Identity resolution for enterprise buyers
Asked as “identity resolution platform”, and as “customer identity matching service”, on behalf of an enterprise B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
40%
Contested · LiveRamp Identity Resolution 15%
40Salesforce Data Cloud15LiveRamp Identity Resolution06Dun & Bradstreet40others
40% of first choices, contested.
Since October 2026▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.Salesforce Data Cloud held the lead, +23 points on 17%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
FullContact30%Contested▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.Standing →Mid-market
Hightouch Adaptive Identity Resolution28%Contested▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.Standing →Enterprise
Salesforce Data Cloud40%Contested▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.This page
FullContact30%Contested▲+20Since October 2026: 10% → 30%, +20 points. Past the 11-point floor: movement.Standing →Mid-marketHightouch Adaptive Identity Resolution28%Contested▲+16Since October 2026: 12% → 28%, +16 points. Past the 11-point floor: movement.Standing →EnterpriseSalesforce Data Cloud40%Contested▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Salesforce Data Cloud40%16%51endorsed leader▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.17% → 40%
Salesforce Data Cloud40%16%51endorsed leader▲+23Since October 2026: 17% → 40%, +23 points. Past the 11-point floor: movement.17% → 40%02
LiveRamp Identity Resolution15%25%63criticized challenger▼−2Since October 2026: 17% → 15%, −2 points. Inside the 11-point floor: within noise.17% → 15%
LiveRamp Identity Resolution15%25%63criticized challenger▼−2Since October 2026: 17% → 15%, −2 points. Inside the 11-point floor: within noise.17% → 15%03Hightouch Adaptive Identity Resolution6%0%24accepted challenger▼−1Since October 2026: 7% → 6%, −1 point. Inside the 11-point floor: within noise.7% → 6%
Hightouch Adaptive Identity Resolution6%0%24accepted challenger▼−1Since October 2026: 7% → 6%, −1 point. Inside the 11-point floor: within noise.7% → 6%04
Informatica MDM2%6%35accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Informatica MDM2%6%35accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the nine products at 0%, ordered by negative rate
11
TransUnion TruAudience0%50%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
TransUnion TruAudience0%50%14criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%13
Twilio Segment Unify0%47%17criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Twilio Segment Unify0%47%17criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%12
Acxiom Real Identity0%45%20criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Acxiom Real Identity0%45%20criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Experian Identity Resolution0%37%19criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Experian Identity Resolution0%37%19criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Tealium0%29%21criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Tealium0%29%21criticized challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%05
Amperity0%19%26accepted challenger▼−6Since October 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise.6% → 0%
Amperity0%19%26accepted challenger▼−6Since October 2026: 6% → 0%, −6 points. Inside the 11-point floor: within noise.6% → 0%07
Reltio0%14%14accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Reltio0%14%14accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%08
Treasure Data0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Treasure Data0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%06
Senzing0%0%14accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Senzing0%0%14accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to head
Hightouch Adaptive Identity Resolution vs FullContactHightouch Adaptive Identity Resolution vs Twilio Segment UnifyHightouch Adaptive Identity Resolution vs Zingg
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.All twenty-one head-to-head pages: the top seven products, each against each
