2 categories · RankedPermutive
Permutive is a data management platform for publishers and advertisers · permutive.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Segment is first at 38%.
Segment is first at 36%.
Salesforce Data Cloud is first at 40%.
Why models recommend it
“Choose Adobe CDP or Permutive if your marketing department needs to run targeted ad campaigns”Gemini 3.5 Flash · Comparative question · alternative
“Focuses on privacy-first data solutions and is well-suited for B2B companies”Mistral Small · Paraphrase question · alternative
“Known for being publisher-friendly with competitive pricing”Kimi K2 · Budget-constrained question · alternative
“Permutive (edge-computing, first-party data focus)”Kimi K2 · Paraphrase question · alternative
What gives them pause
“Legacy/First-Gen DMPs in General (e.g., older versions from Lotame, Permutive, The Adex, Weborama, or Audigent survivors)”Grok 4.20 · Negative question · warning
“Traditional Standalone 3rd-Party DMPs (e.g., Lotame, Permutive, Neumann)... approach contract negotiations with caution”Gemini 3.5 Flash · Negative question · warning
“Users have reported frustration with restricted data access ... and significant data inaccuracies”Mistral Small · Negative question · warning
“ID5, LiveRamp, permutive and Audigent had been cut off too”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Permutive, over the 21 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 13 | 0 | View → | |
| 12 | 2 | View → | |
| 10 | 7 | View → | |
| 10 | 3 | View → | |
| 10 | 1 | View → | |
| 7 | 0 | View → | |
| 6 | 0 | View → | |
| 6 | 0 | View → | |
| 5 | 0 | View → | |
| 4 | 1 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Permutive's own site, not checked by Gane.
- For
- publishers, advertisers, agencies, and retail media leaders
- Certifications
- SOC 2 Type II
- Customers named
- Sky
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 21 of the 21 answers that named Permutive and are not a share of its labels.
Domains cited
Fifty-five of the sixty-six domain citations in answers naming Permutive came from a third party's page. Eleven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 2 | 0 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 246 | 4 | 2026-09-23 | ||
| Report or ebook | 75 | 0 | 2025-11-25 | ||
| Podcast or video | 11 | 0 | 2022-02-17 | ||
| Webinar or virtual event | 8 | 0 | 2025-11-14 | ||
| Conference or event | 6 | 0 | 2025-08-04 | ||
| News or press | 2 | 1 | 2026-09-23 | ||
| Case study | 1 | undated | |||
| Comparison | 1 | 0 | 2020-07-08 |
Most recent
- 2026-09-23Transunion and permutive partner to expand addressable reach and improve advertising performance across the open interne blog
- 2026-09-23Announcements news or press
- 2026-08-21Beet retreat berkshires 2026 recap blog
- 2026-07-29How advertisers are winning with genius verse and permutive blog
- 2026-07-14Genevieve juillard appointed to board of directors blog
- 2026-06-01G2 summer 2026 report blog
How it is countedHide how it is counted
Every page permutive.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.