24 categories · RankedDemandbase
Demandbase is an account-based go-to-market platform for B2B sales, marketing, advertising, and data teams · demandbase.com ↗
18 more
Gane, the publisher, sells software in AI marketing agents and Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at enterprise. Ranked 75 of 75 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
HubSpot Marketing Hub is first at 40%.
AdRoll ABM is first at 52%. 1 of 14 models made it the first choice when asked directly.
Ranked first. Next is 6sense at 36%.
Why models recommend it
“Demandbase — strongest as a broad enterprise ABM suite: account identification, intent, scoring, advertising, personalization, orchestration, and measurement in one platform.”GPT-5.4 mini · Comparative question · first choice
“A leading enterprise-grade ABM platform that offers deep account intelligence... ideal for mid-market companies that need a robust, all-in-one solution”Mistral Small · Direct question · first choice
“Demandbase is the leading account-based platform combining account intelligence, intent data, advertising, and analytics.”Claude Haiku 4.5 · Comparative question · first choice
“most mid-sized B2B companies today buy ZoomInfo or Demandbase / 6sense for account-level audience building”Muse Glimmer 30B · Paraphrase question · first choice
What gives them pause
“Bidstream-based providers (e.g., ZoomInfo, Demandbase) - Why avoid: ... legally contested and may not be compliant with privacy regulations”Mistral Small · Negative question · warning
“Avoid going straight to 6sense or Demandbase unless your annual budget for this alone is $60K+”DeepSeek V4 Flash · Direct question · warning
“Avoid enterprise platforms like Demandbase and 6sense unless you have at least $15K–$50K/year”DeepSeek V4 Flash · Budget-constrained question · warning
“Avoid tools like 6sense or Demandbase unless your primary need is intent data and ABM at scale”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Demandbase, over the 636 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 501 | 51 | Compare → | |
| 216 | 71 | Compare → | |
| 211 | 32 | View → | |
| 198 | 39 | View → | |
| 168 | 43 | Compare → | |
| 124 | 43 | Compare → | |
| 118 | 7 | View → | |
| 103 | 5 | Compare → | |
| 97 | 7 | View → | |
| 95 | 11 | View → |
What the models named instead of Demandbase →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Demandbase's own site, not checked by Gane.
- For
- B2B sales, marketing, advertising, and data teams
- Price stated
- Fill out the form, and we’ll customize a pricing plan that works perfectly for you.
- Starting price
- 0
- Certifications
- ISO 27001, SOC 2
- Customers named
- Zoom, IBM Consulting, SAP Concur, Breakout, Denodo, PageUp, Unanet, Achievers
- Headquarters
- San Francisco, United States
- Founded
- 2006
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 581 of the 636 answers that named Demandbase and are not a share of its labels.
Domains cited
820 of the 1,109 domain citations in answers naming Demandbase came from a third party's page. Ninety-nine were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 2 | 5 | 10 |
| GPT-5.4 mini | 2 | 4 | 0 | 3 | 9 |
| Gemini 3.5 Flash | 2 | 10 | 6 | 8 | 26 |
| Perplexity Sonar | 1 | 12 | 2 | 8 | 23 |
| Grok 4.20 | 0 | 3 | 7 | 11 | 21 |
| Mistral Small | 2 | 3 | 5 | 2 | 12 |
| DeepSeek V4 Flash | 1 | 6 | 1 | 10 | 18 |
| Llama 4 Maverick | 2 | 1 | 6 | 0 | 9 |
| Qwen 3.7 Flash | 1 | 1 | 1 | 7 | 10 |
| Kimi K2 | 0 | 6 | 4 | 9 | 19 |
| GLM 4.7 FlashX | 2 | 5 | 5 | 3 | 15 |
| MiniMax M2.5 | 2 | 7 | 4 | 2 | 15 |
| GPT-6 Luna | 0 | 4 | 1 | 1 | 6 |
| Muse Glimmer 30B | 2 | 1 | 2 | 11 | 16 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 524 | undated | ABM, CRM | ||
| Podcast or video | 397 | 0 | 2024-07-23 | ABM, SEO | |
| News or press | 256 | 0 | 2024-09-24 | ABM, CRM | |
| Webinar or virtual event | 170 | 0 | 2023-08-16 | ABM, CDP | |
| Report or ebook | 125 | 0 | 2025-05-01 | ABM | |
| Case study | 60 | 0 | 2025-09-29 | ABM, CRM | |
| Conference or event | 45 | 6 | 2026-09-21 | ABM | |
| Comparison | 16 | 4 | 2026-09-02 | ABM | |
| Glossary or explainer | 14 | 2 | 2026-09-04 | ABM, Enrichment | |
| Template or tool | 5 | 0 | 2024-12-20 |
Most recent
- 2026-09-21Cmo cro growth strategy conference or event
- 2026-09-04What is a go to market gtm strategy glossary or explainer
- 2026-09-02Apollo alternatives competitors comparison
- 2026-08-28Demandbase ai vs general ai comparison
- 2026-08-20Funnel to fork new york hudson table conference or event
- 2026-08-11What is intent data glossary or explainer
Events in person
- September 30, 2026ABM made simple: Start smart with AIAmsterdam
- October 13, 2026 to October 15, 2026Let's connect at MAICONCleveland · exhibits
- October 19, 2026 to October 20, 2026GO NYCBrooklyn
As the event pages on demandbase.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page demandbase.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.