Hightouch Adaptive Identity Resolution vs Salesforce Data CloudHightouch Adaptive Identity Resolution vs SenzingHightouch Adaptive Identity Resolution vs mParticle IDSyncFullContact vs Twilio Segment UnifyFullContact vs ZinggFullContact vs Salesforce Data CloudFullContact vs SenzingFullContact vs mParticle IDSyncTwilio Segment Unify vs ZinggTwilio Segment Unify vs Salesforce Data CloudTwilio Segment Unify vs SenzingTwilio Segment Unify vs mParticle IDSyncZingg vs Salesforce Data CloudZingg vs SenzingZingg vs mParticle IDSyncSalesforce Data Cloud vs SenzingSalesforce Data Cloud vs mParticle IDSyncSenzing vs mParticle IDSync
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Salesforce Data Cloud40%
Salesforce Data Cloud40%02LiveRamp Identity Resolution15%
LiveRamp Identity Resolution15%03Hightouch Adaptive Identity Resolution6%
Hightouch Adaptive Identity Resolution6%04Informatica MDM2%
Informatica MDM2%05Amperity0%
Amperity0%06Senzing0%
Senzing0%07Reltio0%
Reltio0%08Treasure Data0%
Treasure Data0%09Tealium0%
Tealium0%10Experian Identity Resolution0%
Experian Identity Resolution0%11TransUnion TruAudience0%
TransUnion TruAudience0%12Acxiom Real Identity0%
Acxiom Real Identity0%13Twilio Segment Unify0%
Twilio Segment Unify0%What they warned about
Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
LiveRamp Identity Resolution25%
16 of 63 labels negative · 12 of 14 models · 9 hard negative
“Frequently criticized for high pricing/metering, declining or inconsistent match rates... Enterprises often switch away without replacing with another dedicated identity tool.” Grok 4.20, negative prompt
Acxiom Real Identity45%
9 of 20 labels negative · 7 of 14 models · 4 hard negative
“Acxiom is one of the largest traditional data brokers and has faced persistent criticism for its data collection and sales practices” DeepSeek V4 Flash, negative prompt
Experian Identity Resolution37%
7 of 19 labels negative · 7 of 14 models · 2 hard negative
“These are high-risk due to their core business in amassing vast third-party consumer data” Grok 4.20, negative prompt
TransUnion TruAudience50%
7 of 14 labels negative · 7 of 14 models · 1 hard negative
“Traditional Data Bureaus/Brokers (e.g., ... TransUnion...) avoid if your enterprise prioritizes privacy-by-design” Grok 4.20, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 951 links across 261 sites, every framing counted. Ranked by the number of answers carrying the site or page. 104 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
publisher (Gane)46 answers · 56 citations · 10 models
40 answers · 61 citations · 12 models
vendor site · Acxiom39 answers · 40 citations · 9 models
vendor site · LiveRamp25 answers · 42 citations · 10 models
vendor site · Tilores19 answers · 21 citations · 11 models
vendor site · Usermaven18 answers · 18 citations · 8 models
vendor site · Delivr.ai17 answers · 23 citations · 7 models
17 answers · 21 citations · 7 models
vendor site · Redpoint Global16 answers · 16 citations · 8 models
vendor site · Oppora15 answers · 15 citations · 8 models
vendor site · WinPure14 answers · 19 citations · 8 models
12 answers · 15 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
43 answers · 10 models
39 answers · 9 models
31 answers · 11 models
18 answers · 8 models
17 answers · 11 models
15 answers · 8 models
15 answers · 8 models
14 answers · 7 models
14 answers · 9 models
14 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best identity resolution platform”, “identity resolution platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Salesforce parent site Salesforce Data Cloud 40% | 40% | 354 | 550,000 | 60,632 | ||||
| LiveRamp Identity Resolution liveramp.com | 15% | 137 | 90 | 0 | 20,494 | $339 | 44 | 2 |
| Hightouch Adaptive Identity Resolution hightouch.com | 6% | 99 | 0 | 127,772 | 23 | 6 | ||
| Dun & Bradstreet dnb.com | 6% | 47 | 1,086 | 1,974,778 | $1,218 | 22 | ||
| Adstra Conexa | 4% | |||||||
| Microsoft parent site Microsoft Entra ID 2%, Microsoft Entra ID Governance 2% | 4% | 2 | 2,240,000 | 403,136 | ||||
| Informatica MDM informatica.com | 2% | 74 | 1,300 | 29 | 73,321 | 120 | ||
| AWS Entity Resolution | 2% | |||||||
| Demandbase demandbase.com | 2% | 581 | 5,400 | 211 | 42,531 | 34 | ||
| WinPure Clean & Match winpure.com | 2% | 59 | 0 | 3,248 | 6 |
