15 categories · RankedZoomInfo
ZoomInfo is a B2B data platform that combines a contact and company database with intent signals and contact enrichment · zoominfo.com ↗
9 more
Leads at enterprise. Ranked 55 of 55 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Apollo.io is first at 81%.
Apollo.io is first at 63%. 0 of 14 models made it the first choice when asked directly.
Ranked first. Next is Cognism at 7%.
Why models recommend it
“Stick to reputable providers: Tools like ZoomInfo, Clearbit (now part of HubSpot), Apollo.io, or LinkedIn Sales Navigator are widely used and vetted.”MiniMax M2.5 · Negative question · first choice
“Best for B2B GTM teams that need company and contact intelligence, technographics, and intent to run outbound and account-based motions”Claude Haiku 4.5 · Direct question · first choice
“For most mid-market B2B companies, ZoomInfo Sales offers the best balance of coverage, ease of use, and workflow integration.”MiniMax M2.5 · Direct question · first choice
“ZoomInfo fits mid-market and enterprise GTM teams that want contact, company, intent, and conversation data in one platform.”Claude Haiku 4.5 · Direct question · first choice
What gives them pause
“Bidstream-based providers (e.g., ZoomInfo, Demandbase) - Why avoid: These providers harvest intent data from ad auctions, which is legally contested”Mistral Small · Negative question · warning
“High volume of BBB complaints ... Multiple lawsuits ... Reviews criticize inaccurate data, poor usability, long contracts, high costs”Grok 4.20 · Negative question · warning
“Data accuracy issues: Multiple sources cite outdated contacts, incorrect job titles, and stale information as persistent problems”Kimi K2 · Negative question · warning
“What to Avoid: ZoomInfo: Excellent data but enterprise-priced ($15,000+/year) — overkill for most mid-market budgets”Kimi K2 · Direct question · warning
Also on the shortlist
The products named in the same answers as ZoomInfo, over the 617 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 336 | 132 | Compare → | |
| 236 | 38 | View → | |
| 211 | 12 | View → | |
| 211 | 6 | Compare → | |
| 164 | 41 | Compare → | |
| 159 | 11 | Compare → | |
| 156 | 16 | Compare → | |
| 136 | 4 | View → | |
| 97 | 6 | Compare → | |
| 74 | 15 | Compare → |
What the models named instead of ZoomInfo →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on ZoomInfo's own site, not checked by Gane.
- For
- companies
- Headquarters
- Vancouver, Washington, United States
- Founded
- 2000
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 542 of the 617 answers that named ZoomInfo and are not a share of its labels.
Domains cited
902 of the 1,017 domain citations in answers naming ZoomInfo came from a third party's page. 115 were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 7 | 3 | 0 | 12 |
| GPT-5.4 mini | 2 | 5 | 0 | 1 | 8 |
| Gemini 3.5 Flash | 4 | 7 | 4 | 5 | 20 |
| Perplexity Sonar | 3 | 6 | 0 | 3 | 12 |
| Grok 4.20 | 3 | 6 | 3 | 9 | 21 |
| Mistral Small | 1 | 4 | 3 | 4 | 12 |
| DeepSeek V4 Flash | 1 | 7 | 4 | 7 | 19 |
| Llama 4 Maverick | 0 | 5 | 8 | 2 | 15 |
| Qwen 3.7 Flash | 4 | 5 | 4 | 8 | 21 |
| Kimi K2 | 2 | 4 | 2 | 9 | 17 |
| GLM 4.7 FlashX | 1 | 4 | 5 | 3 | 13 |
| MiniMax M2.5 | 6 | 6 | 6 | 1 | 19 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 2 | 7 | 2 | 1 | 12 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Comparison | 1,110 | undated | |||
| Blog | 60 | undated | |||
| Glossary or explainer | 26 | undated | |||
| Report or ebook | 18 | undated | |||
| News or press | 15 | 4 | 2026-09-28 | ||
| Case study | 7 | 0 | 2025-07-29 | ||
| Podcast or video | 7 | undated | |||
| Conference or event | 5 | undated | |||
| Webinar or virtual event | 4 | undated | |||
| Template or tool | 2 | undated |
Most recent
- 2026-09-28Comparably 2026 best happiness work life balance perks benefits awards news or press
- 2026-09-24Zoominfo replit mcp connector news or press
- 2026-09-21Talent autopilot news or press
- 2026-09-11Zoominfo cursor mcp server news or press
- 2026-03-19Newsroom news or press
- 2025-07-29Snowflake case study
How it is countedHide how it is counted
Every page zoominfo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.