13 categories · RankedAdRoll ABM
AdRoll ABM is an account-based marketing platform for B2B revenue and marketing teams · adroll.com ↗
Leads at mid-market. Ranked 11 of 53 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
HubSpot Marketing Hub is first at 40%.
Ranked first. Next is HubSpot Marketing Hub at 12%. 11 of 14 models made it the first choice when asked directly.
Demandbase is first at 46%.
Why models recommend it
“Start with RollWorks if you want an all-in-one solution that includes intent data, account scoring, and advertising without enterprise complexity or pricing.”DeepSeek V4 Flash · Direct question · first choice
“For most mid-market B2B companies, RollWorks is the best starting point due to its accessible pricing, HubSpot native integration, and manageable complexity.”GLM 4.7 FlashX · Direct question · first choice
“Terminus, RollWorks | Great balance of account targeting, display ads, and sales alerts without the extreme operational complexity or high price tag”Gemini 3.5 Flash · Scale-constrained question · first choice
“If your primary goal is Account-Based Marketing (ABM) tightly connected to your CRM ... start with RollWorks.”Gemini 3.5 Flash · Paraphrase question · first choice
What gives them pause
“Avoid enterprise tools like Demandbase, 6sense, Terminus, or RollWorks”Muse Glimmer 30B · Negative question · warning
“Review summaries note limited native advertising options, inadequate reporting, and targeting/filtering limitations”GPT-5.4 mini · Negative question · warning
“Useful for account-based advertising, but less suitable if your primary need is named-contact intelligence”Perplexity Sonar · Negative question · warning
“Classic All-in-One ABM Suites (Demandbase, Terminus, 6sense, RollWorks) - These platforms are expensive”Mistral Small · Negative question · warning
Also on the shortlist
The products named in the same answers as AdRoll ABM, over the 221 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 169 | 29 | Compare → | |
| 168 | 34 | Compare → | |
| 103 | 28 | Compare → | |
| 81 | 1 | Compare → | |
| 50 | 16 | Compare → | |
| 34 | 2 | View → | |
| 33 | 1 | View → | |
| 32 | 2 | View → | |
| 29 | 19 | Compare → | |
| 24 | 0 | View → |
What the models named instead of AdRoll ABM →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on AdRoll ABM's own site, not checked by Gane.
- For
- B2B revenue and marketing teams
- Free plan or trial
- No fee to get started and pay only for media.
- Integrations
- 70
- Customers named
- PitchBook, Snowflake
- Headquarters
- San Francisco, United States
- Founded
- 2007
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 204 of the 221 answers that named AdRoll ABM and are not a share of its labels.
Domains cited
473 of the 473 domain citations in answers naming AdRoll ABM came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 4 | 0 | 0 | 6 |
| GPT-5.4 mini | 1 | 3 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 6 | 5 | 0 | 1 | 12 |
| Perplexity Sonar | 2 | 4 | 1 | 1 | 8 |
| Grok 4.20 | 3 | 5 | 1 | 0 | 9 |
| Mistral Small | 1 | 3 | 2 | 1 | 7 |
| DeepSeek V4 Flash | 4 | 4 | 0 | 1 | 9 |
| Llama 4 Maverick | 3 | 2 | 2 | 0 | 7 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 0 | 3 |
| Kimi K2 | 5 | 4 | 0 | 0 | 9 |
| GLM 4.7 FlashX | 3 | 4 | 4 | 0 | 11 |
| MiniMax M2.5 | 2 | 6 | 2 | 0 | 10 |
| GPT-6 Luna | 2 | 4 | 1 | 1 | 8 |
| Muse Glimmer 30B | 3 | 2 | 1 | 1 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,134 | 8 | 2026-09-21 | ABM, SEO | |
| News or press | 115 | 11 | 2026-09-22 | Ecommerce marketing, Marketing automation | |
| Webinar or virtual event | 52 | 1 | 2026-09-25 | Ecommerce marketing, ABM | |
| Comparison | 41 | 0 | 2026-06-04 | Mobile apps | |
| Template or tool | 40 | 1 | 2026-08-12 | SEO | |
| Glossary or explainer | 37 | 0 | 2026-04-09 | ||
| Report or ebook | 28 | 0 | 2023-11-02 | ||
| Case study | 26 | 5 | 2026-08-03 | ABM | |
| Podcast or video | 5 | 0 | 2025-11-20 | ||
| Conference or event | 4 | 0 | 2021-01-28 |
Most recent
- 2026-09-25Getting ahead of the game with brand ads webinar or virtual event
- 2026-09-22Adroll reports 45 drop in prospecting cpms ahead of the holiday advertising season news or press
- 2026-09-21Multi touch attribution modeling data blog
- 2026-09-15How 3 ecom brands increased roas and sales with adroll blog
- 2026-09-08Adroll named finalist in 2026 digiday technology awards in buy side programmatic platform category news or press
- 2026-09-03Cross channel retargeting campaign management blog
How it is countedHide how it is counted
Every page adroll.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.