Identity resolution for small business buyers
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
30%
Contested · HubSpot Breeze Intelligence 13%
30FullContact13HubSpot Breeze Intelligence09Hightouch Adaptive Identity Resolution48others
30% of first choices, contested.
Since October 2026▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.FullContact held the lead, +20 points on 10%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
FullContact30%Contested▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.This pageMid-market
Hightouch Adaptive Identity Resolution28%Contested▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.Standing →Enterprise
Salesforce Data Cloud40%Contested▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.Standing →
FullContact30%Contested▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.This pageMid-marketHightouch Adaptive Identity Resolution28%Contested▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.Standing →EnterpriseSalesforce Data Cloud40%Contested▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01FullContact30%2%42accepted challenger▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.10% → 30%
FullContact30%2%42accepted challenger▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.10% → 30%02
HubSpot Breeze Intelligence13%6%33accepted challenger▲+3Since October 2026: 10% → 13%, +3 points. Inside the 11-point floor: within noise.10% → 13%
HubSpot Breeze Intelligence13%6%33accepted challenger▲+3Since October 2026: 10% → 13%, +3 points. Inside the 11-point floor: within noise.10% → 13%03Hightouch Adaptive Identity Resolution9%5%41accepted challenger▲+1Since October 2026: 8% → 9%, +1 point. Inside the 11-point floor: within noise.8% → 9%
Hightouch Adaptive Identity Resolution9%5%41accepted challenger▲+1Since October 2026: 8% → 9%, +1 point. Inside the 11-point floor: within noise.8% → 9%04
Apollo.io6%0%12accepted challenger▼−2Since October 2026: 8% → 6%, −2 points. Inside the 11-point floor: within noise.8% → 6%
Apollo.io6%0%12accepted challenger▼−2Since October 2026: 8% → 6%, −2 points. Inside the 11-point floor: within noise.8% → 6%05
Prospeo4%0%14accepted challenger▼−4Since October 2026: 8% → 4%, −4 points. Inside the 11-point floor: within noise.8% → 4%
Prospeo4%0%14accepted challenger▼−4Since October 2026: 8% → 4%, −4 points. Inside the 11-point floor: within noise.8% → 4%06
Twilio Segment Unify4%31%32criticized challenger▼−1Since October 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise.5% → 4%
Twilio Segment Unify4%31%32criticized challenger▼−1Since October 2026: 5% → 4%, −1 point. Inside the 11-point floor: within noise.5% → 4%07
Amperity2%76%17criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Amperity2%76%17criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the five products at 0%, ordered by negative rate
12
LiveRamp Identity Resolution0%87%38criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
LiveRamp Identity Resolution0%87%38criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11Salesforce Data Cloud0%77%22criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Salesforce Data Cloud0%77%22criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Informatica MDM0%67%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Informatica MDM0%67%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Retention.com0%25%12criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Retention.com0%25%12criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%08
Senzing0%0%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Senzing0%0%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to head
Hightouch Adaptive Identity Resolution vs FullContactHightouch Adaptive Identity Resolution vs Twilio Segment UnifyHightouch Adaptive Identity Resolution vs Zingg
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.All twenty-one head-to-head pages: the top seven products, each against each
Hightouch Adaptive Identity Resolution vs Salesforce Data CloudHightouch Adaptive Identity Resolution vs SenzingHightouch Adaptive Identity Resolution vs mParticle IDSyncFullContact vs Twilio Segment UnifyFullContact vs ZinggFullContact vs Salesforce Data CloudFullContact vs SenzingFullContact vs mParticle IDSyncTwilio Segment Unify vs ZinggTwilio Segment Unify vs Salesforce Data CloudTwilio Segment Unify vs SenzingTwilio Segment Unify vs mParticle IDSyncZingg vs Salesforce Data CloudZingg vs SenzingZingg vs mParticle IDSyncSalesforce Data Cloud vs SenzingSalesforce Data Cloud vs mParticle IDSyncSenzing vs mParticle IDSync
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01FullContact30%
FullContact30%02HubSpot Breeze Intelligence13%
HubSpot Breeze Intelligence13%03Hightouch Adaptive Identity Resolution9%
Hightouch Adaptive Identity Resolution9%04Apollo.io6%
Apollo.io6%05Prospeo4%
Prospeo4%06Twilio Segment Unify4%
Twilio Segment Unify4%07Amperity2%
Amperity2%08Senzing0%
Senzing0%09Retention.com0%
Retention.com0%10Informatica MDM0%
