12 categories · RankedInsider
Insider is a customer engagement platform for marketing teams · insiderone.com ↗
Gane, the publisher, sells software in AI marketing agents, Email marketing and Marketing automation, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Segment is first at 41%.
Segment is first at 50%.
Salesforce Data Cloud is first at 50%.
Why models recommend it
“Insider One is the best mobile marketing software as per G2's latest Fall 2026 Grid Report for mobile marketing, earning the highest G2 score of 98”Claude Haiku 4.5 · Comparative question · first choice
“Insider One is the best mobile marketing software according to G2's latest Fall 2026 Grid Report, earning the highest G2 score of 98”Claude Haiku 4.5 · Direct question · first choice
“The best customer data platform for a company with a limited budget is Insider One, RevenueCat, or RudderStack”Llama 4 Maverick · Budget-constrained question · first choice
“HubSpot Marketing Hub and Insider One are the top picks”Mistral Small · Paraphrase question · first choice
What gives them pause
“What to Avoid - Full CDPs like Insider or Segment (expensive, overkill for most small businesses)”GLM 4.7 FlashX · Budget-constrained question · warning
“more advanced for in-app messaging and personalization but have entry-level plans... better once you have some users”Grok 4.20 · Budget-constrained question · warning
“Test free trials of Tealium or Insider One, but watch for scaling costs.”Grok 4.20 · Budget-constrained question · warning
“Higher cost, more complex”DeepSeek V4 Flash · Scale-constrained question · warning
Also on the shortlist
The products named in the same answers as Insider, over the 125 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 62 | 22 | View → | |
| 42 | 4 | View → | |
| 38 | 12 | View → | |
| 38 | 0 | View → | |
| 31 | 3 | View → | |
| 26 | 1 | View → | |
| 26 | 0 | View → | |
| 24 | 7 | View → | |
| 24 | 4 | View → | |
| 24 | 3 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Insider's own site, not checked by Gane.
- For
- marketing teams
- Free plan or trial
- No forms. No delay
- Integrations
- 100
- Customers named
- Vodafone, Clarins, adidas, ecco, Lexus, MAC Cosmetics, Allianz, Toyota
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 125 of the 125 answers that named Insider and are not a share of its labels.
Domains cited
226 of the 276 domain citations in answers naming Insider came from a third party's page. Twenty-five were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 0 | 2 | 0 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.20 | 0 | 2 | 1 | 2 | 5 |
| Mistral Small | 1 | 1 | 1 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 2 | 2 | 1 | 5 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 1 | 4 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 6 | 0 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 742 | 31 | 2026-09-28 | CDP, Email marketing | |
| Glossary or explainer | 205 | 0 | 2026-02-03 | CRM, CDP | |
| Case study | 163 | 12 | 2026-09-09 | CDP | |
| News or press | 161 | 3 | 2026-09-17 | CDP | |
| Webinar or virtual event | 153 | 2 | 2026-07-21 | CDP | |
| Comparison | 80 | 5 | 2026-09-21 | CDP | |
| Report or ebook | 49 | 1 | 2026-09-02 | ||
| Conference or event | 16 | 3 | 2026-09-22 | ||
| Template or tool | 12 | 1 | 2026-09-15 | CDP | |
| Podcast or video | 1 | 0 | 2024-11-29 |
Most recent
- 2026-09-28Win back email campaign examples blog
- 2026-09-28App frames inline in app content blog
- 2026-09-27Marionnaud drive store insider one nrf europe blog
- 2026-09-24Best ai marketing platforms enterprise ecommerce blog
- 2026-09-24Best ai marketing platforms mid market blog
- 2026-09-24Marketing platform capabilities use cases blog
Events in person
- November 5, 2026Insider One Indonesia - 10-Year Growth SummitBengkel Space Jakarta, Jakarta Selatan, Indonesia · hosts
- September 17, 2026The One SummitSUMMIT One Vanderbilt, New York City · took part
- April 28, 2026Retail con Ritmo: a Women in Retail Latin Dance PartyMiami, USA · took part
- April 27, 2026 to April 29, 2026Women in Retail Leadership SummitJW Marriott Miami Turnberry Resort & Spa, Miami, USA · spoke
As the event pages on insiderone.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page insiderone.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.