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B2B intent data providers · November 2026 Edition

Apollo.io vs Cognism

One of fourteen models named Apollo.io first on the direct prompt; zero named Cognism. Apollo.io was named by thirteen of the fourteen models and Cognism by nine and Apollo.io carries 37 labels and Cognism 13, so the shares are not directly comparable.

Apollo.io

accepted challenger

San Francisco, United States, founded 2015. Named in twenty-two categories this edition.

Cognism

accepted challenger

Named in eight categories this edition.

First-choice share29%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#8A position in a field of 12; printed, not drawn.
Labels3713A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Apollo.io reading right to left. Rank and label count are printed, not drawn.Bombora was named alongside these two in thirteen of the fourteen direct answers. Bombora vs Apollo.io · Bombora vs Cognism · Apollo.io vs ZoomInfo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the B2B intent data providers page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Apollo.ioFirst choices, of fourteen modelsCognism
Direct10
Paraphrase51
Comparative00
Budget-constrained1001 against Cognism
Scale-constrained00
Negative011 against Apollo.io · 1 against Cognism
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, Apollo.io and Cognism were named in the same answer 332 times, of the 1129 answers naming Apollo.io and the 397 naming Cognism. In those answers Cognism took the first choice fourteen times and Apollo.io 153.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Apollo.io and Cognism stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Apollo.io Cognism first choice named as an alternative argued againstblank: not namedEach cell is one answer, Apollo.io on the left and Cognism on the right.

The direct prompt

The plain question, one answer per model, grouped by where Apollo.io and Cognism stood in it.

Apollo.io first, Cognism not the choice

1 of 14 modelsCognism was named in the answer but not as the choice, or not at all.
Grok 4.20Apollo.io alternatives: Bombora, Dealfront, Factors.ai, G2 Buyer Intent, ZoomInfo

Neither was the first choice, one was named

6 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashZoomInfo alternatives: Apollo.io, Bombora, Cognism, G2 Buyer Intent
Mistral SmallBombora alternatives: Apollo.io, G2 Buyer Intent, Warmly
Llama 4 MaverickBombora alternatives: 6sense, Apollo.io, G2 Buyer Intent
Qwen 3.7 FlashBombora, Factors.ai alternatives: Apollo.io, Prospeo
Kimi K2G2 Buyer Intent, ZoomInfo Streaming Intent alternatives: Apollo.io, Bombora, Warmly
GLM 4.7 FlashXFactors.ai alternatives: Apollo.io, Dealfront, HubSpot Breeze Intelligence

Neither was named

7 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Bombora, G2 Buyer Intent
GPT-5.4 miniBombora alternatives: 6sense, Demandbase
Perplexity SonarBombora alternatives: Dealfront, G2 Buyer Intent, ZoomInfo
DeepSeek V4 FlashAdRoll ABM alternatives: Bombora, G2 Buyer Intent, ZoomInfo + Intent Add-on
MiniMax M2.5Bombora alternatives: G2 Buyer Intent, Salesmotion, Sona, TrustRadius
GPT-6 LunaBombora alternatives: 6sense, G2 Buyer Intent
Muse Glimmer 30BHubSpot Breeze Intelligence alternatives: 6sense, Bombora, Salesmotion, TechTarget Priority Engine, ZoomInfo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Apollo.io leads by sixty-two points.
Apollo.io62%#1 of 13
Cognism0%#11 of 13
The full small business standing →
Mid-marketThe figures above
Apollo.io leads by twenty-seven points.
Apollo.io29%#2 of 12
Cognism2%#8 of 12
The full mid-market standing →
Enterprise
The order flips: Cognism leads at enterprise.
Cognism4%#5 of 9
Apollo.io2%#– of 9
The full enterprise standing →

What the models said about Apollo.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Apollo.io and Bombora are the most frequently recommended due to their balance of affordability, ease of integration, and strong intent signals.” Mistral Small · paraphrase prompt · first choice
“Best All-in-One Platform (3rd-Party Intent Data): Apollo.io ... Free tier available; paid plans start around $49 to $99/user/month.” Gemini 3.5 Flash · budget prompt · first choice

What the models said about Cognism

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.