Customer data platforms for small business buyers
Asked as “customer data platform”, and as “CDP”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
41%
Clear leader
41Segment24HubSpot CDP09RudderStack26others
41% of first choices, clear leader.
Since October 2026▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.Segment held the lead, +6 points on 35%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Segment41%Clear leader▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.This pageMid-marketSegment50%Clear leader▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.Standing →Enterprise
Salesforce Data Cloud50%Clear leader▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.Standing →
Segment41%Clear leader▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.This pageMid-marketSegment50%Clear leader▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.Standing →EnterpriseSalesforce Data Cloud50%Clear leader▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Segment41%19%73endorsed leader▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.35% → 41%
Segment41%19%73endorsed leader▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.35% → 41%02
HubSpot CDP24%3%33accepted challenger▲+10Since October 2026: 14% → 24%, +10 points. Inside the 11-point floor: within noise.14% → 24%
HubSpot CDP24%3%33accepted challenger▲+10Since October 2026: 14% → 24%, +10 points. Inside the 11-point floor: within noise.14% → 24%03
RudderStack9%17%42accepted challenger=heldSince October 2026: 9% → 9%, ±0 points. Inside the 11-point floor: within noise.9% → 9%
RudderStack9%17%42accepted challenger=heldSince October 2026: 9% → 9%, ±0 points. Inside the 11-point floor: within noise.9% → 9%04
Customer.io4%0%32accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%
Customer.io4%0%32accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%05
Insider4%12%16accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%
Insider4%12%16accepted challenger▲+4Since October 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise.0% → 4%06
Brevo2%0%16accepted challenger▼−5Since October 2026: 7% → 2%, −5 points. Inside the 11-point floor: within noise.7% → 2%
Brevo2%0%16accepted challenger▼−5Since October 2026: 7% → 2%, −5 points. Inside the 11-point floor: within noise.7% → 2%07
Hightouch2%26%38criticized challenger▼−3Since October 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise.5% → 2%
Hightouch2%26%38criticized challenger▼−3Since October 2026: 5% → 2%, −3 points. Inside the 11-point floor: within noise.5% → 2%08
BlueConic2%55%11criticized challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%
BlueConic2%55%11criticized challenger▼−2Since October 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise.4% → 2%Show the five products at 0%, ordered by negative rate
12
Adobe Real-Time CDP0%88%25criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Real-Time CDP0%88%25criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
Tealium Customer Data Hub0%82%28criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Tealium Customer Data Hub0%82%28criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
mParticle0%77%13criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
mParticle0%77%13criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%13Salesforce Data Cloud0%74%38criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Salesforce Data Cloud0%74%38criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%09
Klaviyo Data Platform0%10%29accepted challenger▼−12Since October 2026: 12% → 0%, −12 points. Past the 11-point floor: movement.12% → 0%
Klaviyo Data Platform0%10%29accepted challenger▼−12Since October 2026: 12% → 0%, −12 points. Past the 11-point floor: movement.12% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
For buyers
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.
