Customer data platforms
Asked as “customer data platform”, and as “CDP”, on behalf of a mid-market B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
50%
Clear leader
50Segment15RudderStack09Hightouch26others
50% of first choices, clear leader.
Since October 2026▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.Segment held the lead, +1 point on 49%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Segment41%Clear leader▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.Standing →Mid-marketSegment50%Clear leader▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.This pageEnterprise
Salesforce Data Cloud50%Clear leader▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.Standing →
Segment41%Clear leader▲+6Since October 2026: 35% → 41%, +6 points. Inside the 11-point floor: within noise.Standing →Mid-marketSegment50%Clear leader▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.This pageEnterpriseSalesforce Data Cloud50%Clear leader▲+16Since October 2026: 34% → 50%, +16 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Segment50%16%70endorsed leader▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.49% → 50%
Segment50%16%70endorsed leader▲+1Since October 2026: 49% → 50%, +1 point. Inside the 11-point floor: within noise.49% → 50%02
RudderStack15%0%39accepted challenger▲+11Since October 2026: 4% → 15%, +11 points. Past the 11-point floor: movement.4% → 15%
RudderStack15%0%39accepted challenger▲+11Since October 2026: 4% → 15%, +11 points. Past the 11-point floor: movement.4% → 15%03
Hightouch9%2%45accepted challenger▼−11Since October 2026: 20% → 9%, −11 points. Past the 11-point floor: movement.20% → 9%
Hightouch9%2%45accepted challenger▼−11Since October 2026: 20% → 9%, −11 points. Past the 11-point floor: movement.20% → 9%04
BlueConic4%18%22accepted challenger▼−4Since October 2026: 8% → 4%, −4 points. Inside the 11-point floor: within noise.8% → 4%
BlueConic4%18%22accepted challenger▼−4Since October 2026: 8% → 4%, −4 points. Inside the 11-point floor: within noise.8% → 4%05
HubSpot CDP4%10%10accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%
HubSpot CDP4%10%10accepted challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%06Salesforce Data Cloud2%20%50accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Salesforce Data Cloud2%20%50accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%07
Klaviyo Data Platform2%15%13accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Klaviyo Data Platform2%15%13accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%08
Census2%20%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Census2%20%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%Show the six products at 0%, ordered by negative rate
14
Adobe Real-Time CDP0%47%36criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Adobe Real-Time CDP0%47%36criticized challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%13
Tealium Customer Data Hub0%35%40criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Tealium Customer Data Hub0%35%40criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
mParticle0%30%27criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
mParticle0%30%27criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Amperity0%15%20accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Amperity0%15%20accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%11
ActionIQ0%14%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
ActionIQ0%14%14accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Treasure Data0%0%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Treasure Data0%0%17accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each
Segment vs HubSpot CDPSegment vs Salesforce Data CloudSegment vs Klaviyo Data PlatformSegment vs CensusRudderStack vs HightouchRudderStack vs BlueConicRudderStack vs HubSpot CDPRudderStack vs Salesforce Data CloudRudderStack vs Klaviyo Data PlatformRudderStack vs CensusHightouch vs BlueConicHightouch vs HubSpot CDPHightouch vs Salesforce Data CloudHightouch vs Klaviyo Data PlatformHightouch vs CensusBlueConic vs HubSpot CDPBlueConic vs Salesforce Data CloudBlueConic vs Klaviyo Data PlatformBlueConic vs CensusHubSpot CDP vs Salesforce Data CloudHubSpot CDP vs Klaviyo Data PlatformHubSpot CDP vs CensusSalesforce Data Cloud vs Klaviyo Data PlatformSalesforce Data Cloud vs CensusKlaviyo Data Platform vs Census