Informatica MDM0%11Salesforce Data Cloud0%
Salesforce Data Cloud0%12LiveRamp Identity Resolution0%
LiveRamp Identity Resolution0%What they warned about
Two of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp Identity Resolution87%
33 of 38 labels negative · 12 of 14 models · 15 hard negative
“LiveRamp is typically inaccessible for small businesses. It requires long-term contracts, heavy professional services implementation, and carries a massive premium cost.” Muse Glimmer 30B, negative prompt
Salesforce Data Cloud77%
17 of 22 labels negative · 8 of 14 models · 10 hard negative
“Avoid or strongly reconsider enterprise‑heavy, complex platforms like Salesforce Data 360 unless you have the budget, technical resources” GLM 4.7 FlashX, negative prompt
Amperity76%
13 of 17 labels negative · 8 of 14 models · 8 hard negative
“Enterprise CDP platforms (Amperity, Reltio, Informatica) — built for companies with millions of records and large data teams” DeepSeek V4 Flash, scale prompt
Twilio Segment Unify31%
10 of 32 labels negative · 6 of 14 models · 1 hard negative
“High cost, requires technical expertise to operate effectively” Kimi K2, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
73 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 883 links across 204 sites, every framing counted. Ranked by the number of answers carrying the site or page. 104 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
52 answers · 95 citations · 12 models
publisher (Gane)37 answers · 37 citations · 10 models
vendor site · Prospeo28 answers · 30 citations · 9 models
vendor site · SourceForge27 answers · 51 citations · 10 models
vendor site · Acxiom23 answers · 23 citations · 9 models
22 answers · 28 citations · 9 models
vendor site · Usermaven20 answers · 20 citations · 8 models
vendor site · TrustRadius19 answers · 21 citations · 10 models
18 answers · 18 citations · 10 models
vendor site · FullContact16 answers · 26 citations · 6 models
15 answers · 18 citations · 8 models
vendor site · Oppora15 answers · 15 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
40 answers · 11 models
36 answers · 10 models
27 answers · 9 models
23 answers · 9 models
19 answers · 8 models
18 answers · 10 models
16 answers · 8 models
15 answers · 9 models
15 answers · 9 models
13 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| FullContact fullcontact.com | 30% | 73 | 1,000 | 21 | 1,273 | $24 | 27 | |
| HubSpot parent site HubSpot Breeze Intelligence 13% | 13% | 202 | 368,000 | 9,776 | ||||
| Hightouch Adaptive Identity Resolution hightouch.com | 9% | 99 | 0 | 127,772 | 23 | 6 | ||
| RB2B rb2b.com | 7% | 122 | 4,400 | 43 | 5,372 | 8 | ||
| Apollo.io apollo.io | 6% | 1010 | 33,100 | 396 | 111,608 | 94 | ||
| Prospeo prospeo.io | 4% | 134 | 2,400 | 19 | 403,704 | 14 | ||
| Twilio parent site Twilio Segment Unify 4% | 4% | 67 | 135,000 | 4,343 | ||||
| AWS Entity Resolution | 4% | |||||||
| Identity Matrix identity.org | 2% | 9 | ||||||
| RudderStack rudderstack.com | 2% | 166 | 1,900 | 42 | 46,132 | 50 |
Google's top ten for the two searches hold 12 sites; 1 of them are among the sites the models cited here (trustradius.com). The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for a small B2B company?”Paraphrase“Which customer identity matching service would you recommend to a small business that sells to other businesses?”Comparative“What are the top identity resolution platforms for a small team and how do they differ?”Budget-constrained“What is the best identity resolution platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5RB2B, WarmlyApollo.io, HubSpot Breeze IntelligenceChangedagainst: Dun & BradstreetBlueConic, Twilio Segment Unifyagainst: Amperity, LiveRamp Identity ResolutionFullContact, Twilio Segment Unifyno first choicenothing named
Two alternatives
CustomerLabs 1PD Ops, FullContactSeven alternatives
AWS Entity Resolution, FullContact, Hightouch Adaptive Identity Resolution, Senzing, Signal, Tealium, TiloresThree alternatives
Amperity, CustomerLabs 1PD Ops, RB2BGPT-5.4 miniHightouch Adaptive Identity Resolutionagainst: Adobe Real-Time CDP, LiveRamp Identity ResolutionLeadspaceChangedHightouch Adaptive Identity ResolutionAWS Entity Resolutionagainst: Twilio Segment Unifyno first choicenothing named
One alternative
Twilio Segment UnifyThree alternatives
Enigma, FullContact, Hightouch Adaptive Identity ResolutionThree alternatives
Google Cloud BigQuery, LiveRamp Identity Resolution, Salesforce Data CloudOne alternative
Hightouch Adaptive Identity ResolutionGemini 3.5 FlashRB2Bagainst: Dun & Bradstreet, LiveRamp Identity Resolution, NeustarApollo.ioChangedagainst: ZoomInfoTwilio Segment Unifyagainst: Amperity, LiveRamp Identity Resolution, Salesforce Data CloudPostHog, RudderStackagainst: Amperity, LiveRamp Identity Resolution, Neustarno first choiceagainst: Amperity, LiveRamp Identity Resolutionagainst: Acxiom Real Identity, Adobe Real-Time CDP, LiveRamp Identity Resolution, Neustar, Salesforce Data Cloud, TransUnion TruAudience
