Identity resolution
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of a mid-market B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
28%
Contested · FullContact 11%
28Hightouch Adaptive Identity Resolution11FullContact07HubSpot Breeze Intelligence54others
28% of first choices, contested.
Since October 2026▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.Hightouch Adaptive Identity Resolution held the lead, +16 points on 12%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
FullContact30%Contested▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.Standing →Mid-market
Hightouch Adaptive Identity Resolution28%Contested▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.This pageEnterprise
Salesforce Data Cloud40%Contested▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.Standing →
FullContact30%Contested▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.Standing →Mid-marketHightouch Adaptive Identity Resolution28%Contested▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.This pageEnterpriseSalesforce Data Cloud40%Contested▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Hightouch Adaptive Identity Resolution28%0%36accepted challenger▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.12% → 28%
Hightouch Adaptive Identity Resolution28%0%36accepted challenger▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.12% → 28%02FullContact11%5%22accepted challenger▲+7Since October 2026: 4% → 11%, +7 points. Inside the 11-point floor: within noise.4% → 11%
FullContact11%5%22accepted challenger▲+7Since October 2026: 4% → 11%, +7 points. Inside the 11-point floor: within noise.4% → 11%03
Twilio Segment Unify7%14%29accepted challenger▲+1Since October 2026: 6% → 7%, +1 point. Inside the 11-point floor: within noise.6% → 7%
Twilio Segment Unify7%14%29accepted challenger▲+1Since October 2026: 6% → 7%, +1 point. Inside the 11-point floor: within noise.6% → 7%04
Zingg6%8%12accepted challenger▼−4Since October 2026: 10% → 6%, −4 points. Inside the 11-point floor: within noise.10% → 6%
Zingg6%8%12accepted challenger▼−4Since October 2026: 10% → 6%, −4 points. Inside the 11-point floor: within noise.10% → 6%05Salesforce Data Cloud2%24%25accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Salesforce Data Cloud2%24%25accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%06
Senzing2%15%13accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Senzing2%15%13accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%07
mParticle IDSync2%20%10accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
mParticle IDSync2%20%10accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the ten products at 0%, ordered by negative rate
17
Opensend0%70%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Opensend0%70%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%16
Retention.com0%64%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Retention.com0%64%11criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%15
Acxiom Real Identity0%48%21criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Acxiom Real Identity0%48%21criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%14
LiveRamp Identity Resolution0%45%44criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
LiveRamp Identity Resolution0%45%44criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%13
Experian Identity Resolution0%40%20criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Experian Identity Resolution0%40%20criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Informatica MDM0%33%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Informatica MDM0%33%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Amperity0%12%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Amperity0%12%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Tealium0%11%19accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Tealium0%11%19accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Adobe Real-Time CDP0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Real-Time CDP0%10%10accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Treasure Data0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Treasure Data0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to head
All twenty-one head-to-head pages: the top seven products, each against each
