Data management platforms
Asked as “data management platform for audiences”, and as “DMP”, on behalf of a mid-market B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
36%
Contested · Demandbase 9%
36Segment09Demandbase09RudderStack45others
36% of first choices, contested.
Since October 2026▼−1Since October 2026: 37% → 36%, −1 point. Inside the 11-point floor: within noise.Segment held the lead, −1 point on 37%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Segment38%Contested▲+10Since October 2026: 28% → 38%, +10 points. Inside the 11-point floor: within noise.Standing →Mid-marketSegment36%Contested▼−1Since October 2026: 37% → 36%, −1 point. Inside the 11-point floor: within noise.This pageEnterprise
Salesforce Data Cloud40%Contested▲+19Since October 2026: 21% → 40%, +19 points. Past the 11-point floor: movement.Standing →
Segment38%Contested▲+10Since October 2026: 28% → 38%, +10 points. Inside the 11-point floor: within noise.Standing →Mid-marketSegment36%Contested▼−1Since October 2026: 37% → 36%, −1 point. Inside the 11-point floor: within noise.This pageEnterpriseSalesforce Data Cloud40%Contested▲+19Since October 2026: 21% → 40%, +19 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Segment36%7%43endorsed leader▼−1Since October 2026: 37% → 36%, −1 point. Inside the 11-point floor: within noise.37% → 36%
Segment36%7%43endorsed leader▼−1Since October 2026: 37% → 36%, −1 point. Inside the 11-point floor: within noise.37% → 36%02
RudderStack9%0%18accepted challenger▲+7Since October 2026: 2% → 9%, +7 points. Inside the 11-point floor: within noise.2% → 9%
RudderStack9%0%18accepted challenger▲+7Since October 2026: 2% → 9%, +7 points. Inside the 11-point floor: within noise.2% → 9%03
Hightouch6%0%24accepted challenger▼−6Since October 2026: 12% → 6%, −6 points. Inside the 11-point floor: within noise.12% → 6%
Hightouch6%0%24accepted challenger▼−6Since October 2026: 12% → 6%, −6 points. Inside the 11-point floor: within noise.12% → 6%04
Adobe Audience Manager6%53%17criticized challenger▲+6Since October 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise.0% → 6%
Adobe Audience Manager6%53%17criticized challenger▲+6Since October 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise.0% → 6%05
BlueConic4%8%13accepted challenger▼−8Since October 2026: 12% → 4%, −8 points. Inside the 11-point floor: within noise.12% → 4%
BlueConic4%8%13accepted challenger▼−8Since October 2026: 12% → 4%, −8 points. Inside the 11-point floor: within noise.12% → 4%06
Salesforce Audience Studio4%65%17criticized challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%
Salesforce Audience Studio4%65%17criticized challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%07Salesforce Data Cloud2%32%19criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Salesforce Data Cloud2%32%19criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%08
Oracle BlueKai2%89%18criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Oracle BlueKai2%89%18criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the eleven products at 0%, ordered by negative rate
19
Adobe Real-Time CDP0%44%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Real-Time CDP0%44%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%18
Lotame Spherical0%42%12criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Lotame Spherical0%42%12criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%17
mParticle0%30%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
mParticle0%30%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%16
Tealium Customer Data Hub0%27%15criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Tealium Customer Data Hub0%27%15criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%15
Informatica Intelligent Data Management Cloud0%24%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Informatica Intelligent Data Management Cloud0%24%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Snowflake0%12%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Snowflake0%12%16accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Collibra0%12%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Collibra0%12%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%13
