5 categories · RankedAmazon DSP
Amazon DSP is a demand-side platform from AWS that lets advertisers reach Amazon shoppers on Amazon sites, across the web, and in mobile apps · amazon.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
AudioGo is first at 54%.
AudioGo is first at 29%.
StackAdapt is first at 32%.
Why models recommend it
“Market position: Undisputed leader... Amazon Advertising dominates the American retail media space, grabbing ~75% of marketers’ dollars”Muse Glimmer 30B · Comparative question · first choice
“The market is increasingly dominated by the "big three" — Google DV360, The Trade Desk, and Amazon DSP”DeepSeek V4 Flash · Comparative question · first choice
“I'd usually start with Flywheel or Pacvue if you're running across multiple retail networks, and Amazon Ads/DSP if Amazon is the main channel.”GPT-5.4 mini · Paraphrase question · alternative
“Consider starting with a DSP route (The Trade Desk, DV360, or Amazon DSP) so audio buys integrate with your other channels”DeepSeek V4 Flash · Scale-constrained question · alternative
What gives them pause
“Avoid programmatic exchanges unless you can demand strict frequency caps and independent verification.”DeepSeek V4 Flash · Negative question · warning
“Platforms to AVOID with Limited Budgets ... ~$25,000+/month | High barrier to entry”Kimi K2 · Budget-constrained question · warning
“Avoid enterprise DSPs like The Trade Desk, Amazon DSP, or Criteo”Grok 4.20 · Budget-constrained question · warning
“Commerce-first focus, not built for B2B account targeting”DeepSeek V4 Flash · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Amazon DSP, over the 163 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 127 | 39 | View → | |
| 93 | 16 | View → | |
| 84 | 21 | View → | |
| 41 | 3 | View → | |
| 41 | 2 | View → | |
| 25 | 0 | View → | |
| 25 | 0 | View → | |
| 23 | 2 | View → | |
| 22 | 8 | View → | |
| 22 | 0 | View → |
What the models named instead of Amazon DSP →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Amazon DSP's own site, not checked by Gane.
- For
- advertisers
- Price stated
- The managed-service option typically requires a minimum spend of $50,000 USD (minimum may vary per country).
- Starting price
- $50,000 USD
- Hosting
- CA, MX, US, BR, DE, ES, FR, IT
- Customers named
- eos, Slalom, iProspect, Emirates, HEYDUDE
- Headquarters
- Seattle, United States
- Founded
- 1994
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 139 of the 163 answers that named Amazon DSP and are not a share of its labels.
Domains cited
271 of the 296 domain citations in answers naming Amazon DSP came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-5.4 mini | 0 | 3 | 1 | 2 | 6 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 2 | 2 | 2 | 6 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 1 | 3 | 2 | 7 |
| Llama 4 Maverick | 0 | 1 | 2 | 1 | 4 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 2 | 3 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 2 | 1 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 391 | 0 | 2025-09-17 | ||
| Report or ebook | 282 | 9 | 2026-07-29 | ||
| Blog | 132 | 0 | 2024-10-22 | ||
| Case study | 26 | undated | |||
| Conference or event | 21 | 0 | 2025-12-10 | ||
| Template or tool | 20 | undated | |||
| Glossary or explainer | 12 | undated | |||
| Comparison | 1 | 0 | 2025-03-25 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-07-29Media planning api suite report or ebook
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- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
How it is countedHide how it is counted
Every page amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.