11 categories · RankedClay
Clay is a platform for building go-to-market systems that enrich data and combine signals from multiple sources, such as intent feeds, to support revenue teams · clay.com ↗
Gane, the publisher, sells software in AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Strongest at mid-market. Ranked 2 of 55 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Apollo.io is first at 81%.
Apollo.io is first at 63%. 8 of 14 models made it the first choice when asked directly.
ZoomInfo is first at 57%.
Why models recommend it
“If you want flexible AI workflows & multiple data vendors: Choose Clay to aggregate multiple providers using waterfall enrichment.”Gemini 3.5 Flash · Comparative question · first choice
“Apollo.io or Clay are the best choices due to their balance of cost, coverage, and ease of integration”Mistral Small · Paraphrase question · first choice
“Clay | Waterfall logic across 150+ providers, programmable workflows, automation depth | From $149/mo”Kimi K2 · Scale-constrained question · first choice
“Clay stands out as the best B2B data enrichment tool for most mid-market companies”Grok 4.20 · Direct question · first choice
What gives them pause
“Avoid ZoomInfo ($15K+/year), Clay ($167–185+/month)”DeepSeek V4 Flash · Budget-constrained question · warning
“Avoid enterprise-heavy tools like ZoomInfo ($15K+/yr), Cognism (quote-based, high for non-EU focus), or full Clay setups unless your free tier covers it”Grok 4.20 · Budget-constrained question · warning
“it is not a single authoritative database. It chains providers, requiring technical setup, provider management, and careful credit controls.”Perplexity Sonar · Negative question · warning
“Clay or other waterfall/orchestration tools, unless you audit the providers behind each workflow.”GPT-6 Luna · Negative question · warning
Also on the shortlist
The products named in the same answers as Clay, over the 310 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 241 | 104 | Compare → | |
| 156 | 38 | Compare → | |
| 151 | 11 | View → | |
| 122 | 2 | View → | |
| 119 | 3 | Compare → | |
| 78 | 2 | View → | |
| 66 | 3 | View → | |
| 48 | 0 | View → | |
| 35 | 10 | View → | |
| 33 | 16 | View → |
What the models named instead of Clay →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Clay's own site, not checked by Gane.
- For
- GTM engineers
- Price stated
- Start for free today. No credit card required.
- Starting price
- 0
- Free plan or trial
- 14-day Pro trial, no credit card required
- Integrations
- 150 · 200 (its own pages disagree)
- Certifications
- SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001
- Customers named
- Anthropic, Canva, Coverflex, ElevenLabs, Figma, Hex, Intercom, Legora
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 287 of the 310 answers that named Clay and are not a share of its labels.
Domains cited
431 of the 544 domain citations in answers naming Clay came from a third party's page. Sixty were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 3 | 9 | 1 | 0 | 13 |
| Perplexity Sonar | 2 | 4 | 3 | 3 | 12 |
| Grok 4.20 | 2 | 4 | 4 | 1 | 11 |
| Mistral Small | 2 | 1 | 1 | 1 | 5 |
| DeepSeek V4 Flash | 1 | 7 | 1 | 3 | 12 |
| Llama 4 Maverick | 1 | 4 | 3 | 0 | 8 |
| Qwen 3.7 Flash | 1 | 7 | 1 | 0 | 9 |
| Kimi K2 | 1 | 6 | 1 | 1 | 9 |
| GLM 4.7 FlashX | 2 | 4 | 1 | 0 | 7 |
| MiniMax M2.5 | 0 | 4 | 3 | 0 | 7 |
| GPT-6 Luna | 1 | 2 | 0 | 2 | 5 |
| Muse Glimmer 30B | 0 | 4 | 3 | 0 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 337 | undated | CRM, SEO | ||
| Glossary or explainer | 275 | undated | Enrichment, CRM | ||
| Blog | 265 | undated | Enrichment, CRM | ||
| Report or ebook | 120 | 12 | 2026-07-20 | CRM, Enrichment | |
| Case study | 34 | undated | |||
| Comparison | 27 | undated | CRM, Enrichment | ||
| Webinar or virtual event | 3 | 1 | 2026-07-14 | Direct mail | |
| News or press | 1 | undated |
Most recent
- 2026-07-20Crm b2b sales report or ebook
- 2026-07-14Find print on demand companies webinar or virtual event
- 2026-07-13Gtm tools report or ebook
- 2026-07-12What is sales prospecting report or ebook
- 2026-07-09How to find recently funded companies report or ebook
- 2026-07-08Sales engagement tools report or ebook
How it is countedHide how it is counted
Every page clay.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (22); 23 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.