Databricks Lakehouse0%9%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Databricks Lakehouse0%9%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Alation0%0%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Alation0%0%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
Fivetran0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Fivetran0%0%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
HubSpot Marketing Hub0%0%10accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
HubSpot Marketing Hub0%0%10accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
All twenty-eight head-to-head pages: the top eight products, each against each
Segment vs BlueConicSegment vs Salesforce Audience StudioSegment vs Salesforce Data CloudSegment vs Oracle BlueKaiRudderStack vs HightouchRudderStack vs Adobe Audience ManagerRudderStack vs BlueConicRudderStack vs Salesforce Audience StudioRudderStack vs Salesforce Data CloudRudderStack vs Oracle BlueKaiHightouch vs Adobe Audience ManagerHightouch vs BlueConicHightouch vs Salesforce Audience StudioHightouch vs Salesforce Data CloudHightouch vs Oracle BlueKaiAdobe Audience Manager vs BlueConicAdobe Audience Manager vs Salesforce Audience StudioAdobe Audience Manager vs Salesforce Data CloudAdobe Audience Manager vs Oracle BlueKaiBlueConic vs Salesforce Audience StudioBlueConic vs Salesforce Data CloudBlueConic vs Oracle BlueKaiSalesforce Audience Studio vs Salesforce Data CloudSalesforce Audience Studio vs Oracle BlueKaiSalesforce Data Cloud vs Oracle BlueKai
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213141516171819Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Segment36%
Segment36%02RudderStack9%
RudderStack9%03Hightouch6%
Hightouch6%04Adobe Audience Manager6%
Adobe Audience Manager6%05BlueConic4%
BlueConic4%06Salesforce Audience Studio4%
Salesforce Audience Studio4%07Salesforce Data Cloud2%
Salesforce Data Cloud2%08Oracle BlueKai2%
Oracle BlueKai2%09Snowflake0%
Snowflake0%10HubSpot Marketing Hub0%
HubSpot Marketing Hub0%11Collibra0%
Collibra0%12Alation0%
Alation0%13Databricks Lakehouse0%
Databricks Lakehouse0%14Fivetran0%
Fivetran0%15Informatica Intelligent Data Management Cloud0%
Informatica Intelligent Data Management Cloud0%16Tealium Customer Data Hub0%
Tealium Customer Data Hub0%17mParticle0%
mParticle0%18Lotame Spherical0%
Lotame Spherical0%19Adobe Real-Time CDP0%
Adobe Real-Time CDP0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Oracle BlueKai89%
16 of 18 labels negative · 8 of 14 models · 13 hard negative
“Traditional DMPs (like Adobe Audience Manager or Oracle BlueKai) often start at $1,000–$6,000/month, making them unsuitable for tight budgets.” Grok 4.20, budget prompt
Salesforce Audience Studio65%
11 of 17 labels negative · 6 of 14 models · 9 hard negative
“Salesforce has been actively sunsetting this audience platform in favor of their newer Customer Data Platform (CDP) solutions.” Qwen 3.7 Flash, negative prompt
Adobe Audience Manager53%
9 of 17 labels negative · 6 of 14 models · 5 hard negative
“Traditional DMPs (like Adobe Audience Manager or Oracle BlueKai) often start at $1,000–$6,000/month, making them unsuitable for tight budgets.” Grok 4.20, budget prompt
Adobe Real-Time CDP44%
8 of 18 labels negative · 6 of 14 models · 2 hard negative
“Avoid starting with Adobe Real-Time CDP, Salesforce Data 360, LiveRamp, or Lotame” Perplexity Sonar, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
71 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 838 links across 339 sites, every framing counted. Ranked by the number of answers carrying the site or page. 68 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
25 answers · 41 citations · 10 models
publisher (Gane)18 answers · 31 citations · 8 models
vendor site · Software Advice17 answers · 19 citations · 10 models
16 answers · 19 citations · 11 models
vendor site · Decentriq11 answers · 16 citations · 7 models
vendor site · Guideflow11 answers · 12 citations · 6 models
11 answers · 11 citations · 9 models
10 answers · 13 citations · 7 models
vendor site · Gartner10 answers · 12 citations · 6 models
vendor site · Demandbase9 answers · 10 citations · 8 models