Google's top ten for the two searches hold 12 sites; 3 of them are among the sites the models cited here (liveramp.com, martech.org, redpointglobal.com). The first result for “best identity resolution platform” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best identity resolution platform for an enterprise B2B company?”Paraphrase“Which customer identity matching service would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade identity resolution platforms and how do they differ?”Budget-constrained“What is the best identity resolution platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an identity resolution platform. What should we look at?”Negative“Which identity resolution platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5WarmlyLiveRamp Identity ResolutionChangedLiveRamp Identity ResolutionAdstra Conexano first choicenothing named
Four alternatives
Acxiom Real Identity, Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, RB2BTwo alternatives
Amperity, Treasure DataTwo alternatives
Acxiom Real Identity, AmperityThree alternatives
Experian Identity Resolution, LiveRamp Identity Resolution, TransUnion TruAudienceGPT-5.4 miniSalesforce Data CloudLeadspaceChangedno first choiceHightouch Adaptive Identity Resolutionno first choicenothing named
Four alternatives
Amperity, Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, TealiumThree alternatives
Amperity, LiveRamp Identity Resolution, Salesforce Data CloudOne alternative
Twilio Segment UnifyGemini 3.5 FlashZoomInfoDun & Bradstreet, Reltio Connected Data PlatformChangedLiveRamp Identity ResolutionAdstra Conexaagainst: LiveRamp Identity Resolution, Salesforce Data Cloudno first choicenothing named
Six alternatives
6sense, Demandbase, Dun & Bradstreet, Leadspace, Senzing, TiloresFive alternatives
Adobe Real-Time CDP, Informatica Multidomain MDM, LeanData, Salesforce Data Cloud for B2B, ZoomInfo OperationsOSEight alternatives
Adobe Experience Platform (AEP) Identity Service, Amperity, Neustar, Reltio Connected Data Platform, Salesforce Data Cloud, Senzing, Tilores, TransUnion TruAudienceFive alternatives
DataMatch Enterprise, Senzing, Tilores, WinPure Clean & Match, ZinggPerplexity SonarHightouch Adaptive Identity ResolutionSalesforce Data CloudChangedAmperityMicrosoft Entra IDagainst: Acxiom Real Identity, Amperity, LiveRamp Identity Resolution, Redpoint Identity Studiono first choiceagainst: Acxiom Real Identity, Amperity, Black Crow, Experian Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Opensend, Reltio, Retention.com, Splink, TransUnion TruAudience, Zingg
Seven alternatives
Adobe Real-Time CDP B2B Edition, Informatica MDM, LiveRamp Identity Resolution, Redpoint Identity Studio, Reltio, RudderStack Profiles, Salesforce Data CloudFive alternatives
Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Reltio, ZoomInfo Identity Resolution APIEleven alternatives
AWS Entity Resolution, Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Redpoint Identity Studio, Reltio, RudderStack Profiles, Salesforce Data Cloud, Senzing, Tamr, Twilio Segment UnifyThree alternatives
AWS Entity Resolution, Hightouch Adaptive Identity Resolution, OktaGrok 4.20Dun & BradstreetSalesforce Data CloudChangedagainst: LeadspaceLiveRamp Identity ResolutionSalesforce Data Cloudagainst: Amperity, LiveRamp Identity Resolution, Twilio Segment UnifyLiveRamp Identity Resolutionagainst: Acxiom Real Identity, Black Crow, Equifax, Experian Identity Resolution, LiveRamp Identity Resolution, Neustar, Opensend, Retention.com, Simon Data, Tealium, TransUnion TruAudience, Twilio Segment Unify, Unify, mParticle IDSync
Two alternatives
LiveRamp Identity Resolution, Salesforce Data CloudThree alternatives
Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, Twilio Segment UnifyFive alternatives
Acxiom Real Identity, Amperity, Dun & Bradstreet, Experian Identity Resolution, Salesforce Data CloudTwo alternatives
Informatica MDM, Treasure DataFive alternatives
Amperity, Informatica MDM, Salesforce Data Cloud, Tealium, Twilio Segment UnifyMistral SmallSalesforce Data CloudSalesforce Data CloudHeldSalesforce Data CloudLiveRamp Identity Resolution, Salesforce Data Cloudagainst: Acxiom Real Identity, Tealiumno first choiceagainst: Acxiom Real Identity, Apollo.io, Black Crow, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Retention.com, TransUnion TruAudience
Two alternatives
LiveRamp Identity Resolution, Treasure Data Customer Data PlatformOne alternative