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011121314Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Segment50%
Segment50%02RudderStack15%
RudderStack15%03Hightouch9%
Hightouch9%04BlueConic4%
BlueConic4%05HubSpot CDP4%
HubSpot CDP4%06Salesforce Data Cloud2%
Salesforce Data Cloud2%07Klaviyo Data Platform2%
Klaviyo Data Platform2%08Census2%
Census2%09Treasure Data0%
Treasure Data0%10Amperity0%
Amperity0%11ActionIQ0%
ActionIQ0%12mParticle0%
mParticle0%13Tealium Customer Data Hub0%
Tealium Customer Data Hub0%14Adobe Real-Time CDP0%
Adobe Real-Time CDP0%What they warned about
Eight of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, Llama 4 Maverick and Qwen 3.7 Flash changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Real-Time CDP47%
17 of 36 labels negative · 10 of 14 models · 3 hard negative
“Some CDPs to be cautious about or avoid include Adobe Real-Time CDP and Segment, as they have been labeled as "not recommended"” Llama 4 Maverick, negative prompt
Tealium Customer Data Hub35%
14 of 40 labels negative · 8 of 14 models · 4 hard negative
“Avoid these unless you have multi-region regulatory compliance needs or massive transaction volumes.” Gemini 3.5 Flash, direct prompt
Segment16%
11 of 70 labels negative · 8 of 14 models · 2 hard negative
“Some CDPs to be cautious about or avoid include Adobe Real-Time CDP and Segment, as they have been labeled as "not recommended"” Llama 4 Maverick, negative prompt
Salesforce Data Cloud20%
10 of 50 labels negative · 7 of 14 models · 3 hard negative
“Frequently called out for being an "overpriced mess"... Best avoided if you're not already deep in the Salesforce ecosystem.” Grok 4.20, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 805 links across 213 sites, every framing counted. Ranked by the number of answers carrying the site or page. 25 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
27 answers · 48 citations · 12 models
26 answers · 34 citations · 9 models
vendor site · Zapier25 answers · 25 citations · 10 models
vendor site · Hightouch21 answers · 35 citations · 8 models
vendor site · Albato21 answers · 21 citations · 8 models
vendor site · LinkedIn18 answers · 19 citations · 9 models
16 answers · 16 citations · 8 models
vendor site · Rework14 answers · 16 citations · 9 models
13 answers · 13 citations · 8 models
11 answers · 11 citations · 5 models
10 answers · 12 citations · 8 models
vendor site · CloudTalk10 answers · 10 citations · 6 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
25 answers · 10 models
21 answers · 8 models
21 answers · 9 models
16 answers · 8 models
13 answers · 8 models
12 answers · 8 models
11 answers · 5 models
10 answers · 6 models
9 answers · 7 models
8 answers · 5 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best customer data platform”, “customer data platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Twilio segment.com Segment 50% | 50% | 460 | 135,000 | 4,343 | 9,086 | 0 | ||
| RudderStack rudderstack.com | 15% | 166 | 1,900 | 42 | 46,132 | 50 | ||
| Hightouch hightouch.com | 9% | 399 | 12,100 | 434 | 127,772 | 23 | 7 | |
| HubSpot parent site HubSpot CDP 4%, HubSpot Operations Hub 2% | 6% | 96 | 368,000 | 9,776 | ||||
| BlueConic blueconic.com | 4% | 86 | 1,000 | 22 | 4,661 | $142 | 9 | 1 |
| Salesforce parent site Salesforce Data Cloud 2% | 2% | 354 | 550,000 | 60,632 | ||||
| Customer.io customer.io | 2% | 218 | 2,900 | 174 | 15,750 | $6,920 | 112 | |
| Klaviyo Data Platform klaviyo.com | 2% | 41 | 20 | 1 | 200,057 | $572 | 20 | |
| Bloomreach bloomreach.com | 2% | 85 | 3,600 | 138 | 90,056 | $8,272 | 43 | |
| Fivetran fivetran.com Census 2% | 2% | 238 | 60,500 | 14,424 | 41,501 company | $126 | 97 |
Google's top ten for the two searches hold 16 sites; 3 of them are among the sites the models cited here (cdp.com, hightouch.com, learn.g2.com). The first result for “best customer data platform” is gartner.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best customer data platform for a mid-market B2B company?”Paraphrase“Which CDP would you recommend to a mid-sized B2B company?”Comparative“What are the top customer data platforms and how do they differ?”Budget-constrained“What is the best customer data platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a customer data platform. What should we look at?”Negative“Which customer data platforms should I avoid or be cautious about?”
