Customer data platforms for enterprise buyers
Asked as “customer data platform”, and as “CDP”, on behalf of an enterprise B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
50%
Clear leader
50Salesforce Data Cloud12Adobe Real-Time CDP12Tealium Customer Data Hub26others
50% of first choices, clear leader.
Since October 2026▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.Salesforce Data Cloud held the lead, +16 points on 34%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Segment41%Clear leader▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.Standing →Mid-marketSegment50%Clear leader▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.Standing →Enterprise
Salesforce Data Cloud50%Clear leader▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.This page
Segment41%Clear leader▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.Standing →Mid-marketSegment50%Clear leader▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.Standing →EnterpriseSalesforce Data Cloud50%Clear leader▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Salesforce Data Cloud50%21%67endorsed leader▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.34% → 50%
Salesforce Data Cloud50%21%67endorsed leader▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.34% → 50%02
Tealium Customer Data Hub12%15%53accepted challenger=heldSince October 2026: 12% → 12%, ±0 points. Inside the 11-point floor: within noise.12% → 12%
Tealium Customer Data Hub12%15%53accepted challenger=heldSince October 2026: 12% → 12%, ±0 points. Inside the 11-point floor: within noise.12% → 12%03
Adobe Real-Time CDP12%25%67criticized challenger▼−2Since October 2026: 14% → 12%, −2 points. Inside the 11-point floor: within noise.14% → 12%
Adobe Real-Time CDP12%25%67criticized challenger▼−2Since October 2026: 14% → 12%, −2 points. Inside the 11-point floor: within noise.14% → 12%04
Treasure Data6%8%38accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%
Treasure Data6%8%38accepted challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%05
Hightouch4%9%43accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%
Hightouch4%9%43accepted challenger=heldSince October 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise.4% → 4%06
ActionIQ4%9%22accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%
ActionIQ4%9%22accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%07Segment4%36%55criticized challenger▼−3Since October 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise.7% → 4%
Segment4%36%55criticized challenger▼−3Since October 2026: 7% → 4%, −3 points. Inside the 11-point floor: within noise.7% → 4%08
RudderStack2%14%21accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
RudderStack2%14%21accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%09
mParticle2%27%26criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
mParticle2%27%26criticized challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the three products at 0%, ordered by negative rate
12
BlueConic0%24%17accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
BlueConic0%24%17accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%11
Amperity0%7%14accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Amperity0%7%14accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%10
Census0%0%15accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Census0%0%15accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
Segment vs HubSpot CDPSegment vs Salesforce Data CloudSegment vs Klaviyo Data PlatformSegment vs CensusRudderStack vs HightouchRudderStack vs BlueConicRudderStack vs HubSpot CDPRudderStack vs Salesforce Data CloudRudderStack vs Klaviyo Data PlatformRudderStack vs CensusHightouch vs BlueConicHightouch vs HubSpot CDPHightouch vs Salesforce Data CloudHightouch vs Klaviyo Data PlatformHightouch vs CensusBlueConic vs HubSpot CDPBlueConic vs Salesforce Data CloudBlueConic vs Klaviyo Data PlatformBlueConic vs CensusHubSpot CDP vs Salesforce Data CloudHubSpot CDP vs Klaviyo Data PlatformHubSpot CDP vs CensusSalesforce Data Cloud vs Klaviyo Data PlatformSalesforce Data Cloud vs CensusKlaviyo Data Platform vs Census
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Salesforce Data Cloud50%
Salesforce Data Cloud50%02Tealium Customer Data Hub12%
Tealium Customer Data Hub12%03Adobe Real-Time CDP12%
Adobe Real-Time CDP12%04Treasure Data6%
Treasure Data6%05Hightouch4%
Hightouch4%06ActionIQ4%
ActionIQ4%07Segment4%
Segment4%08RudderStack2%
RudderStack2%09mParticle2%
mParticle2%10Census0%
Census0%11Amperity0%
Amperity0%12BlueConic0%
