Apollo.io vs Demandbase
Zero of fourteen models named Apollo.io first on the direct prompt; one named Demandbase. Apollo.io was named by eleven of the fourteen models and Demandbase by fourteen and Apollo.io carries 12 labels and Demandbase 70, so the shares are not directly comparable.
San Francisco, United States, founded 2015. Named in twenty-two categories this edition.
San Francisco, United States, founded 2006. Named in twenty-four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
Apollo.ioFirst choices, of fourteen modelsDemandbase
Across every category in the November 2026 Edition, Apollo.io and Demandbase were named in the same answer 216 times, of the 1129 answers naming Apollo.io and the 636 naming Demandbase. In those answers Demandbase took the first choice four times and Apollo.io seventy-one.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | | |
Apollo.io Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and Demandbase on the right.The direct prompt
Demandbase first, Apollo.io not the choice
1 of 14 modelsApollo.io was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
7 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Apollo.io22%#2 of 12Demandbase0%#12 of 12Demandbase46%#1 of 8Apollo.io0%#– of 8What the models said about Apollo.io
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Best for early-stage ABM teams that need to identify, research, and contact target accounts without spending $50K+ on an enterprise platform” Claude Haiku 4.5 · budget prompt · first choice
What the models said about Demandbase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid enterprise platforms like Demandbase and 6sense unless you have at least $15K–$50K/year” DeepSeek V4 Flash · budget prompt · hard negative
“Demandbase — strongest as a broad enterprise ABM suite: account identification, intent, scoring, advertising, personalization, orchestration, and measurement in one platform.” GPT-5.4 mini · comparative prompt · first choice
“A leading enterprise-grade ABM platform that offers deep account intelligence... ideal for mid-market companies that need a robust, all-in-one solution” Mistral Small · direct prompt · first choice
“Demandbase is the leading account-based platform combining account intelligence, intent data, advertising, and analytics.” Claude Haiku 4.5 · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.