All twenty-eight head-to-head pages: the top eight products, each against each
Segment vs HubSpot CDPSegment vs Salesforce Data CloudSegment vs Klaviyo Data PlatformSegment vs CensusRudderStack vs HightouchRudderStack vs BlueConicRudderStack vs HubSpot CDPRudderStack vs Salesforce Data CloudRudderStack vs Klaviyo Data PlatformRudderStack vs CensusHightouch vs BlueConicHightouch vs HubSpot CDPHightouch vs Salesforce Data CloudHightouch vs Klaviyo Data PlatformHightouch vs CensusBlueConic vs HubSpot CDPBlueConic vs Salesforce Data CloudBlueConic vs Klaviyo Data PlatformBlueConic vs CensusHubSpot CDP vs Salesforce Data CloudHubSpot CDP vs Klaviyo Data PlatformHubSpot CDP vs CensusSalesforce Data Cloud vs Klaviyo Data PlatformSalesforce Data Cloud vs CensusKlaviyo Data Platform vs Census
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Segment41%
Segment41%02HubSpot CDP24%
HubSpot CDP24%03RudderStack9%
RudderStack9%04Customer.io4%
Customer.io4%05Insider4%
Insider4%06Brevo2%
Brevo2%07Hightouch2%
Hightouch2%08BlueConic2%
BlueConic2%09Klaviyo Data Platform0%
Klaviyo Data Platform0%10mParticle0%
mParticle0%11Tealium Customer Data Hub0%
Tealium Customer Data Hub0%12Adobe Real-Time CDP0%
Adobe Real-Time CDP0%13Salesforce Data Cloud0%
Salesforce Data Cloud0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Salesforce Data Cloud74%
28 of 38 labels negative · 14 of 14 models · 15 hard negative
“Platforms to Avoid or Be Cautious About ... These platforms (e.g., Salesforce CDP, Adobe CDP) often require significant technical resources, custom integration, and high costs.” MiniMax M2.5, negative prompt
Adobe Real-Time CDP88%
22 of 25 labels negative · 13 of 14 models · 13 hard negative
“enterprise-grade CDPs such as Adobe Real-Time CDP and Salesforce Data Cloud are likely to be too expensive and complex for small businesses” Llama 4 Maverick, negative prompt
Tealium Customer Data Hub82%
23 of 28 labels negative · 11 of 14 models · 11 hard negative
“Enterprise suites like Adobe, Salesforce, Braze, and Bloomreach are typically sold and scoped for buyers with dedicated information technology (IT) and data engineering support” Muse Glimmer 30B, negative prompt
Segment19%
14 of 73 labels negative · 11 of 14 models · 7 hard negative
“High costs at scale, limited built-in deep analysis... can create ongoing data hygiene burdens that exceed subscription fees for SMBs.” Grok 4.20, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
72 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 728 links across 166 sites, every framing counted. Ranked by the number of answers carrying the site or page. 25 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
44 answers · 102 citations · 14 models
vendor site · Coffee37 answers · 53 citations · 11 models
vendor site · Albato34 answers · 34 citations · 10 models
vendor site · Spotsaas26 answers · 30 citations · 9 models
vendor site · Zapier25 answers · 25 citations · 10 models
20 answers · 20 citations · 8 models
18 answers · 18 citations · 9 models
vendor site · Klaviyo15 answers · 17 citations · 9 models
vendor site · Capterra12 answers · 14 citations · 6 models
11 answers · 11 citations · 5 models
vendor site · Rework11 answers · 11 citations · 7 models
10 answers · 10 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 10 models
32 answers · 11 models
27 answers · 10 models
25 answers · 9 models
25 answers · 10 models
23 answers · 10 models
20 answers · 8 models
18 answers · 9 models
11 answers · 5 models
10 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer data platform”, “customer data platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Twilio segment.com Segment 41% | 41% | 460 | 135,000 | 4,343 | 9,086 | 0 | ||
| HubSpot parent site HubSpot CDP 24%, HubSpot Marketing Hub 2%, HubSpot Marketing/Sales Hub 2% | 28% | 991 | 368,000 | 9,776 | ||||
| RudderStack rudderstack.com | 9% | 166 | 1,900 | 42 | 46,132 | 50 | ||
| Customer.io customer.io | 4% | 218 | 2,900 | 174 | 15,750 | $6,920 | 112 | |
| Insider insiderone.com | 4% | 125 | 27,100 | 356,013 | 81,938 | 1 | 5 | |
| Brevo brevo.com | 2% | 440 | 40,500 | 327 | 81,741 | $17,847 | 106 | |
| Hightouch hightouch.com | 2% | 399 | 12,100 | 434 | 127,772 | 23 | 7 | |
| Able CDP ablecdp.com | 2% | 16 | 30 | 0 | 172 | |||
| Capsule CRM capsulecrm.com | 2% | 14 | ||||||
| Pipedrive pipedrive.com | 2% | 360 | 49,500 | 598 | 418,149 | $55 | 97 |