BlueConic0%What they warned about
Nine of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, DeepSeek V4 Flash and Kimi K2 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Real-Time CDP25%
17 of 67 labels negative · 13 of 14 models · 5 hard negative
“Adobe's platform isn't flexible enough for complex enterprise use cases... May not be ready for responsible enterprise deployment” Kimi K2, negative prompt
Segment36%
20 of 55 labels negative · 11 of 14 models · 9 hard negative
“CDPs to Avoid if "Predictable Total Cost" is Your Top Priority ... Twilio Segment / mParticle: Event- and MTU-based pricing models become exponentially expensive” Gemini 3.5 Flash, budget prompt
Salesforce Data Cloud21%
14 of 67 labels negative · 11 of 14 models · 5 hard negative
“Salesforce Data Cloud: Uses a complex "Data Cloud Credits" system... extremely challenging, frequently leading to mid-year budget renewals.” Gemini 3.5 Flash, budget prompt
Tealium Customer Data Hub15%
8 of 53 labels negative · 8 of 14 models · 3 hard negative
“Industry experts specifically name Tealium as one of the "worst Customer Data Platform vendors according to actual enterprise experience"” Kimi K2, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 892 links across 248 sites, every framing counted. Ranked by the number of answers carrying the site or page. 25 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
36 answers · 56 citations · 11 models
vendor site · Albato24 answers · 24 citations · 9 models
23 answers · 34 citations · 11 models
vendor site · Rework20 answers · 24 citations · 9 models
vendor site · Hightouch19 answers · 39 citations · 9 models
vendor site · Tealium18 answers · 34 citations · 9 models
vendor site · Zapier18 answers · 18 citations · 8 models
vendor site · Salesforce15 answers · 21 citations · 8 models
publisher (Gane)14 answers · 15 citations · 6 models
13 answers · 13 citations · 8 models
12 answers · 12 citations · 8 models
vendor site · InsiderOne12 answers · 12 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 9 models
19 answers · 9 models
18 answers · 8 models
13 answers · 8 models
13 answers · 6 models
13 answers · 9 models
12 answers · 8 models
12 answers · 8 models
11 answers · 7 models
10 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer data platform”, “customer data platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Salesforce parent site Salesforce Data Cloud 50% | 50% | 354 | 550,000 | 60,632 | ||||
| Tealium Customer Data Hub tealium.com | 12% | 138 | 40 | 0 | 9,399 | 32 | ||
| Adobe parent site Adobe Real-Time CDP 12% | 12% | 262 | 1,220,000 | 117,563 | ||||
| Treasure Data treasure.ai | 6% | 105 | 1,600 | 43 | 801 | $82 | 7 | |
| Hightouch hightouch.com | 4% | 399 | 12,100 | 434 | 127,772 | 23 | 7 | |
| ActionIQ uniphore.com | 4% | 52 | 590 | 11 | 6,916 | 0 | ||
| Twilio segment.com Segment 4% | 4% | 460 | 135,000 | 4,343 | 9,086 | 0 | ||
| RudderStack rudderstack.com | 2% | 166 | 1,900 | 42 | 46,132 | 50 | ||
| Oracle parent site Oracle Unity 2% | 2% | 25 | 450,000 | 66,611 | ||||
| Rokt mparticle.com mParticle 2% | 2% | 88 | 1,300 | 30 | 27,902 | 3 |
Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (cdp.com, hightouch.com, insiderone.com, salesforce.com). The first result for “best customer data platform” is gartner.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best customer data platform for an enterprise B2B company?”Paraphrase“Which CDP would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade customer data platforms and how do they differ?”Budget-constrained“What is the best customer data platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a customer data platform. What should we look at?”Negative“Which customer data platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceSalesforce Data CloudChangedno first choiceTreasure Dataagainst: Salesforce Data Cloudno first choiceagainst: Adobe Real-Time CDP, Segment
Two alternatives
ActionIQ, Treasure DataOne alternative
Microsoft Dynamics 365 Customer InsightsGPT-5.4 miniAdobe Real-Time CDP, Salesforce Data CloudHightouchChangedno first choiceSalesforce Data Cloudagainst: Adobe Real-Time CDP, Tealium Customer Data Hub, Twilio CDP, mParticleno first choicenothing named
Five alternatives
Hightouch, Segment, Tealium Customer Data Hub, Treasure Data, mParticleTwo alternatives
Segment, Tealium Customer Data HubEight alternatives
Adobe Real-Time CDP, Amperity, Census, Hightouch, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure DataTwo alternatives