Claude Haiku 4.5HubSpot CDP, Oracle UnityHubSpot CDP, SegmentChangedno first choiceSegmentno first choiceagainst: Adobe Analytics, Target Plus
Three alternatives
Blueshift, Hightouch, Salesforce Data CloudTwo alternatives
Abmatic AI, Salesforce Data CloudTwo alternatives
Hightouch, OmnisendGPT-5.4 miniSalesforce Data CloudHightouchChangedno first choiceRudderStackagainst: Segmentno first choicenothing named
Two alternatives
Hightouch, SegmentTwo alternatives
Adobe Real-Time CDP, AmperityOne alternative
Customer.ioGemini 3.5 FlashCensus, Hightouchagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Tealium Customer Data HubHightouchChangedno first choiceRudderStackagainst: Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hubno first choiceagainst: Segment, mParticle
Four alternatives
6sense Revenue AI, Demandbase, HubSpot CDP, SegmentFive alternatives
CaliberMind, Census, HubSpot Operations Hub, Leadspace, SegmentSeven alternatives
Able CDP, Brevo, Census, Customer.io, Hightouch, Klaviyo Data Platform, PostHogPerplexity SonarSegmentagainst: Salesforce Data CloudSegmentHeldno first choiceSegmentagainst: Adobe Real-Time CDP, Klaviyo Data Platform, Salesforce Data Cloud, Tealium Customer Data Hubno first choiceagainst: Adobe Real-Time CDP, Amperity, Census, Hightouch, Snowplow, Tealium Customer Data Hub
Three alternatives
BlueConic, Hightouch, RudderStackFour alternatives
BlueConic, Hightouch, RudderStack, Salesforce Data CloudNine alternatives
Adobe Real-Time CDP, Amperity, Bloomreach, Hightouch, Klaviyo Data Platform, RudderStack, Salesforce Data Cloud, Segment, Tealium Customer Data HubThree alternatives
Brevo, Hightouch, RudderStackGrok 4.20Segmentagainst: Adobe Real-Time CDP, Amperity, Tealium Customer Data Hub, mParticleSegmentHeldagainst: Adobe Real-Time CDP, Amperity, Tealium Customer Data Hub, mParticleActionIQ, Adobe Real-Time CDP, Salesforce Data CloudRudderStackagainst: Insider, Segment, Tealium Customer Data Hubno first choiceagainst: Oracle Unity, SAP Customer Data Platformagainst: Adobe Real-Time CDP, BlueConic, Salesforce Data Cloud, Segment, Sweet Analytics, Tealium Customer Data Hub, mParticle
Three alternatives
Hightouch, RudderStack, Salesforce Data CloudTwo alternatives
Customer.io, Salesforce Data CloudFour alternatives
Segment, Tealium Customer Data Hub, Treasure Data, mParticleSix alternatives
Able CDP, Coffee, Jitsu, Klaviyo Data Platform, PostHog, TracardiEleven alternatives
Adobe Real-Time CDP, Amperity, Census, Hightouch, HubSpot CDP, Klaviyo Data Platform, RudderStack, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticleMistral SmallBlueConic, SegmentSegmentChangedActionIQRudderStack, Segmentno first choiceagainst: Adobe Real-Time CDP, Amplitude, Mixpanel, Oracle BlueKai, Salesforce Audience Studio, Segment
One alternative
Salesforce Data CloudTwo alternatives
BlueConic, Salesforce Data CloudFive alternatives
Adobe Real-Time CDP, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure DataTwo alternatives
Brevo Marketing Platform, Customer.ioFive alternatives
ActionIQ, Bloomreach, Salesforce Data Cloud, Segment, mParticleDeepSeek V4 FlashSegmentSegmentHeldno first choiceSegmentno first choicenothing named
Five alternatives
6sense, Demandbase, Hightouch, RudderStack, Salesforce Data CloudFour alternatives
BlueConic, Hightouch, RudderStack, Salesforce Data CloudTen alternatives
ActionIQ, Adobe Real-Time CDP, Amperity, Hightouch, RudderStack, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data, mParticleFour alternatives
Brevo, Hightouch, Klaviyo Data Platform, RudderStackLlama 4 MaverickSegmentBloomreach, HubSpot Operations Hub, SegmentChangedno first choiceInsider, RevenueCat, RudderStackno first choiceagainst: Adobe Real-Time CDP, Segment
Two alternatives
RudderStack, Salesforce Data CloudQwen 3.7 FlashBlueConicagainst: Adobe Real-Time CDPSegmentChangedagainst: Adobe Real-Time CDP, Oracle CDPSno first choiceCustomer.ioagainst: Tealium Customer Data Hub, mParticleSegmentagainst: Snowplowagainst: Adobe Real-Time CDP, HubSpot CDP, Klaviyo Data Platform, Salesforce Customer 360
Three alternatives
Lytics, Salesforce Data Cloud, SegmentTwo alternatives
RudderStack, Salesforce Data CloudFour alternatives
ActionIQ, Adobe Real-Time CDP, Salesforce Data Cloud, SegmentSix alternatives
Amplitude, BigQuery, Google Analytics 4, Klaviyo Data Platform, Mixpanel, SegmentFive alternatives
