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Index › GTM › Function 02 of 6 · November 2026 Edition
November 2026 Edition

Sales

Working pipeline: prospecting, engagement, conversation intelligence, intent, enablement, forecasting. All 17 of its categories are scored, and rescored every edition.

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Standing in sales

First-choice share across the direct, paraphrase, budget and scale prompts, all fourteen models, for the seventeen sales categories scored in the November 2026 Edition.
Sales
Sales intelligence and contact data
Small business and mid-market share a leader. Enterprise differs.
Apollo.io
SMB
96%▲+9Since October 2026: 87% → 96%, +9 points. Inside the 11-point floor: within noise.Consensus
Mid-market
93%▲+20Since October 2026: 73% → 93%, +20 points. Past the 11-point floor: movement.Clear leader
ZoomInfo SalesOSClear leader
Enterprise
73%▲+6Since October 2026: 67% → 73%, +6 points. Inside the 11-point floor: within noise.
Sales
Meeting scheduling
One leader in all three segments
CalendlyClear leader
SMB
66%▲+7Since October 2026: 59% → 66%, +7 points. Inside the 11-point floor: within noise.
Mid-market
56%▲+20Since October 2026: 36% → 56%, +20 points. Past the 11-point floor: movement.
Enterprise
54%▲+8Since October 2026: 46% → 54%, +8 points. Inside the 11-point floor: within noise.
Sales
Field sales tools
One leader in all three segments
Badger Maps tied
SMB
48%▲+4Since October 2026: 44% → 48%, +4 points. Inside the 11-point floor: within noise.Clear leader
Mid-market
43%▲+5Since October 2026: 38% → 43%, +5 points. Inside the 11-point floor: within noise.Clear leader
Enterprise
22%▲+3Since October 2026: 19% → 22%, +3 points. Inside the 11-point floor: within noise.Contested
Sales
Interactive demo platforms
A different leader in every segment
SupademoClear leader
SMB
44%▼−3Since October 2026: 47% → 44%, −3 points. Inside the 11-point floor: within noise.
StorylaneClear leader
Mid-market
42%▲+11Since October 2026: 31% → 42%, +11 points. Past the 11-point floor: movement.
RepriseContested
Enterprise
24%▲+7Since October 2026: 17% → 24%, +7 points. Inside the 11-point floor: within noise.
Sales
Sales engagement platforms
A different leader in every segment
Apollo.ioClear leader
SMB
50%▼−1Since October 2026: 51% → 50%, −1 point. Inside the 11-point floor: within noise.
SalesloftContested
Mid-market
37%↗new leaderNew leader since October 2026: Salesloft (37%) replaces Apollo.io (35% then, 30% now), 7 points clear, inside the 11-point floor.
OutreachClear leader
Enterprise
52%▼−5Since October 2026: 57% → 52%, −5 points. Inside the 11-point floor: within noise.
Sales
AI SDR agents
Small business and mid-market share a leader. Enterprise differs.
AiSDRContested
SMB
38%↗new leaderNew leader since October 2026: AiSDR (38%) replaces Apollo.io (32% then, 20% now), 18 points clear, past the 11-point floor.
Mid-market
34%↗new leaderNew leader since October 2026: AiSDR (34%) replaces Apollo.io (24% then, 19% now), 15 points clear, past the 11-point floor.
11xContested
Enterprise
25%↗new leaderNew leader since October 2026: 11x (25%) replaces Artisan Ava (22% then, 23% now), 2 points clear, inside the 11-point floor.
Sales
B2B intent data providers
A different leader in every segment
Apollo.ioClear leader
SMB
62%▼−3Since October 2026: 65% → 62%, −3 points. Inside the 11-point floor: within noise.
BomboraContested
Mid-market
34%↗new leaderNew leader since October 2026: Bombora (34%) replaces Apollo.io (27% then, 29% now), 5 points clear, inside the 11-point floor.
6senseClear leader
Enterprise
50%▲+6Since October 2026: 44% → 50%, +6 points. Inside the 11-point floor: within noise.
Sales
Sales enablement and content
Small business and mid-market share a leader. Enterprise differs.
HubSpot Sales Hub
SMB
69%▲+8Since October 2026: 61% → 69%, +8 points. Inside the 11-point floor: within noise.Clear leader
Mid-market
32%▲+3Since October 2026: 29% → 32%, +3 points. Inside the 11-point floor: within noise.Contested
SeismicClear leader
Enterprise
50%▼−8Since October 2026: 58% → 50%, −8 points. Inside the 11-point floor: within noise.
Sales
RFP response software
A different leader in every segment
PandaDocContested
SMB
30%▼−3Since October 2026: 33% → 30%, −3 points. Inside the 11-point floor: within noise.
LoopioContested
Mid-market
31%▲+6Since October 2026: 25% → 31%, +6 points. Inside the 11-point floor: within noise.