Eight alternatives
Apollo.io, Dealfront, Factors.ai, HubSpot Breeze Intelligence, Koala, RudderStack, Twilio Segment Unify, WarmlyFour alternatives
Cognism, HubSpot Breeze Intelligence, Insycle, LushaSix alternatives
Capturify, Census, Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, Retention.com, RudderStackSix alternatives
Census, Elevar, Hightouch Adaptive Identity Resolution, Klaviyo, Twilio Segment Unify, dbtThree alternatives
Census, Hightouch Adaptive Identity Resolution, RudderStackPerplexity SonarFullContactagainst: Adobe Real-Time CDP, LiveRamp Identity Resolution, Salesforce Data Cloud, Twilio Segment UnifyFullContactHeldagainst: Twilio Segment UnifyFullContactagainst: Amperity, LiveRamp Identity Resolution, Twilio Segment UnifyFullContactagainst: AWS Entity Resolution, Amperity, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Acxiom Real Identity, Amperity, Black Crow, Experian Marketing Services, LiveRamp Identity Resolution, Neustar, Opensend, Retention.com, TransUnion TruAudience
Two alternatives
Hightouch Adaptive Identity Resolution, RB2BFour alternatives
Hightouch Adaptive Identity Resolution, Leadspace, Splink, ZinggFive alternatives
AWS Entity Resolution, CustomerLabs 1PD Ops, Hightouch Adaptive Identity Resolution, RudderStack, WinPure Clean & MatchTwo alternatives
CustomerLabs 1PD Ops, Hightouch Adaptive Identity ResolutionGrok 4.20Hightouch Adaptive Identity Resolutionagainst: Informatica MDM, LiveRamp Identity Resolution, Salesforce Data CloudMelissa DataChangedagainst: Hightouch Adaptive Identity ResolutionHightouch Adaptive Identity Resolutionagainst: LiveRamp Identity Resolution, Salesforce Data CloudIdentity Matrixagainst: Informatica MDM, LiveRamp Identity Resolution, Salesforce Data CloudUsermavenagainst: LiveRamp Identity Resolutionagainst: Adobe Real-Time CDP, Amperity, ID5 IdentityCloud, LiveRamp Identity Resolution, Salesforce CDP integrations
Three alternatives
Apollo.io, FullContact, HubSpot Breeze IntelligenceThree alternatives
FullContact, HubSpot Breeze Intelligence, OpporaFour alternatives
FullContact, Prospeo, Retention.com, Twilio Segment UnifyTwo alternatives
FullContact, SenzingFour alternatives
Hightouch Adaptive Identity Resolution, RudderStack, Senzing, Twilio Segment UnifyMistral SmallFullContact, ProspeoFullContact, HubSpot Breeze IntelligenceChangedFullContact, Identity MatrixRB2B, Zinggno first choiceagainst: 6sense, Demandbase, HubSpot Breeze Intelligence, ZoomInfo
Three alternatives
D&B Connect, Retention.com, Trust SwiftlyOne alternative
Apollo.ioFour alternatives
Hightouch Adaptive Identity Resolution, Leadpipe, Prospeo, Twilio Segment UnifyThree alternatives
AWS Entity Resolution, FullContact, OpensendDeepSeek V4 FlashHightouch Adaptive Identity Resolutionagainst: LiveRamp Identity Resolution, Salesforce Data Cloud, Twilio Segment UnifyApollo.ioChangedagainst: ZoomInfoFullContact, Senzingagainst: LiveRamp Identity ResolutionFullContactagainst: Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Amperity, Informatica MDM, LiveRamp Identity Resolution, Reltioagainst: Amperity, LiveRamp Identity Resolution, Salesforce Data Cloud, Segments/DIY tools from Twilio Segment, Tealium, Tie, mParticle IDSync
Five alternatives
Customers.ai, FullContact, Prospeo, RB2B, WarmlyThree alternatives
FullContact, HubSpot Breeze Intelligence, Melissa DataThree alternatives
Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligence, OpensendThree alternatives
Hightouch Adaptive Identity Resolution, Prospeo, SenzingSix alternatives
FullContact, Hightouch Adaptive Identity Resolution, Listrak, Senzing, Tilores, WinPure Clean & MatchLlama 4 Maverickno first choiceno first choiceHeldAWS Entity Resolution, Data Ladder, ZinggFullContactno first choiceagainst: 6sense, Demandbase, HubSpot Breeze Intelligence, ZoomInfo
One alternative
ProspeoQwen 3.7 FlashDealfrontClayChangedIdentity MatrixFullContact, HubSpot Breeze Intelligenceagainst: Adobe Audience Manager, Informatica MDM, LiveRamp Identity ResolutionAmperityagainst: Dun & Bradstreet, LiveRamp Identity Resolutionagainst: ID5 IdentityCloud, LiveRamp Identity Resolution, Salesforce Data Cloud, Tie, Tilores
Three alternatives
Apollo.io, HubSpot Breeze Intelligence, LushaFive alternatives
Apollo.io, Auth0, Clerk.io, Dealfront, HubSpot Breeze IntelligenceThree alternatives
FullContact, Hightouch Adaptive Identity Resolution, HubSpot Breeze IntelligenceThree alternatives
Dealfront, Identity Matrix, SenzingFive alternatives
InfoSum, Lytics, RudderStack, Snowflake, TieKimi K2Hightouch Adaptive Identity Resolution, HubSpot Breeze Intelligenceagainst: Informatica MDM, LiveRamp Identity Resolution, Salesforce Data CloudFullContactChangedagainst: Hightouch Adaptive Identity ResolutionTwilio Segment Unifyagainst: Adobe Real-Time CDP, Hull.io, Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloud, mParticle IDSyncFullContactagainst: Acxiom Real Identity, Informatica MDM, LiveRamp Identity Resolution, Neustarno first choiceagainst: Experian Identity Resolution, LiveRamp Identity Resolution, Oracle Unityagainst: Amperity, Black Crow, Informatica MDM, LiveRamp Identity Resolution, Opensend, Retention.com, Salesforce Data Cloud, Twilio Segment Unify, mParticle IDSync