9 answers · 9 citations · 4 models
vendor site · SourceForge8 answers · 11 citations · 4 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
11 answers · 9 models
11 answers · 8 models
11 answers · 9 models
10 answers · 7 models
10 answers · 6 models
9 answers · 6 models
8 answers · 5 models
8 answers · 4 models
7 answers · 6 models
7 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best data management platform for audiences”, “data management platform for audiences”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Twilio segment.com Segment 36% | 36% | 460 | 135,000 | 4,343 | 9,086 | 0 | ||
| RudderStack rudderstack.com | 9% | 166 | 1,900 | 42 | 46,132 | 50 | ||
| Demandbase demandbase.com | 9% | 581 | 5,400 | 211 | 42,531 | 34 | ||
| Hightouch hightouch.com | 6% | 399 | 12,100 | 434 | 127,772 | 23 | ||
| Adobe parent site Adobe Audience Manager 6% | 6% | 56 | 1,220,000 | 117,563 | ||||
| Salesforce parent site Salesforce Audience Studio 4%, Salesforce Data Cloud 2% | 6% | 354 | 550,000 | 60,632 | ||||
| BlueConic blueconic.com | 4% | 86 | 1,000 | 22 | 4,661 | $142 | 9 | 5 |
| Fivetran fivetran.com Census 4%, Fivetran 0% | 4% | 238 | 60,500 | 14,424 | 41,501 company | $126 | 97 | |
| ZoomInfo zoominfo.com | 4% | 542 | 135,000 | 1,810 | 6,376,738 | $1,140 | 120 | |
| 6sense 6sense.com | 4% | 618 | 49,500 | 316 | 108,788 | $1,209 | 120 |
Google's top ten for the two searches hold 15 sites; 2 of them are among the sites the models cited here (cdp.com, decentriq.com). The first result for “best data management platform for audiences” is acquia.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best data management platform for audiences for a mid-market B2B company?”Paraphrase“Which DMP would you recommend to a mid-sized B2B company?”Comparative“What are the top data management platforms and how do they differ?”Budget-constrained“What is the best data management platform for audiences for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a data management platform for audiences. What should we look at?”Negative“Which data management platforms should I avoid or be cautious about?”
Claude Haiku 4.5ZoomInfono first choiceChangedno first choiceSegmentno first choiceagainst: Databricks Lakehouse, IBM InfoSphere, Microsoft Fabric
Seven alternatives
Adobe Real-Time CDP B2B Edition, Apollo.io, BlueConic, Hightouch, HubSpot Marketing Hub, Salesforce Data Cloud, SegmentFour alternatives
Hightouch, Lytics, RudderStack, graph8GPT-5.4 miniCensus, Hightouchagainst: Bloomreach, Braze, Klaviyo, mParticleSalesforce Audience StudioChangedagainst: Adobe Audience Manager, Oracle BlueKaiSnowflakeRudderStackagainst: Adobe Real-Time CDP, Amperity, Segment, Treasure Datano first choicenothing named
Three alternatives
RudderStack, Salesforce Data Cloud, SegmentFifteen alternatives
Airbyte, Alation, Amazon Redshift, BigQuery, Collibra, Databricks Lakehouse, Fivetran, Informatica Intelligent Data Management Cloud, Informatica MDM, Microsoft Fabric, Microsoft Purview, Reltio, Segment, dbt, mParticleGemini 3.5 Flash6sense, Demandbase6sense, DemandbaseHeldagainst: Oracle BlueKai, Salesforce Audience StudioDatabricks Lakehouse, SnowflakeCensus, Hightouch, RudderStackagainst: Adobe Audience Manager, Lotame Spherical, Salesforce Audience Studio, Segmentno first choiceagainst: Adobe Audience Manager, Lotame Spherical, Neumann, Nielsen Marketing Cloud, Oracle BlueKai, Permutive, Salesforce Audience Studio
Four alternatives
Census, Hightouch, HubSpot Marketing Hub, SegmentThree alternatives
Census, Hightouch, SegmentSix alternatives
Adobe Real-Time CDP, BigQuery, Collibra, Informatica Intelligent Data Management Cloud, Microsoft Fabric, PermutiveFour alternatives
Apache Unomi, Brevo, HubSpot Marketing Hub, PostHogTwo alternatives
Census, HightouchPerplexity SonarSegmentagainst: 6sense, Demandbase, Tealium Customer Data HubSegmentHeldagainst: Adobe Real-Time CDP, Informatica Intelligent Data Management Cloudno first choiceHubSpot's free or Starter CRMagainst: Adobe Real-Time CDP, LiveRamp, Lotame Spherical, Salesforce Data Cloudno first choiceagainst: Collibra, Microsoft Purview
Two alternatives
BlueConic, HightouchFour alternatives
