AdRoll ABM vs Terminus
Twelve of fourteen models named AdRoll ABM first on the direct prompt; zero named Terminus. AdRoll ABM was named by fourteen of the fourteen models and Terminus by eleven and AdRoll ABM carries 67 labels and Terminus 38, so the shares are not directly comparable.
By AdRoll, San Francisco, United States, founded 2007. Named in thirteen categories this edition.
Named in eight categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the account-based marketing platforms page.
By framing
AdRoll ABMFirst choices, of fourteen modelsTerminus
Across every category in the November 2026 Edition, AdRoll ABM and Terminus were named in the same answer eighty-one times, of the 221 answers naming AdRoll ABM and the 121 naming Terminus. In those answers Terminus took the first choice one time and AdRoll ABM twenty-two.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | | |
| MiniMax M2.5 | | | | | ||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B | | | | | |
AdRoll ABM Terminus first choice named as an alternative argued againstblank: not namedEach cell is one answer, AdRoll ABM on the left and Terminus on the right.The direct prompt
AdRoll ABM first, Terminus an alternative
12 of 14 modelsTerminus was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
AdRoll ABM17%#3 of 12Terminus2%#5 of 12AdRoll ABM52%#1 of 8Terminus6%#4 of 8Terminus2%#4 of 8AdRoll ABM0%#6 of 8What the models said about AdRoll ABM
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“Avoid enterprise tools like Demandbase, 6sense, Terminus, or RollWorks” Muse Glimmer 30B · negative prompt · hard negative
“Review summaries note limited native advertising options, inadequate reporting, and targeting/filtering limitations” GPT-5.4 mini · negative prompt · soft negative
“Useful for account-based advertising, but less suitable if your primary need is named-contact intelligence” Perplexity Sonar · negative prompt · soft negative
“For most mid-market B2B companies, RollWorks is the best starting point due to its accessible pricing, HubSpot native integration, and manageable complexity.” GLM 4.7 FlashX · direct prompt · first choice
“Terminus, RollWorks | Great balance of account targeting, display ads, and sales alerts without the extreme operational complexity or high price tag” Gemini 3.5 Flash · scale prompt · first choice
What the models said about Terminus
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“Platforms to Avoid: ... it's not a viable new choice for enterprises needing independent, scalable ABM” Muse Glimmer 30B · negative prompt · hard negative
“Expensive per-user pricing: Costs add up quickly for teams” Kimi K2 · negative prompt · hard negative
“Legacy Enterprise Suites (e.g., 6sense, Demandbase, Terminus) ... these platforms often require 6–12 month implementations and specialized ops teams” Qwen 3.7 Flash · negative prompt · soft negative
“Mid-Market ABM Platforms | Terminus, RollWorks | Great balance of account targeting, display ads, and sales alerts without the extreme operational complexity” Gemini 3.5 Flash · scale prompt · first choice
“Mid-market-friendly tools (RollWorks, Terminus, HubSpot ABM) can go live in weeks.” Kimi K2 · scale prompt · first choice
“for a mid-sized B2B company, the general recommendation is Terminus” Qwen 3.7 Flash · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.