AdRoll ABM vs Demandbase
Twelve of fourteen models named AdRoll ABM first on the direct prompt; one named Demandbase. Both were named by all fourteen models and AdRoll ABM carries 67 labels and Demandbase 70, so the shares are not directly comparable.
By AdRoll, San Francisco, United States, founded 2007. Named in thirteen categories this edition.
San Francisco, United States, founded 2006. Named in twenty-four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
AdRoll ABMFirst choices, of fourteen modelsDemandbase
Across every category in the November 2026 Edition, AdRoll ABM and Demandbase were named in the same answer 168 times, of the 221 answers naming AdRoll ABM and the 636 naming Demandbase. In those answers Demandbase took the first choice thirty-four times and AdRoll ABM forty-three.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | ||
| GPT-5.4 mini | | | | | | |
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
AdRoll ABM Demandbase first choice named as an alternative argued againstblank: not namedEach cell is one answer, AdRoll ABM on the left and Demandbase on the right.The direct prompt
AdRoll ABM first, Demandbase an alternative
12 of 14 modelsDemandbase was named in the answer but not as the choice, or not at all.Demandbase first, AdRoll ABM an alternative
1 of 14 modelsAdRoll ABM was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AdRoll ABM17%#3 of 12Demandbase0%#12 of 12AdRoll ABM52%#1 of 8Demandbase6%#5 of 8Demandbase46%#1 of 8AdRoll ABM0%#6 of 8What the models said about AdRoll ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Avoid enterprise tools like Demandbase, 6sense, Terminus, or RollWorks” Muse Glimmer 30B · negative prompt · hard negative
“Review summaries note limited native advertising options, inadequate reporting, and targeting/filtering limitations” GPT-5.4 mini · negative prompt · soft negative
“Useful for account-based advertising, but less suitable if your primary need is named-contact intelligence” Perplexity Sonar · negative prompt · soft negative
“For most mid-market B2B companies, RollWorks is the best starting point due to its accessible pricing, HubSpot native integration, and manageable complexity.” GLM 4.7 FlashX · direct prompt · first choice
“Terminus, RollWorks | Great balance of account targeting, display ads, and sales alerts without the extreme operational complexity or high price tag” Gemini 3.5 Flash · scale prompt · first choice
What the models said about Demandbase
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Avoid enterprise platforms like Demandbase and 6sense unless you have at least $15K–$50K/year” DeepSeek V4 Flash · budget prompt · hard negative
“Demandbase — strongest as a broad enterprise ABM suite: account identification, intent, scoring, advertising, personalization, orchestration, and measurement in one platform.” GPT-5.4 mini · comparative prompt · first choice
“A leading enterprise-grade ABM platform that offers deep account intelligence... ideal for mid-market companies that need a robust, all-in-one solution” Mistral Small · direct prompt · first choice
“Demandbase is the leading account-based platform combining account intelligence, intent data, advertising, and analytics.” Claude Haiku 4.5 · comparative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.