2 categories · RankedPeople Data Labs
People Data Labs is a people data provider that licenses raw data through an API, used for data enrichment and identity resolution · peopledatalabs.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Apollo.io is first at 81%.
Apollo.io is first at 63%. 0 of 14 models made it the first choice when asked directly.
ZoomInfo is first at 57%.
Why models recommend it
“Building software/products: People Data Labs or PredictLeads APIs”Kimi K2 · Comparative question · alternative
“best for developer-heavy teams that want raw API enrichment at scale”GPT-5.4 mini · Direct question · alternative
“A developer building a data product at scale | People Data Labs”DeepSeek V4 Flash · Comparative question · alternative
“Best for APIs and data products: People Data Labs”Perplexity Sonar · Comparative question · alternative
What gives them pause
“Wildly inaccurate according to user reports on Reddit”Kimi K2 · Negative question · warning
“Be cautious if your team lacks engineering resources; the API may require you to build matching, validation, monitoring, and compliance controls yourself.”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as People Data Labs, over the 44 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 40 | 11 | View → | |
| 37 | 13 | View → | |
| 36 | 2 | View → | |
| 35 | 2 | View → | |
| 33 | 4 | View → | |
| 25 | 1 | View → | |
| 17 | 0 | View → | |
| 16 | 0 | View → | |
| 10 | 2 | View → | |
| 10 | 0 | View → |
What the models named instead of People Data Labs →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on People Data Labs's own site, not checked by Gane.
- For
- industry leading platforms
- Price stated
- free, Starting at $98/mo, Custom pricing
- Starting price
- 98
- Free plan or trial
- Try for Free
- Certifications
- ISO 27001, SOC 2 Type II, EU-US DPF, GDPR
- Hosting
- USA
- Customers named
- Credit Pulse, Unearth, Madison Logic, Old Well Labs, Equiam
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 40 of the 44 answers that named People Data Labs and are not a share of its labels.
Domains cited
109 of the 109 domain citations in answers naming People Data Labs came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 45 | undated | Enrichment | ||
| Case study | 8 | undated | |||
| Webinar or virtual event | 8 | undated | |||
| Glossary or explainer | 5 | undated | |||
| Comparison | 2 | undated |
How it is countedHide how it is counted
Every page peopledatalabs.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.