Apollo.io vs 6sense
Zero of fourteen models named Apollo.io first on the direct prompt; one named 6sense. Apollo.io was named by eleven of the fourteen models and 6sense by fourteen and Apollo.io carries 12 labels and 6sense 66, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty-two categories this edition.
Named in twenty-eight categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
Apollo.ioFirst choices, of fourteen models6sense
Across every category in the November 2026 Edition, Apollo.io and 6sense were named in the same answer 195 times, of the 1129 answers naming Apollo.io and the 686 naming 6sense. In those answers 6sense took the first choice eight times and Apollo.io seventy-nine.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | | |
Apollo.io 6sense first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and 6sense on the right.The direct prompt
6sense first, Apollo.io not the choice
1 of 14 modelsApollo.io was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
5 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Apollo.io22%#2 of 126sense0%#11 of 126sense36%#2 of 8Apollo.io0%#– of 8What the models said about Apollo.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Best for early-stage ABM teams that need to identify, research, and contact target accounts without spending $50K+ on an enterprise platform” Claude Haiku 4.5 · budget prompt · first choice
What the models said about 6sense
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“If you're mid-market or a startup, avoid the legacy enterprise giants — 6sense and Demandbase are built for large enterprises” DeepSeek V4 Flash · negative prompt · hard negative
“Avoid 6sense if you need transparency, have a moderate budget, or rely heavily on sales adoption of intent data.” GLM 4.7 FlashX · negative prompt · hard negative
“Pricing concerns: Starts around $120K/year with mandatory 2-year contracts; considered "outrageous" by many” Kimi K2 · negative prompt · hard negative
“Choose 6sense if you have a high average contract value (ACV), complex buying cycles, and need AI to tell your team which accounts to prioritize today.” Gemini 3.5 Flash · comparative prompt · first choice
“6sense and ZoomInfo stand out for superior intent data ... making them ideal for identifying "dark funnel" opportunities” Grok 4.20 · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.