Identity resolution · RankedmParticle IDSync
mParticle IDSync is an identity resolution product from Rokt · mparticle.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
FullContact is first at 30%.
Hightouch Adaptive Identity Resolution is first at 28%. 0 of 14 models made it the first choice when asked directly.
Salesforce Data Cloud is first at 40%.
Why models recommend it
“Look at vendors with flexible pricing and strong martech integrations like mParticle, Segment, or Optimove.”Grok 4.20 · Scale-constrained question · first choice
“Choose mParticle if real-time event-level identity for product personalization is your priority.”DeepSeek V4 Flash · Comparative question · alternative
“Strong Alternative for Product-Led or Multi-Channel B2B: mParticle”DeepSeek V4 Flash · Direct question · alternative
What gives them pause
“Choose a broader enterprise CDP like Tealium or mParticle if you want an all-in-one suite and can accept more vendor-managed logic.”GPT-5.4 mini · Comparative question · warning
“Require significant engineering resources to implement and maintain”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as mParticle IDSync, over the 23 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 21 | 1 | View → | |
| 19 | 2 | Compare → | |
| 14 | 0 | Compare → | |
| 13 | 0 | View → | |
| 10 | 0 | View → | |
| 8 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 5 | Compare → | |
| 7 | 1 | View → | |
| 6 | 0 | View → |
What the models named instead of mParticle IDSync →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on mParticle IDSync's own site, not checked by Gane.
- Integrations
- 300
- Certifications
- GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II
- Customers named
- Marks & Spencer, Joe & The Juice, Tatcha, SoFi, Inspire Brands, Marley Spoon, Klarna, HBO Max
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 20 of the 23 answers that named mParticle IDSync and are not a share of its labels.
Domains cited
Seventy-six of the eighty-eight domain citations in answers naming mParticle IDSync came from a third party's page. Twelve were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 277 | undated | |||
| Blog | 159 | undated | |||
| News or press | 51 | undated | |||
| Case study | 47 | undated | |||
| Comparison | 22 | undated | |||
| Webinar or virtual event | 19 | undated | |||
| Conference or event | 7 | undated | |||
| Glossary or explainer | 6 | undated | |||
| Template or tool | 3 | undated |
How it is countedHide how it is counted
Every page mparticle.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.