Hightouch Adaptive Identity Resolution vs Salesforce Data CloudHightouch Adaptive Identity Resolution vs SenzingHightouch Adaptive Identity Resolution vs mParticle IDSyncFullContact vs Twilio Segment UnifyFullContact vs ZinggFullContact vs Salesforce Data CloudFullContact vs SenzingFullContact vs mParticle IDSyncTwilio Segment Unify vs ZinggTwilio Segment Unify vs Salesforce Data CloudTwilio Segment Unify vs SenzingTwilio Segment Unify vs mParticle IDSyncZingg vs Salesforce Data CloudZingg vs SenzingZingg vs mParticle IDSyncSalesforce Data Cloud vs SenzingSalesforce Data Cloud vs mParticle IDSyncSenzing vs mParticle IDSync
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314151617Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Hightouch Adaptive Identity Resolution28%
Hightouch Adaptive Identity Resolution28%02FullContact11%
FullContact11%03Twilio Segment Unify7%
Twilio Segment Unify7%04Zingg6%
Zingg6%05Salesforce Data Cloud2%
Salesforce Data Cloud2%06Senzing2%
Senzing2%07mParticle IDSync2%
mParticle IDSync2%08Amperity0%
Amperity0%09Tealium0%
Tealium0%10Adobe Real-Time CDP0%
Adobe Real-Time CDP0%11Treasure Data0%
Treasure Data0%12Informatica MDM0%
Informatica MDM0%13Experian Identity Resolution0%
Experian Identity Resolution0%14LiveRamp Identity Resolution0%
LiveRamp Identity Resolution0%15Acxiom Real Identity0%
Acxiom Real Identity0%16Retention.com0%
Retention.com0%17Opensend0%
Opensend0%What they warned about
Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp Identity Resolution45%
20 of 44 labels negative · 10 of 14 models · 10 hard negative
“A class action filed in the Northern District of California was allowed to proceed in 2025... avoid vendors with ongoing litigation, regulatory complaints, or recent platform blocks.” Muse Glimmer 30B, negative prompt
Acxiom Real Identity48%
10 of 21 labels negative · 8 of 14 models · 5 hard negative
“What to Avoid for Mid-Market B2B ... Acxiom / Experian – Data bureau strength for consumer data; less agile for B2B” DeepSeek V4 Flash, direct prompt
Experian Identity Resolution40%
8 of 20 labels negative · 7 of 14 models · 3 hard negative
“Acxiom / Experian – Data bureau strength for consumer data; less agile for B2B operational use cases.” DeepSeek V4 Flash, direct prompt
Black Crow
100%
7 of 7 labels negative · 7 of 14 models · 2 hard negative
“noted for issues with pricing, unproven value, privacy concerns, and support problems” Mistral Small, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 906 links across 242 sites, every framing counted. Ranked by the number of answers carrying the site or page. 104 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Acxiom38 answers · 38 citations · 10 models
35 answers · 55 citations · 11 models
vendor site · Usermaven24 answers · 24 citations · 9 models
vendor site · Oppora22 answers · 26 citations · 11 models
publisher (Gane)21 answers · 31 citations · 10 models
vendor site · Prospeo19 answers · 21 citations · 9 models
vendor site · DirectMail.io19 answers · 20 citations · 10 models
vendor site · Hightouch18 answers · 36 citations · 9 models
vendor site · LiveRamp16 answers · 21 citations · 9 models
16 answers · 16 citations · 9 models
14 answers · 22 citations · 7 models
vendor site · SourceForge14 answers · 15 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
38 answers · 10 models
24 answers · 9 models
22 answers · 11 models
19 answers · 10 models
19 answers · 8 models
16 answers · 9 models
16 answers · 9 models
11 answers · 7 models
11 answers · 8 models
10 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Hightouch Adaptive Identity Resolution hightouch.com | 28% | 99 | 0 | 127,772 | 23 | 6 | ||
| FullContact fullcontact.com | 11% | 73 | 1,000 | 21 | 1,273 | $24 | 27 | |
| Twilio parent site Twilio Segment Unify 7% | 7% | 67 | 135,000 | 4,343 | ||||
| HubSpot parent site HubSpot Breeze Intelligence 7% | 7% | 202 | 368,000 | 9,776 | ||||
| Zingg zingg.ai | 6% | 25 | 210 | 61 | 125 | |||
| Oppora oppora.ai | 6% | 13 | ||||||
| Warmly warmly.ai | 6% | 74 | 4,400 | 805 | 13,997 | 0 | ||
| RB2B rb2b.com | 4% | 122 | 4,400 | 43 | 5,372 | 8 | ||
| AWS Entity Resolution | 2% | |||||||
| Salesforce parent site Salesforce Data Cloud 2% | 2% | 354 | 550,000 | 60,632 |
Google's top ten for the two searches hold 12 sites; 2 of them are among the sites the models cited here (hightouch.com, liveramp.com). The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for a mid-market B2B company?”Paraphrase“Which customer identity matching service would you recommend to a mid-sized B2B company?”Comparative“What are the top identity resolution platforms and how do they differ?”Budget-constrained“What is the best identity resolution platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should I avoid or be cautious about?”
