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Index › GTM › Products › Amazon DSP › Alternatives · November 2026 Edition
Two categories · what the models named instead

Alternatives to Amazon DSP, as AI models named them

In the November 2026 Edition, 449 of the 504 answers collected in the two categories where Amazon DSP holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
StackAdapt72
LinkedIn Video Ads42
YouTube Ads39
The Trade Desk37
Meta Ads31
Choozle19
First choices in the 449 answers that did not name Amazon DSP, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Programmatic and display advertising

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Amazon DSP is not its first choice or an alternative in it.
Small businessAmazon DSP is #12 of 17 here at 2% of first choices, 32 labels.

Seventy-two of the eighty-four answers did not name Amazon DSP; it was the first choice in one. The first choices in those seventy-two answers, sixteen products in all, the eight most named:

StackAdapt32 of 72
Choozle11 of 72
Google Ads7 of 72
AdRoll5 of 72
Meta Ads4 of 72
LinkedIn Campaign Manager3 of 72
AdLib2 of 72
Adwave2 of 72
8 more in the record.The full small business standing →
Mid-marketAmazon DSP is #11 of 13 here at 0% of first choices, 33 labels.

Seventy-one of the eighty-four answers did not name Amazon DSP; it was the first choice in one. The first choices in those seventy-one answers, fourteen products in all, the eight most named:

StackAdapt27 of 71
Choozle8 of 71
The Trade Desk8 of 71
AdRoll ABM5 of 71
AdLib2 of 71
AdRoll2 of 71
Epom DSP2 of 71
Amazon Sponsored Ads1 of 71
6 more in the record.The full mid-market standing →
EnterpriseAmazon DSP is #8 of 11 here at 0% of first choices, 35 labels.

Seventy of the eighty-four answers did not name Amazon DSP; it was the first choice in one. The first choices in those seventy answers, fourteen products in all, the eight most named:

Demandbase Advertising19 of 70
The Trade Desk18 of 70
Google Display & Video 36010 of 70
6sense6 of 70
Adobe Advertising2 of 70
Basis2 of 70
6sense Revenue AI1 of 70
Adelphic1 of 70
6 more in the record.The full enterprise standing →

Video advertising

Marketing. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Amazon DSP is not its first choice or an alternative in it.
Small businessAmazon DSP holds 3 labels here, under the 10-label cutoff, so it is unranked.

Eighty-four of the eighty-four answers did not name Amazon DSP; it was the first choice in zero. The first choices in those eighty-four answers, nineteen products in all, the eight most named:

Meta Ads23 of 84
YouTube Ads22 of 84
LinkedIn Video Ads12 of 84
TikTok Ads9 of 84
Vibe.co6 of 84
MNTN4 of 84
Facebook/Instagram Video Ads2 of 84
StackAdapt2 of 84
11 more in the record.The full small business standing →
Mid-marketAmazon DSP is #12 of 13 here at 0% of first choices, 10 labels.

Eighty-one of the eighty-four answers did not name Amazon DSP; it was the first choice in zero. The first choices in those eighty-one answers, fifteen products in all, the eight most named:

YouTube Ads17 of 81
LinkedIn Video Ads12 of 81
StackAdapt11 of 81
TikTok Ads6 of 81
Meta Ads4 of 81
Demandbase CTV2 of 81
Google Ads2 of 81
The Trade Desk2 of 81
7 more in the record.The full mid-market standing →
EnterpriseAmazon DSP is #7 of 11 here at 0% of first choices, 19 labels.

Seventy-one of the eighty-four answers did not name Amazon DSP; it was the first choice in zero. The first choices in those seventy-one answers, fifteen products in all, the eight most named:

LinkedIn Video Ads18 of 71
The Trade Desk9 of 71
Demandbase CTV8 of 71
Google Display & Video 3604 of 71
Vibe.co2 of 71
Adobe Advertising1 of 71
Disney+1 of 71
Hulu1 of 71
7 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Amazon DSP neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Amazon DSP only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Amazon DSP's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Amazon DSP was named by a model, not endorsed by anyone.

Amazon DSP's pageAll products