Meiro, Treasure DataGemini 3.5 FlashSalesforce Data CloudAdobe Real-Time CDPChangedno first choiceActionIQagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticleno first choicenothing named
Six alternatives
Adobe Real-Time CDP, Census, Hightouch, Oracle Unity, Segment, Treasure DataFive alternatives
Census, Demandbase, Hightouch, Leadspace, Salesforce Data CloudSeven alternatives
Adobe Real-Time CDP, Census, Hightouch, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure DataThree alternatives
Census, Hightouch, RudderStackPerplexity SonarSalesforce Data CloudSalesforce Data CloudHeldSalesforce Data CloudSalesforce Data Cloudagainst: Segmentno first choiceagainst: Adobe Real-Time CDP, Customer.io, Klaviyo Data Platform, Salesforce Data Cloud
Seven alternatives
Adobe Real-Time CDP, Insider, Microsoft Dynamics 365 Customer Insights, RudderStack, SAP Customer Data Platform, Segment, Treasure DataFive alternatives
Adobe Real-Time CDP, Census, Hightouch, Tealium Customer Data Hub, Treasure DataNine alternatives
Adobe Real-Time CDP, Bloomreach, Hightouch, Insider, RudderStack, Segment, Tealium Customer Data Hub, Treasure Data, mParticleTwo alternatives
Adobe Real-Time CDP, Tealium Customer Data HubGrok 4.20Salesforce Data Cloudagainst: SegmentSalesforce Data CloudHeldagainst: Hightouch, RudderStack, SegmentAdobe Real-Time CDP, Salesforce Data CloudTealium Customer Data Hubagainst: Adobe Real-Time CDP, Amperity, Hightouch, RudderStack, Salesforce Data Cloud, Segment, mParticleHightouchagainst: Adobe Real-Time CDPagainst: ActionIQ, Adobe Real-Time CDP, BlueConic, Redpoint Global, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data, Zeta Global, mParticle
Four alternatives
ActionIQ, Adobe Real-Time CDP, Hightouch, Tealium Customer Data HubThree alternatives
Adobe Real-Time CDP, Tealium Customer Data Hub, Treasure DataThree alternatives
Segment, Tealium Customer Data Hub, Treasure DataThree alternatives
ActionIQ, BlueConic, Treasure DataFour alternatives
Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure DataMistral SmallSalesforce Data CloudSalesforce Data CloudHeldActionIQMicrosoft Dynamics 365 Customer Insights, Tealium Customer Data Hubno first choiceagainst: Segment, Tealium Customer Data Hubagainst: Hightouch, Segment, Treasure Data, mParticle
Four alternatives
Adobe Real-Time CDP, Insider, Segment, Tealium Customer Data HubThree alternatives
Adobe Real-Time CDP, Hightouch, Tealium Customer Data HubSix alternatives
Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data, Zeta GlobalTwo alternatives
Adobe Real-Time CDP, InsiderDeepSeek V4 FlashAdobe Real-Time CDP, Oracle UnitySalesforce Data CloudChangedHightouchTealium Customer Data Hubagainst: ActionIQ, Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Treasure Datano first choiceagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment
Three alternatives
Hightouch, RudderStack, Salesforce Data CloudFour alternatives
Adobe Real-Time CDP, Hightouch, Tealium Customer Data Hub, Treasure DataSeven alternatives
Adobe Real-Time CDP, Amperity, Oracle Unity, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure DataOne alternative
HightouchLlama 4 MaverickSalesforce Data CloudSalesforce Data CloudHeldno first choiceno first choiceno first choiceagainst: Adobe Real-Time CDP, BlueConic, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
Three alternatives
Adobe Real-Time CDP, Segment, Tealium Customer Data HubThree alternatives
Adobe Real-Time CDP, Insider, Tealium Customer Data HubQwen 3.7 FlashAdobe Real-Time CDPAdobe Real-Time CDPHeldno first choiceTreasure Datano first choiceagainst: Adobe Real-Time CDP, Amazon, Google, Hadoop, HubSpot CDP, IBM InfoSphere, Klaviyo Data Platform, Matillion, Meta, Microsoft SQL Server Integration Services, Oracle Big Data Service, Salesforce Interaction Studio, Snowflake, Spark, active campaign add-ons, dbt
Four alternatives
Jasper, Lytics, Salesforce Customer 360, SegmentThree alternatives
BlueConic, Salesforce Data Cloud, SegmentSix alternatives
Adobe Real-Time CDP, Amperity, BlueConic, Salesforce Data Cloud, Segment, mParticleThree alternatives
Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data HubKimi K2Salesforce Data Cloud, Tealium Customer Data HubAdobe Real-Time CDPChangedSegmentSalesforce Data Cloudagainst: Segment, mParticleSegment, Tealium Customer Data Hub, mParticleagainst: Adobe Real-Time CDPagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
Three alternatives
ActionIQ, Adobe Real-Time CDP, Treasure DataTwo alternatives
Oracle Unity, Salesforce Data CloudFive alternatives