LiveRamp Identity ResolutionFour alternatives
AWS Entity Resolution, Informatica MDM, LiveRamp Identity Resolution, SenzingDeepSeek V4 FlashDun & Bradstreet ConnectLiveRamp Identity ResolutionChangedLiveRamp Identity ResolutionHightouch Adaptive Identity Resolutionagainst: Amperity, Reltio, Twilio Segment Unify, mParticle IDSyncno first choiceagainst: Acxiom Real Identity, Black Crow, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Oracle Unity, Retention.com, TransUnion TruAudience
Four alternatives
Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, Salesforce Data CloudThree alternatives
Hightouch Adaptive Identity Resolution, Salesforce Data Cloud, ZoomInfoSix alternatives
Amperity, Informatica MDM, Quantexa, Reltio, Salesforce Data Cloud, SenzingTwo alternatives
LiveRamp Identity Resolution, Salesforce Data CloudLlama 4 MaverickSalesforce Data CloudSalesforce Data CloudHeldno first choiceno first choiceno first choiceagainst: Experian Identity Resolution, LiveRamp Identity Resolution, Salesforce Data Cloud
Three alternatives
Hightouch Adaptive Identity Resolution, LiveRamp Identity Resolution, Treasure DataFive alternatives
Data Axle's ProfileFuse, Equifax Identity Matching, Experian Identity Resolution, Hightouch Adaptive Identity Resolution, LiveRamp Identity ResolutionQwen 3.7 FlashSalesforce Data CloudLiveRamp Identity Resolution, Salesforce Data CloudChangedno first choiceAWS Entity Resolutionno first choiceagainst: Acxiom Real Identity, Epsilon, LiveRamp Identity Resolution, Salesforce Data Cloud
Three alternatives
Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity ResolutionThree alternatives
IBM watsonx.data, Informatica MDM, ProspeoThree alternatives
Acquiary, Leadpipe, LiveRamp Identity ResolutionKimi K2Salesforce Data CloudDun & BradstreetChangedLiveRamp Identity ResolutionWinPure Clean & Matchagainst: Amperity, Auth0, LiveRamp Identity Resolution, Okta, Salesforce Data Cloudno first choiceagainst: Acxiom Real Identity, Adobe Real-Time CDP, Experian Identity Resolution, LiveRamp Identity Resolution, Salesforce Data Cloud, Simon Data, Tealium, TransUnion TruAudience, Twilio Segment Unify, mParticle IDSync
Three alternatives
Adobe Real-Time CDP B2B Edition, Hightouch Adaptive Identity Resolution, LiveRamp Identity ResolutionTwo alternatives
Informatica MDM, Salesforce Data CloudFive alternatives
Acxiom Real Identity, Experian Identity Resolution, Informatica MDM, Neustar, TransUnion TruAudienceThree alternatives
Apporetum, LoginMaster, Treasure DataGLM 4.7 FlashXSalesforce Data CloudSalesforce Data CloudHeldLiveRamp Identity Resolution, Salesforce Data CloudSalesforce Data Cloudno first choiceagainst: Informatica MDM, LiveRamp Identity Resolution, Salesforce Data Cloud, Signal, Tealium, Treasure Data
Three alternatives
Informatica MDM, LiveRamp Identity Resolution, TealiumFour alternatives
Dun & Bradstreet, Experian Identity Resolution, LiveRamp Identity Resolution, Ping IdentityFour alternatives
Amperity Customer Data Platform, Informatica MDM, Tealium Customer Data Platform, Treasure Data Customer Data PlatformThree alternatives
Amperity, Hightouch Adaptive Identity Resolution, LiveRamp Identity ResolutionMiniMax M2.5Salesforce Data CloudData Axle ProfileFuse™, Salesforce Data CloudChangedSalesforce Data CloudApporetum, LoginMasteragainst: LiveRamp Identity Resolution, Neustar, TransUnion TruAudienceno first choiceagainst: LiveRamp Identity Resolution, Salesforce Data Cloud, Simon Data, Tealium, Twilio Segment Unify, mParticle IDSync
Five alternatives
Dun & Bradstreet, Hightouch Adaptive Identity Resolution, Informatica MDM, LiveRamp Identity Resolution, SenzingThree alternatives
Equifax Identity Matching, LiveRamp Identity Resolution, cidaasTwo alternatives
Hightouch Adaptive Identity Resolution, LiveRamp Identity ResolutionOne alternative
SSOJetGPT-6 LunaDemandbaseInformatica MDMChangedno first choiceMicrosoft Entra ID Governanceno first choiceagainst: LiveRamp Identity Resolution, Salesforce Data Cloud, Twilio Segment Unify
Two alternatives
6sense, Informatica MDMTwo alternatives
Demandbase, Salesforce Data CloudEight alternatives
