5 categories · RankedAppsFlyer
AppsFlyer is a marketing attribution and measurement platform for mobile apps, positioned as a Modern Marketing Cloud · appsflyer.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
OneSignal is first at 25%.
Customer.io is first at 13%. 1 of 14 models made it the first choice when asked directly.
Braze is first at 60%.
Why models recommend it
“The global market leader with the largest integration ecosystem... Choose AppsFlyer or Adjust for standard end-to-end attribution”Gemini 3.5 Flash · Comparative question · first choice
“a combination of AppsFlyer (attribution) + Braze or CleverTap (engagement) + MobileAction (ASO) gives you a complete stack”GLM 4.7 FlashX · Direct question · first choice
“AppsFlyer is the safest pick if you need the widest partner ecosystem and can pay $0.07 per conversion.”Muse Glimmer 30B · Comparative question · first choice
“The default choice for most app marketers; the market leader in attribution.”DeepSeek V4 Flash · Comparative question · first choice
What gives them pause
“avoid purchasing enterprise-level Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust immediately”Qwen 3.7 Flash · Budget-constrained question · warning
“Data accuracy issues: Users report significant data inconsistencies and inaccuracies”GLM 4.7 FlashX · Negative question · warning
“Avoid or be cautious with Braze and AppsFlyer due to their pricing models”Mistral Small · Negative question · warning
“A user reported unexpected charges, difficulty downgrading, and a lack of transparency in billing... this single review suggests you should verify contract terms and billing policies before committing.”GLM 4.7 FlashX · Negative question · warning
Also on the shortlist
The products named in the same answers as AppsFlyer, over the 195 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 110 | 3 | View → | |
| 99 | 28 | Compare → | |
| 72 | 9 | Compare → | |
| 64 | 3 | View → | |
| 53 | 11 | Compare → | |
| 44 | 0 | View → | |
| 34 | 1 | View → | |
| 30 | 9 | Compare → | |
| 29 | 6 | Compare → | |
| 27 | 2 | View → |
What the models named instead of AppsFlyer →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on AppsFlyer's own site, not checked by Gane.
- For
- apps seeking a simple tool for owned media activities; startups requiring basic measurement as they start their paid campaigns; brands aiming to efficiently scale their revenue with a tailored plan
- Price stated
- Free; Pay-as-you-go; Custom pricing
- Starting price
- Free
- Free plan or trial
- Sign up free
- Integrations
- 90
- Certifications
- ISO 27001, SSAE 16, SOC 2, ePrivacy Directive, TRUSTe, ISO 27017, ISO 27018, ISO 27032
- Customers named
- SoundCloud, Wolt Ads, Visa, Papaya Gaming, FuboTV, Carrefour, Albertsons, Sweetgreen
- Headquarters
- Herzliya, Israel
- Founded
- 2011
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 173 of the 195 answers that named AppsFlyer and are not a share of its labels.
Domains cited
307 of the 392 domain citations in answers naming AppsFlyer came from a third party's page. Forty-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 3 | 0 | 3 |
| GPT-5.4 mini | 2 | 0 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 0 | 5 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.20 | 0 | 2 | 3 | 2 | 7 |
| Mistral Small | 0 | 0 | 4 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 0 | 2 | 1 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 1 | 3 |
| Qwen 3.7 Flash | 1 | 3 | 1 | 3 | 8 |
| Kimi K2 | 1 | 2 | 3 | 0 | 6 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 2 | 6 |
| MiniMax M2.5 | 0 | 1 | 3 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 3 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 1 | 1 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 433 | 12 | 2026-09-24 | Mobile apps, SEO | |
| Report or ebook | 73 | 36 | 2026-09-27 | ||
| Case study | 17 | 8 | 2026-09-24 | ||
| Comparison | 7 | 1 | 2026-08-26 | ||
| Template or tool | 3 | undated | |||
| Glossary or explainer | 2 | 0 | 2025-11-12 | ||
| Podcast or video | 2 | 0 | 2026-02-25 | ||
| News or press | 2 | 2 | 2026-09-15 | ||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2021-11-04 | Mobile apps |
Most recent
- 2026-09-27Ai usage report 2026 report or ebook
- 2026-09-27App marketing monetization report report or ebook
- 2026-09-27Top 5 data trends report report or ebook
- 2026-09-27Subscription marketing report report or ebook
- 2026-09-27State fraud marketers report report or ebook
- 2026-09-27Finance marketers europe report report or ebook
How it is countedHide how it is counted
Every page appsflyer.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.