Adobe Real-Time CDP, Hightouch, Salesforce Data Cloud, Tealium Customer Data Hub, mParticleTwo alternatives
Adobe Real-Time CDP, Treasure DataOne alternative
HightouchGLM 4.7 FlashXSalesforce Data CloudSalesforce Data CloudHeldSalesforce Data CloudSalesforce Data Cloudno first choiceagainst: Adobe Real-Time CDP, BlueConic, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
Five alternatives
ActionIQ, Adobe Real-Time CDP, Bloomreach, Tealium Customer Data Hub, Treasure DataThree alternatives
ActionIQ, Adobe Real-Time CDP, Tealium Customer Data HubEight alternatives
ActionIQ, Adobe Real-Time CDP, Amperity, Hightouch, Segment, Tealium Customer Data Hub, Treasure Data, mParticleTwo alternatives
Microsoft Dynamics 365 Customer Insights, SegmentMiniMax M2.5Salesforce Data CloudSalesforce Data CloudHeldSalesforce Data CloudActionIQ, Tealium Customer Data Hubagainst: Hightouch, RudderStack, Salesforce Data Cloud, Segment, mParticleSegmentagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment
Six alternatives
6sense, Adobe Real-Time CDP, Demandbase, Segment, Tealium Customer Data Hub, Treasure DataFour alternatives
Adobe Real-Time CDP, Bloomreach, Hightouch, Tealium Customer Data HubSeven alternatives
ActionIQ, Adobe Real-Time CDP, Hightouch, Segment, Tealium Customer Data Hub, Treasure Data, mParticleThree alternatives
Bloomreach, BlueConic, Treasure DataFour alternatives
ActionIQ, Adobe Real-Time CDP, Treasure Data, mParticleGPT-6 LunaSalesforce Data CloudSalesforce Data CloudHeldAdobe Real-Time CDP, Salesforce Data CloudRudderStackno first choiceagainst: Adobe Real-Time CDP, Microsoft Dynamics 365 Customer Insights, Salesforce Data Cloud
Three alternatives
Adobe Real-Time CDP, Hightouch, SegmentTwo alternatives
Adobe Real-Time CDP, SegmentSix alternatives
Amperity, Hightouch, Oracle Unity, Segment, Tealium Customer Data Hub, Treasure DataTwo alternatives
Hightouch, Tealium Customer Data HubMuse Glimmer 30BSalesforce Data CloudSalesforce Data CloudHeldSalesforce Data CloudTreasure Dataagainst: Segmentno first choiceagainst: Paragonagainst: Adobe Real-Time CDP, BlueConic, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
Two alternatives
Adobe Real-Time CDP, Tealium Customer Data HubThree alternatives
Adobe Real-Time CDP, Segment, Tealium Customer Data HubFive alternatives
ActionIQ, Adobe Real-Time CDP, Hightouch, Segment, Tealium Customer Data HubTwo alternatives
BlueConic, Tealium Real-Time CDPBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:14 | no | 0 | 5 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:10 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:44 | yes | 11 | 21 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 14:24 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:34 | yes | 5 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:18 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:58 | yes | 17 | 21 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:01 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:44 | no | 0 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:30 | yes | 18 | 35 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:47 | yes | 25 | 45 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:14 | yes | 15 | 42 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:35 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:42 | yes | 13 | 20 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:13 | yes | 10 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:05 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:14 | no | 0 | 15 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 16:21 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:55 | yes | 10 | 10 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:04 | yes | 5 | 6 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:58 | yes | 22 | 22 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:48 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:52 | no | 0 | 25 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:03 | yes | 15 | 46 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:33 | yes | 17 | 27 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:31 | yes | 9 | 37 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:52 | yes | 4 | 11 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:23 | yes | 12 | 17 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:55 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:35 | yes | 6 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:48 | yes | 