Google's top ten for the two searches hold 16 sites; 1 of them are among the sites the models cited here (learn.g2.com). The first result for “best customer data platform” is gartner.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best customer data platform for a small B2B company?”Paraphrase“Which CDP would you recommend to a small business that sells to other businesses?”Comparative“What are the top customer data platforms for a small team and how do they differ?”Budget-constrained“What is the best customer data platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a customer data platform. What should we look at?”Negative“Which customer data platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: Salesforce Data CloudHubSpot CDPChangedPeliqan, Segmentagainst: Hightouch, RudderStackSegmentno first choicenothing named
Four alternatives
Adobe Real-Time CDP, Hightouch, Klaviyo Data Platform, SegmentThree alternatives
RudderStack, Segment, Tealium Customer Data HubThree alternatives
Bloomreach, BlueConic, HubSpot CDPTwo alternatives
Insider, Klaviyo Data PlatformGPT-5.4 miniHightouch, SegmentHubSpot CDP, HubSpot Marketing/Sales HubChangedRudderStackagainst: Hull, mParticleRudderStackagainst: mParticleno first choiceagainst: Adobe Real-Time CDP, Amperity, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data
One alternative
LyticsThree alternatives
Salesforce Data Cloud, Segment, mParticleOne alternative
SegmentOne alternative
SegmentGemini 3.5 FlashHubSpot CDPagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data HubHubSpot CDPHeldagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data HubRudderStack, Segmentagainst: Salesforce Data Cloud, Tealium Customer Data Hub, Treasure DataSegmentagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data Hubno first choiceagainst: Adobe Real-Time CDP, Census, Hightouch, Oracle Unity, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data
Six alternatives
Census, CustomerLabs, Dreamdata, Hightouch, RudderStack, SegmentFour alternatives
Census, Clay, Hightouch, SegmentFive alternatives
Census, Customer.io, Hightouch, Klaviyo Data Platform, OrttoSix alternatives
Census, Hightouch, Jitsu, Klaviyo Data Platform, PostHog, RudderStackSix alternatives
Census, Customer.io, Hightouch, HubSpot CDP, RudderStack Cloud, SegmentPerplexity SonarSegmentSegmentHeldagainst: HightouchSegmentagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data Hub, Treasure DataSegmentagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data Hubno first choiceagainst: Adobe Real-Time CDP, Census, Hightouch, Klaviyo Data Platform, Salesforce Data Cloud, Tealium Customer Data Hub, Treasure Data
Five alternatives
Brevo, Customer.io, Hightouch, RudderStack, Salesforce Data CloudThree alternatives
BlueConic, HubSpot CDP, PlanhatSix alternatives
Brevo, Customer.io, Hightouch, Jitsu, Klaviyo Data Platform, RudderStackThree alternatives
Brevo, Hightouch, Klaviyo Data PlatformGrok 4.20Customer.ioagainst: Klaviyo Data Platform, Salesforce Data Cloud, Tealium Customer Data Hub, mParticleSegmentChangedagainst: Adobe Real-Time CDP, Salesforce Data CloudSegmentagainst: mParticleSegmentagainst: ActionIQ, Bloomreach, BlueConicHubSpot CDPagainst: Tealium Customer Data Hubagainst: Adobe Real-Time CDP, Amperity, Bloomreach, Blueshift, LiveRamp, Salesforce Data Cloud, Segment, Simon AI, Tealium Customer Data Hub, Totango, mParticle
Three alternatives
Brevo, RudderStack, SegmentFour alternatives
Brevo, Customer.io, Hightouch, RudderStackThree alternatives
Customer.io, Hightouch, RudderStackSix alternatives
Able CDP, Hightouch, RudderStack, Snowplow, Tealium Customer Data Hub, mParticleThree alternatives
Customer.io, HubSpot's Operations Hub, RudderStackMistral SmallPipedrive, SalesflareRudderStack, SegmentChangedContactPigeon, Customer.io, Klaviyo Data Platformagainst: Tealium Customer Data HubHubSpot CDP, Segmentno first choiceagainst: mParticleagainst: Adobe Real-Time CDP, Hightouch, RudderStack, Salesforce Data Cloud, Segment
Two alternatives
Capsule CRM, HubSpot CDPTwo alternatives
Coffee, DashlyTwo alternatives
Hightouch, SegmentThree alternatives
Brevo Marketing Platform, Customer.io, Manago AIDeepSeek V4 FlashCustomer.io, Segmentagainst: Salesforce Data CloudHubSpot Marketing HubChangedagainst: SegmentKlaviyo Data Platform, SegmentBrevo, Segmentagainst: BlueConic, Tealium Customer Data Hub, Treasure Datano first choiceagainst: Hightouch, RudderStack, Segment, Tealium Customer Data Hubagainst: Adobe Real-Time CDP, Hightouch, RudderStack, SAP Customer Data Platform, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data
Two alternatives
Coffee, HightouchTwo alternatives
Customer.io, Klaviyo Data PlatformFour alternatives
Brevo, Customer.io, Hightouch, RudderStackThree alternatives
Able CDP, Customer.io, Klaviyo Data PlatformThree alternatives
HubSpot CDP, Klaviyo Data Platform, Salesforce Data CloudLlama 4 MaverickBlueConic, Capsule CRM, LyticsRudderStack, SegmentChangedSegmentagainst: Salesforce Data CloudInsiderno first choiceagainst: Adobe Real-Time CDP, Salesforce Data Cloud
Three alternatives