Two alternatives
FullContact, OpporaFour alternatives
Apollo.io, HubSpot Breeze Intelligence, Lead Forensics, OpensendFour alternatives
Hightouch Adaptive Identity Resolution, Identity Matrix, Leadspace, OpporaFour alternatives
Hightouch Adaptive Identity Resolution, Senzing, Zingg, dedupeSeven alternatives
Amperity, BlueConic, Census, Hightouch Adaptive Identity Resolution, HubSpot Operations Hub, Salesforce Data Cloud, Twilio Segment UnifyGLM 4.7 FlashXHubSpot Breeze IntelligenceFullContactChangedRetention.comagainst: FullContactFullContactagainst: LiveRamp Identity Resolution, Salesforce Data Cloudno first choiceagainst: Salesforce Data Cloud, Tie
Two alternatives
FullContact, Hightouch Adaptive Identity ResolutionThree alternatives
D&B Connect, HubSpot Breeze Intelligence, Melissa DataThree alternatives
CustomerLabs 1PD Ops, Hightouch Adaptive Identity Resolution, UsermavenTwo alternatives
Hightouch Adaptive Identity Resolution, Retention.comMiniMax M2.5no first choiceFullContact, HubSpot Breeze IntelligenceChangedagainst: ZoomInfoFullContact, People Data Labsagainst: Trust SwiftlyFullContactBlueConic, Tealium, Twilio Segment Unifyagainst: Amperity, LiveRamp Identity Resolutionagainst: Kochava
Two alternatives
HubSpot Breeze Intelligence, Identity MatrixTwo alternatives
Hightouch Adaptive Identity Resolution, ProspeoGPT-6 LunaRB2BHubSpot Breeze IntelligenceChangedno first choiceagainst: Twilio Segment UnifyAWS Entity Resolutionno first choiceagainst: LiveRamp Identity Resolution, Opensend, RB2B, Retention.com
Two alternatives
Apollo.io, HubSpot Breeze IntelligenceOne alternative
InsycleTwo alternatives
Hightouch Adaptive Identity Resolution, RudderStack ProfilesThree alternatives
OpenRefine, Twilio Segment Unify, ZinggMuse Glimmer 30BHightouch Adaptive Identity Resolutionagainst: Twilio Segment UnifyFullContactChangedagainst: Twilio Segment UnifyHightouch Adaptive Identity Resolution, RudderStack Profilesagainst: Twilio Segment UnifyProspeono first choiceagainst: Amperity, Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloud, Tie, mParticle IDSync
Three alternatives
FullContact, HubSpot Breeze Intelligence, ProspeoTwo alternatives
Hightouch Adaptive Identity Resolution, HubSpot Breeze IntelligenceThree alternatives
FullContact, Prospeo, Retention.comFour alternatives
FullContact, Hightouch Adaptive Identity Resolution, Zingg, dedupeBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:07 | yes | 16 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:32 | yes | 4 | 10 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:58 | no | 0 | 17 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 08:48 | yes | 10 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:12 | yes | 9 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:49 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:09 | yes | 20 | 27 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:25 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:28 | no | 0 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:20 | yes | 24 | 47 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:22 | yes | 23 | 40 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:50 | yes | 25 | 47 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:51 | yes | 3 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:18 | yes | 10 | 17 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:45 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:20 | yes | 3 | 6 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:34 | no | 0 | 13 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 15:26 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:34 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:15 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:53 | yes | 24 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:19 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:07 | no | 0 | 27 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:08 | yes | 19 | 65 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:13 | yes | 24 | 78 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:18 | no | 0 | 10 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:34 | yes | 2 | 16 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:25 | yes | 12 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:52 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:50 | yes | 5 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:47 | yes | 6 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 11:55 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:36 | yes | 12 | 20 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:12 | yes | 10 | 9 