Adobe Real-Time CDP, BlueConic, Hightouch, Salesforce Data CloudThree alternatives
Google Analytics 4, OnAudience, Versium REACHGrok 4.20Segmentagainst: 6sense, Adobe Audience Manager, Adobe Real-Time CDP, Demandbase, Oracle BlueKaiSegmentHeldagainst: Salesforce Data Cloudno first choiceRudderStackagainst: Adobe Audience Manager, Lotame Spherical, Oracle BlueKaino first choiceagainst: Oracle BlueKaiagainst: Audigent, BigID, Egnyte, Lotame Spherical, Oracle BlueKai, Permutive, PrivIQ Data Privacy Management, Salesforce Audience Studio, The Adex, Weborama
Three alternatives
AdRoll ABM, Hightouch, RudderStackThree alternatives
Hightouch, Leadspace, RudderStackFive alternatives
Able CDP, BigQuery, Google Analytics 4, HubSpot CRM, SegmentMistral SmallDemandbaseAdobe Audience Manager, Oracle BlueKaiChangedno first choiceSegmentno first choiceagainst: DataHub, Databricks Unity Catalog, Informatica Intelligent Data Management Cloud, OpenMetadata, Oracle BlueKai, Permutive, Salesforce Data Cloud, Secoda, data.world
Three alternatives
Adobe Real-Time CDP, Salesforce Data Cloud, SegmentThree alternatives
LiveRamp, Lotame Spherical, PermutiveOne alternative
PermutiveDeepSeek V4 FlashSegmentagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data HubSegmentHeldagainst: Oracle BlueKai, Salesforce Audience StudioDatabricks Lakehouse, Snowflakeagainst: Collibra, Informatica Cloud Data Integration, Informatica Intelligent Data Management CloudRudderStackagainst: Amperity, Tealium Customer Data Hub, Treasure Data, mParticleno first choiceagainst: Adobe Real-Time CDP, Amazon Redshift, BigQuery, BlueConic, Google Cloud Platform, IBM InfoSphere, Informatica Intelligent Data Management Cloud, PingCAP, Salesforce Data Cloud, Segment, Snowflake, Tealium Customer Data Hub
Three alternatives
BlueConic, Hightouch, RudderStackTwo alternatives
BlueConic, HightouchEight alternatives
Airtable, Alation, Ataccama ONE, Atlan, Azure Data Factory, Fivetran, Reltio, TalendThree alternatives
Hightouch, Klaviyo, SegmentLlama 4 MaverickMeiroDemandbaseChangedno first choiceSegmentAdobe Audience Managernothing named
Five alternatives
BlueConic, FineBI, Profisee MDM, ReachStream, SegmentTwo alternatives
Hightouch, Tealium Customer Data HubFour alternatives
Amobee, Klaviyo Data Platform, OnAudience, RudderStackOne alternative
Adobe Real-Time CDPQwen 3.7 FlashBlueConicagainst: Adobe Real-Time CDP, Salesforce Audience StudioSegmentChangedagainst: Snowplow, mParticleDatabricks Lakehouse, Snowflakeagainst: BigQueryRudderStack, Segmentno first choiceagainst: Adobe Audience Manager, IBM InfoSphere MDM, Oracle BlueKai, SAP Master Data Governance, Salesforce Audience Studio, Salesforce Data Cloud, Snowflake
Two alternatives
Hightouch, SegmentThree alternatives
Dotomi, LinkedIn Campaign Manager, Salesforce Data CloudThree alternatives
Alation, Collibra, Microsoft FabricThree alternatives
Able CDP, Google Audiences, Versium REACHSix alternatives
Bloomreach, HubSpot Marketing Hub, RudderStack, Segment, Tealium Customer Data Hub, mParticleKimi K2AdRoll ABMagainst: TerminusSegmentChangedagainst: Adobe Real-Time CDP, Oracle BlueKai, Salesforce Audience Studiono first choiceGoogle Audience Center, Segmentagainst: Adobe Audience Manager, Oracle BlueKaino first choiceagainst: Adobe Audience Manager, Oracle Data Cloud
Three alternatives
6sense, HubSpot Marketing Hub, SegmentFour alternatives
BlueConic, Lotame Spherical, Permutive, Salesforce Data CloudThree alternatives
HubSpot Marketing Hub, OnAudience.com DMP, PermutiveGLM 4.7 FlashXSegmentSalesforce Audience StudioChangedno first choiceSegmentagainst: Salesforce Customer 360no first choicenothing named
Three alternatives
BlueConic, Clay, ReachStreamFour alternatives
AdRoll ABM, Adobe Audience Manager, Crisp Data Platform, Google Audience CenterSix alternatives
Airtable, Google Analytics 4, HubSpot Marketing Hub, Mailchimp, Mixpanel, PushwooshMiniMax M2.5BlueConic, SegmentHubSpot with Marketing Hub, Salesforce Data CloudChangedInformatica Intelligent Data Management Cloudno first choiceno first choiceagainst: Facebook, Google Display & Video 360, MongoDB
Three alternatives
