Data management platforms · RankedLotame Spherical
Lotame Spherical is a data management platform from Lotame · lotame.com ↗
Why models recommend it
“ideal if you want more control over your data and prefer a less vendor-locked solution”Mistral Small · Paraphrase question · alternative
“evaluate Lotame or Permutive as more specialized alternatives”Kimi K2 · Paraphrase question · alternative
“the other surviving name in the traditional DMP space”Muse Glimmer 30B · Paraphrase question · alternative
What gives them pause
“Avoid for tight budgets: Enterprise options like Lotame, Oracle, or full Adobe—great but pricey.”Grok 4.20 · Budget-constrained question · warning
“Avoid starting with Adobe Real-Time CDP, Salesforce Data 360, LiveRamp, or Lotame”Perplexity Sonar · Budget-constrained question · warning
“Traditional enterprise Data Management Platforms (DMPs) (such as Adobe Audience Manager or Lotame) were built for third-party cookie targeting, often costing $50,000 to $100,000+ per year.”Gemini 3.5 Flash · Budget-constrained question · warning
“Legacy/First-Gen DMPs in General (e.g., older versions from Lotame, Permutive, The Adex, Weborama, or Audigent survivors)”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Lotame Spherical, over the 33 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 20 | 7 | View → | |
| 19 | 3 | View → | |
| 14 | 1 | View → | |
| 13 | 5 | View → | |
| 13 | 1 | View → | |
| 12 | 1 | View → | |
| 10 | 1 | View → | |
| 9 | 1 | View → | |
| 7 | 0 | View → | |
| 6 | 4 | View → |
What the models named instead of Lotame Spherical →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Lotame Spherical's own site, not checked by Gane.
- For
- marketers
- Integrations
- 100
- Customers named
- Egg Land's Best
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 29 of the 33 answers that named Lotame Spherical and are not a share of its labels.
Domains cited
Seventy-nine of the ninety-three domain citations in answers naming Lotame Spherical came from a third party's page. Fourteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 2 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 2 | 3 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 404 | 11 | 2026-09-15 | DMP, Identity | |
| Case study | 28 | 0 | 2025-07-22 | ||
| Glossary or explainer | 13 | 0 | 2021-06-22 | ||
| Webinar or virtual event | 11 | 0 | 2025-05-05 | ||
| Comparison | 6 | 0 | 2025-12-05 | DMP | |
| News or press | 4 | 0 | 2024-10-03 | ||
| Report or ebook | 1 | 1 | 2026-09-14 |
Most recent
- 2026-09-15Improve digital blog
- 2026-09-15Adobe ad cloud blog
- 2026-09-14Facebook report or ebook
- 2026-09-14Vistar media blog
- 2026-09-14Alive data blog
- 2026-09-14Predactiv blog
How it is countedHide how it is counted
Every page lotame.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.