9 categories · RankedBombora
Bombora is a B2B data provider for intent, audience and identity data · bombora.com ↗
Strongest at mid-market, contested with Apollo.io. Ranked 60 of 61 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Apollo.io is first at 62%.
Ranked first, contested: Apollo.io has 29%. 8 of 14 models made it the first choice when asked directly.
6sense is first at 50%.
Why models recommend it
“Key Differentiator: Higher data accuracy and consent compliance than raw ad-tech/bidstream data because it measures actual content consumption on trusted B2B publisher sites.”Gemini 3.5 Flash · Comparative question · first choice
“Choose Bombora if you need a relatively neutral third-party topic-intent feed to integrate into your CRM, CDP, or marketing stack.”Perplexity Sonar · Comparative question · first choice
“If you have an established ABM program, jump straight to Bombora or a similar provider to layer on top of your existing workflow.”Qwen 3.7 Flash · Scale-constrained question · first choice
“The best B2B intent data provider for a mid-market B2B company is Bombora, as it offers the broadest third-party coverage”Llama 4 Maverick · Direct question · first choice
What gives them pause
“What to Avoid on a Limited Budget - Bombora (~$25K+/year) — Enterprise-grade, not budget-friendly”MiniMax M2.5 · Budget-constrained question · warning
“Nobody should pay for Bombora data twice across four platforms that all resell it”Claude Haiku 4.5 · Negative question · warning
“Avoid enterprise platforms such as 6sense, Demandbase, or Bombora initially”Perplexity Sonar · Budget-constrained question · warning
“Skip These on a Limited Budget ... ~$25K+/year | Enterprise co-op pricing”DeepSeek V4 Flash · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Bombora, over the 278 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 225 | 35 | View → | |
| 198 | 13 | View → | |
| 164 | 12 | Compare → | |
| 132 | 60 | Compare → | |
| 123 | 5 | Compare → | |
| 78 | 9 | Compare → | |
| 64 | 4 | Compare → | |
| 52 | 0 | View → | |
| 45 | 7 | Compare → | |
| 43 | 1 | View → |
What the models named instead of Bombora →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Bombora's own site, not checked by Gane.
- For
- enterprise brands and their agencies
- Customers named
- Hushly, MiQ, Sphere DSG, Events Industry Council, CRA, Box, Gradiant
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 251 of the 278 answers that named Bombora and are not a share of its labels.
Domains cited
560 of the 611 domain citations in answers naming Bombora came from a third party's page. Fifty-one were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 1 | 1 | 6 |
| GPT-5.4 mini | 3 | 1 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 1 | 6 | 5 | 1 | 13 |
| Perplexity Sonar | 2 | 3 | 0 | 1 | 6 |
| Grok 4.20 | 3 | 2 | 3 | 1 | 9 |
| Mistral Small | 2 | 0 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 3 | 4 | 1 | 4 | 12 |
| Llama 4 Maverick | 1 | 1 | 3 | 1 | 6 |
| Qwen 3.7 Flash | 4 | 2 | 1 | 1 | 8 |
| Kimi K2 | 2 | 2 | 1 | 2 | 7 |
| GLM 4.7 FlashX | 2 | 3 | 1 | 3 | 9 |
| MiniMax M2.5 | 3 | 1 | 4 | 1 | 9 |
| GPT-6 Luna | 2 | 1 | 0 | 1 | 4 |
| Muse Glimmer 30B | 2 | 2 | 1 | 2 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 288 | 9 | 2026-09-23 | ABM, CDP | |
| Case study | 42 | 0 | 2026-06-29 | Identity, ABM | |
| Comparison | 5 | 0 | 2025-12-28 | ||
| Glossary or explainer | 4 | 2 | 2026-07-13 | Enrichment, Identity | |
| Webinar or virtual event | 3 | undated | |||
| Podcast or video | 3 | 0 | 2026-03-17 | ||
| Conference or event | 2 | undated | |||
| Report or ebook | 2 | undated | |||
| Template or tool | 1 | undated | |||
| News or press | 1 | 1 | 2026-08-03 |
Most recent
- 2026-09-23From insight to activation leveraging hg insights and bombora data for b2b advertising success blog
- 2026-09-11Build the right data recipe with bombora digital audiences blog
- 2026-09-09B2b identity graphs and the campaign measurement variable youre likely ignoring blog
- 2026-09-08How publishers use intent data to reclaim direct audience relationships blog
- 2026-09-08Signal over noise how publishers turn intent data into insights in the age of ai blog
- 2026-08-06Intent data trends the research signals behind apples ai chip strategy blog
How it is countedHide how it is counted
Every page bombora.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.