Akamai, BlueConic, RudderStack, Tealium Customer Data Hub, mParticleKimi K2SegmentSegmentHeldagainst: Salesforce Data Cloudno first choiceSegmentno first choiceagainst: ActionIQ, Adobe Real-Time CDP, Census, Lytics, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticle
Four alternatives
Hightouch, HubSpot Customer Platform, Lytics, RudderStackThree alternatives
BlueConic, Hightouch, RudderStackTwo alternatives
Klaviyo Data Platform, RevenueCatGLM 4.7 FlashXSegmentSegmentHeldno first choiceRudderStackagainst: BlueConic, Segment, Tealium Customer Data Hubno first choiceagainst: Adobe Real-Time CDP, BlueConic, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, mParticle
Four alternatives
Hightouch, RudderStack, Salesforce Data Cloud, Tealium Customer Data HubThree alternatives
Adobe Real-Time CDP, Hightouch, Salesforce Data CloudNine alternatives
Adobe Real-Time CDP, Amperity, Hightouch, RudderStack, Salesforce Data Cloud, Segment, Tealium Customer Data Hub, Treasure Data, mParticleThree alternatives
Able CDP, HubSpot CDP, Klaviyo Data PlatformMiniMax M2.5Segmentagainst: Adobe Real-Time CDP, Tealium Customer Data HubSegmentHeldagainst: Salesforce Data CloudSalesforce Data CloudBrevo Marketing Platform, Klaviyo Data Platformno first choiceagainst: Adobe Real-Time CDPnothing named
Three alternatives
BlueConic, Hightouch, RudderStackTwo alternatives
Hightouch, RudderStackSeven alternatives
Adobe Real-Time CDP, Bloomreach, Hightouch, Segment, Tealium Customer Data Hub, Treasure Data, mParticleOne alternative
SegmentGPT-6 LunaHightouchHightouchHeldno first choiceRudderStackno first choiceagainst: ActionIQ, Lytics, mParticle
Two alternatives
HubSpot CDP, SegmentOne alternative
SegmentMuse Glimmer 30BSegmentagainst: 6sense, DemandbaseSegmentHeldno first choiceRudderStack, Segmentno first choiceagainst: Adobe Real-Time CDP, BlueConic, Salesforce Data Cloud, Segment, Tealium Customer Data Hub
Four alternatives
Hightouch, HubSpot CDP, RudderStack, Salesforce Data CloudFive alternatives
Adobe Real-Time CDP, BlueConic, Hightouch, RudderStack, Salesforce Data CloudThree alternatives
Able CDP, Klaviyo – Campaign CDP, PostHogBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:18 | yes | 15 | 10 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:26 | yes | 4 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:53 | yes | 9 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 15:20 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:18 | yes | 13 | 14 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:20 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:07 | yes | 23 | 21 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:59 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:10 | yes | 14 | 54 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:44 | yes | 14 | 32 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:48 | yes | 25 | 72 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:19 | yes | 5 | 33 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:58 | yes | 3 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:40 | yes | 14 | 23 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:41 | yes | 9 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:30 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:57 | yes | 11 | 20 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 12:56 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:47 | yes | 5 | 15 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:11 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:44 | yes | 22 | 18 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 11:26 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:53 | yes | 5 | 16 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:20 | yes | 12 | 36 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:01 | yes | 12 | 53 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:51 | yes | 5 | 51 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:08 | yes | 2 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:55 | yes | 13 | 19 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:42 | yes | 16 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:38 | yes | 4 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:31 | no | 0 | 15 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 14:27 