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Index › GTM › Products › Clay › Alternatives · November 2026 Edition
Three categories · what the models named instead

Alternatives to Clay, as AI models named them

In the November 2026 Edition, 594 of the 756 answers collected in the three categories where Clay holds a standing named it neither as a first choice nor as an alternative. These are the products those answers put first, category by category and buyer by buyer. The output is the models' output.

Named instead, most often
Apollo.io155
ZoomInfo SalesOS49
AiSDR44
Artisan Ava31
ZoomInfo22
11x19
First choices in the 594 answers that did not name Clay, every category and segment above added together; a product can be counted in several. Each category below keeps its own denominator.

Data enrichment

GTM data and infrastructure. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Clay is not its first choice or an alternative in it.
Small businessClay is #2 of 9 here at 5% of first choices, 60 labels.

Thirty-seven of the eighty-four answers did not name Clay; it was the first choice in four. The first choices in those thirty-seven answers, four products in all:

Apollo.io24 of 37Head to head →
Snov.io3 of 37
HubSpot Breeze Intelligence1 of 37Head to head →
Hunter1 of 37
The full small business standing →
Mid-marketClay is #2 of 9 here at 27% of first choices, 56 labels.

Forty-three of the eighty-four answers did not name Clay; it was the first choice in fifteen. The first choices in those forty-three answers, six products in all:

Apollo.io15 of 43Head to head →
ZoomInfo2 of 43Head to head →
Cleanlist1 of 43
Cognism1 of 43
HubSpot Breeze Intelligence1 of 43Head to head →
Snov.io1 of 43
The full mid-market standing →
EnterpriseClay is #3 of 10 here at 7% of first choices, 48 labels.

Fifty-three of the eighty-four answers did not name Clay; it was the first choice in four. The first choices in those fifty-three answers, eleven products in all, the eight most named:

ZoomInfo20 of 53Head to head →
Cognism5 of 53
FullEnrich3 of 53
6sense2 of 53
Demandbase2 of 53
People Data Labs2 of 53
HubSpot Breeze Intelligence1 of 53Head to head →
LeadAngel1 of 53
3 more in the record.The full enterprise standing →

AI SDR agents

Sales. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Clay is not its first choice or an alternative in it.
Small businessClay is #8 of 10 here at 0% of first choices, 17 labels.

Seventy-one of the eighty-four answers did not name Clay; it was the first choice in one. The first choices in those seventy-one answers, seventeen products in all, the eight most named:

AiSDR23 of 71
Apollo.io6 of 71
Artisan Ava5 of 71
CellCog3 of 71
B2B Rocket2 of 71
Buzz.ai2 of 71
Salesforge Agent Frank2 of 71
WorkAgent2 of 71
9 more in the record.The full small business standing →
Mid-marketClay is #7 of 11 here at 0% of first choices, 14 labels.

Seventy-seven of the eighty-four answers did not name Clay; it was the first choice in zero. The first choices in those seventy-seven answers, fourteen products in all, the eight most named:

AiSDR19 of 77
Artisan Ava11 of 77
Apollo.io8 of 77
11x5 of 77
AiSDR Solo2 of 77
Reply.io Jason2 of 77
Unify2 of 77
Amplemarket Duo1 of 77
6 more in the record.The full mid-market standing →
EnterpriseClay is #9 of 10 here at 0% of first choices, 10 labels.

Seventy-nine of the eighty-four answers did not name Clay; it was the first choice in zero. The first choices in those seventy-nine answers, eighteen products in all, the eight most named:

Artisan Ava15 of 79
11x14 of 79
Regie.ai5 of 79
11x Alice3 of 79
Salesforce Agentforce SDR3 of 79
AiSDR2 of 79
Outreach2 of 79
Qualified Piper2 of 79
10 more in the record.The full enterprise standing →

Sales intelligence and contact data

Sales. Six framings, fourteen models, one answer each per buyer segment; an answer counts here when Clay is not its first choice or an alternative in it.
Small businessClay holds 9 labels here, under the 10-label cutoff, so it is unranked.

Seventy-nine of the eighty-four answers did not name Clay; it was the first choice in zero. The first choices in those seventy-nine answers, seven products in all:

Apollo.io57 of 79
Lusha3 of 79
Hunter2 of 79
Cognism1 of 79
Databar1 of 79
Origami1 of 79
ZoomInfo SalesOS1 of 79
The full small business standing →
Mid-marketClay is #8 of 13 here at 0% of first choices, 10 labels.

Seventy-five of the eighty-four answers did not name Clay; it was the first choice in zero. The first choices in those seventy-five answers, four products in all:

Apollo.io41 of 75
ZoomInfo SalesOS6 of 75
Hunter1 of 75
ReachStream1 of 75
The full mid-market standing →
EnterpriseClay holds 6 labels here, under the 10-label cutoff, so it is unranked.

Eighty of the eighty-four answers did not name Clay; it was the first choice in zero. The first choices in those eighty answers, eleven products in all, the eight most named:

ZoomInfo SalesOS42 of 80
Cognism5 of 80
Apollo.io4 of 80
6sense Sales Intelligence1 of 80
Amplemarket1 of 80
Demandbase1 of 80
Dun & Bradstreet Hoovers1 of 80
FullEnrich1 of 80
3 more in the record.The full enterprise standing →

How to read this

A category is asked six ways of each of fourteen models on behalf of each buyer segment, so a segment is eighty-four answers. An answer belongs on this page when the judge labeled Clay neither its first choice nor an alternative in it; the products listed are the first choices those answers made, counted once per answer. An answer that named nothing first, or named Clay only in passing, is in the denominator and adds to no product. The counts are not the category standing, which is on the category page with its share and rank; they are the same record read from Clay's side.

The output is the models' output; nothing here is a recommendation by the index, and a product named instead of Clay was named by a model, not endorsed by anyone.

Clay's pageAll products