AWS Entity Resolution, Adobe Real-Time CDP, Amperity, Informatica MDM, LiveRamp Identity Resolution, Oracle Unity Data Platform, Reltio, Salesforce Data CloudMuse Glimmer 30BLiveRamp Identity Resolution, Salesforce Data CloudSalesforce Data CloudChangedLiveRamp Identity Resolution, Salesforce Data CloudLiveRamp Identity Resolutionagainst: Salesforce Customer 360 Truthno first choiceagainst: Acxiom Real Identity, Black Crow, Experian Identity Resolution, LiveRamp Identity Resolution, Opensend, Retention.com, Simon Data, Tealium, TransUnion TruAudience, Twilio Segment Unify, mParticle IDSync
Six alternatives
Amperity Customer Data Platform, Demandbase, Informatica MDM, RB2B, Tealium, WarmlyOne alternative
LiveRamp Identity ResolutionNine alternatives
AWS Entity Resolution, Acxiom Real Identity, Amperity Customer Data Platform, Hightouch Adaptive Identity Resolution, Informatica MDM, Reltio, Senzing, Treasure Data Customer Data Platform, WinPure Clean & MatchTwo alternatives
Amperity, Treasure DataBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:31 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:32 | yes | 4 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:01 | yes | 12 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:19 | yes | 10 | 5 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:53 | yes | 11 | 16 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:12 | yes | 5 | 6 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:36 | yes | 21 | 31 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:31 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:16 | yes | 9 | 39 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:56 | yes | 18 | 24 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:53 | yes | 23 | 27 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:15 | yes | 8 | 29 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:25 | yes | 4 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:34 | yes | 17 | 25 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:05 | yes | 18 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:10 | yes | 6 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:06 | no | 0 | 16 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 13:41 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:31 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:59 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:48 | yes | 19 | 19 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:42 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:44 | yes | 5 | 36 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:17 | yes | 18 | 70 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:49 | yes | 19 | 21 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:30 | yes | 5 | 45 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:42 | yes | 3 | 19 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:37 | yes | 18 | 23 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:08 | yes | 17 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:38 | yes | 4 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:10 | yes | 6 | 28 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 15:45 | yes | 10 | 8 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:34 | yes | 12 | 23 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:29 | yes | 14 | 14 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:31 | yes | 24 | 46 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:17 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:06 | yes | 5 | 26 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:56 | yes | 24 | 30 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:02 | yes | 13 | 33 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:52 | yes | 13 | 34 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:51 | yes | 8 | 27 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:22 | yes | 15 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:41 | yes | 15 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:27 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:26 | yes | 11 | 25 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 09:01 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:26 | yes | 10 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:01 | yes | 5 | 20 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:09 | yes | 24 | 36 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:02 | yes | 5 | 4 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:11 | yes | 15 | 73 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:24 | yes | 23 | 54 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:52 | yes | 23 | 92 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:45 | yes | 17 | 58 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:15 | yes | 1 | 25 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:35 | yes | 19 | 41 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:29 | yes | 18 | 11 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:34 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:13 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 08:48 | yes | 10 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:18 | yes | 15 | 21 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:52 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:48 | yes | 19 | 32 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:23 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:00 | no | 0 | 35 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:14 | yes | 20 | 28 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:19 | yes | 14 | 75 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:27 | yes | 20 | 37 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:31 | yes | 3 | 22 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:03 | yes | 13 | 28 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:26 | yes | 19 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:08 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:56 | no | 0 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 11:44 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:44 | yes | 15 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:21 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:45 | yes | 24 | 29 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:18 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:44 | yes | 13 | 53 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:37 | yes | 23 | 39 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:50 | yes | 11 | 66 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:03 | yes | 22 | 92 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:25 | yes | 4 | 30 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:18 | yes | 16 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Acxiom read as Acxiom Real Identity
Acxiom (Real Identity) read as Acxiom Real Identity
Acxiom Real ID read as Acxiom Real Identity
Adobe read as Adobe Real-Time CDP
Experian read as Experian Identity Resolution
Experian (Identity Element Graph) read as Experian Identity Resolution
Experian Identity read as Experian Identity Resolution
Hightouch read as Hightouch Adaptive Identity Resolution
Hightouch Identity Resolution read as Hightouch Adaptive Identity Resolution
Informatica read as Informatica MDM
Informatica Customer 360 read as Informatica MDM
Informatica Customer 360 (MDM) read as Informatica MDM
Informatica Customer 360 / MDM read as Informatica MDM
Informatica MDM & 360 Applications read as Informatica MDM
LiveRamp read as LiveRamp Identity Resolution
LiveRamp (Identity Link) read as LiveRamp Identity Resolution
LiveRamp (RampID) read as LiveRamp Identity Resolution
LiveRamp (RampID/AbiliTec) read as LiveRamp Identity Resolution
Oracle (ID Graph / Data Cloud) read as Oracle Unity
Redpoint read as Redpoint Identity Studio
Redpoint Global read as Redpoint Identity Studio
Segment read as Twilio Segment Unify
Segment (Twilio) read as Twilio Segment Unify
TransUnion read as TransUnion TruAudience
Twilio Segment read as Twilio Segment Unify
Twilio Segment (Unify/Profiles) read as Twilio Segment Unify
mParticle read as mParticle IDSync
Unresolved, counted raw
Acquiary
Acxiom Real ID™
Adobe Experience Platform (AEP) Identity Service
Amazon Web Services (AWS) Entity Resolution
Avatier
Composable CDP
Data Axle's ProfileFuse
GCP
Informatica Multidomain MDM
LiveRamp Identity
MojoAuth
Okta Customer Identity
Ping Identity B2B IAM
SSOJet
Salesforce Customer 360 Identity
Salesforce Customer 360 Truth
Salesforce Data Cloud for B2B
Tealium Identity Resolution
The Trade Desk UID2
Twingate
WSO2 Identity Platform B2B
Zeotap C
Ziggist
ZoomInfo Identity Resolution API
cidaas
Discontinued, still offered
No shut-down product was recommended here.