Adobe Real-Time CDP, Hightouch, RudderStackThree alternatives
HubSpot Breeze Intelligence, Oracle Data Cloud, TerminusNine alternatives
Amazon Web Services, Collibra, Fivetran, Google Cloud Platform, Hevo, Microsoft Azure, Rivery, Snowflake, TalendGPT-6 LunaHightouchSegmentChangedno first choiceHubSpot CRMno first choicenothing named
Two alternatives
AdRoll ABM, HubSpot’s built-in segmentationThree alternatives
Adobe Real-Time CDP B2B Edition, Hightouch, Salesforce Data CloudSeven alternatives
Alation, Collibra, Databricks Unity Catalog, IBM watsonx.data intelligence, Informatica Intelligent Data Management Cloud, Microsoft Purview, Snowflake Horizon CatalogTwo alternatives
Google Ads' Customer Match, HubSpot Marketing HubMuse Glimmer 30BSegmentAdobe Audience Manager, Demandbase, ZoomInfoChangedagainst: Oracle BlueKai, Salesforce Audience Studiono first choiceagainst: Oracle BlueKai, Salesforce Audience StudioSegmentno first choiceagainst: Adobe Audience Manager, Oracle BlueKai, Oracle Data Cloud, Salesforce Audience Studio
Four alternatives
BlueConic, Hightouch, HubSpot Marketing Hub, RudderStackTwo alternatives
6sense, Lotame SphericalFive alternatives
Airtable, Hightouch, Jobin.cloud, Panoply, RudderStackBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:13 | yes | 17 | 10 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:00 | no | 0 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:18 | no | 0 | 17 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 13:06 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:23 | yes | 13 | 15 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:53 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:18 | yes | 24 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:32 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:38 | yes | 5 | 36 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:08 | yes | 25 | 44 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:28 | yes | 22 | 85 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:42 | yes | 5 | 29 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:34 | yes | 2 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:39 | yes | 14 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:01 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:23 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:34 | yes | 5 | 20 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 13:29 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:37 | yes | 10 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:07 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:53 | yes | 18 | 24 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:39 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:05 | no | 0 | 31 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:17 | yes | 20 | 44 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:28 | yes | 10 | 20 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:03 | yes | 5 | 34 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:37 | yes | 4 | 17 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:45 | yes | 21 | 30 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:04 | yes | 10 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:27 | no | 0 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:15 | yes | 10 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 15:21 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:55 | yes | 5 | 18 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:30 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:58 | yes | 25 | 55 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:40 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:46 | yes | 15 | 63 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:45 | yes | 15 | 32 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:59 | yes | 19 | 59 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:01 | yes | 10 | 80 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:57 | yes | 8 | 28 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:20 | yes | 15 | 25 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:45 | yes | 19 | 13 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:58 