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:25 | yes | 16 | 20 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:48 | yes | 9 | 10 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:14 | yes | 25 | 39 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:25 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:10 | yes | 5 | 23 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:38 | yes | 15 | 29 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:01 | yes | 15 | 22 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:55 | yes | 10 | 21 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:38 | yes | 8 | 28 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:47 | yes | 13 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:53 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:13 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:28 | yes | 12 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:01 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:13 | yes | 9 | 14 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:45 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:00 | yes | 24 | 18 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:36 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:46 | no | 0 | 27 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:15 | yes | 9 | 34 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:44 | yes | 24 | 53 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:40 | yes | 5 | 26 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:50 | yes | 2 | 37 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:20 | yes | 13 | 20 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:26 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:33 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:45 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 17:15 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:18 | yes | 5 | 17 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:33 | no | 0 | 11 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:45 | yes | 18 | 42 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:19 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:53 | no | 0 | 26 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:37 | yes | 19 | 47 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:42 | yes | 25 | 171 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:06 | no | 0 | 25 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:48 | yes | 2 | 17 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:18 | yes | 13 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:42 | yes | 20 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:11 | yes | 6 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:05 | yes | 6 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 10:34 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:59 | yes | 9 | 12 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:46 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:54 | yes | 22 | 20 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:04 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:46 | no | 0 | 30 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:11 | yes | 24 | 37 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:21 | yes | 14 | 132 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:36 | no | 0 | 18 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:33 | yes | 3 | 18 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:52 | yes | 24 | 30 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Real-Time CDP
HubSpot read as HubSpot CDP
HubSpot (Smart CRM + Operations Hub Enterprise) read as HubSpot CDP
HubSpot Data Hub read as HubSpot CDP
HubSpot Smart CRM read as HubSpot CDP
Klaviyo read as Klaviyo Data Platform
Microsoft read as Microsoft Dynamics 365 Customer Insights
Oracle read as Oracle Unity
Oracle Fusion Unity Data Platform read as Oracle Unity
Oracle Unity Data Platform read as Oracle Unity
SAP read as SAP Customer Data Platform
Salesforce read as Salesforce Data Cloud
Tealium read as Tealium Customer Data Hub
Tealium AudienceStream read as Tealium Customer Data Hub
Tealium AudienceStream CDP read as Tealium Customer Data Hub
Unresolved, counted raw
DataOS
Klaviyo – Campaign CDP
Oracle CDPS
Sweet Analytics
Yespo
Discontinued, still offered
No shut-down product was recommended here.