event | 7 | 0 | 2025-17-11 | ||
| Conference or event | 4 | 3 | 2026-22-07 | ||
| Template or tool | 3 | 0 | 2026-04-02 | ||
| Comparison | 2 | 0 | 2022-11-05 | ||
| Report or ebook | 1 | undated | |||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-09Instant intelligence nearly half of halloween shoppers start planning before october blog
- 2026-09-06Ventura tv os featured in tvrevs the tv os wars the battle for the living room news or press
- 2026-09-06The trade desk appoints david haddad to board of directors news or press
How it is countedHide how it is counted
Every page thetradedesk.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.