7 categories · RankedGoogle Display & Video 360
Google Display & Video 360 (DV360) is a platform for buying programmatic display and video advertising, including Programmatic Guaranteed deals · google.com ↗
Strongest at enterprise. Ranked 69 of 69 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
StackAdapt is first at 41%.
StackAdapt is first at 50%. 0 of 14 models made it the first choice when asked directly.
Demandbase Advertising is first at 32%.
Why models recommend it
“Google dominates overall... Best For: Large enterprises in the Google ecosystem, brand awareness, and multi-channel campaigns.”Grok 4.20 · Comparative question · first choice
“Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*”Gemini 3.5 Flash · Negative question · first choice
“A major enterprise DSP inside Google Marketing Platform... Best for: large advertisers/agencies that want broad reach”GPT-5.4 mini · Comparative question · first choice
“The market is increasingly dominated by the "big three" — Google DV360, The Trade Desk, and Amazon DSP”DeepSeek V4 Flash · Comparative question · first choice
What gives them pause
“Stick away from enterprise DSPs like The Trade Desk and Google DV360”DeepSeek V4 Flash · Budget-constrained question · warning
“~$25K/month entry point, more aimed at large Google ecosystem advertisers”DeepSeek V4 Flash · Paraphrase question · warning
“Large enterprise DSPs (like The Trade Desk or Google Display & Video 360) often require hefty minimum monthly spends and dedicated programmatic teams.”Gemini 3.5 Flash · Paraphrase question · warning
“Unlike enterprise-heavy DSPs (e.g., The Trade Desk or Google DV360), MNTN is designed for marketers who want control without a massive team or budget.”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Google Display & Video 360, over the 190 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 169 | 30 | View → | |
| 94 | 39 | View → | |
| 93 | 1 | View → | |
| 40 | 2 | View → | |
| 39 | 14 | View → | |
| 37 | 5 | View → | |
| 29 | 3 | View → | |
| 22 | 0 | View → | |
| 21 | 5 | View → | |
| 21 | 3 | View → |
What the models named instead of Google Display & Video 360 →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google Display & Video 360's own site, not checked by Gane.
- For
- customer or agency
- Price stated
- Ireland: €84000 - €86000 (EUR) + 15% bonus target + equity + benefits
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 169 of the 190 answers that named Google Display & Video 360 and are not a share of its labels.
Domains cited
335 of the 379 domain citations in answers naming Google Display & Video 360 came from a third party's page. Forty-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 1 | 1 | 1 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 4 | 6 |
| Perplexity Sonar | 0 | 4 | 0 | 1 | 5 |
| Grok 4.20 | 1 | 3 | 1 | 2 | 7 |
| Mistral Small | 0 | 2 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 3 | 5 |
| Llama 4 Maverick | 0 | 2 | 2 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 1 | 4 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 1 | 2 | 1 | 1 | 5 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 1 | 2 | 3 |