Claude Haiku 4.5RB2B, WarmlyHightouch Adaptive Identity ResolutionChangedLiveRamp Identity ResolutionFullContactagainst: Zinggno first choicenothing named
Five alternatives
Amperity, CaliberMind, CustomerLabs 1PD Ops, Hightouch Adaptive Identity Resolution, TealiumTwo alternatives
CustomerLabs 1PD Ops, WarmlyThree alternatives
Amperity, FullContact, SenzingThree alternatives
Amperity, RB2B, Twilio Segment UnifyGPT-5.4 miniHightouch Adaptive Identity ResolutionTwilio Segment UnifyChangedHightouch Adaptive Identity Resolutionagainst: Tealium, mParticle IDSyncTwilio Segment Unifyagainst: BlueConic, CleverTapno first choicenothing named
Three alternatives
Amperity, Leadspace, Salesforce Data CloudThree alternatives
Amperity, Experian Identity Resolution, Hightouch Match BoosterThree alternatives
BlueConic, LiveRamp Identity Resolution, Twilio Segment UnifyGemini 3.5 FlashHubSpot Breeze Intelligence, ZoomInfoagainst: Adobe Real-Time CDP B2B, Informatica MDMClayChangedagainst: IBM, Informatica MDMLiveRamp Identity ResolutionZingg, dbtagainst: Amperity, LiveRamp Identity Resolution, Neustar, Twilio Segment UnifyRudderStackagainst: Gravy Analytics / Venntel, InMarket, Kochava, Mobilewalla, Outlogic
Three alternatives
6sense, Apollo.io, LeadspaceFive alternatives
6sense, Demandbase, HubSpot Breeze Intelligence, Senzing, ZoomInfo OperationsSeven alternatives
AWS Entity Resolution, Adobe Real-Time CDP, Amperity, Hightouch Adaptive Identity Resolution, Senzing, Tilores, TransUnion TruAudienceSix alternatives
Dedupe.io, FullContact, Hightouch Adaptive Identity Resolution, PostHog, RudderStack, SplinkFive alternatives
AWS Entity Resolution, Amperity, Census, Hightouch Adaptive Identity Resolution, Twilio Segment UnifyPerplexity SonarTwilio Segment Unifyagainst: LiveRamp Identity ResolutionHightouch Adaptive Identity ResolutionChangedno first choiceFullContactagainst: Amperity, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Acxiom Real Identity, Black Crow, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Retention.com, TransUnion TruAudience
Four alternatives
Hightouch Adaptive Identity Resolution, Leadspace, Prospeo, RudderStack ProfilesFour alternatives
Leadspace, RudderStack Profiles, Salesforce Data Cloud, WinPure Clean & MatchNine alternatives
AWS Entity Resolution, Acxiom Real Identity, Amperity, AtData, Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Reltio, RudderStack ProfilesFour alternatives
AtData, CustomerLabs 1PD Ops, Hightouch Adaptive Identity Resolution, WinPure Clean & MatchGrok 4.20FullContactagainst: Acxiom Real Identity, Adobe Experience Platform Identity Service, Experian Identity Resolution, Informatica MDM, SenzingSalesforce Data CloudChangedagainst: FullContact, OpporaInformatica MDMOpporaagainst: D&B ConnectmParticle IDSyncagainst: BeenVerified, ID.me, Identity Guard, Intelius, LifeLock, Neustar, PeopleFinder, Spokeo, TrueCaller, TruePeopleSearch, Unmask.com
Four alternatives
Amperity, Dun & Bradstreet, LiveRamp Identity Resolution, Twilio Segment UnifyTwo alternatives
Hightouch Adaptive Identity Resolution, LeadspaceSix alternatives
LiveRamp Identity Resolution, Salesforce Data Cloud, Senzing, Tealium, Treasure Data Customer Data Platform, WunderkindThree alternatives
FullContact, Hightouch Adaptive Identity Resolution, HubSpot Breeze IntelligenceOne alternative
OptimoveMistral SmallWarmlyCustomerLabs 1PD Ops, OpporaChangedLiveRamp Identity ResolutionZinggno first choiceagainst: Acxiom Real Identity, Black Crow, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Retention.com, TransUnion TruAudience
Three alternatives
Dun & Bradstreet, Informatica MDM, TealiumTwo alternatives
Experian Identity Resolution, Melissa DataNine alternatives
Experian Identity Resolution, Informatica MDM, Lifesight Measure, Oppora, Salesforce Data Cloud, Senzing, Signal, Tealium, Treasure Data Customer Data PlatformThree alternatives
AWS Entity Resolution, FullContact, Hightouch Adaptive Identity ResolutionDeepSeek V4 FlashHightouch Adaptive Identity Resolutionagainst: Acxiom Real Identity, Experian Identity Resolution, LiveRamp Identity ResolutionHightouch Adaptive Identity ResolutionHeldagainst: Adobe Real-Time CDP B2B, LiveRamp Identity ResolutionLiveRamp Identity ResolutionHightouch Adaptive Identity Resolution, Senzingagainst: Acxiom Real Identity, Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Acxiom Real Identity, Black Crow, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Retention.com, TransUnion TruAudience
Three alternatives
FullContact, Prospeo, mParticle IDSyncFour alternatives
CustomerLabs 1PD Ops, FullContact, Salesforce Data Cloud, Twilio Segment UnifyEight alternatives
Acxiom Real Identity, Amperity, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, Informatica MDM, Reltio, Salesforce Data Cloud, mParticle IDSyncThree alternatives
FullContact, Oppora, ProspeoLlama 4 MaverickHightouch Adaptive Identity ResolutionHightouch Adaptive Identity ResolutionHeldno first choiceRB2Bno first choiceagainst: LiveRamp Identity Resolution, Salesforce Data Cloud, Twilio Segment Unify
Two alternatives
Apollo.io, ZinggTwo alternatives
Opensend, OpporaQwen 3.7 FlashHightouch Adaptive Identity ResolutionCustomers.ai, FullContactChangedagainst: Dun & Bradstreet ConnectLiveRamp Identity Resolutionagainst: Google Ads, MetaHubSpot Breeze Intelligenceagainst: LiveRamp Identity Resolution, Oracle Unity, ZoomInfono first choiceagainst: Acxiom Real Identity, Black Crow, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Retention.com, TransUnion TruAudience