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:48 | yes | 7 | 25 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 17:13 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:38 | yes | 13 | 15 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:15 | yes | 5 | 28 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:29 | yes | 24 | 22 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:53 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:56 | yes | 5 | 22 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:58 | yes | 18 | 25 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:29 | yes | 20 | 54 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:07 | no | 0 | 59 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:25 | yes | 2 | 22 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:20 | yes | 14 | 23 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:48 | no | 0 | 8 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:33 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:25 | no | 0 | 20 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 16:36 | yes | 10 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:28 | yes | 5 | 14 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:26 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:57 | yes | 25 | 27 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:27 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:45 | no | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:59 | yes | 15 | 21 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:27 | yes | 15 | 48 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:13 | yes | 10 | 77 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:38 | yes | 4 | 22 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:50 | yes | 15 | 21 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:18 | yes | 18 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:44 | yes | 6 | 8 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:16 | yes | 8 | 17 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:22 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:14 | yes | 25 | 19 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:26 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:21 | yes | 25 | 24 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:58 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:45 | yes | 5 | 32 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:05 | yes | 25 | 24 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:58 | yes | 25 | 55 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:30 | no | 0 | 18 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:49 | no | 0 | 3 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:14 | yes | 15 | 21 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Adobe read as Adobe Real-Time CDP
Adobe (Audience Manager / Real-Time CDP) read as Adobe Real-Time CDP
Databricks read as Databricks Lakehouse
Google read as Google Display & Video 360
HubSpot read as HubSpot Marketing Hub
HubSpot Data Hub read as HubSpot Marketing Hub
Informatica read as Informatica Intelligent Data Management Cloud
Informatica IDMC read as Informatica Intelligent Data Management Cloud
Lotame read as Lotame Spherical
Oracle read as Oracle BlueKai
Oracle DMP (formerly BlueKai) read as Oracle BlueKai
Salesforce read as Salesforce Audience Studio
Semarchy read as Semarchy xDM
Tealium read as Tealium Customer Data Hub
Tealium (via AppStream) read as Tealium Customer Data Hub
Unresolved, counted raw
Actian Data Intelligence Platform
Amazon Web Services (AWS)
Apache Cassandra
Databricks Data Intelligence Platform
Dataflow
Dataproc
Decube
Dotomi
Experience Platform Web SDK
GMPI
Glue
Google Ads' Customer Match
Google Audiences
Google Cloud
Google Cloud Platform
Google Cloud Platform (GCP)
HubSpot with Marketing Hub
HubSpot's free or Starter CRM
HubSpot’s built-in segmentation
Informatica Axon
Informatica Cloud Data Integration
Lake Formation
MongoDB Atlas
Neumann
OnAudience.com DMP
PingCAP (TiDB)
PrivIQ Data Privacy Management
Snowflake Horizon Catalog
The Adex
Unity Catalog
Weborama
Discontinued, still offered
No shut-down product was recommended here.