ResponsiveClear leader
Enterprise
60%=heldSince October 2026: 60% → 60%, ±0 points. Inside the 11-point floor: within noise.
Sales
Sales gamification
One leader in all three segments
Spinify tied
SMB
42%▼−9Since October 2026: 51% → 42%, −9 points. Inside the 11-point floor: within noise.Clear leader
Mid-market
31%=heldSince October 2026: 31% → 31%, ±0 points. Inside the 11-point floor: within noise.Contested
Enterprise
49%▲+11Since October 2026: 38% → 49%, +11 points. Inside the 11-point floor: within noise.Clear leader
Sales
Conversational intelligence and call recording
A different leader in every segment
Fireflies.aiClear leader
SMB
41%▲+9Since October 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise.
AvomaContested
Mid-market
29%▼−12Since October 2026: 41% → 29%, −12 points. Past the 11-point floor: movement.
GongConsensus
Enterprise
72%▲+3Since October 2026: 69% → 72%, +3 points. Inside the 11-point floor: within noise.
Sales
Digital sales rooms
Small business and mid-market share a leader. Enterprise differs.
Aligned tiedContested
SMB
38%▼−3Since October 2026: 41% → 38%, −3 points. Inside the 11-point floor: within noise.
Mid-market
29%↗new leaderNew leader since October 2026: Aligned (29%) replaces Dock (29% then, 20% now), 9 points clear, inside the 11-point floor.
TrumpetContested
Enterprise
36%▲+16Since October 2026: 20% → 36%, +16 points. Past the 11-point floor: movement.
Sales
Lead routing and management
Mid-market and enterprise share a leader. Small business differs.
HubSpot Sales HubContested
SMB
30%↗new leaderNew leader since October 2026: HubSpot Sales Hub (30%) replaces HubSpot CRM (27% then, 24% now), 6 points clear, inside the 11-point floor.
LeanData
Mid-market
28%↗new leaderNew leader since October 2026: LeanData (28%) replaces LeadAngel (26% then, 26% now), 2 points clear, inside the 11-point floor.Contested
Enterprise
67%▲+3Since October 2026: 64% → 67%, +3 points. Inside the 11-point floor: within noise.Clear leader
Sales
Sales dialers and calling
Small business and mid-market share a leader. Enterprise differs.
CloudTalkContested
SMB
33%↗new leaderNew leader since October 2026: CloudTalk (33%) replaces JustCall (37% then, 18% now), 15 points clear, past the 11-point floor.
Mid-market
26%▲+4Since October 2026: 22% → 26%, +4 points. Inside the 11-point floor: within noise.
Five9Contested
Enterprise
28%▲+12Since October 2026: 16% → 28%, +12 points. Past the 11-point floor: movement.
Sales
Revenue intelligence and forecasting
Mid-market and enterprise share a leader. Small business differs.
HubSpot Sales HubContested
SMB
26%▼−4Since October 2026: 30% → 26%, −4 points. Inside the 11-point floor: within noise.
Clari Copilot
Mid-market
24%▼−4Since October 2026: 28% → 24%, −4 points. Inside the 11-point floor: within noise.Contested
Enterprise
50%▼−16Since October 2026: 66% → 50%, −16 points. Past the 11-point floor: movement.Clear leader
Sales
Sales coaching and training
Mid-market and enterprise share a leader. Small business differs.
HubSpot Sales HubContested
SMB
12%=heldSince October 2026: 12% → 12%, ±0 points. Inside the 11-point floor: within noise.
MindTickle
Mid-market
22%▼−2Since October 2026: 24% → 22%, −2 points. Inside the 11-point floor: within noise.Contested
Enterprise
52%▲+6Since October 2026: 46% → 52%, +6 points. Inside the 11-point floor: within noise.Clear leader
Sales
Value selling tools
A different leader in every segment
HubSpot Sales HubContested
SMB
17%↗new leaderNew leader since October 2026: HubSpot Sales Hub (17%) replaces The ROI Shop (13% then, 11% now), 6 points clear, inside the 11-point floor.
HubSpot CRMContested
Mid-market
15%↗new leaderNew leader since October 2026: HubSpot CRM (15%) replaces Minoa (21% then, 12% now), 3 points clear, inside the 11-point floor.
Mediafly ValueContested
Enterprise
30%↗new leaderNew leader since October 2026: Mediafly Value (30%) replaces Mediafly (20% then, 19% now), 11 points clear, inside the 11-point floor.

Every sales category, every edition

All seventeen are scored in the November 2026 Edition and rescored every month. Each category page carries the leader, the products warned against, every model's answer prompt by prompt, the sources the answers cite, and every judgment made between the raw labels and the numbers. Subscribers receive every edition's files on the day it compiles.
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