Three alternatives
Apollo.io, D&B Connect, ZinggTwo alternatives
LexisNexis Risk Solutions, TruliooFive alternatives
Adobe Real-Time CDP, Databricks, Lotame, Snowflake, Twilio Segment UnifyThree alternatives
Apollo.io, Dealfront, FullEnrichKimi K2Twilio Segment UnifyHightouch Adaptive Identity ResolutionChangedagainst: LiveRamp Identity Resolution, Salesforce Data Cloud, Treasure Data, Twilio Segment UnifyLiveRamp Identity ResolutionZinggagainst: Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloud, Senzing, Tamrno first choiceagainst: Acxiom Real Identity, Adobe Real-Time CDP, Black Crow, Epsilon, LiveRamp Identity Resolution, Opensend, Retention.com, Salesforce Data Cloud, Tealium, Twilio Segment Unify, mParticle IDSync
Two alternatives
BlueConic, D&B ConnectOne alternative
Apollo.ioTen alternatives
Acxiom Real Identity, Adobe Real-Time CDP, Amperity, Epsilon, Experian Identity Resolution, Neustar, Salesforce Data Cloud, Tealium, TransUnion TruAudience, Treasure DataFour alternatives
AWS Entity Resolution, Hightouch Adaptive Identity Resolution, Identity Matrix, ProspeoGLM 4.7 FlashXOppora, Tombaagainst: LiveRamp Identity ResolutionHightouch Adaptive Identity ResolutionChangedAmperity, LiveRamp Identity ResolutionFullContact, Hightouch Adaptive Identity Resolutionno first choiceagainst: Acxiom Real Identity, Black Crow, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Retention.com, TransUnion TruAudience
One alternative
LeadspaceOne alternative
Data Axle ProfileFuse™Four alternatives
Adobe Real-Time CDP, Experian Identity Resolution, Salesforce Data Cloud, TealiumTwo alternatives
Prospeo, Retention.comMiniMax M2.5LeadspaceHightouch Adaptive Identity ResolutionChangedLiveRamp Identity ResolutionTrust Swiftlyno first choicenothing named
Two alternatives
D&B Connect, FullContactFour alternatives
Apollo.io, FullContact, Melissa Data, Treasure DataFive alternatives
Adobe Real-Time CDP, Amperity, Informatica MDM, Reltio, Salesforce Data CloudTwo alternatives
Customers.ai, LeadForensicsGPT-6 LunaHubSpot Breeze IntelligenceHubSpot Breeze IntelligenceHeldno first choiceAWS Entity Resolutionno first choiceagainst: Gravy Analytics, InMarket, Kochava, LiveRamp Identity Resolution, Outlogic, Venntel
Three alternatives
Demandbase, RB2B, Twilio Segment UnifyThree alternatives
AWS Entity Resolution, Enigma, Twilio Segment UnifySeven alternatives
AWS Entity Resolution, Adobe Real-Time CDP, Amperity, Dun & Bradstreet, Experian Identity Resolution, LiveRamp Identity Resolution, Salesforce Data CloudOne alternative
ZinggMuse Glimmer 30BHightouch Adaptive Identity Resolution, WarmlyHightouch Adaptive Identity ResolutionChangedLiveRamp Identity Resolution, Salesforce Data CloudFullContact, Prospeoagainst: LiveRamp Identity Resolutionno first choiceagainst: Acxiom Real Identity, Audigent, Black Crow, Epsilon, Experian Identity Resolution, ID5, LiveRamp Identity Resolution, Neustar, Opensend, Oracle Unity, Permutive, Retention.com, The Trade Desk, TransUnion TruAudience
Three alternatives
CustomerLabs 1PD Ops, FullContact, ProspeoThree alternatives
CustomerLabs 1PD Ops, FullContact, ZinggSix alternatives
Amperity Customer Data Platform, Hightouch Adaptive Identity Resolution, InfoSum, Redpoint Identity Studio, Tapad, Zeotap Composable CDPTwo alternatives
Hightouch Adaptive Identity Resolution, Identity MatrixBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:42 | yes | 16 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:17 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:34 | yes | 10 | 28 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 13:17 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:10 | yes | 17 | 35 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:38 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:37 | yes | 22 | 28 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:35 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:22 | yes | 10 | 41 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:09 | yes | 15 | 60 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:22 | yes | 25 | 36 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:45 | yes | 9 | 34 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:53 | yes | 4 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:23 | yes | 11 | 22 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:46 | yes | 18 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:06 | yes | 5 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:30 | no | 0 | 17 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 15:10 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:14 | yes | 10 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:18 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:57 | yes | 22 | 24 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:40 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:48 | yes | 15 | 61 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:54 | yes | 19 | 51 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:57 | yes | 25 | 21 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:43 | yes | 14 | 55 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:41 | yes | 4 | 16 