Brevo Marketing Platform, Customer.io, SegmentQwen 3.7 FlashHubSpot CDPagainst: Adobe Real-Time CDP, Salesforce Data CloudHubSpot CDPHeldSegmentagainst: BlueConic, mParticleSegmentagainst: BlueConic, Salesforce Data Cloudno first choiceagainst: Adobe Real-Time CDP, Salesforce Marketing Cloudagainst: Adobe Experience Cloud, BigQuery, Bloomreach, Oracle Interaction Hub, Salesforce Data Cloud, Segment, Snowflake, Tealium Customer Data Hub
Three alternatives
Capsule CRM, Salesflare, SegmentTwo alternatives
RudderStack, SegmentTwo alternatives
Hightouch, Klaviyo Data PlatformThree alternatives
Able CDP, HubSpot CDP, Klaviyo Data PlatformKimi K2SegmentHubSpot CDPChangedagainst: Klaviyo Data Platform, SegmentSegmentagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data HubRudderStackagainst: BlueConic, Tealium Customer Data Hub, Treasure Datano first choiceagainst: Adobe Real-Time CDP, Insider, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
Three alternatives
Brevo, Customer.io, RudderStackTwo alternatives
Able CDP, OrttoFour alternatives
Brevo, Customer.io, Klaviyo Data Platform, RudderStackThree alternatives
Brevo, Customer.io, SegmentGLM 4.7 FlashXHubSpot CDPagainst: Adobe Real-Time CDP, Salesforce Data CloudSegmentChangedHubSpot CDPAble CDPno first choiceagainst: Adobe Real-Time CDP, Bloomreach, ContactPigeon, Hightouch, Insider, Oracle Cloud CX, Planhat, RedEye, RudderStack, SAP Customer Data Platform, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
Two alternatives
Able CDP, SegmentTwo alternatives
Brevo Marketing Platform, InsiderTwo alternatives
Klaviyo Data Platform, SegmentThree alternatives
Brevo Marketing Platform, Klaviyo Data Platform, RudderStackMiniMax M2.5SegmentHubSpot CDP, InsiderChangedSegmentSegmentno first choiceagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment
Two alternatives
HubSpot Service Hub, Salesforce Data CloudTwo alternatives
Brevo Marketing Platform, SegmentFive alternatives
Able CDP, Brevo, Customer.io, Insider, Klaviyo Data PlatformTwo alternatives
Brevo Marketing Platform, Customer.ioGPT-6 LunaHubSpot CDPRudderStackChangedagainst: HubSpot CDPSegmentHubSpot CDPno first choiceagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticle
Two alternatives
RudderStack, SegmentOne alternative
SegmentFive alternatives
Customer.io, Hightouch, Klaviyo Data Platform, PostHog, RudderStackOne alternative
RudderStackMuse Glimmer 30BSegmentSegmentHeldSegmentagainst: Data 360 formerly Salesforce Data Cloud, Hightouch, RudderStack, mParticleSegmentSegmentagainst: ActionIQ, Adobe Real-Time CDP, Bloomreach, BlueConic, Braze, Hightouch, RudderStack, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticle
Five alternatives
Brevo Marketing Platform, Customer.io, Hightouch, RudderStack, Salesforce Data CloudSeven alternatives
Brevo Marketing Platform, Customer.io, Dashly, Hightouch, Planhat, RudderStack, Salesforce Data CloudFour alternatives
Brevo Marketing Platform, Customer.io, Insider, Klaviyo Data PlatformThree alternatives
Brevo, Klaviyo Data Platform, RudderStackBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:50 | yes | 10 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:19 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:32 | yes | 8 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 14:41 | yes | 10 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:13 | yes | 9 | 13 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:23 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:35 | yes | 14 | 28 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:06 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:40 | yes | 9 | 63 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:44 | yes | 10 | 17 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:28 | yes | 18 | 188 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:37 | yes | 5 | 23 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:05 | yes | 3 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:12 | yes | 13 | 16 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:20 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:10 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:38 | yes | 7 | 15 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 13:16 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:21 | yes | 9 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:44 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:34 | yes | 22 | 30 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:21 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:57 | no | 0 | 30 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:24 | yes | 18 | 55 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:00 | yes | 14 | 27 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:45 | yes | 5 | 25 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:46 | yes | 3 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:16 | yes | 17 | 33 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:12 | yes | 10 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:49 | yes | 10 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:53 | no | 0 | 16 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 08:34 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:55 | yes | 10 | 16 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:45 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:00 | yes | 25 | 36 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:11 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:40 | yes | 15 | 66 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:17 | yes | 5 | 17 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:47 | yes | 24 | 69 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:23 | yes | 5 | 18 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:15 | yes | 8 | 18 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:58 | yes | 13 | 28 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:56 | yes | 19 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:29 | yes | 4 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:37 | yes | 9 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 09:50 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:48 | yes | 5 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:29 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:43 | yes | 23 | 30 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:50 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:15 | yes | 9 | 43 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:18 | yes | 10 | 37 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:59 | yes | 13 | 59 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:02 | yes | 5 | 17 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:25 | yes | 2 | 16 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:51 | yes | 11 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:31 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:01 | no | 0 | 7 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:21 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 12:29 | yes | 10 | 8 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:21 | yes | 5 | 13 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:07 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:15 | yes | 18 | 27 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:54 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 08:36 | no | 0 | 30 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:27 | yes | 9 | 18 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:48 | yes | 10 | 61 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:47 | yes | 10 | 30 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:21 | yes | 2 | 16 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:31 | yes | 15 | 29 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:49 | yes | 17 | 8 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:51 | yes | 4 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:32 | no | 0 | 15 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 13:35 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:41 | yes | 14 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:31 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:46 | yes | 23 | 28 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:24 | yes | 5 | 4 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:45 | no | 0 | 28 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:25 | yes | 13 | 17 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:29 | yes | 25 | 177 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:13 | no | 0 | 17 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:40 | yes | 5 | 16 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 16:12 | yes | 11 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Real-Time CDP
Adobe CDP read as Adobe Real-Time CDP
HubSpot read as HubSpot CDP
HubSpot (Operations Hub + Breeze Intelligence) read as HubSpot CDP
HubSpot (Smart CRM / Customer Data Hub) read as HubSpot CDP
HubSpot CRM read as HubSpot CDP
HubSpot Smart CRM read as HubSpot CDP
Klaviyo read as Klaviyo Data Platform
Oracle Unity Customer Data Platform read as Oracle Unity
Salesforce read as Salesforce Data Cloud
Salesforce (Customer 360 / Data Cloud) read as Salesforce Data Cloud
Tealium read as Tealium Customer Data Hub
Tealium AudienceStream read as Tealium Customer Data Hub
Tealium AudienceStream CDP read as Tealium Customer Data Hub
Unresolved, counted raw
Belch
Brex
Data 360 formerly Salesforce Data Cloud
HubSpot's Operations Hub
Hull
Manago AI
Oracle Cloud CX
Oracle Interaction Hub
RedEye
RudderStack Cloud
Simon AI
Zento
eSputnik
Discontinued, still offered
No shut-down product was recommended here.