2 categories · RankedOracle BlueKai
Oracle BlueKai is a data management platform from Oracle that aggregates and activates audience data, including B2B data · oracle.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Segment is first at 38%.
Segment is first at 36%. 0 of 14 models made it the first choice when asked directly.
Salesforce Data Cloud is first at 40%.
Why models recommend it
“Adobe Audience Manager and Oracle BlueKai are often cited as the most comprehensive”Mistral Small · Paraphrase question · first choice
What gives them pause
“Traditional DMPs (like Adobe Audience Manager or Oracle BlueKai) often start at $1,000–$6,000/month, making them unsuitable for tight budgets.”Grok 4.20 · Budget-constrained question · warning
“Oracle has officially decommissioned all advertising products, including BlueKai. It is no longer available for purchase or support.”Qwen 3.7 Flash · Negative question · warning
“Oracle DMP (formerly BlueKai): AVOID. Oracle completely shut down its entire advertising and DMP business in September 2024.”Gemini 3.5 Flash · Negative question · warning
“Avoid: Enterprise-focused platforms like Adobe Audience Manager or Oracle BlueKai unless you have substantial budget”Kimi K2 · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Oracle BlueKai, over the 47 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 25 | 1 | Compare → | |
| 24 | 13 | Compare → | |
| 18 | 1 | Compare → | |
| 16 | 5 | Compare → | |
| 14 | 1 | View → | |
| 14 | 0 | View → | |
| 13 | 1 | Compare → | |
| 11 | 1 | Compare → | |
| 11 | 1 | View → | |
| 10 | 3 | View → |
What the models named instead of Oracle BlueKai →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Oracle BlueKai's own site, not checked by Gane.
- For
- companies
- Headquarters
- Bengaluru, India
- Founded
- 1977
- Also from Oracle
- Oracle ATG, Oracle Analytics, Oracle Autonomous Data Warehouse, Oracle BI, Oracle CDX, Oracle CPQ and 48 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 46 of the 47 answers that named Oracle BlueKai and are not a share of its labels.
Domains cited
Ninety-eight of the 122 domain citations in answers naming Oracle BlueKai came from a third party's page. Twenty-four were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 5 | 5 |
| Mistral Small | 1 | 0 | 1 | 2 | 4 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 3 | 3 |