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:45 | yes | 14 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:16 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:25 | yes | 6 | 12 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:23 | yes | 10 | 27 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 11:22 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:44 | yes | 5 | 14 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:17 | yes | 5 | 11 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:13 | yes | 23 | 37 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:31 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:52 | no | 0 | 33 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:17 | yes | 15 | 26 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:15 | yes | 24 | 70 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:40 | yes | 25 | 51 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:00 | yes | 8 | 25 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:34 | yes | 15 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:02 | yes | 10 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:37 | yes | 5 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:47 | yes | 11 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 17:08 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:51 | yes | 5 | 12 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:59 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:43 | yes | 20 | 31 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:21 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:50 | no | 0 | 28 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:45 | yes | 20 | 47 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:45 | yes | 22 | 38 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:32 | yes | 5 | 18 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:23 | yes | 2 | 10 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:21 | yes | 13 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:53 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:34 | yes | 4 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:14 | no | 0 | 20 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 10:10 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:04 | yes | 5 | 16 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:38 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:58 | yes | 20 | 28 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:50 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:30 | yes | 5 | 29 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:32 | yes | 15 | 22 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:05 | yes | 14 | 22 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:41 | yes | 8 | 22 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:06 | yes | 1 | 16 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:30 | yes | 13 | 27 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:45 | yes | 16 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:28 | yes | 6 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:11 | yes | 9 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 12:42 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:36 | yes | 15 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:12 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:47 | yes | 23 | 23 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:05 | yes | 9 | 5 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:48 | yes | 23 | 37 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:11 | yes | 21 | 55 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:09 | yes | 22 | 57 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:12 | no | 0 | 14 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:12 | yes | 3 | 22 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:43 | yes | 24 | 31 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Acxiom read as Acxiom Real Identity
Adobe read as Adobe Real-Time CDP
CustomerLabs read as CustomerLabs 1PD Ops
Experian read as Experian Identity Resolution
Experian Identity read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
HubSpot read as HubSpot Breeze Intelligence
Informatica read as Informatica MDM
Informatica Customer 360 read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp IdentityLink read as LiveRamp Identity Resolution
Oracle read as Oracle Unity
Redpoint Global read as Redpoint Identity Studio
Salesforce read as Salesforce Data Cloud
Segment read as Twilio Segment Unify
Segment (Twilio Segment) read as Twilio Segment Unify
Segment (Twilio) read as Twilio Segment Unify
Segment (Unify) read as Twilio Segment Unify
Segment Unify read as Twilio Segment Unify
Segment/Twilio read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
TransUnion (Neustar) read as TransUnion TruAudience
Twilio read as Twilio Segment Unify
Twilio Segment read as Twilio Segment Unify
WinPure read as WinPure Clean & Match
mParticle read as mParticle IDSync
Unresolved, counted raw
Adobe Experience Platform Identity Service
Adobe Real-Time CDP B2B
Corma
Dedupe.io
Hightouch Match Booster
Identity Guard
Intelius
LeadForensics
Lexer
LifeLock
Lifesight Measure
Meta
PeopleFinder
Snowflake Native Solutions
TrueCaller
TruePeopleSearch
Zeotap Composable CDP
Discontinued, still offered
No shut-down product was recommended here.