22 categories · RankedApollo.io
Apollo.io is a go-to-market platform that combines B2B prospecting data with sequencing for outreach, built for go-to-market teams · apollo.io ↗
16 more
Leads at small business. Ranked 2 of 58 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Lusha at 4%.
Ranked first. Next is ZoomInfo SalesOS at 5%. 11 of 14 models made it the first choice when asked directly.
ZoomInfo SalesOS is first at 73%.
Why models recommend it
“Apollo.io and Bombora are the most frequently recommended due to their balance of affordability, ease of integration, and strong intent signals.”Mistral Small · Paraphrase question · first choice
“Best for early-stage ABM teams that need to identify, research, and contact target accounts without spending $50K+ on an enterprise platform”Claude Haiku 4.5 · Budget-constrained question · first choice
“Best All-in-One Platform (3rd-Party Intent Data): Apollo.io ... Free tier available; paid plans start around $49 to $99/user/month.”Gemini 3.5 Flash · Budget-constrained question · first choice
“Apollo.io - Best overall for SMB and agencies, with a large database, built-in email sequences, and a dialer at a published per-seat price.”Llama 4 Maverick · Paraphrase question · first choice
What gives them pause
“Widespread reports of inaccurate/outdated contact data ... BBB complaints about unauthorized distribution of personal phone numbers”Grok 4.20 · Negative question · warning
“Apollo's data quality issues are well-documented, with users reporting accuracy has declined, particularly for phone numbers.”Claude Haiku 4.5 · Negative question · warning
“Users experience data inaccuracy with Apollo.io, leading to unreliable contact information that requires verification.”Muse Glimmer 30B · Negative question · warning
“Apollo.io (data selling/privacy issues, low BBB ratings)”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Apollo.io, over the 1129 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 336 | 54 | Compare → | |
| 332 | 14 | Compare → | |
| 310 | 2 | View → | |
| 241 | 17 | Compare → | |
| 216 | 4 | Compare → | |
| 198 | 47 | Compare → | |
| 198 | 8 | Compare → | |
| 195 | 8 | Compare → | |
| 191 | 28 | Compare → | |
| 169 | 44 | Compare → |
What the models named instead of Apollo.io →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Apollo.io's own site, not checked by Gane.
- For
- Go-to-Market Teams
- Price stated
- Free $0; Basic $49 per seat per month, billed annually; Professional $79 per seat per month, billed annually; Organization $119 per seat per month, (min 3 seats) billed annually
- Starting price
- 0
- Free plan or trial
- No credit card required
- Integrations
- 200 · 7 (its own pages disagree)
- Certifications
- SOC 2 Type II, ISO 27001, GDPR, CCPA, CASA Tier 2, CPRA
- Hosting
- United States
- Customers named
- Lyon Bakery, Glean, Zorro, Ernst & Young, Oracle, Lyft
- Headquarters
- San Francisco, United States
- Founded
- 2015
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 1010 of the 1129 answers that named Apollo.io and are not a share of its labels.
Domains cited
1,337 of the 1,724 domain citations in answers naming Apollo.io came from a third party's page. 183 were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 11 | 9 | 4 | 5 | 29 |
| GPT-5.4 mini | 9 | 7 | 0 | 1 | 17 |
| Gemini 3.5 Flash | 11 | 13 | 6 | 1 | 31 |
| Perplexity Sonar | 6 | 15 | 2 | 3 | 26 |
| Grok 4.20 | 11 | 9 | 7 | 3 | 30 |
| Mistral Small | 7 | 10 | 2 | 2 | 21 |
| DeepSeek V4 Flash | 14 | 8 | 4 | 4 | 30 |
| Llama 4 Maverick | 11 | 8 | 7 | 2 | 28 |
| Qwen 3.7 Flash | 10 | 16 | 4 | 2 | 32 |
| Kimi K2 | 14 | 12 | 3 | 5 | 34 |
| GLM 4.7 FlashX | 10 | 12 | 1 | 2 | 25 |
| MiniMax M2.5 | 13 | 8 | 9 | 0 | 30 |
| GPT-6 Luna | 7 | 7 | 0 | 3 | 17 |
| Muse Glimmer 30B | 10 | 8 | 7 | 3 | 28 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,408 | undated | |||
| Glossary or explainer | 240 | undated | |||
| Comparison | 190 | undated | |||
| Template or tool | 67 | undated | |||
| Webinar or virtual event | 49 | undated | |||
| News or press | 22 | 5 | 2026-09-15 | ||
| Case study | 17 | undated | |||
| Conference or event | 8 | undated | |||
| Report or ebook | 4 | undated |
Most recent
- 2026-09-15Apollo named flagship data partner for hunter salesforces new outbound sales agent news or press
- 2026-08-25Apollo appoints mark sieglock as chief product officer news or press
- 2026-08-13Apollo earns inc 5000 martech breakthrough award and g2 recognition news or press
- 2026-08-11Only 6 of go to market leaders think ai will replace their teams apollo report finds news or press
- 2026-07-23Apollo and san jose earthquakes announce official sleeve and go to market partnership bringing the ai gtm system to majo news or press
- 2026-06-03Apollo brings ai powered gtm workflows to perplexity computer for growing businesses news or press
How it is countedHide how it is counted
Every page apollo.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.