5 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 16:37 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:52 | yes | 5 | 39 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:25 | yes | 5 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:42 | yes | 25 | 46 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:26 | yes | 9 | 4 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:26 | yes | 8 | 30 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:23 | yes | 18 | 70 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:13 | yes | 15 | 91 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:55 | yes | 23 | 69 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:42 | yes | 8 | 32 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:23 | yes | 15 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:20 | yes | 19 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:50 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:52 | no | 0 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 17:07 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:35 | yes | 20 | 17 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:53 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:16 | yes | 23 | 22 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:27 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:51 | yes | 5 | 29 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:52 | yes | 20 | 84 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:42 | yes | 23 | 123 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 14:13 | yes | 7 | 32 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:36 | yes | 3 | 14 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:34 | yes | 21 | 37 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:48 | yes | 19 | 12 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:53 | yes | 5 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:34 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 10:19 | yes | 10 | 10 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:09 | yes | 15 | 19 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:20 | no | 0 | 9 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:38 | yes | 20 | 24 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:30 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:50 | no | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:58 | yes | 25 | 48 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:40 | yes | 19 | 119 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:53 | no | 0 | 19 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:43 | yes | 5 | 25 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:37 | yes | 15 | 24 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:35 | yes | 16 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:11 | yes | 5 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:46 | yes | 9 | 23 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:07 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:19 | yes | 15 | 18 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:12 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:46 | yes | 24 | 48 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:06 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:34 | no | 0 | 36 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:03 | yes | 24 | 31 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 09:44 | yes | 13 | 21 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:53 | yes | 21 | 74 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:31 | yes | 5 | 23 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:19 | yes | 24 | 35 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Real-Time CDP
Adobe Real-Time CDP B2B Edition read as Adobe Real-Time CDP
HubSpot read as HubSpot CDP
Klaviyo read as Klaviyo Data Platform
Microsoft read as Microsoft Dynamics 365 Customer Insights
Oracle read as Oracle Unity
Oracle Fusion Unity Data Platform read as Oracle Unity
Oracle Unity Data Platform read as Oracle Unity
Salesforce read as Salesforce Data Cloud
Tealium read as Tealium Customer Data Hub
Tealium (AudienceStream CDP) read as Tealium Customer Data Hub
Tealium AudienceStream read as Tealium Customer Data Hub
Tealium AudienceStream CDP read as Tealium Customer Data Hub
Unresolved, counted raw
Google
Meta
Microsoft SQL Server Integration Services (SSIS)
Oracle Big Data Service
Spark
Tealium Real-Time CDP
Twilio CDP
active campaign add-ons
Discontinued, still offered
No shut-down product was recommended here.