8 categories · RankedmParticle
mParticle is a customer data platform from Rokt that collects, transforms and routes mobile, web and other event data into audiences and actions · mparticle.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Segment is first at 41%.
Segment is first at 50%. 0 of 14 models made it the first choice when asked directly.
Salesforce Data Cloud is first at 50%.
Why models recommend it
“Prioritize Customer Data Platforms (CDPs) like Segment, Tealium, or mParticle for first-party focus”Grok 4.20 · Negative question · first choice
“Standalone CDPs: Segment (now part of Twilio), mParticle, Tealium, Amperity—strong for flexibility and integrations.”Grok 4.20 · Scale-constrained question · alternative
“If you're enterprise-scale with complex data, consider mParticle or ActionIQ.”Mistral Small · Scale-constrained question · alternative
“Segment (Twilio) or mParticle — If you want a broader CDP + TMS approach.”Grok 4.20 · Scale-constrained question · alternative
What gives them pause
“Rated as the lowest-rated CDP (≈6.4/10) by buyers. Users describe paying for capability they never switched on”GLM 4.7 FlashX · Negative question · warning
“completely out of scope for limited budgets”DeepSeek V4 Flash · Budget-constrained question · warning
“Examples include mParticle joining Rokt... it is a reason to confirm that support, pricing, data terms, staffing, and the product roadmap are stable.”GPT-6 Luna · Negative question · warning
“Avoid at your size: Redshift (aging), Postgres-based warehouses (unless very light), or trying to run everything in your transactional DB.”Grok 4.20 · Scale-constrained question · warning
Also on the shortlist
The products named in the same answers as mParticle, over the 125 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 112 | 13 | View → | |
| 72 | 17 | View → | |
| 72 | 3 | View → | |
| 60 | 9 | View → | |
| 60 | 3 | View → | |
| 40 | 0 | View → | |
| 38 | 4 | View → | |
| 37 | 4 | View → | |
| 34 | 2 | View → | |
| 25 | 5 | View → |
What the models named instead of mParticle →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on mParticle's own site, not checked by Gane.
- For
- CMOs
- Price stated
- Request pricing
- Integrations
- 300
- Certifications
- GDPR, CCPA, LGPD, ISO 27001, SOC 2 Type II
- Customers named
- CKE brands, Marks & Spencer, Joe & The Juice, Tatcha, SoFi, Inspire Brands, Marley Spoon, Klarna
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 88 of the 125 answers that named mParticle and are not a share of its labels.
Domains cited
177 of the 194 domain citations in answers naming mParticle came from a third party's page. Seventeen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 5 | 0 | 5 |
| GPT-5.4 mini | 0 | 1 | 2 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 1 | 3 | 2 | 4 | 10 |
| Mistral Small | 0 | 1 | 4 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 2 | 6 |
| Kimi K2 | 0 | 0 | 3 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 277 | undated | |||
| Blog | 159 | undated | |||
| News or press | 51 | undated | |||
| Case study | 47 | undated | |||
| Comparison | 22 | undated | |||
| Webinar or virtual event | 19 | undated | |||
| Conference or event | 7 | undated | |||
| Glossary or explainer | 6 | undated | |||
| Template or tool | 3 | undated |
How it is countedHide how it is counted
Every page mparticle.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.