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:36 | yes | 22 | 22 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:25 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:38 | yes | 12 | 45 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:19 | yes | 18 | 57 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:33 | yes | 24 | 40 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:00 | yes | 25 | 65 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:40 | yes | 4 | 23 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:13 | yes | 14 | 39 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:21 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:48 | yes | 3 | 8 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:41 | yes | 7 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:22 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:38 | yes | 22 | 25 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:10 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:42 | yes | 23 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:10 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:55 | yes | 5 | 15 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:26 | yes | 24 | 33 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:01 | yes | 24 | 22 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:41 | yes | 5 | 19 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:15 | yes | 4 | 15 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:29 | yes | 13 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:46 | no | 0 | 8 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:07 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:31 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 08:51 | yes | 10 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:51 | yes | 13 | 15 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:38 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:03 | yes | 23 | 30 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:48 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:17 | yes | 10 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:04 | yes | 14 | 56 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:16 | yes | 22 | 316 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:47 | yes | 5 | 35 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:45 | yes | 1 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:17 | yes | 14 | 17 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:07 | yes | 19 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:23 | yes | 5 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:40 | no | 0 | 18 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 09:54 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:02 | yes | 9 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:01 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:45 | yes | 22 | 34 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:35 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:38 | yes | 9 | 30 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:16 | yes | 22 | 30 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:26 | yes | 22 | 22 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:15 | yes | 24 | 76 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:39 | yes | 5 | 22 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:40 | yes | 11 | 21 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Acxiom read as Acxiom Real Identity
Adobe CDP read as Adobe Real-Time CDP
CustomerLabs read as CustomerLabs 1PD Ops
CustomerLabs (1PD Ops) read as CustomerLabs 1PD Ops
Experian read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
Hightouch (Adaptive Identity Resolution) read as Hightouch Adaptive Identity Resolution
Hightouch Identity Resolution read as Hightouch Adaptive Identity Resolution
HubSpot read as HubSpot Breeze Intelligence
HubSpot (Breeze Intelligence) read as HubSpot Breeze Intelligence
Informatica read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp (Identity Resolution / RampID) read as LiveRamp Identity Resolution
LiveRamp IdentityLink read as LiveRamp Identity Resolution
Oracle read as Oracle Unity
Segment read as Twilio Segment Unify
Segment (Enterprise) read as Twilio Segment Unify
Segment (Twilio) read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
Twilio Segment read as Twilio Segment Unify
Twilio Segment (Team Plan) read as Twilio Segment Unify
Twilio Segment (Team Tier) read as Twilio Segment Unify
Twilio Segment (Unify) read as Twilio Segment Unify
WinPure read as WinPure Clean & Match
mParticle read as mParticle IDSync
mParticle (IDSync) read as mParticle IDSync
Unresolved, counted raw
BIGDBM
Experian Identity Resolution Services
Hull.io
LexisNexis InstantID Business
LiveRamp Identity Link
Merkle's M1 Platform
Opensend Connect
Salesforce CDP integrations
Segments/DIY tools from Twilio Segment
Trustpair
Upstack
Discontinued, still offered
No shut-down product was recommended here.